Shri Govindram Seksaria Institute of Technology and Science,

Indore (M.P.)

Session 2021-22
Department of industrial and production engineering
Industrial Training Report, 2021-22
Management Trainee at Artison Agrotech Pvt. Ltd.
Worked on the Topic of Logistics,
Marketing & Business Development

Submitted to- Submitted by-

Dr. Avadesh Dalpati Utkarsh Thakur
Dr. Rohit Kumar (0801IP181058)
Mr. Sumit Dwivedi Kalpesh Jain
Mr. Praveen Mimroot (0801IP181019)
Mrs. Neha Patkar
 Acknowledgement

The internship opportunity I had with Artison Agrotech Pvt. Ltd. was a great chance
for learning and professional development. Therefore, I consider myself as a very
lucky individual as I was provided with an opportunity to be a part of it. I am also
grateful for having a chance to meet so many wonderful people and professionals who
led me though this internship period.

Bearing in mind previous I am using this opportunity to express my deepest gratitude

and special thanks to the MD of Artison Agrotech Pvt. Ltd. who in spite of being
extraordinarily busy with his duties, took time out to hear, guide and keep me on the
correct path and allowing me to carry out my project at their esteemed organization
and extending during the training.

I express my deepest thanks to Anirudh Reddy, Artison Agrotech Pvt. Ltd. for
taking part in useful decision & giving necessary advices and guidance and arranged
all facilities to make life easier. I choose this moment to acknowledge his contribution
gratefully.

It is my radiant sentiment to place on record my best regards, deepest sense of

gratitude to Mr. Debapum Mukherjee (CEO), Ms. Pooja Kumawat (HR
Department Head), Mr. Prabaal Mukherjee (Pre-processing Head) for their
careful and precious guidance which were extremely valuable for my study both
theoretically and practically.

I perceive as this opportunity as a big milestone in my career development. I will

strive to use gained skills and knowledge in the best possible way, and I will continue
to work on their improvement, in order to attain desired career objectives. Hope to
continue cooperation with all of you in the future,
Sincerely,

Utkarsh Thakur
(0801IP181058)
Kalpesh Jain
(0801IP181019)
Table of Content-
1) List of Figures…………………………………………….…4
2) List of Abbreviation…………………………………………5
3) Introduction to Artison…………………………………..…6
 An Introduction to Artison Agrotech Pvt. Ltd. ……………6
 Business Model……………………………………………..8
 Why Katang Bamboo & Farmer’s benefit………………..11
 Artison’s Products & it’s advantages…………………….18
 Artison’s process flow chart Dewas Unit………………...21
4) Training details & it’s objectives/Work & task given…….23
A. Marketing…………………………………………………25
 Offline Marketing…………………………………….…..25
 Social Media Marketing…………………………………..29
 Managing Artison’s Website…………….……………..…31
B. Logistics…………………………………….……………..34
 Procurement of Bamboos………………………………..34
 Product Packaging………………………………………37
 Dispatching of Products………………………………...38
 Customer’s support & feedback…………………………..39
C. Business Development……………………………….……41
 Carbon Credit Selling…………………………………....41
 Complaince………………………………………………..44
 Event Management………………………………………44
 Business Procurement…………………………………….46
5) Conclusion………………………………………………..46
6) Recommadations…………………………………………...48
7) References & appendices………………………………….49

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 List of Figures-
1) Business Model……………………………………………8
2) Artison- A Fully Integrated Plan………………………….11
3) Earning Camparison………………………………………13
4) Products…………………………………………………….18
5) Products…………………………………………………….19
6) Pre-fab House ……………………………………………20
7) Artison’s product advantage……………………………….20
8) Artison’s Hoarding at Bhopal square ……………………28
9) Artison’s Hoarding Example………………………………28
10) Loading & Unloading Process picture…………………35
11) Loading & Unloading Process picture……………….36
12) Loading & Unloading Process picture……………….36
13) Product Packaging…………………………………….38
14) Artison’s carbon credit earning………………………..42
15) Artison’s carbon credit selling agreement……………..43
16) Artison’s Event with Chief Minister & dewas
collector ………………………………………………………45

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List of Abbreviation-
Pvt. Private

cm centimetre(s)

Corp. Corporation

dept. department

Ads. Advertisements

ed. edition

est. established, estimated

et al. et alii (and others)

fl oz fluid ounce(s)

ft foot, feet

gal. gallon(s)

hr hour

i.e. id est (that is)

in. inch(es)

inc. incorporated

Jr. Junior

kg kilogram(s)

km kilometre(s)

Ltd. Limited

m metre(s)

mg milligram(s)

min minute(s)

mm millimetre(s)

mph miles per hour

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Introduction to Artison-
 An Introduction to Artison Agrotech Pvt. Ltd.-
Artison is on a mission to replace timber and fight climate change. We
wish to achieve this target by making World Class furniture with
innovative designs, manufactured in a sustainable manner.
With this mission in mind, Artison has built the world's first
PROCESSED ENGINEERED BAMBOO BOARD (PEBB) factory in
Madhya Pradesh - using this, Artison has designed and manufactured
furniture that is one-of-a-kind. Furthermore, we have an upcoming mega-
factory meant to manufacture Particle Board and MDF from 100%
Bamboo - another world first. Artison have turnover of 20 Cr. Rupee.
Artison have exported it’s furniture to all-over the world (Europe,
Dubai,Kenya)
We use Bambusa Bambos (katang bamboo) as our raw material. It is
the world's highest density Bamboo. We procure this Bamboo from
30,000+ farmers. The farmers, in fact, plant seedlings from Artison’s
very own nursery.
Artison closely supports farmers by signing a 40 year guaranteed buy-
back contract. Furthermore, expected gross income from the bamboo
plantation is higher than any other ordinary crop and Artison shares 24%
of its profits with farmers as a bonus.

