INTRODUCTION TO MARKETING MKT410

STANDARD GUIDELINES

2. INDIVIDUAL ASSIGNMENT – MARKETING MANAGEMENT ORIENTATION (20%)

• INSTRUCTIONS

Each student is required to choose one company (either a local or an international)

and discuss the marketing management orientation that being applied by the
company. The student needs to:

i. Write and introduction

ii. Describe the product or service offered by the company
iii. Discuss the marketing management orientation practice by the company
iv. Write a conclusion.

• FORMAT

i. Cover page – please use the template given by your lecturer.

ii. Table of content
iii. Introduction – A brief descriptions of the company/business, background of the
study, mission and vision, issues to focus, etc. Here, the reader should be able to
get a picture of the essential contents of the report.
iv. Product or service offered
v. Discussion on the Marketing Management Orientation
vi. Conclusion
vii. References – if any
viii. Plagiarism – Students MUST attach a plagiarism report (with an index below 30%)
before the submission.
ix. Assessment – Refer to the rubrics.
FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRIC
INTRODUCTION TO MARKETING
MKT410

BY
MOHAMMAD FARIZ ABDULLAH
RESOURCE PERSON
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

THE MARKETING MANAGEMENT ORIENTATION RUBRICS (20%)

COURSE NAME : INTRODUCTION TO MARKETING

COURSE CODE : MKT410
STUDENTS’ NAMES :
LECTURER’S NAME :
PROGRAM :
GROUP :

Marks Weighted Marks

Criteria Poor Moderate Satisfactory Good Excellent C P A
Allocated Obtained (%)
1 mark 2 marks 3 marks 4 marks 5 marks
Preliminary Poor Moderate Excellent preliminary
materials 5 Satisfactory Good
preliminary preliminary materials, all
(cover page, preliminary preliminary
materials, materials, few important
table of materials, fairly materials, most
missing most important information is
content important important
important information is provided
information is information is
information provided
provided provided
1 mark 2 marks 3 marks 4 marks 5 marks

Provide poor Provide excellent

Provide moderate Provide satisfactory Provide good
5 introduction, most introduction, Key
Introduction introduction, few introduction, fairly introduction, Good
of key elements elements are
key elements are highlight key in highlighting key
are not highlighted excellently
highlighted elements elements
highlighted
1 mark 2 marks 3 marks 4 marks 5 marks
Poor description Moderate Satisfactory Good description Excellent description
Product/
of the products description of the description of the of the products or of the products or
service 5
or services products or products or services offered by services offered by
offered by the services offered by services offered the company the company
company the company by the company

0 – 4 marks 5 – 8 marks 9 – 12 marks 13 – 16 marks 17 – 20 marks

Provide Provide satisfactory Provide good Provide
Discussion on Provide poor moderate discussion on the discussion on excellent
Marketing discussion on the discussion on marketing the marketing discussion on
Management 20 marketing the marketing management management the marketing
Orientation management management philosophies philosophies management
philosophies philosophies practiced by the practiced by philosophies
practiced by the practiced by the company the company practiced by the
company company company
 0-2 marks 3-4 marks 5-6 marks 7-8 marks 9-10 marks
Poor/unclear Moderate conclusion Satisfactory Excellent
conclusion on on the marketing conclusion on Good conclusion on the
Conclusion the marketing management the marketing conclusion on marketing
10 management philosophies of the management the marketing management
philosophies of company philosophies of management philosophies of
the company philosophies of the company
the company
the company
1 mark 2 marks 3 marks 4 marks 5 marks
Writing style,
Writing lacks Sentences were Sentences were
spelling &
sentence variety somewhat varied, and correctly
grammar 5 Sentences were Sentences were well
and few some were constructed and
correctly constructed written and
grammatical errors inappropriate with well-articulated expressed
minimal grammatical
errors

Total 50 x2 x20%