Learn the rules like a pro,

so you can break them like an artist.

 PABLO
PICASSO
Painter
NEW
PERSPECTIVE
NEW PERCEPTION
It’s our pleasure to present you our 6th version of Perspective’s portfolio.

Inside it, you would find quotes of masters of art, who described words in their
own words, but from different perspectives.

The piece of art in your hands would let you make sure that it’s not about doing
the artwork, but doing it right, and that is why our business associates believe
in us, and it’s our honour to have them clients.

Special thanks to the” Geeks” our creative team who were behind this all.

MAHDI
JOBAN
Founder and Creative Director
TABLE OF
CONTENTS

Corporate Identity Illustration & Digital Art Web Design & Development
Creative Design & Advertising Packaging Design Social Media Management
Typography Professional Printing Web Hosting
Type Design Promotional Items SEO
Photography Copywriting
What You need is perspective. The illusion of depth, created by a frame, the
arrangement of shapes on a flat surface. Perspective is necessary. Otherwise
there are only two dimensions. Otherwise you live with your face squashed up
against a wall, everything a huge foreground, of details, close-ups, hairs, the
weave of the bed sheet, the molecules of the face. Your own skin like a map, a
diagram of futility, crisscrossed with tiny roads that lead nowhere. Otherwise
you live in the moment. Which is not where I want to be.

MARGARET
ATWOOD
Poet
IT’S BUSINESS
TIME TO DESIGN
When it comes to business we have to sit.

Before any work begins in our creative studio, a document (the creative brief) should be created.

We conduct initial meetings , listen to you and discus more about your business to guide the work
and help you take the right decision.

If we agreed on the terms and conditions of the contract, then it’s time to start it.

Before thinking of your new identity we present a small questionnaire, kindly fill it in and send it back
to us.

Here is the process how we start creating the brand identity.

