COM09 I| MARCH 06, 2023

PRINCIPLES OF
SUCCESSFUL DISASTER
COMMUNICATION
STRATEGY

KHRISTALYN V. FRAGINAL, MC
PRINCIPLE #1

Focus on the
needs of client
THINGS TO CONSIDER:
UNDERSTANDING WHAT
INFORMATION NEEDS BY YOUR
CLIENT

WORK ON YOUR CLIENT'S

SCHEDULE & NOT YOUR OWN

USE LANGUAGE THAT MOST

PEOPLE CAN UNDERSTAND
THINGS TO CONSIDER:
RECOGNIZE LANGUAGE & CULTURAL
DIFFERENCES AMONG YOUR CLIENT

IDENTIFY TRUSTED COMMUNITY

LEADERS WHO CAN FACILITATE
COMMUNICATIONS IN
DISADVANTAGED NEIGHBORHOODS
 PRINCIPLE #2

Be transparent in
your
communications
THINGS TO CONSIDER:

DO NOT LIE

DO NOT TALK ABOUT WHAT YOU

DO NOT KNOW

DO NOT TALK ABOUT ACTIONS

OF OTHER ORGANIZATIONS
 THINGS TO CONSIDER:
DO NOT MAKE PROMISES YOU CANNOT
KEEP

BE INFORMED

ACKNOWLEDGE THE CONVERSATION

FOCUS ON PERFORMANCE
 PRINCIPLE #3

Ensure that your

information is
accurate
THINGS TO CONSIDER:

MAKE INFORMATION A PRIORITY

INVEST IN INFORMATION
COLLECTION

INVEST IN INFORMATION
MANAGEMENT
 THINGS TO CONSIDER:

USE ONLY CONFIRMED

INFORMATION

MAKE DECISIONS BASED ON GOOD

INFORMATION
PRINCIPLE #4

Release information
in a timely manner
 THINGS TO CONSIDER:

DO NOT HOLD ONTO

INFORMATION - SHARE IT

CONDUCT REGULAR UPDATES

 THINGS TO CONSIDER:
MAKE SPECIAL UPDATES
WHEN NEW INFORMATION
EMERGES

REACH OUT TO AS MANY

MEDIA OUTLETS AS POSSIBLE
PRINCIPLE #5

Make yourself, your

staff & technical
experts available &
accessible
 THINGS TO CONSIDER:
BE AVAILABLE & ACCESSIBLE TO THE MEDIA

MAKE THE INCIDENT COMMANDER

AVAILABLE TO THE MEDIA

WORK WITH ELECTED &

APPOINTED OFFICIALS
 THINGS TO CONSIDER:
SUPPORT YOUR PUBLIC INFORMATION OFFICER

MAKE TECHNICAL STAFF AVAILABLE TO THE MEDIA

INCLUDE OFFICIALS FROM OTHER

EMERGENCY AGENCIES

SECURE MEDIA TRAINING FOR

YOURSELF & STAFF
 PRINCIPLE #6

Create an emotional
connection with your
audience
THINGS TO CONSIDER:
GIVE YOUR ORGANIZATION A
HUMAN FACE

ASSURE THE AUDIENCE WHO IS IN

CHARGE

BE THE SOURCE OF INFORMATION

FOR THE MEDIA AND THE PUBLIC
 THINGS TO CONSIDER:
SHARE INFORMATION

SPEAK IN PLAIN AND DIRECT

LANGUAGE

ENSURE THAT ALL PARTIES ARE

SERVED
THINGS TO CONSIDER:

BE EMPATHIC

BE ACCOUNTABLE

BE CONSISTENT
 PRINCIPLE #7

Build a partnership with the

media and the public using
social media
THINGS TO CONSIDER:
MAINTAIN A TRAINED MEDIA
RELATIONS STAFF

BE CONSISTENTLY ACCESSIBLE TO
THE MEDIA

BE THE CENTRAL INFORMATION

SOURCE
THINGS TO CONSIDER:

PROVIDE SAFE ACCESS TO THE

DISASTER SITE

RESPOND TO MEDIA INQUIRIES

UNDERSTAND MEDIA DEADLINES

AND INFORMATION NEEDS
THINGS TO CONSIDER:

WORK WITH ALL MEDIA -

TRADITIONAL AND SOCIAL

MONITOR MEDIA STORIES

THANK YOU FOR
LISTENING!
performance
output
1. Promote risk communication to the public through a
poster.
2. The size of your poster will be A4.
3. Use the rubric on the next slide as your guide in doing
your poster.
4. the submission is on wednesday during our class time.
5. be ready to present your output and answer the
questions/comments from your classmates.
for presentation:

Tell us what consideration/s you have for coming

up with your output/poster. Tell us about how did
you come up with the graphics & texts. And, how ur
poster can be a great help in promoting risk
communication.
for those who will give comments:

Your comments/feedbacks will be in a burger method technique, wherein in giving

your feedback:
1. start off with positive feedback, point out one thing that ur classmate did
well & what it stood out the most.
2. Next, constructive feedback, point out one thing that they need to work
on/improve. Why it needs to be fixed; Then offer a suggestion/s
3. Lastly, restate your positive feedback that you gave to your classmates
and assure them that if they make the suggestion/s that you told him/her will
make their output good and more successful