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Program Planning Form

AHC Museum Education Class
Created 12 April 2023

Program Name: Nobody Gives Us Sovereignty: Busting Stereotypes & Walking the Walk -
Suzan Shown Harjo Keynote Speaker and Event

Proposed dates/times: Sunday, November 5, 2023; 9:00 AM - 3:00 PM

Location: On-Campus; Woodruff Auditorium, McElreath Hall (Atlanta History Center)

Name of program developer: Sarah Grace Rogers

PROGRAM BASICS

Brief Program Description: This program is centered around Keynote Speaker, Suzan Shown
Harjo, giving a talk on Native American Heritage, Activism, and Visibility. The talk will be held
in the Woodruff Auditorium. Tickets provide entry to hear the keynote speaker as well as entry to
the museum with any remaining time. Guests have the option to purchase the add-on of lunch
from Souper Jenny and engage in a Meet and Greet with Suzan Shown Harjo.

Educational Objective: The object of this event is to educate the public on Indigenous
stereotypes and how to disprove them. It also aims to increase Indigenous visibility and engage
Indigenous people in increased activism within their communities and with the wider world. The
program’s goal is to encourage conversation and discussion on modern issues Indigenous people
face to increase awareness and efforts toward equity and restitution. It also seeks to create
connections between people of all backgrounds and stimulate connections and networking
amongst the audience members.

Connection to Current Exhibits, Collections, and Programs: This program will connect to the
“Native Lands” exhibit at the Atlanta History Center. While the gallery focuses primarily on
Indigenous people of the past, this program will bring Indigenous people back to the present to
show they are still here and that the work is not done.

Relationship to Atlanta History Center Strategic Plan: As the United States approaches its
250th anniversary, the Atlanta History Center seeks to focus on the meaning of democracy and
incorporate it into their research and storytelling. It is important to acknowledge the role that
Indigenous people played in the creation of the United States, across the centuries, especially the
role that colonization and Indian Removal played in their dislocation and in the growth of
America. This program will highlight the place that Indigenous people are in today because of
the role settlers and later descendants played in pushing them out.

The AHC Strategic plan also highlights the importance of bringing people together, connecting
cultures and people to create shared histories, and increasing perspectives of history to better
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understand what we have done right and wrong and what we can do in the future. THis program
will bring together hundreds of people to encourage discussion and collaboration in an effort to
increase awareness and visibility of Indigenous people.

AUDIENCE AND MARKETING

Target Audience: Adults, though children are allowed admittance with an adult present.

Marketing Strategies: In-House Marketing and Design

- Digital Flyers
- May be printed and posted in-house or in town
- May be posted periodically on social media
- May be kept up as an ad on the AHC website
- Media Promotion Package
- Sample photos and videos from Suzan Shown Harjo
- Posts online
- Social Media (Facebook, Instagram, Twitter, YouTube)
- AHC Website
- Posting articles and snippets of books by Suzan Shown Harjo on the website
- Post article titles and book quotes on social media

Projected attendance: 400 people (capacity of McElreath Hall)

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BUDGET

Anticipated Costs:

Category Sub-Category Details Cost

Keynote Speaker Speaking Fee https://www.amacad.org/person/suzan-sho 15,000.00

wn-harjo

Hotel SpringHill Suites by 139.00 per night x 2 278.00

Marriott Atlanta nights
Buckhead

Travel Delta Comfort Plus Roundtrip, Nonstop 468.00

from and to New York

Per Diem 2 Travel Days, 1 Travel Days: 55.00 184.00

Full Day (Saturday, each
Sunday, Monday) Full days: 74.00
each (GSA.gov for
Atlanta)

Total 15,930.00

Lunch (Optional Souper Jenny 400 guests Soup / Salad (4.50) 5400.00 for
per Guest) + Sandwich (9.00) everyone;
13.50 per guest

Drinks (Coca-Cola All guests get Dasani = 6.98 per 90.74 for everyone;
brand) Dasani Water 32 pack case x 13 0.23 per guest
cases

All guests get can Coke = 12.78 per 24 217.26 for

(Coke, Diet Coke, pack case x 17 cases everyone;
or Sprite) 0.55 per guest

Total 5490.74 - 5617.26

(if all guests get lunch - range base on drink choice)

Total Costs Range 21,420.74 -

Contingent on Lunch 21,547.26

*Note: If no guests choose to get lunch, the cost will only be for the Keynote Speaker, at 15,930.00. The range
for the cost is then 15,930.00 - 21,547.26. The cost of the program will depend on if guests choose to have lunch
and what they choose to drink at lunch. The profits for this will be broken down below in the Profit Break-Down
Section.
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Funding and Partnership Possibilities:

Souper Jenny
Souper Jenny will be the source for the optional lunch if guests decide to add that onto their
experience. They may be able to provide discounts or funding of some sort as a sponsor for the
event and cut down on the costs for lunch.