VISION- Replacing Timber, Conserving Environment and Changing Lives.

MISSION- Establishing Bambusa Bambos as Timber Substitute by

Manufacturing High Quality Bamboo Based Engineered Boards and Products.

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VALUES-

Commitment to our customers – To bring high-quality products to our

customers with continuous improvements using innovation through
technology.

Commitment to farmers – To pay a fair price for bamboo producers and

further sharing part of operational profits as a bonus.

Commitment to environment – To implement sustainable plantation

practices along with FSC certification.

Commitment to our employees – To ensure constant efforts to maintain

excellent employee welfare and high levels of “Business Ethics” in
quality and services to customers and associates.

Commitment to prosper – The first mover global player in the area of

bamboo engineered board products.

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 Business Model-

Figure no.1 (Taken from Artison’s website)

 Artison Gives seeds to farmers-

Artison provides Bambusa Bambos (Katang) bamboo seedlings to the
farmers. The seedlings are grown and nurtured for 2 years in our
nurseries in Dewas and Khandawa. The day Artsion and the farmer shake
hands, we sign a 40 year guaranteed buy-back contract. This gives
stability to farmer families for generations. Further, expected gross
income from the bamboo plantation is approximately 2.5-3 lakhs per acre.
No ordinary crop can match this kind of monetary return and this goes a
long way in alleviating farmer distress.

After the farmer plants the bamboo seedlings, we regularly visit and
support our farmers. We provide advice regarding inputs to use
appropriate irrigation and how to nurture the bamboo plant.

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 Artison itself cuts the bamboo pole and transports the raw bamboo to
the factory. We come back every year after the bamboo plant has matured,
as the beauty of bamboo is that a matured bamboo plant regrows fully
every year.

Once Artison has manufactured the trademark PEBB board and

furniture, we then go back to the farmer. We share 24% of our profits
with farmers every year as a bonus.

Such close knit cooperation between Artison and farmer, over a

decade, has cemented the relationship for generations.

 Farmers sell bamboos to Artison-

Approximately after two year of plantation, the Bamboo bushels are

better suited to survive an adverse climatic condition, for example
drought, than any other ordinary crop. The reason being the roots of the
bamboo bushels go deeper into the ground than ordinary seasonal crop.
partitions, ceiling, desk etc all are made of wooden boards. And in order
to get these boards, one has to cut trees that ultimately contribute to
deforestation.

· ARTISON’s project in this context is unique. In fact this is the first

bamboo-based particle board plant in the world. It uses Bamboo as raw
material for the board. Therefore on one hand the trees are spared, on the
other hand the raw material – bamboo is created by means of agriculture.

· In fact it presents a model to the world that we can fulfil our need of the
boards but still can spare the woods.

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 Processing of Bamboos-

We manufacture the world's 1st PROCESSED ENGINEERED

BAMBOO BOARD (PEBB) based furniture. The factory found its home
in Dewas, Madhya Pradesh.

The factory has state-of the art manufacturing equipment and

machines. More importantly, many machines and tools were innovations
of Artison and were developed in-house. The factory also employs 40+
carpenters and Artisons, each an artist in his own right.

We train our technicians, workers and carpenters and invest

substantial time and resources in skill development. Also, we are guiding
and supporting existing ITIs and SHGS. Further, Artison is actively
supporting a major upcoming ITI in Dewas by sharing resources and
know-how.

 Processed Engineered Board-

PROCESSED ENGINEERED BAMBOO BOARD (PEBB) is an

innovation of Artison Agrotech. Almost a decade of research and
innovation has gone into perfecting this unique bamboo based board.

Researchers from Germany, Israel and India have contributed to the

development of PEBB.

 Finished Furniture-

We make every living space a champion of sustainsability.We make

World Class furniture using our PROCESSED ENGINEERED
BAMBOO BOARDS (PEBB).We make every type of furniture, from

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 tables to doors and from windows to cabinets.Our designs are
innovative and fresh.They are a harmonious union between style and
sustainability.

Figure-2 (Taken from Artison’s Website)

 Why Bambusa/Katang Bamboo & Farmer’s

benefit-
There are several reasons why we use Katang Bamboo for the benefit of
our farmers & for good quality products-

 Increased Income per Acre

· ARTISON provide seedlings of “Kutang” bamboo to the farmers and

sign buy-back contract with them for 4 + years old plantation. Expected
average income from the bamboo plantation is approx 2-3 lacs per acre.
No ordinary crop can match this kind of monetary return.

· Bamboo plantation is also an attractive solution because farmers don’t

have the recurring expenses on implements, such as seeds, pesticide etc.
With less investment and higher revenue earned, the farmers can expect a
better net income.

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· ARTISON will buy-back the matured bamboo culms from the farm
gate, resulting in saving in transportation cost.

· The presence of a rhizome in the root helps the bamboo bushel to

preserve some moisture that helps it better to survive draught condition.

· Harsh waterless climatic condition in the summer may thwart the

growth of bamboo but it is likely to survive the impact.

· Therefore, bamboo plantation is analogous to putting money in fixed

deposit as it ensures annual return better than an ordinary crop.

