BricsCAD Competitive Battlecard | August 2022 Autodesk confidential: partner

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Overview – about Bricsys & BricsCAD

COMPANY TARGET MARKET MARKET PRESENCE

• Bricsys, headquartered in Belgium, is a developer of
2D/3D CAD and BIM software. In October 2018, Bricsys
was acquired by Hexagon AB, a global industrial and
geospatial technology company headquartered in
Sweden.
• BricsCAD is the name of Bricsys’s flagship CAD product
and their entire line of engineering design software;
it is positioned as an all-in-one design solution in
.dwg for 2D drafting, 3D modeling, mechanical design,
and BIM.
• Cross-industry, targeting drafters and other
users of 2D CAD
• Targeting AutoCAD users that want
perpetual or MU licenses
• Starting to target larger enterprise
customers to fill in their 2D needs as a
“good enough” CAD
STRENGTHS
• Strong presence in Central Europe
• Investing and attempting to grow in
NAMER/APAC
• Current base mainly small companies (<10
seats, deals <$5K)
WEAKNESSES

• DWG interoperability (view, edit DWG files) • Limited depth & breadth of 3rd party
PRODUCTS & PRICING • Users’ knowledge of AutoCAD transfers to ecosystem, community of users (e.g. ~3x
BricsCAD (e.g. commands, scripts, LISP) fewer apps vs AutoCAD, ~2x fewer
developers)
Offering Description Subscription Perpetual
• 2D and 3D features – with strong focus on
AI and Automation (e.g. Blockify) • Lacks industry-specific toolsets, relies on
2D + 3D $590 3rd party apps at added cost to user
BricsCAD
Lite
viewing + $314/year +$118/year • Flexible pricing & licensing (i.e. perpetual,
LISP maintenance subscription & network licensing available) • Lacks true multi-platform experience (no
BricsCAD Lite $1,150 web/mobile editing); viewing only available
• Aggressively targeting AutoCAD base with
BricsCAD Pro + 3D $615/year +$230/year via separate Bricsys 24/7 subscription
modeling maintenance marketing & influencers
• User interface is less modern, more rigid –
BricsCAD Pro $1,780 difficult to customize ribbon
BricsCAD
+ Mechanical $950/year +$356/year
Mechanical
tools maintenance
THEIR POSITIONING OUR REPOSITIONING
$1,890
BricsCAD BricsCAD Pro
$1,010/year +$378/year
BIM + BIM tools • An innovative AutoCAD alternative with fast • AutoCAD offers proven durability and file
maintenance
performance, perpetual licensing options, use integrity in the 2D/3D CAD .dwg space, with
BricsCAD Pro
$2,100 of artificial intelligence and one file format market-leading reliability, accessibility,
BricsCAD + BIM + (.dwg) for 2D/3D CAD drawings and BIM models. efficiency, and unparalleled customization
$1,120/year +$420/year
Ultimate Mechanical
tools
maintenance Since 2019, their messaging has moved from through its extensive system of third-party
direct comparisons to AutoCAD (except for developers, customization options, and the
campaigns) to an emphasis on features and AI. robust Autodesk ecosystem.
BricsCAD Competitive Battlecard | August 2022
Winning vs BricsCAD
COMMON OBJECTIONS
OBJECTIONS RESPONSE
“BricsCAD offers • AutoCAD already has the breadth and depth of features
more commands, that enhance productivity and are in demand by our
variables, leads in customers.
Automation/AI” • AutoCAD is heavily invested in ongoing performance, with
enhancements in 2D/3D graphics and new innovations:
’Trace,’ ‘Count,’ ‘Share,’ and ’Push to Autodesk Docs.’
“BricsCAD is • BricsCAD claims to be 2x faster than AutoCAD for LISP
faster” routines; however, AutoCAD runs LISP routines in less
than 1 second.
• Some BricsCAD users experience regular crashes and
delays, such as when opening 2018 DWG files.
“BricsCAD is less • AutoCAD provides time-saving benefits & enhanced
expensive, offers productivity through robust, reliable software, automated
perpetual industry specific toolsets & a customizable platform
licenses” • AutoCAD is more cost-effective when considering add-ons
that must be purchased in addition to BricsCAD:
• Since BricsCAD offers no toolsets, users may need
to purchase 3rd party apps – e.g., “Civil Site Design”
is an additional $1,245/year on top of BricsCAD Pro
• Importing non-DWG 3D models requires purchase
of “BricsCAD Communicator” at $280/ year
• Web/Mobile viewing of DWGs requires an additional
Bricsys 24/7 subscription
“BricsCAD builds • Autodesk purposefully does not “expand the DWG” with
CAD, BIM, and file extensions, which reduces file bloat and instability.
MCAD on the With AutoCAD, your DWGs have best-in-class fidelity,
same DWG accuracy and performance.
platform & are Autodesk leverages more efficient methods to provide this
looking to extend
• ADDITIONAL RESOURCES
value within the Autodesk ecosystem: interoperability
.dwg file format. with other Autodesk products (Revit, 3ds Max, etc.).
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OUR VALUE PROPOSITION
BENEFIT DESCRIPTION
Community & • AutoCAD allows for unparalleled customization with a
Ecosystem community of over 2,200 third-party developers and over
930 ready-made apps just for AutoCAD
Seamless Data • Customers have the flexibility to work with data across
