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  • Retail Loyalty Management Process

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    hieu thaco
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    This diagram outlines a retail loyalty management business process involving interactions between systems over time. Customer order and transaction data is passed from headless commerce to Salesforce for updating loyalty records and to a Customer Data Platform for building customer profiles. The Customer Data Platform then enhances customer segments with loyalty information for personalized marketing campaigns and communications across channels.

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    This diagram outlines a retail loyalty management business process involving interactions between systems over time. Customer order and transaction data is passed from headless commerce to Salesforce for updating loyalty records and to a Customer Data Platform for building customer profiles. The Customer Data Platform then enhances customer segments with loyalty information for personalized marketing campaigns and communications across channels.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    7 views1 page

    Retail Loyalty Management Process

    Uploaded by

    hieu thaco
    This diagram outlines a retail loyalty management business process involving interactions between systems over time. Customer order and transaction data is passed from headless commerce to Salesforce for updating loyalty records and to a Customer Data Platform for building customer profiles. The Customer Data Platform then enhances customer segments with loyalty information for personalized marketing campaigns and communications across channels.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Single Source

    Stream s Segm ents


    of Truth
    Retail loyalty m anagem ent process Batch Sync Interaction Custom er 360
    Social Studio
    This diagram details the tim e based interactions of system s in a retail loyalty m anagem ent business process. Studio Audiences

    Com m erce 1. Order passed Salesforce M arket ing


    to Salesforce
    Orders Journeys

    Offers Cam paigns

    Pricing Loyalt y Personalized Com m s

    Catalog Interaction Stream s


    2. Update
    Affinity & Intent
    Headless Com m erce Loyalty records

    Personalized Com m unications


    Sales
    4. Loyalty data
    passed to CDP

    3. Order history
    passed to CDP

    Custom er Dat a Plat form


    Orders

    5. Segment " enhanced"


    with loyalty info

    M ulesoft

    Ret ail Dat a Sources

    POS, Inventory (ERP), Shipm ent (TMS), Orders (OMS), Products (PIM)

    Transactional Analytics (EDW, BI)

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