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  • Communication Media Channels

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    Aj Claire Isaga
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    Communication media refers to the physical channels used to send and receive data between a sender and receiver. This includes various forms of wired and wireless transmission such as twisted-pair wires, coaxial cables, radio frequencies, and online networks. The document describes several types of communication channels including printed media like newspapers, broadcast media like radio and television, new media using the internet, and social media applications. Radio is highlighted as being a dominant mass medium due to its low cost, lack of required literacy skills, portability, and accessibility for those with visual impairments. Social media has grown rapidly in recent years through internet-based platforms that allow users to generate and share content.

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    Communication media refers to the physical channels used to send and receive data between a sender and receiver. This includes various forms of wired and wireless transmission such as twisted-pair wires, coaxial cables, radio frequencies, and online networks. The document describes several types of communication channels including printed media like newspapers, broadcast media like radio and television, new media using the internet, and social media applications. Radio is highlighted as being a dominant mass medium due to its low cost, lack of required literacy skills, portability, and accessibility for those with visual impairments. Social media has grown rapidly in recent years through internet-based platforms that allow users to generate and share content.

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    14 views3 pages

    Communication Media Channels

    Uploaded by

    Aj Claire Isaga
    Communication media refers to the physical channels used to send and receive data between a sender and receiver. This includes various forms of wired and wireless transmission such as twisted-pair wires, coaxial cables, radio frequencies, and online networks. The document describes several types of communication channels including printed media like newspapers, broadcast media like radio and television, new media using the internet, and social media applications. Radio is highlighted as being a dominant mass medium due to its low cost, lack of required literacy skills, portability, and accessibility for those with visual impairments. Social media has grown rapidly in recent years through internet-based platforms that allow users to generate and share content.

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    of 3

    COMMUNICATION MEDIA

    CHANNELS
     Communication media means sending and receiving data. Media is the general
    term used to describe the data path that forms the physical channel between the
    sender and the receiver. Media can be twisted-pair wire, such as that used for
    telephone installations It can be coaxial cable of various sizes and electrical
    characteristics.

    TYPES OF COMMUNICATION CHANNELS


     PRINTED MEDIA: NEWS PAPER
    - Published periodically and carries mainly news stories with opinions and advertisement.
    -Classified according to type of content, circulation area, audience, language, and periodicity.
    -Divided into two sections: editorial and business

    BROADCAST MEDIA: RADIO


    -Radio is dominant among mass media because of the following:
     LOW COST-EFFECTIVE
     LOW DEMAND ON LITERACY SKILLS
     PORTABILITY
     A BACKGROUND MEDIUM
     ACCESSIBILITY TO THE VISUALLY CHALLENGE
     CLASSIFIED AS AM (AMPLITUDE MODULATION) AND FM (FREQUENCY MODULATION)
    BROADCAST MEDIA: TELEVISION
    -According to the UNESCO World Communication and Information Report, television
    follows radio in popularity

    NEW MEDIA
    -a set of applied communication technologies that continue to evolve-Interactive that
    uses internet such as blogs, vlogs, wikis, and other computed aided communications
    that are found online.
    -Characteristics of it are interactivity, ubiquity, accessible to individual users as senders
    and or receivers, a medium of both mass and personal communication, and
    multimediality
    SOCIAL MEDIA
    -Dominated the mass media in the recent years.
    -Internet based applications that allow the creation and exchange of theuser
    generated content.
    - Types: Social networking - Facebook, Instagram, Twitter, and Tumblr-
    -Collaborative projects – Wikipedia
    -Content communities – Youtube
    -Virtual game - World of Warcraft, Call of Duty, ML

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