Comparison of Revenue Generated for Farmers per Acre-

Existing MSP Crop Bamboo (Katanga) with Buy-back Option

Input Cost Gross Revenue Net Revenue Input Cost Gross Revenue Net Revenue
2 Crop/Yr 20,000 40,000 20,000 20,000 1,00,000 75,000
3 Crop/Yr 30,000 60,000 30,000 20,000 1,00,000 75,000

Additionally, bamboo Harvest Cost to farmer = 1.5 Rs/kg to be

subsidised by the Agriculture Dept of the Govt.
(Maximum Exposure to Govt for 1 Lac Acre bamboo plantation, 180
bamboo seedlings per acre, 4 nos bamboo poles harvested per bamboo
clump & 50 kg average wt of each bamboo pole = Rs 540 Cr/Year)

Transport subsidy to the buyer industry = 50% of the cost of transport

to the buyer, within the State of Madhya Pradesh. (Maximum Exposure to
Govt for 1 Lac Acre bamboo plantation, 180 bamboo seedlings per acre,
4 nos bamboo poles harvested per bamboo clump & 50 kg average wt of
each bamboo pole = Rs 600 Cr/Year Approx)

Support to farmers for bamboo plantation with buy-back option –

For New Bamboo farmer = For total 7 years, out of which (i) Rs
30,000/acre/year for the initial 2 years. (ii) Rs 30,000/acre/year for the
subsequent 2 years (iii) Rs 10,000/acre/year for the final 3 years.

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For Existing Bamboo farmer = Rs 20,000/acre/year for 5 years.

INPUT COST REVENUE SOURCE NET REVENUE

RS PER ACRE RS/ACRE
YEAR 1 20,000 NIL (20,000)
YEAR 2 10,000 NIL (10,000)
YEAR 3 10,000 FROM SALE OF BRANCHES (5,000)
YEAR 4 10,000 FROM SALE OF BRANCHES (5,000)
YEAR 5 NIL FROM SALE OF POLES & BRANCHES 75,000
YEAR 6 NIL FROM SALE OF POLES & BRANCHES 75,000

Earning Comparison: Graph, Figure-3 (Selfmade)

Cumulative earnings from Bambusa bambos from 2nd year of Harvest onwards
(ie from 6th Year of Plantation onwards) exceeds the same from 3-crops (Wheat+
Soybean + Soybean) combined.

Estimated earnings from Bambusa bambos is CONSERVATIVE while the same

for 3-crops combined is OPTIMISTIC. Earnings from the crops is assumed to
ONLY increase @ 6% yr on yr, while due to rain and other factors, it goes up for
some year and comes down for some.

Considered maximum figure for 3-Crop earning is a superficial scenario combined

of maximum earnings for Wheat (Punjab) + Gram (Bihar) + Soybean (H.P). In

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 reality, 3-crop figure of a single state (say Madhya Pradesh) will be less than the
3-crop cumulative earnings figure herein.

 Converting Nature of Land to Organic Type

· Everyday we are consuming toxins along with the vegetables due to the
excessive use of fertilisers. But the farmers cannot help because he has to
extract maximum benefit. Stretching the production limits of the farmland
leads to another risk – it might get barren over years of usage. Bamboo
plantation helps us break that mechanism.

· Bamboo plantation does not require any biocide or fertiliser. From the
mature bushels, the land gets enough fallen leaves which transforms into
natural mulching, working as organic fertiliser. Farmers can use this
compost for other crops, leading to reduced or minimal usage of
inorganic fertiliser.

· Therefore over a period of time, Bamboo plantation changes the nature

of a land from contaminated to healthy organic ones.

 Less Water Requirement

· Bamboo plantation requires less water than ordinary crop. In fact after
two years of plantation, it does not need any water from external sources
and can survive on its own. It works in favour of those farmlands which
does not have enough water during summer time. Such scenario actually
helps the remaining crop get enough water.

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· We have also witnessed that the land around a bamboo bushel hold
additional moisture. This is always beneficial to the other crops on the
field.

 Preventing Deforestation

· Boards, be it particle board (PB) or MDF or OSB or Fibre Board, are an

essential items in our day-to-day world. Open your eyes and you can find
them in one form or the other – furniture

 Intercropping Model of Agriculture

· ARTISON introduced the intercropping model of agriculture so that the

farmers won’t have to wait for 4 years to get the return from the bamboo
plantation. In this model, bamboo seedlings are planted in rows of 15 ft x
8 ft. In between the rows, the farmers are to put their usual crops and get
almost similar level of earning that he gets every year.

· This model is particularly successful where the farmer doesn’t have

enough water for his crop during the summer. He only waters his usual
crop put between the rows of bamboos and that is sufficient for the
growth of the bamboo plants.

 Reduced Effort on Agriculture – Enhanced Quality of

Life

· From the second year of plantation, the effort required on the bamboo
bushels reduces significantly and gradually becomes almost negligible
from the third-fourth year. Therefore, the farmers can invest that part of

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their effort on cultivation and on other work – such as study, recreation,
social interaction etc – resulting in betterment of their quality of life.

· As Bamboo plantation creates an avenue of respectable income

generation in the villages, it will encourage a reverse migration towards
village – again leading to betterment of quality of life in the villages.

 Increased Land Utilisation

· ARTISON has witnessed that “Katang” bamboo is a tough species ie it

can grow in difficult places such as on stony, rugged terrain and/or on
arid lands. With little care from the farmer, Bamboo seedlings can easily
survive on a piece of land that he has not cultivated for years, resulting in
reclamation of barren land for agricultural and generation of additional
income.

