CHAPTER ONE

ONE TOUCHWI-FIDISTRIBUTORS

1.1 BUSINESS NAME

The title of the proposed business will be ONE -TOUCHWI-FIDISTRIBUTORS. The entrepreneur
chose to specify the business with the main product to distinguish it directly, from other Wi-Fi
distributors since the business will be largely concerned with the distribution of Wi-Fi. The
entrepreneur chose the initials ONE TOUCH because the business will be legit and once we do our
work we do it once and well. It will inspire the youth to start their own Wi-Fi distribution.
The entrepreneur who is 19 years old is currently acquiring her Diploma in information communication
technology in Thika Training Institute and intends to start the businesses on July 2027 after completion
of his under graduate degree from the university of Eldoret.WiFi distribution will help the youth and
the employees to access information from the network through browsing.

1.2 BUSINESS LOCATION AND ADDRESS

1.2.1 LOCATION

The entrepreneur intends to set up the business in Njoro, Makindu Sub County, and Nakuru County
which is a growing trading center just a few kilometers from Nakuru town.
The entrepreneur find this area convinced by the goo environment with friendly people and a stable
government. The area is also populated such that the business will be able to reach many people. The
geographical location was also inspired by the good climatic conditions.
THE FOLLOWING SHOWS THE MAP DIRECTION OF THE BUSINESS

Nakuru
Market
Steph Joy group
of schools

Muhuri road Njoro round about Jivu street

To Naivasha To Chiefs Office

Njoro Day light

village research institute

ONE TOUCH WIFI

DISTRIBUTORS

Easy life Wi-Fi

options

From Naivasha
NAKURU HIGHWAY To Kisumu
1.2.2ADDRESS

The address of the business will be

PO.BOX 2029/00200,
NAKURU
EMAIL: onetouchwifidisributors@gmail.com
WEBSITE: one touch Wi-Fi distributors

1.3 FORM OF OWNERSHIP

The business will be a sole proprietorship therefore management will be under my supervision. The
owner of the business will be Muthini Jude Ndunge, 19 years old and currently resides in Thika where
she is attaining her skills and knowledge in computer and information technology in Thika Technical
Training Institute and her parents leaves in Kibwezi. The entrepreneur will graduate from Thika
Technical Training Institute the year 2025 after her final national examinations. The entrepreneur will
hire a cashier for the business who will aid in financial sector. The sole proprietor will use ideas created
by those in the business integration with her ideas to come up with a business. The sole proprietor will
have competitor for her multiplied ability. The form of business is preferred because it doesn't require
legal formalities when starting. The owner has got all freedom in the business and also decision making
is not delayed as no one is needed to be consulted. Some of the profit got from the business shall be
ploughed back to the business. The owner will also register the business in the county council for
issuing a license for the business will operate freely.

1.4 TYPE OF THE BUSINESS

The business is privately owned hence the business will be a sole proprietorship therefore management
will be under my supervision. The business will run from the year 2027 since the founder of the
business will be capable enough to run the business. The proposed business will need an initial starting
capital of 700000 as the entrepreneur will contribute 50000 from her saving and obtain 350000 from
her family and 50000 from her friends. The loans from friend will be payable after 3 months of starting
the business with a monthly installment of 6250 for a period of 8 months and family will be payable
after 1 year of starting the business with a monthly installment of 14600 for a period of 2 years.
Pie chart showing capital contribution

PIE CHART OF CAPITAL CONTRIBUTION

11%

78%

11%

savings Family friends

1.5 PRODUCTS AND SERVICES

One Touch WI-FI Distributors will be engaged in offering services which is the main priority in the
business. Some of other services that her business will offer will include router installation, Password
setting, Selling of fiber cable and also decoders.
The main features of One-Touch WI-FI Distributors will be distribution of Wi-Fi, whereby she will be
able to supply internet all over and also rural areas.
The benefits that the customer will obtain from One-Touch WI-FI distributors is that they will enjoy
fast services, have access to high quality WI-FI decoders, enjoy a door to door services if need be and
also be given discounts. One touch WI-FI distributors will also offer after sale services because the
entrepreneur will employ skilled employees to assist WI-FI installation perfectly to satisfy customer
needs.

