1.

0 INTRODUCTION AND COMPANY OVERVIEW

French engineer Marc Grégoire has always represented Tefal. Seeing his wife struggle to
cook an egg in a sticky pan inspired him to create the first non-stick pan. Nonstick pans work
well with minimal fat. Tefal changed how chefs worldwide live. (Tefal.com, 2020a) Tefal has
given you 60 years of remarkable daily experiences. It's time to celebrate our joyous common
history. We've always strived to simplify life. Not yet. We'll keep encouraging you and your
family to enjoy each event. Visit our website throughout the year for more surprises and
events. (Tefal.com, 2022a) Our mission is to help you enjoy excellent, diverse, nutritious
cooking and helpful everyday activities with our goods and services. Your requirements drive
our new ideas and developments. Non-stick pans began it all. A breakthrough product that
made cooking more fun. Since then, we've tried to innovate and make life simpler. Brilliant,
generous, inspirational! Improve your skills and regular tasks (refer to appendix 1).
(www.tefal.com.my, n.d.)

TEFAL Snack ®'s Collection offers gastronomic delights. The Snack Collection® is perfect
for friends, family, alone, or dates. Snack Collection® waffle maker has 16 grill plates (refer
to appendix 2). The Snack Collection set® of 16 grill plates contains sweet and savoury
nibbles. Remove bulky appliances and unsafe kitchen utensil storage. Discover each dish put
on film, then collect them to make basic yet unique dinners (refer to appendix 3). (Tefal.com,
2015)
2.0 MACROENVIROMENT
1. Demographic

Breakfast bread is popular. Sandwich makers provide a quick and easy breakfast. It's a little
electric device that employs radiant heat to toast bread. It can multitask. A sandwich maker
can prepare bread, cookies, and pizza. Companies innovate sandwich makers to boost
demand. Energy-efficient sandwich makers also boost the market. (Allied Market Research,
2021) Malaysia sold 6762 Premium+ Sandwich Waffle Maker Auto Time Control Breakfast
Bread Electric Machine Roti in 2022. AMR, 2021 Malaysia's population is expected to reach
32.7 million in 2021, up from 32.6 million in 2020. With 2.7 million fewer non-citizens than
in 2020 (3 million), population growth has slowed (2021) This was in accordance with the
Movement Control Order (MCO), which entailed shutting international borders and
repatriating foreign nationals after the COVID-19 virus expanded globally. Citizens' growth
rate remained at 1.0% from 29.7 million in 2020 to 30 million in 2021. (refer to appendix 4).
(Department of Statistics Malaysia, 2021)

2. Economic

Malaysia's annual inflation rate dipped to 4.0% in October 2022, below market predictions of
3.9%. 1.5% vs. 4.0% in September: lowest since June. Furnishing and home maintenance
prices rose 4.1% from September to October. Inflation was unchanged for clothes (0.4%),
health (1%), miscellaneous goods & services (2.4%), alcoholic beverages, cigarettes (0.8% vs
0.7%), transport (5.2% vs 5.3%), restaurants & hotels (6.8% vs 6.9%), and education (1.4%
vs 1.3%). Recreation prices grew 3.4% vs. 3.1%. September food prices rose 7.1% from
6.8%. After a 4% gain in September, core consumer prices rose 4.1%, the most on record.
October consumer prices climbed 0.2% after September's 0.1% gain (refer to appendix 5).
(Rida, 2019) During quarantine, sandwich hacks gained popularity on TikTok. Maybe you've
tried your own unique ways to enhance the classic childhood favourite grilled cheese. You
may have made your favourite BLT because you were wanting espresso. A sandwich maker
makes it easier to produce substantial toasts and sandwiches at home. Depending on the
function, the Bongdou 5 in 1 Electric Sandwich Maker (refer to appendix 6) costs Rm50-
Rm159. This elegant sandwich maker has five non-stick removable plates for cooking
waffles, eggettes, Takoyaki, and doughnuts. You have breakfast and tea choices. Cooking
takes three to six minutes on average. Great for busy, on-the-go breakfasts. Monda 3 in 1
Breakfast Maker (refer to appendix 7) costs Rm129, which is less than Bongdou 5 in 1
Electric Sandwich Maker. This all-in-one breakfast maker makes quick, substantial meals. It's
a sandwich maker, frying pan, electric skillet, and has a steaming section to warm milk, boil
noodles, or steam eggs. The simultaneous cooking approach is great for morning rushes. With
this gadget, you'll never be hungry at work. (www.theweddingvowsg.com, 2021)

