Pitch - a term for presenting your is a storyteller…. product, service or business. able to capture his audience Using a bit of phycology to hear more of the story… Kinds of Pitch • Emotions moved people to decide and • 20 seconds to1 minute pitch = act…. Elevator Pitch a teacher….. • 3- minute pitch • Use logic… able to teach and let others • 1-hour pitch know his/her ideas… - a form of words used when trying Ideation to persuade someone to buy or • “Ideation is the mode of the design Mindset of an Entrepreneur accept something. thinking process in which you like "a good sales pitch” concentrate on idea generation. • Mentally it represents a process of The Elevator Pitch “going wide” in terms of concepts • Very well and carefully scripted and outcomes. • Delivery is quick, powerful and • Ideation provides both the fuel and provocative also the source material for building • Must hit the audience “hard” for prototypes and getting innovative them to want to know more. solutions into the hands of your • Must be simple and direct users.” The “ELEVATOR PITCH” • spark off ideas - start with Q Presentation of Your Business The must type in any elevator Pitch and A How to present your business? • Capture audience attention and • Exciting process involves you and your audience interest within the first 10 seconds • From worst or weird ideas to into convince your audience to ACT • Teach them something new the best, most practical and Do you know your audience? innovative ones. • Convince them and make them believe their wants, needs, thoughts… • main aim of the Ideation stage is to • Qualify yourself – your credible (let use creativity and innovation in order them feel your “worth”) How long can you present? to develop solutions short attention span, distractions… • Keep your pitch simple and • memorable