VISUAL IMAGE FORECAST 2023

SS/FW 2023
Embracing life with full styling, full creativity and full fun.

Sports-goods for 2023 should be more joyful and frivolous

(more energic, less boring).
Transhuman and digitally enhanced looks are admired as a new
aesthetic in the physical world. make a products that enable
people to connect around authentic and respectful local and
global stories, shared aesthetics and values will have a stronger
impact.
NATIVE METAVERSE
In 2023, the digital/metaverse world is close
to humans. It’s very close, and indirectly affects their
perception of the product and design.

Design Language:
- lightweight look a like
- breathable through engineered
- see-through materials
- textured finish

Print and Graphics:

- abstract impression
- nature x techno
- aura photograph

Relevant for:
Football, Running CH, Running LW
GENIUS OF NATURE
Bring nature and technology together to enhance
one another. Give designs a supercharged quality,
with sleek styles that energise and uplift.

Design Language:
- solid hi-viz fabric / textile
- textured finish
- 3d through engineered
- waterproofing

Print and Graphics:

- dynamic of nature
- abstract inspired by flora
- biomimicry inspired

Relevant for:
Football, Running LW, Outdoor inspired
FUTURISM-LEGACY
Define new prespective of classic design in
the future. Because legacy has its own value
that makes it look timeless.

Design Language:
- translucent finish
- fluid texture finish
- see-through engineered
- classic x modern silhouette

Print and Graphics:

- fluid transformation
- sci-fi / imagined future

Relevant for:
Football, Street Futsal, Running LW,
Sport-Lifestyle
URBAN PRESPECTIVE
The combination of city prespective combine with
innovative technologies and a greater influence
of niche, cult Japanese tech wear continues to push
outdoor apparel into the coveted world of streetwear.

Design Language:
- sustainable / eco-friendly materials
- breathable fabric / textile
- textured detail
- solid through overlay
- “less is more”

Silhouette and styling:

- geometric x fluid
- urban tech wear / street wear
mindset

Relevant for:
Street Futsal, Sport-style, all day active
Pairing chart / connecting the dot between:
Visual direction 2023, Colorboard 2023, and Product Category

P. CATEGORY VISUAL IMAGE FORECASTS COLORBOARD FORECASTS

Core

Soccer (FG & IN) Native Metaverse

Appeal of Blue

Soul of Space

Street Futsal Genius of Nature

Dopamine Bright

Electro Pearlized

Running Futurism-Legacy
Sport Legacy

Nature Inspired

Sportstyle Urban Prespective

Tech-Monochrome