1.6 JUSTIFICATION OF THE PRODUCTS

The business is set to operate in a busy market and from the look of place, reveals that there will be a
ready market for the services, the demand of WI-FI and internet services in the area is very high. The
business will use advanced technology to ensure that the customers have satisfaction with the services
and products offered by the business. The infrastructure such as roads and also communication network
is also after consideration of the sole proprietor wishes to start the business in town. This will
necessitate the promptly delivery of the business services without delay. The place has favorable
climate; the county government did afforestation to the place leading to conducive environment for
performing a business activity. The area also has less buildings making it advantageous for the business
since network transmission will be first without barriers.

1.7 INDUSTRY

One touch WI-FI distributors is privately owned hence it is a sole proprietor. It is not a large company,
and it belongs to the technology industry. The science and technology industry is growing rapidly due
to the new innovations and resolutions hence the industry is very large and this is an indicator that the
business serves right in the industry. The business will deal with the newest information and innovation
on technologies and also carry out research on different item that has been innovated to help the
business cope with technology.
One touch WI-FI distributors is a small firm in the technology industry that will be offering labor. The
level of technology that will be used in the industry will be modern because the country is growing day
to day in terms of the internet. Therefore, the business will be sole proprietorship, it will employ just
five employees as a sales people and also customer handling. For the security of the business, she will
introduce the use the CCTV camera.
The basic capital required for the entry of the business will be 700,000 and the general level of sales
and profitability since she has scanned the environment, she is sure that there will be some profit in the
firm. For the trends and prospects of the proposed business, there is growth stability since she is unique
form other competitors.

1.8 GOALS OF BUSINESS

These are the objectives of the business that it intends to achieve within its operation time; these
objectives may be characterized as short term and long term goals.
1.8.1 LONG TERM GOALS
The business will expand by opening other outlets to the business. Trough expanding the sole
proprietor will opt to give some shares thus making it a partnership. The entrepreneur also intends to
distribute fast WI-FI countrywide and also purchase land in Naivasha for expansion of the business.

1.8.2 SHORT TERM GOALS

Within the short period taken in the business the sole proprietor will bear to be a quality leader of the
workers. Therefore, she will be able to know the best worker within the short term now enhancing their
employee welfare of work.

1.9 ENTRY AND STRATEGY.

To be able to penetrate and establish a market base the owner is to create awareness of the business
existence to the potential customers. By having quality services and products the business will be able
to penetrate the blocking competitors and also have good tact’s to concur the competition. Stiff
competition will make will make the business grow strong since it will acquire new ideas from
competitors. The business will distribute its services after advertising through social media, bill boards
and also posters.
I.9.1 ENTRY STRATEGY
Competition will make the business be strong since it will acquire skills, know its weak points in the
marketing, identify other opportunities in the business and know how to concur miseries. The pricing
of the services will be fixed and low to make customers afford while making profit over other services.
Services with good pricing tags will attract many customers and services will be purely very advanced
to keep and attract customers.
1.9.2 GROWTH STRATEGY
The business will grow only if it has outreaches where the owner intends to purchase land in Naivasha.
This will mean that the business will be growing strongly. The expected incoming trends will be
improved by proper handling of customers and improved methods of running the business orders from
customers will be responded quickly and deliveries made in time. Application of market intelligence
shall be given priority as a method of growth strategy.
 CHAPTER TWO

2.0 MARKETING PLANNING

It shows the customers of the business, retailers, wholesalers, or institutions. Also shows kind of
customers the entrepreneur wants in her business. Shows the owner market shares from the business
before penetration into the market and after penetration into the market. It shows the pricing strategy
for the services. It shows whether the business is allowing credits, discounts and after sales services.
Marketing plan will also discuss if the owner will apply direct selling, indirect selling with customers
and also distribution strategy.

2.0 POTENTIAL CUSTOMERS

One touch WI-FI distributors targets a number of potential buyer some of these customers include, the
nearing neighborhood, collages, primary schools, research institutions and also government offices of
the county government. People from different areas will also be targeted by the business since the
owner intends to use fiber cable to distribute WI-FI to customers who are far away. As far as level of
income is concerned the business targets to deal with employed people like policemen, nurse,
engineers, salesmen among others where they will be given ample services.

