Professional Documents
Culture Documents
Sponsorships
Sponsorships
Topic sentence: Sponsorships can be very beneficial to athletes who do not have
means/money/finances, especially those coming from third world countries.
2. Builds tolerance.
Spectators who attend a sporting event learn about the culture of the host
country.
The participants also meet other participants.
The participants learn about multiculturalism.
3. Creation of jobs.
Example: The next World Cup is on four years’ time, but Canada, Mexico and
America have already started preparing for the event.
Many jobs are created for the local people.
The more sponsorship there is, the more construction takes places,
increasing job opportunities.
Many people in the hospitality sector are getting jobs including people in the
entertainment section (such as singers and dancers).
4. Tourism.
Boosts tourism
During the World Come in South Africa, many spectators when to visit
Mandela center in Jonesburg.
Others went to the prison where Nelson Mandela was locked. And those
interested in Nature went to Table Mountain in Cape Town.
Disadvantages of sponsorships:
3. The performer is also exploited by the sponsors for their own benefits.
It is as if the sword of Damocles because at any time the player’s sponsorship may be
withdrawn.
If the player does not perform well, his sponsorship may be taken away from him.
??? (missed)
5. Sponsorship can also have a harmful effect on spectators if the
advertised product is bad for health.
Example: Footballer Pelé advertised Pepsi, but it contains sugar and has a lot of side
effects.
Some fans idolise their players and follow them blindly.
Considering them as role models, they have a blind admiration for them and provide
“likes” to these players.
Example: Footballer Mendy was involved in 7 rapes.
Other advertisements are made by cigarette and beer companies, and these are
harmful.
On one hand, they may give a huge sponsorship to one team but a smaller one does
not get the same.
A player like Ronaldo gets a lot of sponsorships but a young player may not get any
sponsorships at all.
So, the talents may not be exploited, and this leads to frustration and a sense of
injustice.
Workers are exploited since they have to work overtime and are not played properly
or at all.
Example: In Qatar, foreign workers from Nepal were exploited, not paid and some
even died.
Also leads to displacement. In democratic countries, these people are given
compensation.
But in totalitarian countries like China this is not the case.
Example: In the 2018 Olympic Games in China, 1.5 million people had been evicted
from their houses simply because the government needed infrastructure.
Example: During the Atlanta Games, 15,000 people lost their residencies.
8. Causes pollution.
Example: Qatar.
Does the private sector have any role to play in the development in your country.