Coca-Cola
Coca-Cola will be the brand of the drink options at lunch (Dasani, Coke, Diet Coke, and Sprite).
Because it calls Atlanta home, they might offer funding options for the event/.

The Morning Star Institute

Suzan Shown Harjo is the president of the Morning Star Institute, a national Native rights
organization dedicated to Native Peoples’ cultural and traditional rights. They have organized
previous observances and events and may offer guidance on the program.

Anticipated Earned Income:

Ticket Information

Cost per Adult Student Senior (65 First Youth (12 Child (3 and
Category and Up) Responder / and Under) Under)
Military /
Veteran

Ticket 50.00 40.00 40.00 35.00 30.00 Free

(Keynote
Speaker
Entry)

Lunch and 30.00 20.00 20.00 20.00 20.00 Free

Meet &
Greet

The Lunch and Meet & Greet will cover the cost of lunch listed above in the budget with a profit that will
contribute toward the cost of the Keynote Speaker and other unanticipated expenses. This is detailed below in
the Profit Break-Down Section.

Profit Break-Down

Anticipated Guest Payments (Tickets Onlys): 20,125.00

We anticipate mostly adults because the program will be geared toward adults, so an estimated margin is as
follows:

200 Adults (50%), 100 Students (25%), 50 Seniors (12.5%), 75 First Responders, etc. (18.75%), 50 Youth
(12.5%), 25 Children (6.25%) = (200 x 50) + (100 X 40) + (50 x 40) + (75 x 35) + (50 x 30) = 20,125.00
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Lunch (Optional):
Each Adult will bring in a profit of 15.95 -16.27, depending on drink choice.
Each Discounted Guest will bring a profit of 5.95 - 6.27, depending on drink choice.

PROGRAM DETAILS

Detailed Program Narrative:

Suzan Shown Harjo (Cheyenne & Hodulgee Muscogee) is executive director of the National
Congress of American Indians and president of The Morning Star Institute. She has facilitated
legislative development and is a founding trustee of the Smithsonian National Museum of the
American Indian. Speaking on Native American Heritage, Cross-Cultural Understanding, Social
Justice, and other issues, she has been a decades-long advocate for Native American rights,
protecting sacred places, and the return of millions of acres of Indigenous land. She received the
Presidential Medal of Freedom, the United States’ highest civilian honor, in 2014.

This program centers around her as a Keynote Speaker, talking specifically on Native American
Heritage, Activism, and Visibility. The budget outlined could allow for the Atlanta History
Center to fly her to Atlanta (from New York) and provide a hotel and per diem (in addition to the
speaking fee).

Tickets to the event provide entry into the Keynote Speaker event. Guests may also add on
Lunch (from Souper Jenny) and a Meet and Greet with Suzan Shown Harjo for an additional
cost. The Meet and Greet will be an opportunity for one-on-one or group interactions and for
photos with the speaker.

The Ticket will also allow guests to explore the museum and grounds on lunch, during the meet
and greet, until closing time. Tickets are sold online at the Atlanta History Center Website on a
First-Come, First-Serve basis.

Program Schedule:

Check-In: 9:00 AM - 10:00 AM

Keynote Speaker: Suzan Shown Harjo: 10:00 AM - 11:00 AM
Intermission: 11:00 AM - 11:20 AM
Keynote Speaker: Suzan Shown Harjo (continued): 11:20 AM - 12:30 AM
Optional Lunch: 12:30 PM - 1:30 PM
Optional Meet and Greet: 1:30 PM - 3:00 PM
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Program Set-Up:

The following procedures must occur for the efficiency of the program:

Leading up to the Event:

1. Book Keynote Speaker and keep up communication on the event.
2. Marketing: posting information, promotional packages, articles and books, and the flyer
online and on social media.
3. Finalize Keynote Speaker travel and hotel reservations.
4. Finalize attendance and needed lunches and drinks to submit a final and accurate budget.
5. Creating the programs and other physical hand-outs that may be given to guests on the
day of the event.

Day of the Event:

6. Set up McElreath Hall for Lunch; have the space blocked off for visitors that day (this
may be completed the night before).
7. Allow the speaker time to situate themselves; offer anything they may need.
8. Sound check.
9. Lunch, drink, table check (accurate numbers for guests).
10. Welcome guests and start the event - have staff posted intermittently for questions and to
monitor.

Lunch and Meet and Greet:

11. Have guests sit in assigned tables and get up to get lunches (buffet style) by table
number)
12. Allow discussion and interaction between guests and speaker with event staff monitoring.

Staff Needed:

Planning:
- Program Coordinator
- Design
- Marketing
- Outreach
Event Day:
- Program Coordinator
- Event Staff
- Souper Jenny Caterers

Any other program logistics: See attached Executive Summary and Example Flyer