2.1 MARKET SIZE

The business owner will carry out research on market size. To archive this the sole proprietor will have
to use questionnaires which will be distributed to the public and they will correspond by giving
answers, which will determine the size of the market. Use of interviews will use where the owner will
question the public direct more about the services and will get to know what extent is services used and
what extent is WI-FI services used and what percentage is the demand needed to be satisfied, where
when and how much.
The table below shows the estimation of the sales in different tables.
Before penetration in the market.
A B C TOTAL
Sales 200 150 600
Market Share 21.05% 15.79% 100%

After penetration in the market.

A B C TOTAL
Sales 200 250 350 800
Market Share 21.05% 26.32% 43.3% 100%

The indication above is the services in different business show and their market share. One touch WI-FI
distributors emerges the best because it has quality services and satisfies their customers to the fullest.
2.3 COMPETITION
The first three competitors are just near to my business. Verdant WI-FI services which is located on
your way branching to Njoro, Star-net network shop is located opposite general hospital and Easy life
WI-FI options is located opposite Bakita building near Bidii trading center. Verdant WI-FI services is
the biggest company in Nakuru, one touch WI-FI distributors is a medium company having high
quality servicing products that are used when serving their customers and low pricing as a way of
attracting more customers while Star-net network shop and Easy life WI-FI options are both small
company.
It is good when the business is faced with competitors since it enables the firm to carry out its
operations keenly and considerable, this helps the business to identify its weakness and improve them
in order to improve its sales.

The diagram below summaries the strengths and weakness of the competitors.

Competitors strength Weakness Opportunities Threats

Verdant WI-FI Skills in Low salaries. Opposite General Well-funded
services marketing hospital competitors
Easy life WI-FI High qualified No after-sale Near Lereshwa No media
options staffs services high school and advertisement
 polytechnic
Star-net network High quality Lack of Near Bidii Low barrier
shop services marketing skills trading center entries
One touch Wi-Fi Skills in New in the Near police post Need for local
distributors marketing. market and St. Mary’s presence.
Low prices hospital Low barrier entry

2.4 METHOD OF PROMOTION AND ADVERTISEMENT

2.4.0 PROMOTION METHOD
Promotion method involves disseminating information about a product, product line, brand and
company. It is aimed at positively influencing customers to buy firms product and services. The
following methods of promotion will be used by One-touch WI-FI distributors. Selling services on
credit this will be offered to the customers who are credit worthy and who pay cash promptly. The
credit will be offered to customers who are well known and should be paid within a period of 14 days.
Offering cash discounts –discounts will be offered to customers who buy goods either on credit and pay
promptly a discount of 10%.

2.4.1 ADVERTISING METHOD

The business will exercise the following advertising strategies:
 Use of posters and sign boards
The business will use posters and sign boards in the streets so as to show its actual location and a
preview of its services available to the customers.
 Use of television and internet
The business will also participate in television advertisement and also create its online website so as to
play a role in online marketing. This will help in giving a brief explanation to potential customers on
the business itself and the kind of services in it.
 Friends and family
I will approach my friends and family, tell them more about my business, who in turn may possibly be
my customers and spread the same to the other potential customers.

2.5 PRICING STRATEGY

There are various methods of pricing goods this including cost based pricing demand, based pricing,
competition based pricing among others. Pricing strategy involves all in curled expenses to reduce
certain goods and services and hence considered while calculating he selling price. When the selling
price the following is considered
1. Installation fee=20,000
2. Delivery fee= 5000
3. Labor charges =15,000
 4. Selling price =10,000

Credit services will also be offered to potential customers, who will be active customers. The business
will set under which credit services will be sold. One will need to be actively purchasing from the
business, also should meet the deadline of paying as agreed with the business.

2.6 SALES TACTICS

The sole proprietor intends to adopt many techniques to sell her services to many customers. Firstly, the
owner has set aside ksh 40,000 catered for television advertisement which will create awareness of the
good products and services One touch WI-FI distributors has to offer. The business will also employ
marketers who will promote the business services worldwide by designing posters and billboards. The
owner also intends to give 10%discounts to the first 100 customers who will visit the shop.

2.7 DISTRIBUTION STRATEGY

Customers goods bought from the business will be transported at a low cost. Delivery will be done
worldwide.
One-touch WI-FI distributors will be using road as a means of transport when offering door to door
services to its customers. This will therefore lead to a monthly fee of 500 shillings. This means of
transport also has some impact on the business service distribution to the customers that may include of
hike of fuel price, Poor roads and also Road accidents.