 Products are made in the factory
But Brands are created in the mind

WALTER
LANDOR
Landor Founder
PETRO MASILA
Client: Masila Petroleum Exploration Project: Branding
& Production Company Date: Dec., 2011
Industry: Oil and Gas
OFFICAL LOGO
CORPORATE STATIONERY
Letterhead | Business Card | ID Badge | Notepad | Memo | Envelope | Stamp
Logo on flag
Logo on oil tank
 AISCO
Client: AISCO Arab Iron Project: Rebranding
& Steel Corporation Date: Feb., 2014
Industry: Iron and Steel
Old Logo New Logo
TESTING INITIAL CONCEPTS
To demonstrate the idea graphically, we do a sketch
CORPORATE STATIONERY
Letterhead | Business Card | Notepad | Envelope | Stamp
LOGO PLACEMENT
Applying logo on promotional apparel and other applications
ROYAL BROASTER
Client: Royal Broaster Project: Rebranding
Date: Oct., 2020
Industry: Restaurant
Old Logo New Logo
TESTING INITIAL CONCEPTS
To demonstrate the idea graphically, we do a sketch
Pizza Packaging
Menu design | Stationeries | T-shirt
PARCH BAKERY
Client: Parch Bakery Project: Branding
Date: Jan., 2018
Industry: Restaurant
OFFICAL LOGO
INSPIRATION
LOGO PLACEMENT
Applying logo on promotional apparel and other applications
 MISC
Client: Mukalla Iron and Project: Rebranding
Steel Company Ltd. Date: June., 2022
Industry: Iron and Steel
OFFICAL LOGO
INSPIRATION
AUTHET COFFEE
Client: Authet Coffee Project: Branding
Date: Dec., 2021
Industry: Trading
OFFICAL LOGO
INSPIRATION SKETCHING
 ALMAEDA
Client: Almaeda Arabian Project: Branding
Cuisine - Malaysia Date: Aug., 2013
Industry: Food Hospitality
OFFICAL LOGO
Logo on glass signage
MATERIAL APPLICATION
Metal | Ceramic | Pattern on waiter towel
Apparel Design
 ALMEKHLAFI
Client: Almekhlafi Trade Project: Rebranding
and Cold Store Corporation Date: April, 2013
Industry: Trade and Cold Store
Old Logo New Logo
Truck branding design
Signboard | Billboard | Carton
Store refrigerators
 SUROOH
Client: Surooh National Project: Branding
Trading Group Date: Dec., 2016
Industry: Trade, Catering and Oil & Gas
OFFICAL LOGO
TESTING INITIAL CONCEPTS
To demonstrate the idea graphically, we do a sketch
CORPORATE STATIONERY
Letterhead | Business Card | Notepad | Envelope | Stamp
Social Media & Poster
CORPORATE PORTFOLIO
Idea | Layout design
ALHAZMI EXCHANGE CO.
Client: Alhazmi Exchange Co. Project: Rebranding
Date: Oct., 2019
Industry: Financial Services
Old Logo New Logo
Business Cards
Letterhead
Billboard
Certificate Design
Facebook Design and Manage
HAZMI TAHWEEL
Client: Alhazmi Project: Logo Design
Exchange Co. Date: Nov., 2019
Industry: Financial Services
OFFICAL LOGO
Signage | Poster | Flyer
 HMS
Client: HMS Marketing Project: Branding
& Services Date: Aug., 2017
Industry: Marketing & Services
OFFICAL LOGO
CORPORATE STATIONERY
Letterhead | Business Cards | Envelopes
Business Card Packaging Box
Facebook business page template
CORPORATE PORTFOLIO
Idea | Layout design
WARD CAFE
Client: YLDF Foundation Project: Branding
Date: JAN., 2018
Industry: Coffee Shop
OFFICAL LOGO
TESTING INITIAL CONCEPTS
To demonstrate the idea graphically, we do a sketch
Note & Coaster
Coffee paper bag & mug
MUFRADAT
Client: Mufradat Project: Branding
Date: April, 2020
Industry: Copywriting
OFFICAL LOGO
Business Card | Rollup Stand
CURRYLUMEE
Client: CurryLumee Project: Branding
Date: Feb., 2017
Industry: Restaurant
OFFICAL LOGO
CORPORATE PROMOTIONAL ITEMS
Apparel Design
MENU DESIGN
 SAREEN
Client: Sareen Project: Branding
Date: Dec., 2018
Industry: Catering and Bakeries
OFFICAL LOGO
Business Card | Rollup Stand
SALMA VIEW
Client: Salma View Project: Branding
Date: Nov., 2019
Industry: Architecture
OFFICAL LOGO
Business card | Letterhead | Envelope | Presentation sheet
KING OF PROTIEN
Client: King of Protien Project: rebranding
Date: March, 2021
Industry: Trading
OFFICAL LOGO
Paper Bag | Business card | Signage
 COLIBRI
Client: Colibri Health Project: Branding
& Beauty Club Date: Feb., 2010
Industry: Beauty Center
OFFICAL LOGO
Letterhead | Business card | Cosmetics
 DROUB
Client: Droub Digital & Project: Branding
Creativity Agency Date: May, 2017
Industry: Web Development
OFFICAL LOGO
Letterhead | Business card | Mobile
AMAN FOUNDATION
Client: Aman Foundation Project: Branding
Date: June, 2017
Industry: Development Foundation
OFFICAL LOGO
 Creativity without strategy is called art,
creative with strategy is called advertising

PROF. JEF L.
RICHARDS
Educator
 IFES
Client: International Foundation for Project: Early presidential elections
Electoral Systems Date: Feb., 2011
Industry: Electoral Systems
CAMPAING ELEMENTS AND
APPLICATIONS
Banners | Building advertising | Direction Sign
See-through sticker | Posters

