ALCOHOLIC DRINKS IN THE US - DATAGRAPHICS

Country Report | May 2021

Market Sizes

Sales of Alcoholic Drinks Sales Performance of Alcoholic Drinks

Total Volume - million litres - 2006-2025 % Y-O-Y Total Volume Growth 2006-2025

30,248 Forecast
-0.6% Forecast
35,000 4%

30,000 3%

25,000
2%
20,000
1%
15,000
0%
10,000

5,000 -1%

0 -2%
2006 2020 2025 2006 2020 2025

Sales of Alcoholic Drinks by Category Sales of Beer

Total Volume - million litres - 2020 Growth Performance Total Volume - million litres - 2006-2025
Click on a Category to update Sales Chart

Beer Forecast
22,690.2 25,000 2%

Cider/Perry
217,776.6 1%
20,000
RTDs
2,044,374.1 0%

Y-O-Y Growth
Spirits 15,000
2,171,439.4
-1%
Wine
3,124.3 10,000
-2%
-5% 25% 50%

ALCOHOLIC DRINKS 30,248.1 CURRENT % CAGR % CAGR 5,000

-3%
YEAR % 2015-2020 2020-2025
GROWTH
0 -4%
2006 2020 2025

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Off-trade vs On-trade
% Breakdown by Volume 2015-2020
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2015 2016 2017 2018 2019 2020

Off-Trade Volume % On-Trade Volume %

Distribution

Channel Distribution for Alcoholic Drinks

Off-trade Volume 2020 and Percentage Point Growth - 2015-2020

6% Convenience Stores

0.8% Discounters

54.1% Modern Grocery Retailers 22.6% Forecourt Retailers

3.8% Hypermarkets

20.9% Supermarkets
89.9% Grocery Retailers

30% Food/drink/tobacco specialists

35.7% Traditional Grocery Retailers 3.5% Independent Small Grocers

2.2% Other Grocery Retailers

97.7% Store-Based Retailing
2.1% Non-Grocery Specialists 2.1% Drugstores/parapharmacies

1% Mass Merchandisers

5.7% Mixed Retailers 0.1% Variety Stores

4.6% Warehouse Clubs

2.3% Non-Store Retailing 2.3% E-Commerce

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Alcoholic Drinks Brand Shares of Alcoholic Drinks

% Share (NBO) - Total Volume - 2020 % Share (LBN) - Total Volume - 2020

Anheuser-Busch InBev NV 32.7% Bud Light 11.4%

MillerCoors LLC 18.4% Coors Light 5.9%
Crown Imports LLC 9.0% Miller Lite 4.9%
Heineken USA Inc 3.1% Modelo Especial 4.2%
E&J Gallo Winery Inc 2.9% Michelob Ultra 4.1%
Mike's Hard Beverage 2.7% Budweiser 4.1%
Boston Beer Co Inc, The 2.5% Corona Extra 3.5%
Pabst Brewing Co 2.0% Natural Light 2.6%
Diageo North America Inc 1.7% Busch Light 2.6%
Constellation Brands US ... 1.3% White Claw Hard Seltzer 1.9%
Wine Group Inc, The 1.1% Busch 1.6%
Yuengling Brewery 0.9% Heineken 1.4%
Sazerac Co Inc 0.7% Miller High Life 1.2%
Beam Global Spirits & Wi... 0.7% Keystone Light 1.2%
North American Breweries... 0.7% Truly Spiked & Sparkling 1.0%
Bacardi USA 0.5% Pabst Blue Ribbon 0.9%
Pernod Ricard USA 0.5% Stella Artois 0.9%
Trinchero Family Estates 0.5% Bud Ice 0.9%
Other Private Label 0.2% Other Private Label 0.2%
Others 17.9% Others 45.5%

5-Year Trend
Increasing share Decreasing share No change

Company Share Performance in Alcoholic Drinks

% Share (NBO) - Total Volume - 2011-2020
Anheuser-Busch

MillerCoors LLC

Boston Beer Co
Crown Imports

Pabst Brewing
Heineken USA

Diageo North
Mike's Hard

America Inc
Winery Inc
E&J Gallo

Beverage
InBev NV

Inc, The

Others
LLC

Inc

40% Co

35%

30%

25%

20%

15%

10%

5%

0%

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Retail Sales Performance by Company Company Performance vs Market
Total Volume (NBO) - million litres 2020 - % CAGR 2015-2020 % Y-O-Y Growth (NBO) 2011-2020
Click on company to compare against market Anheuser-Busch InBev NV

10,000 ANHEUSER-BUSCH INBEV NV 3%

2%
8,000
OTHERS

1%
6,000
MILLERCOORS LLC
0%

4,000
-1%
CROWN IMPORTS LLC
2,000
-2%

0 -3%
-10% 0% 10% 20% 30% 40% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Alcoholic Drinks Anheuser-Busch InBev NV

Market Concentration of Alcoholic Drinks by Company Private Label in Alcoholic Drinks

% Share (NBO) - Total Volume - 2011-2020 % Share (NBO) - Total Volume - 2011-2020

70% 1.2%

60%
1%

50%
0.8%

40%
0.6%
30%

0.4%
20%

0.2%
10%

0% 0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Top 3 Companies Others Alcoholic Drinks Others

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