Research Scope

The usage and relevancy of cosmetics products in Pakistan have now become a major part as (Munir et
al., 2020) also mention that the cosmetics products importance and application in term of dress up and
self care can never be ignored .The use of cosmetics products are increasing rapidly from last few years
there have been seen a expansion in use of cosmetics products. This is also said by (Khan et al., 2021)
that Pakistan has seen a rampant rise in cosmetics field as money spend on cosmetics is substantial.
Pakistan also trying hard to bring and made halal cosmetics products in Pakistan as (Bhutto et al., 2022)
also said that in Pakistan as many other Muslims countries as trying to bring halal cosmetics products in
Pakistan.

Bhutto, M. Y., Ertz, M., Soomro, Y. A., Khan, M. A. A., & Ali, W. (2022). Adoption of halal cosmetics:
extending the theory of planned behavior with moderating role of halal literacy (evidence from
Pakistan). Journal of Islamic Marketing(ahead-of-print).
Khan, N. H., Ullah, F., Khan, T. A., Zafar, U., Khan, M. F. A., Mustaqeem, M., Shah, S. S., Wu, D.-D., & Ji,
X.-Y. (2021). Personal-care cosmetic practices in Pakistan: current perspectives and
management. Clinical, Cosmetic and Investigational Dermatology, 14, 9.
Munir, A., Hayyat, M. U., Shahzad, L., Sharif, F., Farhan, M., & Ghafoor, G. Z. (2020). Assessment of heavy
metals concentrations in commercially available lipsticks in Pakistan. Environmental Forensics,
21(3-4), 259-266.