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    User Persona & Pain Point

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    fadhlan
    This document analyzes user personas and pain points to help identify target markets for Royco seasoning products. It describes Syafira, a 34-year-old working mother pilot who lacks time for cooking, and David, a 24-year-old single property consultant who is busy with work and fitness but not skilled at cooking. Both experience pain points around lack of productivity and difficult cooking processes. Royco seasoning products offer solutions as they are nutritious, inexpensive, and easy to use, allowing quick and tasty meal preparation. The document recommends social media and search engine marketing ads promoting Royco as a way to make nutritious food easily with its instant seasoning.

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    User Persona & Pain Point

    Uploaded by

    fadhlan
    22 views6 pages
    This document analyzes user personas and pain points to help identify target markets for Royco seasoning products. It describes Syafira, a 34-year-old working mother pilot who lacks time for cooking, and David, a 24-year-old single property consultant who is busy with work and fitness but not skilled at cooking. Both experience pain points around lack of productivity and difficult cooking processes. Royco seasoning products offer solutions as they are nutritious, inexpensive, and easy to use, allowing quick and tasty meal preparation. The document recommends social media and search engine marketing ads promoting Royco as a way to make nutritious food easily with its instant seasoning.

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    This document analyzes user personas and pain points to help identify target markets for Royco seasoning products. It describes Syafira, a 34-year-old working mother pilot who lacks time for cooking, and David, a 24-year-old single property consultant who is busy with work and fitness but not skilled at cooking. Both experience pain points around lack of productivity and difficult cooking processes. Royco seasoning products offer solutions as they are nutritious, inexpensive, and easy to use, allowing quick and tasty meal preparation. The document recommends social media and search engine marketing ads promoting Royco as a way to make nutritious food easily with its instant seasoning.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    22 views6 pages

    User Persona & Pain Point

    Uploaded by

    fadhlan
    This document analyzes user personas and pain points to help identify target markets for Royco seasoning products. It describes Syafira, a 34-year-old working mother pilot who lacks time for cooking, and David, a 24-year-old single property consultant who is busy with work and fitness but not skilled at cooking. Both experience pain points around lack of productivity and difficult cooking processes. Royco seasoning products offer solutions as they are nutritious, inexpensive, and easy to use, allowing quick and tasty meal preparation. The document recommends social media and search engine marketing ads promoting Royco as a way to make nutritious food easily with its instant seasoning.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 6

    PERFORMANCE MARKETING

    USER PERSONA &


    PAINT POINT
    ANALYSIS
    PREPARED BY FADHLAN
    Target market ideal dari Royco adalah
    Target perempuan karir yang sudah mempunyai
    keluarga dan berusia 30-40tahun karena

    Market Royco ingin memberikan solusi bumbu


    makanan instan bercita rasa tinggi yang

    Royco mudah digunakan dengan waktu yang


    terbatas
    PROFILE BIOGRAPHY FRUSTRATIONS
    Syafira is a working mother limited time to spend
    Name : Syafira
    with a family. Syafira is a pilot low skill of
    Gender : Female
    who lives in Karawaci. Syafira cooking
    Age : 34
    has little time for her family
    Address : karawaci because she works as a pilot.
    PERSONALITY
    Adaptability

    Open-minded

    SKILLS Analytical

    multitask

    MOTIVATIONS
    decision making
    Syafira wants to save
    money while also
    providing for her family
    Public Speaking by cooking delicious
    food.
    PROFILE PERSONALITY
    Name : David Stressfull
    Age : 24th
    Gender : Male Hardworker
    Status : Single
    Occupation : Property Consultant Optimistic
    Hobbies : Fitness, playing mobile games

    BIOGRAPHY PAIN POINT


    David Febiano is a recent Pancasila because of David's consistent
    University graduate who now lives in fitness routine and daily busy
    Depok and works as a consultant in schedule of work. Apart from
    the real estate industry in the Jakarta the fact that he lacks the
    region. David works and fitness time, David is not a skilled
    frequently throughout the day. cook.

    SKILLS GOALS
    Negotiation
    David wants to save money in
    Copywriting order to buy a house. One
    method to save money is to
    Public Speaking try eating the food David
    prepares for himself.
    There are two pain points identified in David and
    Syafira user persona: productivity and process.

    Royco can offer solutions for these problems. because


    royco is a highly nutritive product and because its
    inexpensive prices and fast packing make it simple to
    use.

    Marketing channels that Royco can use are social


    media ads and ads for SEM, for example:
    Royco bumbu bernutrisi yang mudah digunakan
    bikin makanan enak dan bernutrisi dengan instan,
    gunakanlah Royco.

    Performance Marketing
    THANK
    YOU

    PERFORMANCE MARKETING

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