CARIBBEAN SCHOOL EXAMINATION COUNCIL

AGRICULTURAL SCIENCE PROJECT

SCHOOL BASE ASSESSMENT (SBA)

CANDIATE NAME: Suraj Jagessar

REGISTRATION NUMBER:
SCHOOL: JC Chandisingh Secondary School
CENTRE NUMBER: 090019
TERRITORY: Co-operation Republic of Guyana
YEAR OF SUBMISSION: 2022
TITLE: Business Plan
 Acknowledgement
Firstly, the researcher will like to thank god for giving him great health and strength throughout
this project so that he could have completed it. Secondly the researcher will like to thank his
subject teacher for explaining and discussing the School Base Assessment (SBA) part by part so
that he can understand what to do. Thirdly the researcher will like to thank his parents and family
members who have supported, encourage and provide assistance when needed.
 Introduction
This project is based on a business plan that the researcher will use to start a chicken business.
The business plan includes the description of the business, justification of business, products and
services, marketing plan, operational plan and financial plan.
 Table of content

Content Page number

Description of business 1-4

Marketing plan 5-6

Operational plan 7-10

Financial plan 11-13

Conclusion 14

Appendix 15-16

Bibliography 17

Marking Scheme 18-20

DESCRIPTION OF THE BUSINESS

Name and Nature of Business

Suraj’s Halall Chicken Outlet

Form of Business

Sole trader

Mission statement

Suraj’s Halall Chicken Outlet will provide the best clean plucked, packed, (live), (optional)
chicken to the community and further a field without causing any pollution or unhealthy
practices that will have a negative impact to the people.

Objectives of the Business

 To ensure that my community have fresh, healthy and good quality of chicken to feed
their family in great quantity.
 To create a successful business that will benefit the customers.

Location

Suraj’s Halall Chicken Outlet is located at lot 13 Albion, Port Mourant, Corentyne, Berbice.

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 Justification for the Business
Market research:

Target population and size of the market.

Suraj’s Halall Chicken Outlet target population is people at Albion Village to buy his fresh, clean
chickens. The researcher’s also aim at people from other villages in order to expand his business.

Price of similar products and/or services and main competitors.

These are times when chicken price fluctuate, thus Suraj Halall Chicken Outlet will have similar
products like duck meets to sell in order to satisfy the demand of customers. The researcher
knows that they are other chicken places like Kim Halall Chicken, Sam Chicken shop and many
other chicken outlets that will persuade you to buy from them. But Suraj Halall Chicken Outlet
sells his chicken at an affordable price and he even weighs his chicken for less price.

Suraj’s Halall Chicken Outlet gives you 100% assurance that you will be buying healthy
chicken. So come get your clean plucked chicken, packaged chicken and live chicken at Suraj’s
Halall Chicken Outlet.

Availability and Comparative prices of substitutes

There are times when some people will want to buy chicken parts like the foots, liver, gizzards,
etc. Thus Suraj’s Halall Chicken Outlet will be selling those items as substitutes because it is
what customers will demand. The researcher will also substitute ducks at a similar price for when
he don’t have chickens or when chickens are not available.

SWOT Analysis

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Strengths:
 Having person with great skills and knowledge about my business to work in my business.
 Having money and modernize equipment to start my business.

Weakness:
 Since there is a lot of chicken business within my location area, I have not been making a
large profit.
 My competitors have been selling chicken cheap to compete with me thus causing me to
unable to meet customers need.

Opportunities
 The researcher sees that the area has spaces for the expanding of the business if it is
necessary.
 There is high demand for chicken in this community.

Threats
 High death rate of chicken
 Chickens can also be infected with viruses

Justification of Businesses
The main reason why the researcher chooses this location is because there is maximums area for
expanding to a larger business and there is a high demand for chicken in this area. The researcher
sees this as an opportunity to start a business and make a profit.

Products and services

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Describe two main features of products and/or services that will be offered.
Two services that Suraj’s Halall Chicken Outlet will be given to the community are:

 To provide healthy chickens with an affordable price that customers can afford to pay.
 The business also have substitutes like package chicken and chicken parts to offer to the
community.

MARKETING PLAN

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Product and services

Describing branding and/or packaging relating to the product.

Suraj’s Halall Chicken Outlet will be Packaging the whole chickens and the chicken parts by kg.
The product will be neatly package in a clear plastic bag.