 Secured Income for Farmers

· Approximately after two year of plantation, the Bamboo bushels are

better suited to survive an adverse climatic condition, for example
drought, than any other ordinary crop. The reason being the roots of the
bamboo bushels go deeper into the ground than ordinary seasonal crop.
partitions, ceiling, desk etc all are made of wooden boards. And in order
to get these boards, one has to cut trees that ultimately contribute to
deforestation.

· ARTISON’s project in this context is unique. In fact this is the first

bamboo-based particle board plant in the world. It uses Bamboo as raw

Page 16 of 52
material for the board. Therefore on one hand the trees are spared, on the
other hand the raw material – bamboo is created by means of agriculture.

· In fact it presents a model to the world that we can fulfil our need of the
boards but still can spare the woods.

 Creation of Green Environment

· Everyone knows the advantage of the green environment: it helps

reducing global warming, helps to rain and keeps temperature moderate.
Through the bamboo plantation, ARTISON is creating that green
environment as we are adding greens to the environment.

· After 4 years we plan to adopt a cycle of approx. 25% harvest from

each bamboo bushels thereby leaving the remaining 75% always on the
farmland.

· This philosophy is different from the usual harvest methodology of

wood based manufacturing process which follows a cycle of creation and
destruction of green.

 Prevention of Soil Erosion

· Soil erosion is one of the banes of deforestation. The roots of a big tree
holds the earth firmly thereby creating a net on the way of flowing water
thus preventing soils being carried away.

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· Indiscriminate cutting of trees has reduced that power of environment
to hold on to the earth. Bamboo plantation will help our environment in
this regard.

· Furthermore, Bamboo plantation on the river side holds the earth thus
reducing the ability of the monsoon river to break away lands from its
banks.

 Artison’s Product & it’s Advantage-

Figure-4 (Taken from Artison’s Website)

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Figure-5 (Taken from Artison’s Website)

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 Figure-6 (Click by Mobile)
Here is the some advantages of artison’s product-
Our world class products are usually gets compare with Teak furniture,
but bamboo made products are too far suprior than teak products along
with economics, social & environment benefits to nation.

Figure-7 (Taken from artison’s website)

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 ARTISON AGTROTECH PROCESS FLOW

CHART DEWAS UNIT -

RAW MATERIAL RECEIVING

UNLOADING OF RAW MATERIAL

CROSS CUTTING OF RAW BAMBOO

Segregation of bamboo size-wise (thickness & diameter)

THICKNESS DIAMETER

Heavy Medium Low Heavy Medium Low

15-25MM 10-to15MM 6-10MM 110-120MM 75-110MM 60-75MM

OUTER KNOT REMOVING OUTER KNOT REMOVING

PARALLEL SPLITTER STAR SPILITTER

INNER KNOT

REMOVER

Strips V-cut

Inner Knot remover

CRUSHER

PLANNER

Weight

Weight

CARAMELIZING OF MATERIAL

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 Weight (if moisture contain exists 7 to 8%)

FINAL PLANNER

FINAL SORTING

Size wise

STRIPS CRUSH MATERIAL

UF/MR RESIN

GLUANCING

ASSEMBLY

HOT PRESS

BOARD MAKING

Weight

COMPONENT MAKING

CUT TO SIZE PLANNER FINGER JOINTING SANDING DESIGN

MAKING GROVING & CUTTING

FINAL PRODUCT MAKING

QC CHECK

Accept Reject

Page 22 of 52
 PRODUCT FINISHING DISMANTLE OR REUSE OF COMPONENT

SANDING & COATING

FINAL FINISHING & COLOR COATING

QC CHECK

Accept Reject

DISPATCH REFINISH

Training Details & Objectives/Work & task given-

We are appointed as Management Trainee at Artison Agrotech for 6

months with the stipend of Rs. 15,000. The candidates are initially

mentored by Chief Executive Officer, Chief Operation officer & chief

Marketing officer in the field of Logistics, Business development &

Marketing.

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Key Responsibility Areas-

A) Marketing-

Offline Marketing

Social Media Marketing

Marketing Campaign for farmers & customer engagement

B) Logistics-

Procurement of Bamboos,

Product Packaging

And dispatching of products

Along with customer support and customer feedback

C) Business Development-

Selling of Carbon Credits

Compliance

Comparison of strategy with other companies

Event Management

Business Procurement

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A) Marketing-

 Offline Marketing-

The terms offline marketing is used to refer to that type of marketing

strategy in which the advertisement of a product is done via the

offline channels like the television commercials, radio ads, billboards,

newspapers, flyers, etc.

Offline marketing is very essential for the companies and business to

increase the popularity of their brand and hence increase the sales of their

products.

1) Hoarding Advertisements- Hoardings are one of the few media

left which can dominate the mind of a human being by sheer size alone.
They are larger than life and very huge. Thus, they cannot be ignored by
anyone walking down the street. It is impossible to walk by/drive by
hoarding and not glimpse at least half of the message.

According to research by an advertising agencies, more than 50% of

people who saw an ad on a hoarding, remember the catchphrase printed
on it. If you compare this with digital marketing, where the engagement
rate falls somewhere between 1-3%, this number is far superior
statistically.

Why do we advertise? Why do we run marketing campaigns? Why do

we lay down elaborate marketing strategies to generate higher sales

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revenues? The answer is simple, to reach your target audience.The best
way to reach the highest target audience is hoarding. A hoarding allows
you to reach people of all genders, age groups, and class. It especially
ensures that you capture the attention of the middle class and the upper
class (since this is where the majority of consumers lie on the spectrum).