Among number of suppliers, and for almost

one month period project, our creative
studio has been chosen by the International
Foundation for Electoral Systems, Inc. (IFES)
to support transitional democratic processes
program in Yemen during the period from Feb
5th 2012 to March 2nd, 2012.
We provided the project with creative design,
printing and print installation services at
the media center ( MC ) for the 2012 early
presidential elections in Yemen.
We designed, printed and installed all items
needed for the most important nationalwide
conference ever in Yemen. Not only that, we
did also manage all aspects of printing and
were responsible to deliver and install and
remove all items needed within a time frame
and, provided on call support as well.
It was a professional experience, where two
parties were proud of.
Stage concept, design, print and installation.
Event Photography
ROYAL BROASTER
Client: Royal Broaster Project: Launching a new branch
Date: Jan., 2014
Industry: Food & Beverage
See-through sticker
Conceptualization
Wall Poster
See-through sticker
Screen slideshow
Menu
Promotional apparel | Food photography
Billboard advertising
Wall Posters
TOTAL E&P YEMEN
Client: TOTAL E&P Yemen Project: Graphic designs
Member of Total Group Industry: Oil and Gas
CREATIVE IDEA
International women’s day
CREATIVE IDEA
Diversity culture
Roll-up stands
Wall Calendars
Desk Calendars
Desk Calendars
 THE 2 FAMILY ND

BUSINESS CONFERENCE
Client: the 2nd Family Project: Graphic Designs
Business Conference Date: Sep., 2010
Industry: Event Management
CORPORATE STATIONERY
Letterhead | Business Card | ID Badge | Notepad | Envelope | Folder
Brochure | Roll-up Stand
ALRASHEED
Client: Alrasheed Int’l Project: Corporate Portfolio
Media Production Date: Dec., 2016
Industry: Media Production
Corporate Portfolio
ً
‫بسكويتا‬ ‫الشجرة تثمر‬
Client: Ebhar Foundation
for Childhood & Creativeness
Project: Children’s Play
Date: Sep., 2013
Industry: Education
Redrawing | Digital Painting | Layout Design
 SAFER
Client: Safer E&P Project: Calendar
Operations Company (SEPOC) Date: Dec., 2014
Industry: Oil & Gas
Wall Calendars
Desk Calendars
ALAWN FOUNDATION
Client: Alawn Foundation Project: Annual Report
Date: July, 2018
Industry: Development Foundation
Alawn Foundation Annual Report 2017
YLDF FOUNDATION
Client: YLDF Foundation Project: Annual Report 2018
Date: Feb, 2020
Industry: Development Foundation
YLDF Foundation Annual Report 2018
EXHIBITIONS
 Good hand writing, makes the truth clearer

IMAM ALI
BIN ABI TALEB
Companion of Prophet Mohammed (peace be upon him)
SALEEM TV PROGRAM
Client: Saleem TV Program Project: Concept Development
Date: July, 2014
Industry: TV Program
Inspiration | Sketching | Tracing | Final artwork
SAD ALGHAREEB
Client: Dot Notion Project: TV Series
Date: April, 2020
Industry: Lettering
Sketching | Tracing
Final artwork
Arabic logotype
Arabic lettering
Arabic lettering
Form and function together create
typographic excellence.