Accessibility products and storage solutions, including Autodesk
solutions (Autodesk Drive and Autodesk Docs) and third-
party solutions (OneDrive, Box, Dropbox, etc.)
AutoCAD on Any • AutoCAD is an integrated experience of apps that work
Device smoothly together across platforms; customers get the
familiar AutoCAD desktop app with cloud-based versions
via AutoCAD on mobile, and AutoCAD on the web.
Reliability • AutoCAD has the core infrastructure, proven durability, and
file integrity for large and complex global projects, and has
been in the market for 40 years.
Automation & • 7 specialized industry toolsets: Architecture, Mechanical,
Efficiency Electrical, MEP, Map 3D, Plant 3D and Raster Design; these
toolsets automate workflows, saving customers up to 55%
or more of their time*
• Access libraries with over 750,000 intelligent objects and
parts to quickly place in drawings
Trusted DWG • The .dwg file format was created by Autodesk for AutoCAD,
making AutoCAD the most efficient and accurate way to edit
and view DWGs.
*Productivity data based on a series of studies commissioned by Autodesk to an outside consultant. The seven toolset studies compared basic AutoCAD to the
specialized toolsets within AutoCAD when performing tasks commonly done by experienced AutoCAD users. Overall productivity gain calculation based on
adding the completion times of specific tasks in the toolset and also in basic AutoCAD and then calculating the percent difference between the two totals
across seven studies. As with all performance tests, results may vary based on machine, operating system, filters, and even source material. While every
effort has been made to make the tests as fair and objective as possible, your results may differ. Product information and specifications are subject to
change without notice. Autodesk provides this information “as is,” without warranty of any kind, either express or implied.
• AutoCAD 2023 vs. Competition Feature Comparison (EN-NAMER)
• AutoCAD Sales Tools: Productivity Studies
BricsCAD Competitive Battlecard | August 2022
BricsCAD - Key differences
Specialized toolsets Each subscription gets access to seven specialized
toolsets, built specifically for use in architecture,
mechanical design, electrical engineering, plant
design and more.
Community and 3rd Over 930 ready-made apps just for AutoCAD,
party applications developed by a community of over 2,200 third-
party developers across 85 countries.
Multiplatform Each subscription includes access to:
experience
• AutoCAD on mobile: edit and access latest
drawings at the job site or in the field.
• AutoCAD on the web: edit and access AutoCAD on
a web browser with zero install.
Cloud storage • Two-way Integrations with OneDrive, Box,
Dropbox, and Google Drive allow customers to
access any DWG file with leading cloud storage
providers and open directly within them.
• Autodesk Drive and Autodesk Docs allows
customers to store many different file types that
can be accessed, viewed, and used across
Autodesk’s ecosystem of programs.
Autodesk confidential: partner
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(as of August 05, 2022*)
Only Mechanical toolset is available, separately, at
a subscription price of $1,290/year, or a perpetual
price of $1,700 (+$425/year maintenance).
Around 375 applications created by third party
developers to supplement BricsCAD
Mobile and Web access require a separate
subscription to Bricsys 24/7 in addition to the
BricsCAD software:
- Mobile app and Web platform provide access to
drawings, but editing is not possible.
- No two- way integration with OneDrive, Box,
Dropbox and Google Drive: any DWG opened
through the Web via these cloud storage
providers will open with AutoCAD Web viewer
and not BricsCAD.
- Additional cloud storage and sharing capabilities
require a separate Bricsys 24/7 subscription.
 BricsCAD Competitive Battlecard | August 2022 Autodesk confidential: partner
use only DO NOT DISTRIBUTE

Choose your AutoCAD based on your needs

3D designer within Engineer, designer working

User Reviewer, light drafter Heavy 2D drafter
AEC & PDM industries on large & complex projects

2D drafting, with some 2D & 3D capability,

2D drafting, always up-to- Multi-product collaboration
Need / objective automation (efficiency for industry-specific needs,
date with no install & solving complex problems
redundant tasks) computer-led automations

Access DWGs on the Web & Mobile devices

View, annotate and share drawings

Create & edit 2D Geometry

Customize ribbon & tool palette

Attach & import data from PDFs, DGNs

Create & edit 3D models with solids,

surfaces & mesh objects
Capabilities

Add custom functions via third party

add-on apps and APIs

Apply & monitor CAD standards

Create realistic renderings & use point clouds

Access 7 leading industry toolsets, with

object libraries & automations

Access multiple products (e.g. Revit,

Civil3D), for BIM and other needs
Foundational Advanced automation
drafting and modelling
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holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2022 Autodesk, Inc. All rights reserved.