SWOT Analysis

Strengths
Customization: The business provides personalised laptop cases that showcase each customer's own personality and preferences; this is our key competitive
advantage.

Design creativity: FUN-TASTIC FOUR has designing partners (e.g. LVMH, Disney, etc.) and in-house gifted designers that are capable of producing aesthetically
appealing and innovative laptop covers that stand out in the market.

Weakness
Dependency on customisation: The firm may increase manufacturing time and expenses as a result of its emphasis on customization, which might have a
detrimental effect on profitability.

Low brand recognition: As the business is relatively young, it's possible that it doesn't yet have a strong brand reputation.

Funding: Because it’s a start-up business, our funding for research, development and marketing may be limited. That may hinder our ability to capture a wilder
market audience.

Opportunities
Diversification: The business may look at expanding its product line to include additional electronic accessories, such as 3-D printing of laptop accessories.

E-commerce expansion: The business may benefit from the expanding e-commerce sector by using AI technology to boost the sale and channel the products to
the right audience.

Threats
Fierce competition: The market for electronics accessories is extremely cutthroat, and the company may see fierce competition from other businesses selling
comparable goods. For example, competition from already established companies, Amazon, Best Buy, etc.

Economic downturns and inflation: Given the current rising inflation in Canada, consumer spending can be impacted by economic downturns, which can have a
detrimental effect on a company's revenue.
 PESTLE Analysis
Political
Trade tariffs: Modifications to trade pacts or tariffs may have an impact on the price of importing components used to make laptop casings.

Government rules: The business could be governed by laws pertaining to taxation, intellectual property (especially on brand name, logo, case design) and
product safety. Increased subsidies for small start-ups may help boost the funding.

Economic-
Currency fluctuations: Changes in exchange rates may have an impact on the price of goods or on sales made abroad (e.g., imported raw material).

Inflation and interest rate: Inflation could raise manufacturing costs, which could have a detrimental effect on profitability, as well as lower purchasing power of
consumers, thereby resulting a sale decline.

Social
Customer preferences: The business may need to adjust to shifting consumer preferences, such as a desire for ethical or sustainable goods (e.g., use of
sustainable material, case design based on changing trends).

Lifestyle change: The need for laptop covers may rise as a result of changes in consumer lifestyles, such as an increase in remote work. (e.g., during COVID-19
pandemic, the working mode shift to remote and online classes).

Technological
Fast development: New materials, manufacturing techniques, and e-commerce platforms all offer potential for innovation and expansion. For example,
advancement in 3-D printing and biodegradable raw material may fasten the manufacturing process that reduces cost, and make product more appealing for
green consumers.

Cybersecurity: To safeguard its online shop and consumer data, the corporation may need to make investments in cybersecurity measures. For example,
protection of personal data, credit card information, privacy and purchase status must be well-protected to enhance our consumers’ confidence.
 Legal
Intellectual property: The business must make sure that none of its designs violate any registered patents or trademarks. For example, when working with
designing partners, such as LVMH, Disney’s Marvels, a clear agreement on IP must be made and constantly upgraded.

Consumer protection: The business must abide by all applicable laws and rules.

Environmental
Sustainability: The business might need to take into account sustainable practises in its manufacturing procedures and material procurement. For example,
that’s why we use biodegradable raw material for the products.

Waste reduction: To lessen its influence on the environment, the corporation may need to cut waste in both manufacturing and packaging. We use AI to
enhance our manufacturing process and cut down any excessive, unneeded process and raw material.
 Factor My Business Strength Weakness Dell HP Case Logic Importance To
Customer
Products Personalised laptop Unique selling point Limited product Laptop bags and Laptop bags and Similar items but no High
cases range covers covers customisation
Price Competitive Reasonable pricing May be perceived Competitive Competitive Competitive Medium
as expensive due to
customisation
Quality High-quality Durability Limited options for Quality materials Quality materials Quality materials High
materials materials
Selection Customisable Wide range of Limited to laptop Wide range of Wide range of Limited Medium
options designs cases laptop bags and laptop bags and customisation
covers covers
Service Good customer Personalised service Limited customer Good customer Good customer Limited customer High
service service service service service
Reliability Dependable Consistent quality Limited information Dependable Dependable Limited information High
products on product products products on product
reliability reliability
Expertise Specialisation in Expertise in Limited expertise Specialisation in Specialisation in Specialisation in Low
personalised laptop customisation laptops and other laptops and other laptop bags and
cases tech accessories tech accessories cases
Stability Strategic alliances Established Limited brand Established brand Established brand Established brand Medium
with well-known partnerships partnerships
brands
Company Positive brand image Good reputation Limited brand Good reputation Good reputation Good reputation High
Reputation recognition
Location Online store Convenient No physical stores Online store and Online stores and Online store Low
shopping physical stores physical stores
Appearance Unique and trendy Appealing Maybe not Professional Professional Limited design Medium
designs aesthetics popularized appearance appearance options
Employee Skilled Workforce Personalized Relatively fresh and Helpful employees Helpful employees Skilled employees Low
service green
Company Positive culture Personalized Too green and Positive company Positive company Positive company Low
Culture approach young culture culture culture
Advertisement Strategic Effective Limited advertising Effective Effective Limited advertising High
partnerships with advertising advertising advertising
well-known brands
Market Growth Growing market for Opportunity for Limited market Established market Established market Established market High
customisable tech growth
accessories

Competitive Analysis