R. ROGER
REMINGTON
Author
FAMTREE TYPEFACE
Light | Regular | Bold
 ‫‪Our Font: Light‬‬
‫ا ـﺎ أ ـﺄ إ ـﺈ آ ـﺂ ب ﺑﺒﺐ ت ﺗﺘﺖ ث ﺛﺜﺚ‬
‫ج ﺟﺠﺞ ح ﺣﺤﺢ خ ﺧﺨﺦ د ـﺪ ذ ـﺬ ر ـﺮ ز ـﺰ‬
‫س ﺳﺴﺲ ش ﺷﺸﺶ ص ﺻﺼﺺ ض ﺿﻀﺾ‬
‫ط ﻃﻄﻂ ظ ﻇﻈﻆ ع ﻋﻌﻊ غ ﻏﻐﻎ ف ﻓﻔﻒ‬
‫ق ﻗﻘﻖ ك ﻛﻜﻚ ل ﻟﻠﻞ م ﻣﻤﻢ ن ﻧﻨﻦ ﻫﻬﻪ ه‬
‫ة ـﺔ و ـﻮ ؤ ـﺆ ئ ﺋﺌﺊ ي ﻳﻴﻲ ﻻ ـﻼ ﻷ ـﻸ ﻵ ـﻶ ء‬
‫<> ^ × = ‪0123456789 ٠١٢٣٤٥٦٧٨٩ ÷ - +‬‬
‫‪ _ … ‚ ‘’ ;”“ :‬٭ ‪©@‹› «» [] {}﴾﴿ \/ # -–— ٪‬؟!‬
‫‪Our Font: Bold‬‬
‫ا ـﺎ أ ـﺄ إ ـﺈ آ ـﺂ ب ﺑﺒﺐ ت ﺗﺘﺖ ث ﺛﺜﺚ‬
‫ج ﺟﺠﺞ ح ﺣﺤﺢ خ ﺧﺨﺦ د ـﺪ ذ ـﺬ ر ـﺮ ز ـﺰ‬
‫س ﺳﺴﺲ ش ﺷﺸﺶ ص ﺻﺼﺺ ض ﺿﻀﺾ‬
‫ط ﻃﻄﻂ ظ ﻇﻈﻆ ع ﻋﻌﻊ غ ﻏﻐﻎ ف ﻓﻔﻒ‬
‫ق ﻗﻘﻖ ك ﻛﻜﻚ ل ﻟﻠﻞ م ﻣﻤﻢ ن ﻧﻨﻦ ﻫﻬﻪ ه‬
‫ة ـﺔ و ـﻮ ؤ ـﺆ ئ ﺋﺌﺊ ي ﻳﻴﻲ ﻻ ـﻼ ﻷ ـﻸ ﻵ ـﻶ ء‬
‫<> ^ × = ‪0123456789 ٠١٢٣٤٥٦٧٨٩ ÷ - +‬‬
‫‪ _ … ‚ ‘’ ;”“ :‬٭ ‪©@‹› «» [] {} () \/ # -–— ٪‬؟!‬
‫‪The Original Font: Medium‬‬
‫ا ـﺎ أ ـﺄ إ ـﺈ آ ـﺂ ب ﺑﺒﺐ ت ﺗﺘﺖ ث ﺛﺜﺚ‬
‫ج ﺟﺠﺞ ح ﺣﺤﺢ خ ﺧﺨﺦ د ـﺪ ذ ـﺬ ر ـﺮ ز ـﺰ‬
‫س ﺳﺴﺲ ش ﺷﺸﺶ ص ﺻﺼﺺ ض ﺿﻀﺾ‬
‫ط ﻃﻄﻂ ظ ﻇﻈﻆ ع ﻋﻌﻊ غ ﻏﻐﻎ ف ﻓﻔﻒ‬
‫ق ﻗﻘﻖ ك ﻛﻜﻚ ل ﻟﻠﻞ م ﻣﻤﻢ ن ﻧﻨﻦ ﻫﻬﻪ ه‬
‫ة ـﺔ و ـﻮ ؤ ـﺆ ئ ﺋﺌﺊ ي ﻳﻴﻲ ﻻ ـﻼ ﻷ ـﻸ ﻵ ـﻶ ء‬
‫<> ^ × = ‪0123456789 ٠١٢٣٤٥٦٧٨٩ ÷ - +‬‬
‫‪ _ … ‚ ‘’ ;”“ :‬٭ ‪©@‹› «» [] {} () \/ # -–— ٪‬؟!‬
‫‪Our Font: Regular‬‬
‫ا ـﺎ أ ـﺄ إ ـﺈ آ ـﺂ ب ﺑﺒﺐ ت ﺗﺘﺖ ث ﺛﺜﺚ‬
‫ج ﺟﺠﺞ ح ﺣﺤﺢ خ ﺧﺨﺦ د ـﺪ ذ ـﺬ ر ـﺮ ز ـﺰ‬
‫س ﺳﺴﺲ ش ﺷﺸﺶ ص ﺻﺼﺺ ض ﺿﻀﺾ‬
‫ط ﻃﻄﻂ ظ ﻇﻈﻆ ع ﻋﻌﻊ غ ﻏﻐﻎ ف ﻓﻔﻒ‬
‫ق ﻗﻘﻖ ك ﻛﻜﻚ ل ﻟﻠﻞ م ﻣﻤﻢ ن ﻧﻨﻦ ﻫﻬﻪ ه‬
‫ة ـﺔ و ـﻮ ؤ ـﺆ ئ ﺋﺌﺊ ي ﻳﻴﻲ ﻻ ـﻼ ﻷ ـﻸ ﻵ ـﻶ ء‬
‫<> ^ × = ‪0123456789 ٠١٢٣٤٥٦٧٨٩ ÷ - +‬‬
‫‪ _ … ‚ ‘’ ;”“ :‬٭ ‪©@‹› «» [] {} () \/ # -–— ٪‬؟!‬
TEJARI TYPEFACE
Light | Regular | Bold
KARAMA TYPEFACE
Bold
 The Artist always has
the masters in his eyes