Even if your hoarding is for a niche target audience, for example, senior
citizens, even youngsters will see it and might inform the elders in their
home about it. This is the power of a billboard in India notes.

Artison Hoarding at Bhopal square, Bhopal Figure-8 (Click by Mobile)

Artison Hoarding Example (Figure-9, taken from designers team of

artison with permission)

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2) Advertisement in Magzines & local newspaper eg.IndiGo
Airline- the magazine industry, even in hard copy, is doing well. New
magazines are constantly appearing, and a number of them succeed and
thrive. Buying ad space may not be cheap, but it can be effective.

Cable TV has some niche channels, but magazines take specializing to

the next level. Advertising in a magazine that caters to a niche audience
of enthusiasts or professionals targets that audience very precisely.That
said, magazines can't target customers the way a direct mail or
telemarketing campaign can. You'll pay ad rates based on total
readership, even if you're only interested in some of the subscribers –
the very wealthy, the very young, singles or gays, for instance. For a
major magazine, that may not be worth the ad price.

Artison publishes its ads. in magzines like Indigo airlines bceause they
have high market share of 57% including Rich & upper middle class
people who can purchase high quality products ofcourse artison have
various range of products for middle class people also.

3) Business to Business marketing- Recently artison got 10,000

Doors order from Hyderabad based Company.

It is the biggest mystery of the financial world: why business-for-

business is not getting enough attention? Many executives believe that
selling to businesses is almost the same to sell to consumers. This is
wrong and the result of it is that they put more energy in brand
marketing, advertising, and value pricing, rather than focusing on other
businesses and finding ways to connect with them. The truth is that B2B

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is not only different but more difficult from B2C and of course more
important too.

Services are dominating the global market economy and B2B markets
are estimating for the lion’s share of it. A growing number of businesses
are connected with each other in order to unite and do something epic
together. They are winning the last relationships with each other’s
customers. The result of it all is that B2B firms have relied on the B2B
services too.

Marketing is becoming more and more important in companies in the

industrial sector, which is why it is important to open the horizons and
let an enormous range of possibilities, and people connect with each
other.

In B2B, customers are investigating the ways they could keep time and
money in their production process, while in B2C they are trying to
please and satisfy the consumer or create the necessity for him\her to
buy an item. Also, B2C is segmented by the language, sex, age when in
B2B the segments are the types of od sectors and size of companies.

Learning experience acquired in offline marketing- Our job

duties includes

 conducting market research,

 collaborating with the sales and design teams to create targeted ad
campaigns,
 reviewing multimedia ads to ensure consistent brand voice,

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 and monitoring the performance of ads. campaigns to measure
return on investment
 and to inform future marketing ads. to management for cost
approvals.

 Social Media Marketing-

Social media marketing is a form of digital marketing that leverages the

power of popular social media networks to achieve your marketing and

branding goals. But it’s not just about creating business accounts and

posting when you feel like it. Social media marketing requires an

evolving strategy with measurable goals and includes:

 Maintaining and optimizing your profiles.

 Posting pictures, videos, stories, and live videos that represent your

brand and attract a relevant audience.

 Responding to comments, shares, and likes and monitoring your

reputation.

 Following and engaging with followers, customers, and influencers to

build a community around your brand.

Artison has done social media marketing with the use of instagram handle

and other social media like facebook etc.

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Social media has become the most influential and important virtual space

where the platform is not only used for social networking but is also a

great way of digitally advertising your brand and your products.

Social media's power is commendable as you get to reach a large number

of people within seconds of posting an ad, helping you reduce your costs,

and making your ads reach out to your potential audience through these

social media advertisements.

With the huge number of online users, which is almost 59% of the

world’s population, marketers must not miss out on their chance of

marketing on these digital forums where they can reach all the maximum

number of potential buyers compared with print or television media

marketing.

Learning experience acquired in Social Media Marketing-

 Defining Marketing Goals

 Identifying the Right Platform

 Understanding the Target Audience

 Dealing with Declining Organic Reach and Engagement Rates

 Handling of Increasing Ads. Cost

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 Managing Artison’s Website-

Recently, Artison launched it’s website https://artisonagrotech.com/ for

promotion of it’s products and it’s initiative for environment, farmers &
country.
Create a presence. Who knows about your business? Where can prospects
and clients go to learn more? Your website can help establish your
business as a going concern, communicate your brand value
proposition and it can convey professionalism. It also extends your reach
to anyone in the world.
Help build trust. New clients and prospects might want to know about
your business history,your expertise and your specialization. This is a
great vehicle for people to learn more and attain that comfort level they
seek.
Get listed on search engines. Build your website incorporating search
engine optimization (SEO) techniques so that you can easily be found by
people searching for relevant key words. This can be an important
gateway to expanding your business.
Point of contact. Your website provides customers an easy way to contact
you and learn more about your products, services and business.
Leverage social networks. Implement a social media strategy to reach a
larger audience and to create more buzz about your biz. Establish your
presence on Facebook, Google+, LinkedIn and Twitter. Facebook likes
and shares can drive people to your website. Links to popular or topical
items from or to your website will add to its relevance.
Sell products. If your business lends itself to online sales, create a virtual
store as an alternative or complement to a storefront or office location.

