Digital Surgeons - Project

Report

Project By:
Soma Sekhar Reddy Kamani
Sandeep Reddy Gaddam
 1. Executive Summary:

‘Digital Surgeons’ is a forward-thinking Digital Marketing firm that cares about its client’s
success. Our knowledge of the industry and experience in marketing, technology, and business
processes has enabled us to cultivate the razor-sharp ability to market each business in a way that
highlights its strengths. If you are searching for a digital agency that can help your company
reach its full potential, you have come to the right place.we made great solutions for big
industries with our Marketing Strategies
Our Company is one of the leading Digital agencies, with a team of extensively experienced
people working on brands, initiatives, and campaigns across a wide range of industries and sizes.

2. Project scope & SWOT Analysis:

As the methods by which customers obtain knowledge shift, marketing approaches have
changed. With the advent of the internet, radio ads gave way to television advertising, which
then gave way to digital marketing. Aside from these natural market trends, the COVID-19
pandemic is expanding the reach of digital marketing even further.
We the use the following template to record your organization’s SWOT

Strength Weakness

● What do we do well? ● What aspects of our business do we

● What about our business do we feel proud need to work on?
of? ● What makes our company most
● What traits or abilities does this vulnerable to threats?
organization have that will help to reach ● What traits or abilities of the
future success? organization are weak?
● What do our customers and staff say about ● What frustrations or
us? disappointments do we or our
customers encounter within the
organization?

Opportunities Threats
● What trends or events are creating more ● What obstacles are we facing in the
opportunities locally or globally? environment? (economics, trends,
● What changes in technology can we take government regulations, labour
advantage of? market, conditions, etc.)
● What government policies are in effect that ● What market trends affect us (e.g.,
could have a significant positive influence demand, competition, industry
on our company? changes)?
● What cultural or social changes are creating ● Is changing technology a threat?
opportunities for our company?
2.1 Process:

Process Map:

● Content Marketing: Blog, Quora, Yahoo Answers, Guest Posts, Web 2.0
● Search engine optimization (SEO): On-page & Off-page
● Social Media Marketing: Facebook, Instagram, Twitter, Pinterest, Linkedin
● Paid Social & Display Advertising: Ads on Social Media Platforms, Banners ads on high
DA websites
● Cold Email Outreach Marketing
● Influencer Marketing & PR
● Inbound Marketing: Marketing Automation & Funnel Optimization
● Video & Animation: Animated videos, Product Promotions

2.2 IN SCOPE and OUT OF SCOPE

The In scope and outscope depends on client to client it can be either organic growth or paid
growth some clients prefer to go with organic growth because re

ORGANIC GROWTH:
Organic growth channels bring in slow growth to a business but are the most valuable and trusted
source, especially when you are looking to build a quality lead pipeline.

Process What it means Benefits Required Team

On-page SEO Optimizing the website SEO for • Increase traffic • Graphic
improving the ranking in Search • Improve overall website Designer
Engines health • Web Developer
• Improving the Technical • SEO Strategist
Part of SEO
Keyword’s Identifying & Optimizing the • Higher Rankings • SEO Strategist
Optimization website content for the better • Lead generation • On Page SEO
ranking in Search Engines Expert
• Relevant Traffic
Content Marketing Creating the content based on the • Growth in Audience • Content Writer
Keywords Silo for all content • Website Traffic • SEO Expert
platforms which includes Blogs,
• Link Silos help to rank • Copywriter
Web 2.0, Social Media Platforms
the targeted website • Graphic
Designer
Inbound Improving the Leads by using the • Improving website leads • Inbound
Marketing marketing automation tools like • Understanding user Marketing
Hubspot, Salesforce behaviour Expert
• Sales Automation
Social Media Creating content for social media • Creating the Brand • Copywriter
Marketing platforms which creates value to Value • Social Media
users and attracts new audiences. • Reach New Audience Manager
• Graphic
Designer

Guest Posts & Creating the content on High • Improving the DA of • Content Writer
Backlinks Quality, Relevant and High DA website • SEO Strategist
Websites • Helps to rank the
targeted keywords in
search engine
Video & Creating Animated Videos for ● Decrease Bounce ● Video
Animation Website , Blogs and creating the Rate Editor
product promotion videos ● Improve User ● Copywriter
Session time on
 page
Email Marketing Cold Email Outreach • Deliver targeted • Content Writer
messages • Email Marketing
• Instant impact Expert

PAID GROWTH:

This is the fastest source for lead generation and sales for any business. It is the backbone of
growth for all businesses to start seeing revenue growth.

