MARKETING CLOUD CUSTOMER

DATA PLATFORM (CDP)

ACCREDITED PROFESSIONAL

EXAM GUIDE

Table of Contents

ABOUT THE MARKETING CLOUD CUSTOMER DATA PLATFORM (CDP)

ACCREDITED PROFESSIONAL 2

AUDIENCE DESCRIPTION 2

PURPOSE OF THIS EXAM GUIDE 2

ABOUT THE EXAM 3

RECOMMENDED TRAINING AND REFERENCES 3

EXAM OUTLINE 4

EXAM CANDIDATE CODE OF CONDUCT 4

MAINTAINING YOUR ACCREDITED PROFESSIONAL STATUS 4

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1. ABOUT THE MARKETING CLOUD CUSTOMER DATA
PLATFORM (CDP) ACCREDITED PROFESSIONAL
The Marketing Cloud Customer Data Platform (CDP) Accredited Professional exam guide is
ideal for consultants who have experience implementing and consulting on customer data
platforms in a customer-facing role. It prepares you for the CDP Accredited Professional
exam, which demonstrates your skills in designing, configuring, building, and implementing
Marketing Cloud Customer Data Platform (CDP).

The Marketing Cloud Customer Data Platform (CDP) Accredited Professional meets
maintainable and scalable customer business requirements, and contributes to a customer’s
long-term success. Any registered Salesforce partner who’s interested in demonstrating
competence with Marketing Cloud Customer Data Platform (CDP) can take this exam.

The Marketing Cloud Customer Data Platform (CDP) Accredited Professional Exam is up
to date as of 26 May 2022.

2. AUDIENCE DESCRIPTION
The Marketing Cloud Customer Data Platform (CDP) Accredited Professional exam is for
those who want broad knowledge of the Marketing Cloud Customer Data Platform (CDP)
and its capabilities and terminology. You’ll get hands-on experience positioning and
implementing Marketing Cloud Customer Data Platform (CDP).

3. THE PURPOSE OF THIS EXAM GUIDE

This exam guide helps you evaluate if you’re ready to successfully complete the Marketing
Cloud Customer Data Platform (CDP) Accredited Professional exam. It provides information
about the target audience for the exam, recommended training and documentation, and a
complete list of exam objectives, all aimed to help you get a passing score. Salesforce highly
recommends a combination of on-the-job experience, completion of relevant Partner
Learning Camp (PLC) curriculum, and self-study to maximize your chances of passing the
exam.

4. ABOUT THE EXAM

Content: 50 multiple-choice or multiple-select questions

Time allotted to complete the exam: 75 minutes

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Passing score: 68%

Registration fee: USD $150, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered in an online, proctored environment that can be
accessed through Partner Learning Camp

References: No hard-copy or online materials may be referenced during the exam.

Prerequisites: None

5. RECOMMENDED TRAINING AND REFERENCES

As preparation for this exam, Salesforce recommends a combination of hands-on
experience, training courses in Partner Learning Camp, and self-study in the areas listed in
the Exam Outline section of this exam guide.

The Marketing Cloud Customer Data Platform (CDP) self-paced guided learning courses in
Partner Learning Camp prepares the learner for this exam. The courses have direct links to
required Trailhead trails, documentation, tip sheets, and user guides.

The self-study materials recommended for this exam include:

● Complete the Get to Know Marketing Cloud Customer Data Platform (CDP)
curriculum in Partner Learning Camp10 hands-on courses to learn the base
foundations of Marketing Cloud Customer Data Platform (CDP) to help you complete
successful implementations
● Review Marketing Cloud Customer Data Platform (CDP) Help documentation

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6. EXAM OUTLINE
The exam measures a candidate’s knowledge and skills related to the following topics.

Topics Weighting

Solution Overview 10%

Setup & Administration 14%

Data Ingestion & Modeling 24%

Identity Resolution 11%

Segmentation and Insights 22%

Activation 13%

API & Integrations 6%

7. EXAM CANDIDATE CODE OF CONDUCT

At Salesforce, trust is our #1 value. Protecting the security of Accredited Professional
credentials is up to all of us. As a participant in the Salesforce Credentialing program, you’re
required to accept the terms of the Program Terms for Learning and Credentials.

Participants in the Accredited Professional Program should:

● Use Salesforce-approved study materials available on Partner Learning Camp (PLC) to

prepare for your credential exam, including exam guides, PLC curriculum, and courses.
● Collaborate with other learners in the Partner Community by joining a community
collaboration group and finding a study buddy or mentor.
● Review and abide by the guidelines for online proctored exams.
● Submit a case in Partner Community if you see any activity that undermines credential
security.

Participants in the Accredited Professional Program are prohibited from:

● Sharing, using, or requesting credential exam questions and answers.

● Offering, receiving, or asking for help during your credential exam.

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 ● Engaging in any other behavior that violates the Program Terms for Learning and
Credentials.

Consequences for violating the Program Agreement include but are not limited to:

● Suspension from taking any credential exams

● Revocation of credential
● Removal from the Accredited Professional program and the Partner Community

8. MAINTAINING YOUR ACCREDITED PROFESSIONAL STATUS

Details coming soon.

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