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Share the latest news. Whenever there are new developments regarding
your business, update your website. Sites that have fresh, relevant and
timely information draw users back more often.
Blog. Keep your website fresh and keep drawing people in with regular
Blog posts. Show your expertise, share insights and provide practical tips
on topics relevant to your business or to your customers.
Learn about customers. Learn about their needs, preferences, and interests.
Establish and nurture two-way communication with prospects and clients.
This will forge a deeper bond and serve them better.
Customer convenience. Providing customers with multiple ways to
interact with your business is almost mandatory these days. Anything less
could result in lost sales.
SEO is a fundamental part of digital marketing because people conduct

trillions of searches every year, often with commercial intent to find

information about products and services. Search is often the primary

source of digital traffic for brands and complements other marketing

channels. Greater visibility and ranking higher in search results than your

competition can have a material impact on your bottom line.

What are steps involved in SEO?

1. Crawl accessibility so engines can read your website

2. Compelling content that answers the searcher’s query

3. Keyword optimized to attract searchers & engines

4. Great user experience including a fast load speed and compelling

UX

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 5. Share-worthy content that earns links, citations, and amplification

6. Title, URL, & description to draw high CTR in the rankings

7. Snippet/schema markup to stand out in SERPs

Some Keywords that we could find for our website were Sustainable,

Bamboo furniture, Ecofriendly furniture, PEBB etc.

Learning experience acquired in Managing Artison’s

website-

 Accessing Data Across Platforms,

 Identifying Customers Across Channels,
 Maintaining a Consistent Customer Experience,
 Tracking Performance Metrics Accurately,
 Maintaining Privacy,
 Reaching Global Audiences,
 Generating Traffic and Leads

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B) Logistics-

 Procurement of Bamboo’s-

The factory needs 40 MT of raw katang bamboo every day. We procure

this Bamboo from the 30,000+ farmers that we work with. The farmers
have planted seedlings from our nursery in Khandwa.
To ensure decentralization and improve farmer involvement, we have
nurtured village units. These village units procure and pre-process the
raw bamboo before sending it to the Artison Factory. The village units
have proved to be a boon for the rural population as they find a source of
steady employment and income.
This transportation process from getting raw-bamboo, preprocessing
it and then sending it to Artison factory is managed by Logistics team.
Along with that the weight of the raw bamboo before leaving the field
and after reaching factory is noted and ensured to be same.
Early processing-based supply chain management success included
improved relationships between warehousing and transportation within
companies as a result of reduced inventory and better response time to
customer requests for products and services. Supply chain management
then entered a logistics stage where other functional areas within
companies joined forces to incorporate manufacturing, procurement,
transportation, distribution, and marketing to effectively compete in the
marketplace. This stage was aided by the use of telecommunications,
electronic data interface, and other technological advances that made the
transfer of information more transparent across the functional areas
between companies.

Loading and unloading operations are common in industries such as

logistics and transport. To prevent injuries among workers carrying out

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these operations, proper securing and safe loading and unloading
practices are crucial.

Some common hazards related to loading and unloading from vehicles

include:

 Toppling of improperly stacked or secured cargo;

 Breaking or failure of lashing and dunnage equipment;
 Unsafe access to and egress from the lorry or trailer bed; and
 Falling off the loading platform.

Somes Pictures of Loading & Unloading Processes-

Figure-10 (Click by Mobile)

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Figure-11(Click by Mobile)

Figure-12 (Click by Mobile)

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 Product Packaging-

After the final product is manufactured, The primary purpose of

packaging is to protect its contents from any damage that could happen
during transport, handling and storage. Packaging retains the product
intact throughout its logistics chain from manufacturer to the end user. It
protects the product from humidity, light, heat and other external factors.
This is the most important purpose of packaging. Because of that it is not
unusual to end up with far more packaging than the actual product.
Especially when ordering items from online stores. The amount of
packaging waste the product leaves behind can be really staggering. All
in all, packaging’s purpose is to protect, but there is a difference between
an intelligent and well-designed packaging and a packaging with no fit-
to-purpose design.
Consumers are looking for fit-for-purpose packaging. They demand a
functional, “life-saver” packaging that is incredibly user-friendly. The
usability of the packaging is judged by the consumers only. A packaging
which is simple to open and close, easy to fold and sort after usage, and
which can be reused or recycled will satisfy some of the consumers’
requirements. In addition, optimal design enhances usability. Today’s
trend in packaging usability has been seen to change direction from
single-use culture back to buying products in bulk, in reusable packaging
and own containers like before 1960s. Environmentally conscious
consumers already bring their own empty jars, bags and containers to go
to grocery shopping. Thus one big challenge remains in packaging
usability.

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 Figure-13 (Click by Mobile)

 Dispatching of Products -

Steps to Follow While Dispatching an Export Order-

 Checking and confirming the order

 Production or procurement

 Central excise clearance

 Pre-shipment inspection

 Clearing and forwarding agents

 Reservation of shipping space

 Paperwork and final checks

 Post dispatch formalities

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Artison colloboration with shiprocket for product delivery-
Shiprocket is India's only automated shipping solution for e-Commerce.
It lets us choose from 17+ courier partners, print shipping labels, track
orders from a single panel and also process returns from an integrated
dashboard. Apart from the shipping automation, Shiprocket offers
negotiated freight rates with its top-rated shipping partners like FedEx,
Bluedart, Delhivery & Ecom Express. The rates start from Rs. 20/500g*
and you get multiple delivery options like surface and air modes. It can be
integrated with channels like Amazon, eBay, Magento, Opencart,
Shiprocket 360, and over 6 more websites and marketplaces. You also get
to outsource warehousing, order processing & shipping operations to
Shiprocket Fulfillment - the order fulfillment arm of Shiprocket.
The Shiprocket Rates Calculator can be used to find the rates for shipping
the product with desired weights to the desired area using pincode of that
area.