Process What it means Benefits Required Required

Social Media Creating Ads on Social Media like • Increase traffic to your • Graphic Designer
Ads Faceebook,Instagram,Linkedin etc website or Applications • Web Developer
• Generating • Social Media
engagements Specialist
• Creating Awareness • Analysis Expert
• Generating Leads
Display Promoting Image ads on high • Awareness • Graphic Designer
Advertising domain authority blogs and • Improves conversion • PPC Expert
websites
Search Ads Text ads on multiple search • Increase Traffic • Graphic Designer
engines • Lead generation • Web Developer
• PPC Specialist
Remarketing Retargeting the Clients with our • Increase ROI • Inbound/
New goods and services and offers • Improve conversion rate Outbound
through emails/Ads etc Marketing Expert
• Content Writer
• Ads Designer
Paid links & PR promoting and selling a specific • Build Trust on • SEO
product via Online platforms • Company • Social Media
products/Services Manager
• Increase Reputation •
Influencer This is a type of Social Media • Helps to builds Brand • Content Writer
Marketing Marketing but it was endorsed by • Build Social Proof • Social Media
the Influencer’s on Media by Manager
• Generates Leads
Mentioning or promoting
 • Videography/
Edit0r

2.3 What resources are available to the team?

Since digital marketing is constantly changing, it is important to know where to find the most up-
to-date information and the best digital marketing resources. Also, the most trusted digital
marketing resources can become obsolete in a matter of hours – which is why the best channels
for marketers are constantly churning out new content and valuable properties.

2.4 Preconditions / Assumptions:

● Identifying high-volume keywords and achieving targeted keyword density within

content used to be the focus of SEO strategy. However, search engines have evolved, and
SEO strategy must adapt as well. With the increase in popularity and quantity of search
bots in the market, users are asking questions more conversationally.

● Too focused on the single keywords, begin your shift to long-tails by making a list of all
the related questions that customers might have as they navigate to your site. Take into
account not only what they type, but also the words they use to ask the question. A
mixture of chopped keywords is less likely in a verbal quest.

● It's simple to demonstrate the importance of media outlets that generate active inquiries
while monitoring the last click of a consumer journey. Since last-click attribution does
not tend to work as well for top-of-the-funnel media outlets, many marketers who only
used last-click attribution improved their conversion drivers at the cost of brand
recognition generators.

● Marketers should use a practical attribution model to determine how effectively a

comprehensive marketing campaign is achieving its goals, as well as how much each
aspect contributes to the overall performance. This data enables effective campaign
optimization and the achievement of better outcomes with less time and effort.

2.5 Time commitment expected of each team?

The project timeline for each client will be expected to be at least for 12 Months.

Teams Time Frame Expected Commitments

All Optimization must be completed
in 3 months of period once the
SEO Team 3 Months project is started
 As social media is ongoing task this
it depends on the strategy that
Social Media Team Depends marketing team creates
All the designing requirements must
be fulfilled with with in 2 months
Web Designing Team 2 Month after the project is accepted
Any requirement request by any team
Graphic Designing Team 2 Days must be fulfilled with 2 days
Once all the Designing and
Optimization part of the website is
Marketing Automation done it takes 1 month to set up the
Expert 1 Month automation process.
Depends As PPC is ongoing task this
it depends on the strategy that
PPC Team Depends marketing team creates
Depends As Email Marketing is
ongoing task this it depends on the
Email Marketing Team Depends strategy that marketing team creates
Any requirement request by any team
Content Creation Team 1 Week must be fulfilled with in 1 week

Stakeholder Analysis :

Stakeholder Strength and Weakness Strategy

● Effective, Efficient Communication
Skills ● Allocate Enough Resources
● Risk Management ● Supported Project Culture
Project Manager ● Strong Business Sense ● Team Planning

● Think strategically ● Requiring constant contact

Digital Marketing Team Lead
SEO Expert
● Providing Feedback to all Teams ● Set clear goals or objectives
● Evaluate progress ● Set clear expectations
● Overall knowledge in Google
Algorithms
● Quality Leads ● Training on latest updates
● Improves overall health of the and changes in the google
website algorithm
 ● Create the brand awareness ● Understand the audience by
● Improved Brand Loyalty creating the persona’s
Social Media Expert ● Cost-Effective

Coordinate with the marketing

teams for improving the user
Web Developers ● Make web designs turn into websites. experience

Communicate with SMM, SEO,

● Create high-quality visuals Web Developers and Email
● Attract and keep customers interested Marketing Teams for creating the
Graphic Designers ● Strengthens your brand better output of the designs.

● Enhanced Communication
● Improving Customer Service ● Training on multiple
CRM Expert ● Automation of Everyday Tasks marketing crm’s

● Training and understanding

● Helps to reach right people on all ad policies on all
PPC Expert ● Creates immediate impact platforms

● Collecting feedback and surveys

● Improving sales ● Training on all email
Email Marketing Expert ● Increasing leads policies

● Build relationships between ● Communicate with SEO

customers and business team for the creating the
Content Writer ● Boost conversions content ideas

● Provide access to internal

information and personnel
● Calculate ROI relevant to the specific
Clients project.