State the slogan for the company

Loyal to quality,

No beaks or feathers
Pricing strategies
Describe and justify the pricing strategy used

Suraj’s Halall Chicken Outlet sells fresh clean plucked chickens for $180 and $200 per kg to
meet the needs of all consumers. But there will be times when the price will fluctuate and that is
because the chicken feed price may have increase. But Suraj’s Halall Chicken Outlet will always
meet customers need.

Place (distribution channels)

Describe main distribution channels that will be used and their advantages.

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Suraj’s Halall Chicken Outlet will be using the direct distribution channel to sell the chickens.
One reasons for the business to have this channel is because there will be a free delivery for
persons who are buying a lot of chickens. However at the same time the business will also sell
chickens by kg and parts to people who buy on a small scale or on a everyday basis.

Promotion mix

Discuss the various promotional strategies used by the business (advertising, sales
promotion, after sales services, public relation, personal selling, promotional
pricing) any 2

Advertising
Suraj’s Halall Chicken Outlet will be advertising his business on the internet using Social
Medias. The researcher adverting will include days when the price change or fluctuate, the
average price and the quality and quantity of chicken.

Public relation
Suraj’s Halall Chicken Outlet wants to maintain a favorable image and build beneficial
relationships between the public, by always selling healthy plucked chickens for a reasonable
price.

OPERATIONAL PLAN

Management structure

6
Outline functional areas of the business

Production

Sales department marketing department production department

Distribution

Production department- is the functional area responsible for turning inputs into finished outputs
through a series of production processes. The production manager is responsible for making sure
that raw material are provided and made into finish goods effectively.

Sales department- consists of a set of business activities and processes that help a sales
organization run effectively and in support of the business strategies and objectives. The sales
department generally includes sales, sales support or business operations.

Marketing department-this department helps with the advertising, transports, processes,

packaging and selling of products (chicken). The marketing department produces internal
communication.

Distribution department- this department is responsible for ensuring that the distribution of
productions are done.

Organizational chart

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 General Manager

Marketing manager production manager sales manager service manager

Marketing workers production workers sales workers Janitor

Explained why production will be done by the company or outsourced.

Suraj’s Halall chicken outlet will buy baby chicks from Arjune and Sons chicken outlet. The
reason why Suraj outsourced this business is because it will be easier for him to start the business
and make a profit.

Selection of appropriate labour

Outline number of persons to be employed and their duties or function

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The business has a total of 20 employees.

The table below shows the position, no. of workers, their function and working hours.

Position of employees No. of workers Function and duties Working hours

Manager
Sales clerk
Transport workers
Production workers
Marketing workers
Janitors(cleaners)
The manager of the
business has to ensure
1 that the business runs
smoothly and all 06:00am-06:00pm
problems must be
reported to the
manger.
Are responsible for
ensuring that the
4 business profits are 06:00am-06:00pm
sort out from its
expenses. They also
help in collecting
money for the
products.
Ensure that the
products (chicken) are
3 delivered to customers 06:00am-06:00pm
home who have
brought a large sum of
chicken.
4 Are responsible to
slaughter, plucked and 05:00 am-05:00pm
clean the chickens
3 Are responsible for
weighing and 06:00am-06:00pm
packaging of the
chickens and prepare
it for sales.
5 Are responsible for
ensuring that the 06:00am-06:00pm
business area is
always clean and
sanitize.

The use of technology to enhance efficiency of the business

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Outline how two technologies would be used to enhance, the efficiency of the
business operations.
 The business will use computers to keep records and advertise the business.
 The business will used electric scale to weigh the chickens.

FIANCIAL PLAN

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Projected performance

SURAJ’S HALALL CHICKEN OUTLET

Asset Amount Liabilities Amount Income Amount expenses amount

Fix $ Current $ $
assets liabilities
10 000
Land 80 000 Creditors 7000 Income 200 000 Water
9000
from Electricity
and Bank o/d 50 000 Wage 70 000
building 30 000 chicken 20 000
repair and
Delivery sales maintenance
vehicle 15 000 Bad debts 10 000
Pluck
Insurance 1000
machine

Current 70 000
assets 6500
Stock 3400
Debtor 75000 200 000
cash 204 900 120000

Projected profit and loss Account depicting profitability of the business

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Profit and loss for the year ending 31 Dec 2018

$ $
Income for the sale of chicken 200 000
Less expenses
Water 10 000
Electricity 9000
Wage 70 000
Repairs and maintenances 20 000
Bad debts 10 000
Insurance 1000
15 000 135 000
Pluck machine
89300
Net profit
Capital

