INDEX

S. NO TABLE OF CONTENT PAGE NO

1.1 INTRODUCTION OF THE STUDY 2

1.2 NEED OF THE STUDY 3

1.3 IMPORTANCE OF THE STUDY 4

1.4 SCOPE OF THE STUDY 5

1.5 OBJECTIVES OF THE STUDY 6

1.6 RESEARCH METHODOLOGY 7

1.7 LIMITATIONS OF THE STUDY 8

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1.1 INTRODUCTION OF THE STUDY

Social media marketing is the process of creating content for social media platforms to
promote your products and/or services, build community with your target audience, and
drive traffic to your business. With new features and platforms emerging every day,
social media marketing is constantly evolving.

Social media marketing is all about meeting your target audience and customers where
they are and as they socially interact with each other and your brand.

While social media marketing as a whole is incredibly valuable and beneficial to your
business growth (as you'll see in the following section), your strategy will differ based on
which social networks your audience spends their time on

The more targeted your social media marketing (SMM) strategy is, the more effective it
will be. Hootsuite, a leading software provider in the social media management space,
recommends the following action plan to build an SMM campaign that has an execution
framework as well as performance metrics

Millennials tend to trust posts from their friends and family, with this type of content
influencing 38 percent of millennials when it comes to shopping. Only 20 percent of
millennials report making purchases inspired by posts from celebrities or influencers.

At the same time, this doesn’t mean millennials ignore ads. In fact, advertisements are the
second most influential type of social media content, impacting buying decisions of 31
percent of millennials.

Whatever type of content compels you to spend your hard-earned money, it’s always
wise to pause and make sure it is indeed a good idea.

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1.2 NEED OF THE STUDY

Social media marketing requires both strategy and creativity. While it may seem
overwhelming, its importance cannot be overstated. It’s so important that around 92% of
marketers use social media as part of their marketing efforts. In addition to that, 78% of
salespeople engaged in social media are outselling their peers who aren’t. Plus, its
benefits extend far beyond increasing sales.

However, not all businesses are aware of the benefits of social media marketing. In fact,
nearly 40% of small businesses don't use social media. Even more concerning is that an
additional 16% are unlikely to use social media for business at all.

Clearly, there’s a disconnect between those who are seeing the benefits of social media
and those struggling to get started. If the latter sounds like you, keep reading. You’re
about to learn how social media marketing can help build your business. Some of the
benefits you’ll learn about include:

 Growing your brand awareness: Social media marketing will make it easy to
spread the word about your products and mission.

 Increasing your traffic: Using social media and linking it to your website will
increase your traffic tremendously.

 Promoting your products and services: This is ultimately why you invest in
marketing, right

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1.3 IMPORTANCE OF THE STUDY
Social media has become the most influential and important virtual space where the platform
is not only used for social networking but is also a great way of digitally advertising
your brand and your products.

Social media's power is commendable as you get to reach a large number of people within
seconds of posting an ad, helping you reduce your costs, and making your ads reach out to
your potential audience through these social media advertisements.

With the huge number of online users, which is almost 59% of the world’s population,
marketers must not miss out on their chance of marketing on these digital forums where they
can reach all the maximum number of potential buyers compared with print or television
media marketing.

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1.4 SCOPE OF THE STUDY

Social media marketing is a platform that offers a high return on investment for a small
investment. This is why many small and medium-sized businesses use social media as a
marketing tool.

So, to put it another way:

 Creating material that may be shared and advertorials

 Establishing a presence on social media
 Customers’ input is encouraged through competitions and questionnaires.

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1.5 OBJECTIVES OF THE STUDY

The objective of this project is to by collecting data from social media conversations and

applying them to consumer profiling efforts, brands can better understand consumers, create

more highly targeted campaigns, and improve efficiency with informed decision-making

processes.

The main objectives of the Project study are:

 Heighten brand awareness

 Increase social community size

 Accurately target audiences

 Strengthen engagement strategies for increased brand loyalty

 Increase customer satisfaction and positive brand perception

 Convert social followers into qualified leads and new business

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1.6 RESEARCH METHODOLOGY

Research design or research methodology is the procedure of collecting, analyzing and

interpreting the data to diagnose the problem and react to the opportunity in such a way

where the costs can be minimized and the desired level of accuracy can be achieved to arrive

at a particular conclusion.

The methodology used in the study for the completion of the project and the fulfillment of the

project objectives.

The sample of the stocks for the purpose of collecting secondary data has been selected on

the basis of Random Sampling. The stocks are chosen in an unbiased manner and each stock

is chosen independent of the other stocks chosen. The stocks are chosen from the automobile

sector.

The sample size for the number of stocks is taken as 3 for fundamental analysis of stocks as

fundamental analysis is very exhaustive and requires detailed study.

Secondary sources

The sample of the stocks for the purpose of collecting secondary data has been selected on

the basis of Importance of security. The stock is chosen from the pharmacy and health care

sector.

Sample size:- 3 companies are taken for analysis

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1.7 LIMITATIONS OF THE STUDY

 Not Built For Businesses

 Negative Feedback And Tarnish Brand Name

 Heavily Rely On Ads

 Time-Consuming
 Need To Stay Engaged And Active
 Difficult To Measure
 Security And Privacy Policy Issues
 Doesn’t Work For All Group Of People
 Limited Only To Social Media Platforms