3. Natural

2021 air pollution increases 4.0% (2020: -32.3%). PM2.5 fell 6.7% (2020: -11.1%). Carbon
Monoxide (CO), largely generated by vehicle exhaust, decreased by 9.7% (2020: -8.2%) due
to movement management that reduced road users. MCOs limit industrial operations and
people mobility, improving Malaysia's air quality. The Air Pollution Index (API) for 2021
was "good" and "moderate." API readings indicate a reduction in air pollution, notably in big
cities, owing to decreasing emissions from motor vehicle smoke, industrial chimney
emissions, and open burning. The rise in COVID-19 cases in 2021 increased the usage of
PPE and COVID-19 test equipment, and the development of new health institutions,
quarantine, and vaccination centres impacted clinical waste management. Clinical wastes
increased 43.9% from 2020 to 2021, to 57.4 thousand metric tonnes. Selangor (13,000
tonnes), Sarawak (8,300 tonnes), and W.P. Kuala Lumpur had the most clinical waste (5.9
thousand metric tonnes) (refer to appendix 8). (Department of Statistics Malaysia, 2022)
Tefal aims to help you make family dinners. We recycle many items to protect the
environment. 2010 launched eco-responsible gastronomy. Natura is 100% recycled
aluminium while Enjoy is 95% recyclable. First 100% recyclable aluminium bakeware set.
Three benefits of 100% recycled aluminium: It utilises 95% less energy than standard
aluminium. Aluminium recycling saves 4 tonnes of bauxite. Earth preserves natural resources
and minimises trash. Kitchen step, earth jump. Recycled aluminium has the same heat
diffusion and temperature rise as traditional aluminium. Tefal seeks to preserve the
environment. Recycled aluminium protects the environment (refer to appendix 9-10).
(Tefal.com.my, 2013a)

4. Technological

Many were shocked by the outbreak. As Malaysia's internet penetration rate peaked in 2022,
businesses may choose to implement efficient digital marketing methods to grow there.
Malaysia's economic development and urbanisation make it a great place for digital
marketing. Malaysia has 89.6% internet penetration, the highest in Southeast Asia.
Meanwhile, 30.25 million people (91.7%) utilise social media (refer to appendix11). With
enhanced shipping and online infrastructure, ecommerce has a presence in the Malaysian
market, with expected sales of US$10.12 billion. Malaysians often discover new brands on
internet purchasing platforms. Shopee is a popular Malaysian internet retailer. Malaysians
spend billions on ecommerce. Customers may browse your items on Shopee, Lazada, and
other shopping sites by creating a mobile-friendly website (refer to appendix 12). (AsiaPac,
2022) Tefal uses its expertise in technology, ergonomics, daily product usage, and consumer
habits to assess your requirements and envision innovative solutions, products, and services.
Listening to you helps us propose ideas that improve your behaviours. Our Research and
innovation team monitors new technology and customer expectations. In our search for
innovation, we're looking beyond household appliances. We're moving ahead by consulting
universities' cooking process studies and great chefs like Jamie Oliver to create top-quality
cookware and equipment that everyone can master. Tefal's Smart TechnologyTM makes
ironing fun and produces great results. This revolutionary technology regulates the
generator's temperature and steam so you can iron conveniently and rapidly with just one
click. Ironing is now safe and simple without sacrificing performance. (Tefal.com.my, 2022b)

5. Political & social

Unauthorized use of the Web site or its content and information is a violation of intellectual
property rights punishable by all relevant laws and regulations, including copyright and other
intellectual property laws and regulations. Any partial or entire portrayal, replication, or
exploitation of the trademarks violates intellectual property laws and regulations, including
trademark and other intellectual property laws and regulations. The same applies to databases
on the website, which are protected by all relevant laws and regulations, including database
laws and regulations. Reproduction or extraction from the website is illegal. These laws and
regulations don't exclude additional actions against those who misuse the website or its
information. (Tefal.com.my, 2018) Since 2010, we've developed a new product line annually
to help UNICEF's nutrition efforts. Tefal donates 1€ for each of these goods sold. The
gathered money helps malnourished children get therapeutic meals, vitamins, and care while
educating their parents healthy nutrition. Since 2010, we've provided almost 1.5 million euros
to UNICEF, helping children in Madagascar, India, and South Africa. Burkina Faso's 2013-
2014 programme focuses on child malnutrition. You may assist malnourished children by
purchasing a UNICEF product (refer to appendix 13). (Tefal.com.my, 2013b)
 6. Cultural

Sandwich makers are in demand since many people prefer sandwiches during morning. The
poll showed that Malaysians eat too much bread and hot drinks during breakfast. The poll
also found that 69% of Malaysians only eat coffee, tea, and hot chocolate for breakfast, 68%
only eat bread or toast, and 42% and 19% load up on carbs and fats, respectively. Lack of
time (42%), morning hunger (37%), and weight maintenance (19%) were the top three
hurdles to breakfast. 56% and 55% indicated making breakfast "more convenient and
simpler" and having a "ready-made breakfast solution that helps offer the nutrients required
in the morning" motivate them to overcome these difficulties (refer to appendix 14). (Team,
2018)