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PLM Midterm Exam
PLM Midterm Exam
PLM Midterm Exam
a) Wholesaling involves selling products in large quantities to retailers, while retailing involves selling
products in small quantities to individual customers.
b) Wholesaling involves selling products in small quantities to individual customers, while retailing
involves selling products in large quantities to retailers.
Answer: a) Wholesaling involves selling products in large quantities to retailers, while retailing involves
selling products in small quantities to individual customer.
a) Breaking bulk
b) Providing credit
c) Advertising
d) Storing inventory
Answer: c) Advertising
a) Manufacturer
b) Distributor
c) Wholesaler
d) Department store
Answer c) Wholesaler
4. What is the main purpose of a distribution channel in the context of wholesaling and retailing?
a) To store inventory
b) To promote products
c) To transport products
Answer c) A wholesaler who allows customers to carry away purchased products immediately
6. Which of the following is an advantage of using a direct distribution channel for wholesaling and
retailing?
a) Luxury boutique
b) Department store
c) Convenience store
d) Dollar store
8. What is the purpose of a distribution center in the context of wholesaling and retailing?
b) To manufacture products
c) To sell products to consumers
b) Low prices
11. What is the purpose of a markup in the context of wholesaling and retailing?
a) Department store
b) Supermarket
c) Convenience store
d) Franchise store
channel and a vertical marketing channel in the context of wholesaling and retailing?
a) A conventional marketing channel involves multiple intermediaries, while a vertical marketing channel
involves only one intermediary.
b) A conventional marketing channel involves only one intermediary, while a vertical marketing channel
involves multiple intermediaries.
c) A conventional marketing channel is used for retailing, while a vertical marketing channel is used for
wholesaling.
d) A conventional marketing channel is used for wholesaling, while a vertical marketing channel is used
for retailing.
a) Cash-and-carry wholesaler
b) Drop-ship wholesaler
c) Rack jobber
d) Merchant wholesaler
15. What is the main purpose of a distribution strategy in the context of wholesaling and retailing?
a) Department store
b) Supermarket
c) Online retailer
d) Convenience store
a) Furniture store
b) Grocery store
c) Hair salon
d) Clothing store
19. What is the main purpose of a distribution center in the context of wholesaling and retailing?
b) To manufacture products
a) A manufacturer
b) A retailer
c) A wholesaler
d) A consumer
Answer: c) A wholesaler
Answer: b
c) A wholesaler that requires customers to pay in cash and carry products away
Answer: c) A wholesaler that requires customers to pay in cash and carry products away
c) A wholesaler that requires customers to pay in cash and carry products away
Answer: c) A retailer that operates multiple stores under a single brand name
c) A program that provides credit to retailers for their loyalty to a particular wholesaler
d) A program that provides discounts to wholesalers for their loyalty to a particular retailer
a) A strategy in which retailers purchase products in large quantities to take advantage of bulk discounts
40.What is a showrooming?
c) The process of customers visiting a retail store to examine products and then purchasing
1. Compare and contrast the advantages and disadvantages of wholesaling and retailing as two
different methods of distribution. Discuss how each approach impacts pricing, product availability, and
customer relationships in the supply chain.
2. Examine the role of wholesalers and retailers in the modern business landscape. Analyze the key
functions, challenges, and opportunities associated with wholesaling and retailing, and how they
contribute to the overall efficiency and effectiveness of the distribution process. Discuss the evolving
trends and future prospects of these two methods of distribution in the era of e-commerce and
globalization.