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Projected balance sheet showing fixed assets,

SURAJ’S HALALL CHICKEN OUTLET

Balance sheet as on 31 Jan 2018

Fixed Assets $ $ $
Land and building 80 000
Delivery vehicles 30 000
Pluck machine 15000 125 000
Current Asset
stock 70 000
debtor 6500
cash 3400
79 900

less current 7600

liabilities 50 000
creditor 29 300
50 600
bank o/d 154 300
working capital
83 900
financed by 6500
capital 154300
add net profit

CONCLUSION

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In this project the researcher has learned the components of a business plan and how to go about
writing a business plan. After doing this SBA, the researcher learnt how to start and manage a
business. The researcher also learns how to meet customers demand in price and quantity. It can
be concluded by saying that the researcher has learned a lot by doing this project.

Appendix

14
Slogan

Loyal to quality,

No beaks or feathers

15
Packing of chicken

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 Bibliography

Miss Bibi – teacher at JC Chandisingh Secondary School

Mr. Neshal Jagessar- manager at Albion Estate

https://www.google.com/search?
q=package+chicken&tbm=isch&ved=2ahUKEwiunvLOyI_tAhUUiFMKHRBQCpwQ2-
cCegQIABAA&oq=package+chicken&gs_lcp=CgNpbWcQAzIECCMQJzICCAAyBggAEAUQHjIGCAAQBRAeM
gYIABAIEB4yBggAEAgQHjIGCAAQCBAeMgYIABAIEB4yBggAEAgQHjIGCAAQCBAeOgcIIxDqAhAnOgQIABBD
OgUIABCxAzoGCAAQChAYOgQIABAYUIHiQVjaqUJg0a9CaANwAHgEgAHNBYgBhimSAQwwLjIyLjQuMS42L
TGYAQCgAQGqAQtnd3Mtd2l6LWltZ7ABCsABAQ&sclient=img&ei=qeW2X-
6lGpSQzgKQoKngCQ&bih=625&biw=1366 - imgrc=3OlQ_2ttxrogwM

Agricultural Science (DA) Marking Scheme-Business Plan

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 ITEM DESCRIPTION MARKS
Total Award
Description of Business Name and Nature of business(1 mark) 5 marks

Mission Statement(1 mark)

Objectives of Business(1 mark for

stating two objectives)

Location (1 mark)
Justification of the Market research: 6 marks
Business -Target population and size of the
market
-Price of similar products and/or
services and main competitors
-Availability and comparative prices
of substitutes
-Sale forecast(assess/describe)
-Industry outlook
(any 3 points -3 marks)

SWOT analysis
-Strengths and opportunities (1 mark)
-Weaknesses and threats (1 mark)

Justification for location(1 mark)

Products and Services Describe two main features of 1 mark

products and/or services that will be
offered(1 mark)
Marking Plan
Product/services - Describe branding and/or packaging 2 marks
relating to the product(1mark)

-State slogan for company(1 mark)

Pricing Strategy -Describe and justify the pricing 1 mark

strategy used(1mark)
Place (distribution -Describe main distribution channels 2 marks
channels) that will be used and their
advantages(2marks)

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Promotion mix -discuss the various promotional 2marks
strategies used by the
business(advertising, sales promotion,
after sales services, public relations,
personal selling, promotion pricing)
any two(1mark each)
Operational Plan
Management structure Outline functional areas of the 3marks
business.
Organizational chart(2 marks)
Explain why production will be done
by the company or outsourced.
(1mark)
Selection of appropriate Outline number of persons to be 2 marks
labour employed and their duties or
function(2marks)
The use of technology to Outline how two technologies would 2marks
enhance efficiency of the be used to enhance the efficiency of
business the business operation(2 marks)
Financial Plan
Projected Performance Projected Profit and Loss Account 6 marks
depicting profitability of the
business(3marks)
Projected balance sheet showing fixed
assets, variable assets and liability
(3 marks)
Sources of finance Determine and justify sources of 2 marks
capital for the business(2 marks)
Communication
Communication of Good or excellent communication of 2 marks
information in a logical English Language(2marks)
manner, using correct
grammar. Fair command of English language(1
mark) 2 marks
Effective use of Uses of graphs, figures, tables, charts
communication tools and photographs(2 marks)

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Overall presentation: Title page, table of contents, list of 2 marks
(format) acronyms and abbreviations(at least 3
features-1 mark)

Bibliography (1 mark)
Total score 40 marks

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