WBS:

https://drive.google.com/file/d/1FagKe86QxgbMSLmynKD-EY464dFY7dEN/view?usp=sharing
Project Plan:

As discussed in the charter, the following steps will be strictly followed by the Company:-

In our first year of business, we have targeted the following five goals:-

Milestone 1:
Creating a solid Business model by developing a business model necessitates time,
concentration.

Milestone 2:

● Designing a website
● After Web Designing is completed all the documents will be forwarded to the
development team
● Website development
● Website Testing
Milestone 3:
● Content Creation for all required Pages
● On Page Optimization
● Off Page Optimization
● Technical SEO
● Social Media Optimization
● Content Marketing
Milestone 4:
● Creating PPC Ads
● Email Marketing
● Press Release
● Crating Video Promotions for the Products or Services
Milestone 5:
● Marketing Automation

Quality Management Plan : Testing strategy or audit or inspection technique.

All the above personals will be advised to work according to the standards set by the Company.
In Our Business the Leads or Managers Act as the Quality Tester.
As there will be Review meetings of the things going on Daily basis at the end of the day
everything will be Reviewed by the Manager and Recommend Required things to be done.

Quality Checks will done by What they do Reviews Done

Analytics Manager Analysis and Reporting Daily basis

CRM Manager idea generation, Daily basis

proposal
preparation, overseeing
the
production process, and
overseeing execution.

SEO Manager Auditing the Websites Daily basis

before Uploading on to
web and also Audit
checks for every week

Web Developer Developing Web pages Daily basis

PPC Search Manager Dealing with the PPC Daily basis

Paid ads performance
and Budget for them

Digital Marketing Manager Develops digital Daily Basis

marketing strategy by
studying economic
indicators,tracking
changes in supply
and demand,Identifying
customers and their
current and future
needs, and monitoring
 the competition.

Content Creator Responsible for Daily Basis

Content Creation

We use different tools for Audits and Analysis of our projects Moz,Ahref,Ubersuggest,Google
Analytics,Oribi, Fb Management etc.

Schedule Management Plan - Advised Techniques for Schedule: Gantt Chart

According to Microsoft, Gantt charts help you schedule your tasks in the project and help you
track the project’s & progress. The GANTT chart is prepared to review the progress of the
Company activities. Strict action will be taken for the non-compliance of any of the non-
performers.

Quarter 1 Quarter 2 Quarter 3 Quarter 4

Task Name Mar Apri Jun
Jan. Feb. ch l May e July Aug. Sep. Oct. Nov. Dec.
Planning & Research
Development
Content Creation
SEO
Social Media
Optimization
Content Marketing
PPC
Email Marketing
Press Release
Video Promotions
Marketing
Automation

The vertical hub of a Gantt outline shows the assignments that should be finished, while the flat
pivot addresses time. As the input errands, their beginning dates, their end dates, and their
conditions, bars will populate, which address task spans. The above diagram is utilized in the
arranging and the executives of various tasks in practically all ventures. The organizations that
follow a cycle, can utilize the outlines for project arranging. The Gantt outlines empower project
groups to play out the accompanying exercises:
Group cooperation:
Gantt diagrams help project groups to team up on their undertakings and help welcome
everybody on a solitary page. The group leads and venture administrators can ensure that their
colleagues share a piece of similar information on the undertaking, and they don't need to
brief them about the task progress constantly.

The board of Resources:

With the assistance of Gantt Charts, project administrators can undoubtedly appoint undertakings
to their colleagues and allot various parts with this diagram online apparatuses.

Estimated Cost Management Plan: Estimated planned cost , budget analysis.

A minimum investment of $182,000 is budgeted to be made at the initial level. All estimations
have been made on their basis. Brief calculations are attached in the following parts.

While looking at the Financial analysis, we have made the assumptions on the lowest levels that
enable us to face the worst conditions that may arise. Below is the brief calculations;

A brief analysis is made on the 5 years Financial position of the Company. This is made by
following the International Accounting Standards, thereby a minimum of 5% increase in Sales is
made every year. The Expenses are adjusted on a proportionate basis. The Expenses are written
as at maximum level and the lowering the Sales at the minimum level. This shows that we still
have a profit at the end of the period of each Financial Year.

