“UNHAGGLE: PUTTING CUSTOMERS IN THE DRIVER’S SEAT”

“MANAGERIAL ECONOMICS”

“CASE STUDY “

SRN NO: PES1202202848

ROHIT MAHANTSHETTI

1.

Dealers subscribing to join the Unhaggle network may or may not have advantages and

disadvantages.

PROS:

• Private network: If there is a subscription to join, it can lure dealerships of a better

calibre because only those who are prepared to pay the fee can do so. This can result

in a more exclusive network of dealerships, which might enhance the general standard

of service provided to clients.

• Superior quality prospects: By making it more expensive to join the network, users

would likely be more committed to completing a purchase, which might result in

higher quality prospects for dealerships. For dealerships, this can result in a greater

conversion rate and possibly more sales.

CONS:

• Lower involvement. If there is a price to join the network, some dealerships may

decide not to do so, reducing the possibilities for customers and making the platform

less enticing.
“UNHAGGLE: PUTTING CUSTOMERS IN THE DRIVER’S SEAT”

• Decreased competition: A fewer number of dealerships may also result in less rivalry

between them, which might lower pricing for clients.

• Therefore, the choice of whether to charge dealers a fee to join the company's network

would rely on the proportionate weight assigned to these advantages and

disadvantages, as well as other elements like the fee's quantity and potential effects on

the business model as a whole. Before choosing a choice, it would be crucial to

thoroughly weigh all of these variables.

2.

Greater leads: By using the platform provided by the firm, dealerships may get leads from

users who have paid a price to access the service and are thus more likely to be serious

buyers. As a result of being more likely to close a transaction with these consumers,

dealerships may see a rise in conversion rates.

Lower marketing expenses: Participating in the company's platform may give dealerships an

option to more typical, often-expensive marketing strategies. Traditional marketing expenses,

such local advertising and the acquisition of prospects from specialist lead producers, may

build up and make up a sizable percentage of the "pack," for instance. Dealerships may be

able to contact potential consumers for less money by using the organization's platform than

they would by using these conventional marketing channels.

Enhanced visibility: Participating in the firm's platform may also help dealerships become

more visible to prospective clients. The platform gives these businesses the chance to reach a

wider audience of potential clients, which may be especially helpful for smaller dealerships

that may not have as much awareness as bigger ones.