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    User Journey Grocery Store

    Uploaded by

    MichaelEdrian
    Erin's goal was to have an enjoyable shopping experience after class at a store with many product options. Her experience involved arriving at the store, looking for items, finding the items she wanted, waiting in line to checkout, and registering for the store's membership program while paying for her items. The document analyzed Erin's tasks, feelings, and potential areas for the store to improve her shopping experience at each step, such as providing more aisle information online and discounts through a mobile app.

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    User Journey Grocery Store

    Uploaded by

    MichaelEdrian
    26 views1 page
    Erin's goal was to have an enjoyable shopping experience after class at a store with many product options. Her experience involved arriving at the store, looking for items, finding the items she wanted, waiting in line to checkout, and registering for the store's membership program while paying for her items. The document analyzed Erin's tasks, feelings, and potential areas for the store to improve her shopping experience at each step, such as providing more aisle information online and discounts through a mobile app.

    Original Description:

    Original Title

    User Journey Grocery Store (1)

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    Erin's goal was to have an enjoyable shopping experience after class at a store with many product options. Her experience involved arriving at the store, looking for items, finding the items she wanted, waiting in line to checkout, and registering for the store's membership program while paying for her items. The document analyzed Erin's tasks, feelings, and potential areas for the store to improve her shopping experience at each step, such as providing more aisle information online and discounts through a mobile app.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    26 views1 page

    User Journey Grocery Store

    Uploaded by

    MichaelEdrian
    Erin's goal was to have an enjoyable shopping experience after class at a store with many product options. Her experience involved arriving at the store, looking for items, finding the items she wanted, waiting in line to checkout, and registering for the store's membership program while paying for her items. The document analyzed Erin's tasks, feelings, and potential areas for the store to improve her shopping experience at each step, such as providing more aisle information online and discounts through a mobile app.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Persona: Erin

    Goal: Enjoyable shopping experience after class that has a lot of options for products

    Wait in line for


    ACTION Arrive at the store Looking for items Found the items Checkout
    checkout

    Tasks Tasks Tasks Tasks Tasks

    A. Take basket A. Began to look for A. Choosing Items A. Wait in line A. Register ask for
    TASK LIST B. Open app things she wants B. Put into basket B. Look at candies membership
    B. Use app to look and snacks B. Scan items
    for aisles C. Pay for items

    User emotions User emotions User emotions User emotions User emotions
    - excited - frustrated - relieve - frustrated - happy
    FEELING
    - confused - joyful - tired
    ADJECTIVE

    Area to improve Area to improve Area to improve Area to improve Area to improve
    - get user to - add aisle - get people to scan - add card to app
    IMPROVEMENT download the app information on early from app - add discounts to
    OPPORTUNITIES products app
    - integrate with
    maps

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