Projected 5 Years Profit and Loss Statement

2021 2022 2023 2024 2025

Growth rate 5% 5% 5% 5%

Revenues $294,700.00 $309,435.00 $324,906.75 $341,152.08 $358,209.69

Cost of
Revenues
Salaries $90,000.00 $90,000.00 $90,000.00 $90,000.00 $90,000.00
Advertisement $18,418.75 19,339.69 20,306.67 21,322.01 22,388.11
Marketing exp. $42,977.08 45,125.94 47,382.23 49,751.35 $52,238.91
Stationary exp. $6,139.58 6,446.56 6,768.89 7,107.34 7,462.70
Other expenses $24,558.33 25,786.25 27,075.56 28,429.34 29,850.81
Total Expenses $182,093.75 $186,698.44 $191,533.36 $196,610.03 $201,940.53
Profit/(Loss) $112,606.25 122,736.56 133,373.39 144,542.06 156,269.16

Risk Management Plan

The risk management plan covers the theory that how much we gonna make a profit on the
investments. It is obvious that while starting any business, it is the first question of the Investor
that how much he will be getting by putting the investment. So, for this, we have a tool to
measure the profitability of the business by calculating the Return on Investment (ROI).

The formula for calculating ROI is given below:-

Return on Investment = Net profits x 100 divided by Total Investments

Expected Investment Plan= $ 100,000

Months Profit/(Loss) ROI

January $7,000.00 7.00%
February $7,082.50 7.08%
March $7,165.41 7.17%
April $7,248.74 7.25%
May $7,332.48 7.33%
June $7,416.65 7.42%
July $7,501.23 7.50%
August $7,586.24 7.59%
September $7,671.67 7.67%
October $7,757.52 7.76%
November $7,843.81 7.84%
December $7,930.53 7.93%

From the calculations, we have a positive Return on Investment, which shows the project
viability. We can expect at least 7% per month return on our capital invested.
Human Resources Management Plan – Skill based resource mapping and
recruitment requirement.

The Human Resource Management department will be fully organized and will be hiring the
Staff at the right time with the right skills. In any Company, the HR department has great
responsibilities as it has the main authority to select the people/staff for the business by going
through the long process that involves giving an ad in the newspaper or websites, then collecting
the biodata and shortlisting the most suitable one. Businesstopia, 2108, states that Human
resource management ensures that the right quality and quantities of workers are present in the
workplace, as well as providing opportunities for individuals and groups of employees to
develop and improve their careers.Employees who are motivated work hard to achieve their
personal career goals, which has a direct impact on the organization’s productivity. The key to
success is to keep costs low and profits high.

Procurement Management Plan

This is considered to be the most important tool for any business organization. We at Digital
Surgeons are very cautious while making the agreements with the stakeholders. A clear and legal
contract will be made available for contracting with any of the stakeholders(i.e)the
Vendors,Banks,Employees. In any uncertain situation, we will be sending the case to our
Lawyers who will then proceed to the case in a Legal way. According to the Government survey
of 1965, Procurement plans are tested against program disciplines such as configuration controls,
reliability, and quality standards.The whole aim is to work under legal restrictions and follow the
rules.

Work Log

Activity's Dates of Work Done

Executive Summary 17th May
Project scope 17th May
What process (or product) will the team focus on? Definition. 17th May
Advised Technique: Business process map, Component diagram.
What are the boundaries of the process? : IN SCOPE and OUT OF SCOPE 18th May
What resources are available to the team? 18th May
What constraints must the team work under? Preconditions / Assumptions 19th May
What is the time commitment expected of team members? 19th May
Advised Techniques: Cause & effect diagrams, Mind mapping, Strategy maps
Stakeholder Analysis : 20th May
Advised Techniques: RACI , RAM , or Any innovative way.
WBS 21st May
Stating team roles and responsibilities.
Plan 22nd May
Project milestones – Key Steps 22nd May
Project management plan 22nd May
Quality Management Plan : Testing strategy or audit or inspection technique. 23rd May
Schedule Management Plan - Advised Techniques for Schedule: Gantt Chart 23rd May
Estimated Cost Management Plan: Estimated planned cost , budget analysis. 23rd May
Risk Management Plan: Qualitative and quantitative risk assessment. 23rd May
Human Resources Management Plan – Skill based resource mapping and recruitment
requirement. 24th May
Procurement Management Plan 24th May
Make or buy decisions 24th May
Vendor or supplier management. 24th May
Mapping 25th May
Appendix Data Dictionary , Diagram Table, Figure Table, References 25th May

References:
Businesstopia. (2018, January 28). Importance of Human Resource Management. Retrieved from
businesstopia.net/human-resource/importance-human-resource-management
Make my Persona: https://www.hubspot.com/make-my-persona
Digital Marketing Strategy: https://digitalmarketinginstitute.com/
Automation Tools:
Hubspot
Salesforce: https://www.salesforce.com/
SEO Tools:
SEMRUSH: semrush.com
Ahrefs: ahrefs.com