 Customer’s support & feedback after sale through

call, email & feedback form-

Customer feedback is information provided by customers about their

experience with a product or service. Its purpose is to reveal their level of
satisfaction and help product, customer success, and marketing teams
understand where there is room for improvement. Companies can collect
customer feedback proactively by polling and surveying customers,
interviewing them, or by asking for reviews. Teams can also passively

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collect feedback by providing users a place in the product where they can
share comments, complaints, or compliments.

Without customer feedback, a company will never know if customers are

getting value out of their product. Without knowing if they’re getting
value, the product and go-to-market teams won’t know if they’re
nurturing loyal customers (not to mention be able to measure customer
retention and customer health).

Learning acquired by Managing logistics-

 Employ Technology Trends,

 Adaptability,

 Effective problem-solving skills,

 Continually seeking improvement,

 Planning and managing logistics, warehouse, transportation and

customer services,

 Directing, optimizing and coordinating full order cycle,

 Liaising and negotiating with suppliers, manufacturers, retailers and

consumers,

 Ability to use positive language,

 Ability to read customers,

 Ability to handle surprises.

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C) Business Developement-

 Carbon Credit Selling-

A carbon credit is a tradable permit or certificate that provides the holder

of the credit the right to emit one ton of carbon dioxide or an equivalent
of another greenhouse gas. The main goal for the creation of carbon
credits is the reduction of emissions of carbon dioxide and other
greenhouse gases from industrial activities to reduce the effects of global
warming. A carbon credit is the representation of a ton of carbon that is
no longer emitted into the atmosphere, contributing to the reduction of the
greenhouse effect.
There are several ways to generate carbon credits, including the
substitution of fuels in factories, where they stop using non-renewable
biomass, such as firewood from deforestation, and start using renewable
biomass, which in addition to emitting less greenhouse gases, contribute
to the reduction of deforestation.
Carbon trades are regulated by governments or international

organizations responsible for setting a limit/cap on the amount of GHG

(in a CO2 unit) that can be released. Carbon credit is the currency used in

the carbon market. In this market, companies that have a very high level

of emissions and few options for reduction can buy carbon credits to

offset their emissions. Thus, they indirectly help maintain the reduction

project and, in addition to balancing the level of GFG emissions into the

atmosphere, contribute to the sustainable development of poor

communities.

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Artison Agrotech Pvt. Ltd. has gained around 18,66,470 carbon
credits from last 5 years (from 2017).

Figure-14 (Taken from management team with permission to display)

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 Service Agreement between Artison Agrotech and EKISL

Industries regarding carbon credit selling-

Figure-15 (Taken from management team with permission to display)

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 Compliance -

The compliance ensures that a business adheres to external rules and

internal controls. In the financial services sector, compliance work to

meet key regulatory objectives to protect investors and ensure that

markets are fair, efficient and transparent. They also seek to reduce

system risk and financial crime.

These objectives are designed to support consumer confidence in the

financial system. Financial services organizations also are subject to

regulatory business rules that govern advertising, customer

communications, conflicts of interest, customer understanding and

suitability, customer dealings, client assets, and money as well as rule-

breaking and errors. As a part of Compliance Committee, We learned

that compliance closely monitors and reports on the effectiveness of

controls in the management of the organizations risk exposure.

 Event Management-

With a good reputation, clients are more likely to engage with a company
for its services & products. Those clients are also more likely to try new
products at a launch and back a brand they can relate with.

Effective event coordination can be the difference between a company

with mediocre events attended by only a few people and a business that
holds interactive engagements and offers a return on their investment.

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Depending on the industry, the return can include greater exposure, new
relationships between vendors, and a more extensive client base.

If a business has returning clients and happy participants, it can show

what the events industry can do while ensuring a budget is followed. In
addition, post-reports are done to improve events for the next time,
ensuring the opinion of guests are heard and considered.

Figure-16 (Artison’s conduct event with Chief Minister & Dewas

Collector for employment generation and Women Empowerment)

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 Business Procurement-

Procurement involves every activity involved in obtaining the goods and

services a company needs to support its daily operations, including

sourcing, negotiating terms, purchasing items, receiving and inspecting

goods as necessary and keeping records of all the steps in the process.

Procurement is an important step in understanding supply chains, because

it helps a company find reliable suppliers that can provide competitively

priced goods and services that match the company’s needs. That’s the

case whether the company is seeking raw materials for manufacturing, a

marketing services provider or new office supplies.

 Conclusion-

During training period, a lot of experience, knowledge and exposure that

I have handy . All disclosures were awaken myself in a boost of self-
confidence to face life more challenging now. Practical is a complement
to the science or theory learned.

During my industrial training, there are many changes from the point of
learning environments and discussion among colleagues. It can directly
increase the dedication and rational attitude toward myself.

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However, there are still some weaknesses that can be improved in the
future. Therefore I conclude that the industrial training program has
provided many benefits to students even if there are minor flaws that are
somewhat disfiguring condition , so that this weakness can be rectified in
the future.
Along my training period, I realize that observation is a main element to
find out the root cause of a problem. Not only for my project but daily
activities too. During my project, I cooperate with my colleagues and
operators to determine the problems. Moreover, the project indirectly
helps me to learn independently, discipline myself, be considerate/patient,
self-trust, take initiative and the ability to solve problems.
Besides, my communication skills is strengthen as well when
communicating with others. During my training period, I have received
criticism and advice from engineers and technician when mistakes were
made. However, those advices are useful guidance for me to change
myself and avoid myself making the same mistakes again.
In sum, the activities that I had learned during industrial training really
are useful for me in future to face challenges in a working environment.
Throughout the industrial training, I found that several things are
important apart from technical knowledge implimentation-

 Critical and Analytical Thinking- To organize our tasks and

assignment, we need to analyze our problems and assignment, and to
formulate a good solution to the problem. We would have to set
contingency plan for the solution, so that we are well prepared for the
unforeseeable situations.

