Rich Media

Messaging (RMM)
December 2022

Commercial in Confidence
Confidence || ©
© Modica
Modica Group
Group 2022
2022 ||®
® registered
registered in
inAustralia,
Australia,New
NewZealand,
Zealand,United
UnitedStates
States Version 1.1
Our Story

Established in 2001, our cloud-based

21
messaging platform, connects directly to all
years Mobile Network Operators (MNOs) and
customer software solutions, via secure API.

Trusted wholesale 106 staff, 20 Executive

Global footprint Partnerships with
messaging cultures, fluent in leadership team
across four leading telcos in
provider with over more than 10 with experience
continents providing Australia, New
900+ connections languages in telco and
customers with 24/7 Zealand, Indonesia
software
support and Latin America

Commercial in Confidence
Confidence || ©
© Modica
Modica Group
Group2022
2022 | | ®®registered
registeredininAustralia,
Australia,New
NewZealand,
Zealand,United
UnitedStates
States
Global Presence Australia
Sydney
Melbourne
Gold Coast
Perth

New Zealand
Wellington
Auckland
Dunedin

Dominican Republic
Santo Domingo

Mexico
Merida

Indonesia
Jakarta

Canada
Montreal

UK
Isle of Wight

Armenia
Yerevan

Singapore
Singapore
The Modica Platform
We deliver messaging through our cloud-based communication platform for our MNO partners

Features Recognition for our Customer Centricity

● Uptime 99.95%
● GDPR Compliant
● White label Platform for MNOs
● Easy to-use interface
● 900+ MNO connections
● 2FA code generator

Commercial in Confidence | © Modica Group 2022 | ® registered in Australia, New Zealand, United States 4
Rich Media Messaging (RMM)
Rich Media Messaging (RMM) is a messaging service that adds an enhanced experience
compared to SMS communication by offering rich media content through personalised mobile
journeys with the ability for customers to self-serve.

All industries can benefit from incorporating rich media content in their messages to drive
more proactive and actionable communication. By adjusting the types of messages,
companies from retail, marketing, financial services, utilities, travel and logistics can increase
click-through, improve customer engagement and increase operational efficiency.

RMM benefits include:

● Achieve click-through rates in excess of 60%, with an increase in conversion rates of

39%*
● Gain better insight into customer behaviour through engagement analytics at a granular’
level
● Create, manage and send multi-tier campaigns via our easy to use, no code Campaign
Builder Initiate messages via SMS
● Create powerful communications and enable business processes by integrating with our
open API
● Expand functionality of SMS
● Trackable and reportable URLs Commercial in Confidence | © Modica Group 2022 | ® registered in Australia, New Zealand, United States
 RMM Features
A growing number of leading features to meet changing customer and market needs.
Payment Blocks
Support secure online payments
via: PayPal, Stripe, PaySafe,
Global Payments etc. We have
integrated with these payment
solutions.
Signature Blocks
Ensure a customer can
submit a signature if
required. Perfect for the
insurance industry.
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Rich Content
Fully customisable branding,
logos, fonts & colours. Video and
image carousel available.
Personalise call-to-action buttons
for bigger impact.
Chatbots
We support chatbot functionality
directly from the rich media
message.
Image/File Upload
Ensure a customer can upload
an image or file via their
camera or from their
documents via the RMM.
QR & Barcode
Integrations
Provide better customer
experiences by integrating QR
codes and barcodes for
coupons, loyalty cards, event
passes and in-store credit.
App Stores
Sell your app via the RMM on the
App Store or Google Play with a
short customer journey.
API & CRM Integrations
Easily integrate with any third
party service providers such as
chatbots and CRM via our REST
APIs.
 Self-Service microsite builder
to boost engagement

Comprehensive Feature Set

Easily address multiple use cases through a diverse
feature set

Gain deeper Insights

Gain better insight into your customer behaviour through
engagement analytics at a “granular” level

Easy to use
An intuitive dashboard that allows users to create
campaigns using code less Drag ‘n’ Drop blocks, edit
graphics, fonts and other elements.
RMM Customer Benefits
All industries can benefit from incorporating RMM in their message options to drive more proactive and actionable communication. By
adjusting the types of messages, companies from retail, marketing, financial services, utilities, travel and logistics (and many more
industries) can increase collection rates, improve customer engagement and increase operational efficiency.

Click Through Rates Conversion Rates Analytics

Achieve increased click Increase conversion Better insight into
through rates in excess of rates by 39%* customer responses
60%*

Campaigns Process Integration Powerful Solutions

Create powerful, multi- Integrate business Provide solutions for a

layered campaigns processes using the large range of customer
powerful open API problems and use cases

*source
 Reporting & Insights

View Clicks
Determine how many recipients clicked on the links

Analyse Responses
Review customer responses and feedback

Review Interactions
View other types of interactions within the microsite
RMM Use Cases
SURVEYS
Add rating sliders, free text boxes,
checkboxes and radio buttons for
comments
Save the date
Create a customised Calendar
event on the customer's handset
PAYMENTS
Provide “Easy to Pay” methods using
online payment options such as
WorldPay, PayPal, PaySafe, and others
SCRATCH CARDS
Provide a great customer experience by
sending a scratch card for interactive
marketing. Perfect for vouchers or promo
events
IMAGE/FILE UPLOAD
The ability for a customer to upload an
image or file via their camera or from
documents. Perfect for industries
needing to capture ID documents
SIGNATURE BLOCKS
Customers can ‘Sign on Glass’ using their
finger or stylus, perfect for executing
documents on the fly.
CHATBOTS
Embed your incumbent chat bot
directly on the RMM
BARCODES
Create unique Barcodes and QR
codes which can be used for special
offers.
RMM Examples

Click to Pay Gamification Barcode

Commercial in Confidence | © Modica Group 2022 | ® registered in Australia, New Zealand, United States
RMM Case Study
SSE Airtricity is a leading renewable energy provider, supplying greener
electricity and natural gas to 800,000 homes and businesses in Ireland.

Their challenges included; increasing the response rate to key customer

communications, and to reduce the reliance on their call centre.

The RMM solution has had such a positive impact that customers often
request the RMM make their payments as it is their preferred option. It has
resulted in:

● 20% reduction in disconnections over 12 months “The new messaging system was so well received
● 48% message engagement rate by our customers that they are requesting to opt-in
● 30% decrease in outbound calls for future communications. The Rich Media
● Collection of $1.6M within 12 months Messaging solution vastly improved our customer
experience by offering new, innovative and easy
RMM has vastly improved customer experience, reduced the need for ways to pay.”
multiple notifications, decreased call volumes and increased customer
engagement. - Graham Wheeler,Collections Manager

Commercial in Confidence | © Modica Group 2022 | ® registered in Australia, New Zealand, United States 12
Richard Babanour
Head of International Markets and
Partnerships
Thank you
Richard.Babanour@modicagroup.com
+61416211110

Commercial in Confidence | © Modica Group 2022 | ® registered in Australia, New Zealand, United States
Commercial in Confidence | © Modica Group 2022 | ® registered in Australia, New Zealand, United States