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Agrotourism 130826065435
Agrotourism 130826065435
GROUP MEMBER
1. An inexpensive gateway.
2. Curiosity about the farming industry
and life style.
3. Health consciousness of urban
population and finding solace with nature
friendly.
4. Desire for peace. Agri-Tourism as it is
away from urban areas and close to
nature.
5.Interest in natural environment.
6.Away from over crowded resorts and
cities.
7. Yesterday’s villagers are today’s
urbanites.
8. Recreation to urbanites through
festivals and handicrafts.
9. Educational value of Agri-Tourism .
10.Employment creation for rural people
through out year.
ELEMENTS OF AGRI-TOURISM
1. Farmer.
2. Village .
3. Agriculture.
AGRI-TOURISM OPPORTUNITIES
IN INDIA=
1. Indian tourism industry is growing
@10.1% - The World Tourism organization
has estimated that the tourism industry is
growing at the rate of 4% a year.
2.By the year 2011 there will be more than
one billion tourists visiting various parts of
the world.
3.Indian tourism industry is growing at the
rate of 10% which is 2½ times more that the
growth rate at global level.
4. India has entered amongst the top 10
tourist destinations list.
5. India has diverse culture and
geography which provides ample and
unlimited scope for the growth of this
business.
6. Increasing number of tourists
preferring non-urban tourist spots.
7. Government initiatives and policies in
Xth five year plan allocation has been
increased from 525 crore to 2900 crores.
COST OF ESTABLISHMENT-
For 10 rooms- 1 lack for each =Rs. 10,00,000/-
Other constructions(kitchen, godown, Hall)-Rs.5,00,000/-
LABOURE= (2,00,000/-)
1]Service boy -2(1 staff for 5 rooms)
2]Cleaning staff-2
3]kitchen-3(1 cook & 2 helpers)
4]Office staff-2(Receptionist, clerk )
VEHICLE =
1] Jeep for visits(Rs.4,00,000/-)
=10,00,000+5,00,000+2,00,000+4,00,000
=Rs.21,00,000/-
ANNUAL EXPECTED SELL-
=60% accommodation of the rooms will be our
target through out the year.
=365 days from 60 % accommodation so it will be
219 days for each room.
=So approximately we consider 200 days -For
10 rooms will be 200*10=2000 days.
PRICING-
We charge Rs.1500/- for a day (package)
ANNUAL EXPECTED
SELL=1500*2000=Rs.30,00,000/-
MARKETING STRATAGY-
1] Tie ups with travel agency.
2] Design the website & online booking
service.
3]Media
advertisement(Newspaper,magazines
,Television )
4]Tie ups with varies companies for their
employee refreshment.
PROFIT=
Cost of establishment= Rs.21,00,000/-
PROFIT=30,00,000-21,00,000-63,000
=Rs.8,37,000/-(Annual)
Note= Approximately after 2.5 yrs the break even
point will arise.
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