 Time Management- As overall technician and programmer are

always racing against tight timeline and packed schedule, a proper

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 time management will minimize facing overdue deadlines. An
effective time management allows us to do our assignment efficiently
and meet our schedules. Scheduling avoids time wastage and allows
us to plan ahead, and gaining more as a result.

 Goal Management- Opposing to a Herculean goal seemed to be

reachable at first sight, it is better to sub-divide the goals to a few
achievable tasks, so that we will be gaining more confidence by
accomplishing those tasks.

 Colleague Interactions- In working environment, teamwork is vital

in contributing to a strong organization. Teamwork is also essential in
reaching the goals of the organization as an entity. Thus,
communicating and sharing is much needed in the working
environment. Therefore, we should be respecting each other in work,
and working together as a team, instead of working alone. This is
because working together as a team is easier in reaching our targets,
rather than operating individually. I would like to once again
appreciate everyone who has made my industrial training a superb
experience

 Recommadations-

 Artison should open Offline showroom/stores across india.

 Artison should focus on Zero waste policy through export of waste to

ethanol producing companies.

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 Artison should reduce weight of the product so that product can be
easily mobilised and can be more user friendly.

 Artison should purchase its own transportation vehicle to reduce it’s

expenditure on transportation.

 References & Appendices-

1) Retrieved from Artison Agrotech pvt.

Ltd.s., India: About [online]. Available

at: https://www.artisonagrotech.com/ Accessed 14th December 2020.

2) Sheth Jagadish, N. , & Gardner David, M. (1982). History of

marketing thought: An update. Faculty Working Paper No. 857.

University of Illinois at Urbana Champaign.

3) Bartels, R. (1988). The history of marketing thought (3rd

ed.). Worthington, OH: Publishing Horizons.

4) Jones, D. G. B. (1994). Biography and the history of marketing

thought: Henry Charles Taylor and Edward David Jones. In R.

A. Fullerton (Ed.), Explorations in the history of

marketing. Greenwich, CT: JAI Press.

5) Shaw, E. H. , & Jones, D. G. B. (2005). A history of schools of

marketing thought. Marketing Theory, 5(3), 239–281.

6) Fredrik, H. (2013). One world one company. Interesting.Org.

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7) Anderson, D. L., Copacino, W. C., Lee, H. L., & Starr, C. E.

(2003). Creating and Sustaining the High-Performance Business:

Research and Insights on the Role of Supply Chain

Mastery. Retrieved August 8, 2013,

from http://supplychainventure.info/PDF/AccentureSupplyChainMast

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8) Baird, N., & Kilcourse, B. (2011). Omni-Channel Fulfillment and

the Future of the Retail Supply Chain. Retrieved August 7, 2013,

from http://www.scdigest.com/assets/reps/Omni_Channel_Fulfillment.

pdf.

9) Ballou, R. H., Gilbert, S. M., & Mukerjee, A. (1999) Managing in

the new era of multi-enterprise supply chains. Proceedings of the

Twenty-Eighth Annual Transportation and Logistics Educators

Conference. Eds. Bernard J. LaLonde & Terrance L. Pohlen. Toronto:

Council of Logistics Management, 23–37.

10) Blackhurst, J., Craighead, C. W., Elkins, D., & Handfield, R. B.

(2005) An empirically derived agenda of critical research issues for

managing supply-chain disruptions. International Journal of

Production Research, 43(9), 4067–4081.

11) Bradley, P. (2013) Collaboration bears fruit. CSCMP’s Supply

Chain Quarterly, 7(2), 34–36.

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12) Christopher, M. L. (1992) Logistics and Supply Chain

Management. London: Pitman Publishing.

13) Cooke, J. A. (2013) Kimberly-Clark connects its supply chain to

the store shelf. DC Velocity, 11(5): 53–55.

14) Clark, K. B. and S. C. Wheelwright. 1995. The Product

Development Challenge, Boston: Harvard Business School Press.

(Alternative to several HBR articles listed below)

15) Cooper, Robert G., Scott Edgett and Elko Kleinschmidt. 2001.

Portfolio Management for New Products, 2nd ed., Reading, MA:

Perseus Books.

16) Cooper, Robert G. 2001. Winning at New Products: Accelerating

the Process from Idea to Launch, 3rd ed. Reading, MA: Perseus

Books.

17) Cooper, Robert G., Scott Edgett. 2007. Generating Breakthrough

New Product Ideas, Feeding the Innovation Funnel, Canada: Product

Development Institute.

18) Crawford, Merle C. and Anthony DiBenedetto. 2003. New

Products Management, 7th Edition, Boston: Irwin/McGraw-Hill.

19) Griffin, Abbie. 1997. Drivers of NPD Success: The 1997 PDMA

Report. PDMA Association . (Purchase from PDMA-call 1 800 232-

5241-$15/members, $20/non-members + $5 shipping)

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20) Kahn, Kenneth B., ed., et. al. 2004. PDMA Handbook of New

Product Development, 2nd Edition, New York: John Wiley & Sons,

Inc. Note: Includes NPD Glossary

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