BSCC

THEORIES
KHRISTALYN V. FRAGINAL, MC
 WHY USE
THEORIES AND
MODELS?
THREE LEVELS
OF THEORIES
INDIVIDUAL
INTERPERSONAL
COMMUNITY
THEORIES AND
MODELS AT
INDIVIDUAL
LEVELS
HEALTH BELIEF
MODEL
HEALTH BELIEF MODEL

perceived susceptibility
perceived severity
perceived benefits
HEALTH BELIEF MODEL

readiness to act
cues to action
self-efficacy
REASONED
ACTION
 REASONED ACTION

suggest that a person's health

behavior is determined by their
intention to perform a behavior.
STAGES OF
CHANGE
 STAGES OF CHANGE

People making
decisions by
stage
 FEAR
MANAGEMENT
FEAR MANAGEMENT

Interaction
between
cognition &
emotion
 THEORIES AND
MODELS AT
INTERPERSONAL
LEVELS
SOCIAL LEARNING
THEORY
SOCIAL LEARNING TEHORY

Environment
Behavioral capability
Perceived facilitators &
barriers to change
SOCIAL LEARNING TEHORY

Self-efficacy
Reinforcements
Observational learning
 Summary
positive intention to act
no environmental constraints
needed skills
advantages/benefits outweigh disadvantages
social pressure to perform
behavior is consistent with self-image
emotionally more positively than negatively
self-efficacy
THEORIES AND
MODELS AT
COMMUNITY /
GROUP LEVELS
 Theory of
Gender & Power
THEORY OF GENDER & POWER

sexual distribution of
labor & power
gender inequality as a
social construction
THEORY OF GENDER & POWER

gender approaches,
neutral, sensitive,
transformative,
empowering
DIFFUSION OF
INNOVATION
DIFFUSION OF INNOVATIONS
SOCIAL SYSTEM
COMMUNICATION CHANNELS
OPINION LEADERS
RELATIVE ADVANTAGE
COMPATIBILITY WITH EXISTING
VALUES
DIFFUSION OF INNOVATIONS

COMPLEXITY
TRIABILITY
OBSERVABILITY
REINVENTION
DIFFUSION OF INNOVATIONS

opinion leaders
as key concept
ECOLOGICAL
MODELS
 ECOLOGICAL MODELS

Behavior is a function of
the person and its
environment
ECOLOGICAL MODELS
ECOLOGICAL MODELS
THANK YOU FOR
LISTENING!