RALPH WALDO
EMERSON
Essayist
ROYAL BROASTER RESTAURANTS
Food & Beverage Photography
FEEFOOD CO., LTD.
Food & Beverage Photography
PERSPECTIVE NOTEBOOK
Product Photography
PERSPECTIVE STUDIO
Food & Beverage Photography
SAREEN
Food & Beverage Photography
COCA-COLA
Product Photography
PARCH BAKERY
Food & Beverage Photography
TAXATION BUILDING - ADEN CITY
City & Architecture
NATIONAL BANK OF YEMEN - ADEN CITY
City & Architecture
SAFER E&P OPERATIONS COMPANY (SEPOC)
Industrial
SAFER E&P OPERATIONS COMPANY (SEPOC)
Industrial
 All the visible world is only light on form

ANDREW
LOOMIS
American Illustrator, Author, and Art Instructor
 Everyone is gifted - but some
people never open their package!

WOLFGANG
RIEBE
Founder of The Riebe Institute
HENNA AZYAN
Henna Packaging
ROYAL BROASTER
Fried Chicken Family Box
ROYAL BROASTER
Pizza Packaging
FEE FOOD
Qeshr package | Premium coffee bag
TOTAL E&P YEMEN
New year greeting card
Printing… is the preservative of all arts

ISAIAH
THOMAS
American Author
Build a lifestyle around your brand, and the
audience will follow.

EVA
CHEN
Author
Content builds relationships. Relationships are built on
trust. Trust drives revenue

ANDREW
DAVIS
Author and Keynote Speaker
Websites promote you 24/7:
No employee will do that

LEO
BURNETT
Advertising Executive
PERSPECTIVE
Client: Perspective Project: Web design & development
Creative Studio Date: Jan., 2020
Industry: Creative Studio
www.pers.studio
ROYAL BROASTER
Client: Royal Broaster Project: Web design & development
Date: April, 2019
Industry: Restaurant
www.royalbroaster.com
ETQAAN BUSINESS CO.
Client: Etqaan Business Co. Project: Web design & development
Date: Feb., 2020
Industry: Trading
www.etqaan.com.sa
STO ORGANIZATION
Client: STO Organization Project: Web design & development
Date: Feb., 2020
Industry: Organization
www.sto-ye.org
UNIVERSAL GROUP
Client: Universal Group Project: Web design & development
Date: July, 2021
Industry: Group Company
www.universalyemen.com
AL-KHAIR FOUNDATION
Client: Al-Khair Foundation Project: Web design & development
Date: July, 2021
Industry: Social Development
www.alkhair-yemen.org
 ocial
S Media ent
a n a g e m
M
Don’t use social media to impress people; use it to
impact people.

DAVE
WILLIS
Author
 Technical Support Easy Website Publishing Competitive Pricing

All come with the leading Access your emails MySQL Client, phpMyAdmin,
web control panel from anywhere MySQL admin tools, MSSQL
Stored Procedures

Each version of PHP is fully Clam AV Antivirus Our hosting fully supports
supported. Password protected folders the Linux OS
 Think about what a user is going to type

MATT
CUTTS
Former head of the webspam team at Google
 Mahdi Joban Mohammed Qaed Sami Hael
Founder and Creative Director Graphic Designer Web Developer

Safa’a Alshaibani Abdulfattah Alselwi Adel Alqubi

Executive Secretary Web Developer and IT Specialist Marketing Communications Specialist
 Art has no rules.
That’s what makes it art.

GRACE
NAOMI
Designer and Chief of Naomi Originals
 Perspective Creative Studio
It’s not about doing, but doing it right ™ www.pers.studio | Tel. 01 49 80 66