PASOS PROYECTO

EMPRESARIAL
Equipo_02 X-FORCE+1
Luis Enrique Castillo Rodríguez | Ludwig Adiel Flores Villalón | Jiromi Elisa Moctezuma Salinas | Juan
Francisco Terrazas Lucio
Módulo III: Gestiona información de manera remota.
Submódulo I: Gestiona información mediante el uso de software en línea.
Carrera: Técnico en Ofimática 4B.
Docente: L.I. Salvador Iván Munguía Sánchez.
Domicilio: Agua Buena, Tamasopo S.L.P.
Fecha: 29/03/23
 UNDERSECRETARIAT OF HIGHER MEDIUM EDUCATION
General Directorate of Agricultural Technological Education and Marine Sciences
Agricultural Technological Baccalaureate Center No. 141 “Librado Rivera”
CCT 24DTA0014W – Ejido Agua Buena, Municipality of Tamasopo, SLP

Table of Contents
Business project. ................................................................................................................................................................................................................................... 2
Steps to develop a business project. .................................................................................................................................................................................................... 3
1. Identify a market need or opportunity: ............................................................................................................................................................................................ 3
2. They carry out market research: ....................................................................................................................................................................................................... 3
3. Define the business model: .............................................................................................................................................................................................................. 3
4. Prepare a business plan: ................................................................................................................................................................................................................... 3
5. Obtain financing: .............................................................................................................................................................................................................................. 3
6. Implement the project: ..................................................................................................................................................................................................................... 4
8. Continue to innovate and grow: ....................................................................................................................................................................................................... 4
THE SMART GOALS ............................................................................................................................................................................................................................... 5
6 points of importance ......................................................................................................................................................................................................................... 7
1. Increased online visibility: ................................................................................................................................................................................................................ 7
2. Encourage interaction with customers: ............................................................................................................................................................................................ 7
3. Improve audience segmentation ...................................................................................................................................................................................................... 7
4. Measurement of results: .................................................................................................................................................................................................................. 7
5. Cost reduction: ................................................................................................................................................................................................................................. 7
6. Personalization of the customer experience: ................................................................................................................................................................................... 7

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 UNDERSECRETARIAT OF HIGHER MEDIUM EDUCATION
General Directorate of Agricultural Technological Education and Marine Sciences
Agricultural Technological Baccalaureate Center No. 141 “Librado Rivera”
CCT 24DTA0014W – Ejido Agua Buena, Municipality of Tamasopo, SLP

Business project.
A business project is an initiative that aims to create a company or develop an economic activity, either in an existing sector or in a new one. This
project usually includes a business idea, a strategic plan, a market analysis, a financial plan and a marketing strategy.
In general, a business project is a set of activities that are carried out in order to transform an idea into a profitable and sustainable business. The
objective is to identify a market opportunity, analyze its viability and develop a strategy to take advantage of it.
It is important to note that a business project is not limited only to the creation of a company, but can also involve the expansion or diversification
of an existing business. In any case,
The business project must be carefully planned and structured to increase the chances of success.

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 UNDERSECRETARIAT OF HIGHER MEDIUM EDUCATION
General Directorate of Agricultural Technological Education and Marine Sciences
Agricultural Technological Baccalaureate Center No. 141 “Librado Rivera”
CCT 24DTA0014W – Ejido Agua Buena, Municipality of Tamasopo, SLP

Steps to develop a business project.

The steps to develop a business project can vary depending on the nature of the business and the context in which it is located, but here are some
general steps that may be useful:
1. Identify a market need or opportunity: This is the crucial first step for any business project. It is about finding a problem or a need that is not
being met by existing products or services on the market, or identifying an opportunity that can be exploited to create a profitable business. For
example, a need might be the lack of healthy fast food options in a certain area, while an opportunity might be the growing demand for organic and
sustainable products.
2. They carry out a market study: Once a need or opportunity has been identified, it is important to carry out a market study to determine the
feasibility of the project and better understand potential customers. This may include researching the size of the market, existing competition,
customer preferences, and market trends. For example, a survey can be carried out on the local population to find out their eating habits and
preferences for fast food.
3. Define the business model: The business model is the way in which the company will generate income and profit. It is important to define how
the product or service is going to be sold, when it is going to be charged for it, how it is going to be produced and what the associated costs will be.
For example, a healthy fast food company may opt for a business model based on home delivery or direct sales in a physical store.
4. Prepare a business plan: The business plan is a document that details all aspects of the business project, from the marketing strategy to the
organizational structure. It includes a detailed description of the product or service, market analysis, marketing strategy, financial plan, and the
resources needed to implement the project. For example, the business plan for a healthy fast food company would include details about the menu,
target audience, pricing strategy, and revenue and expense projections.
5. Obtain financing: Once a solid business plan has been developed, it is necessary to obtain financing to start the project. This may include the
search for investors, the application for bank loans or the use of own funds. For example, a healthy fast food business may need financing to
purchase kitchen equipment, hire staff, and purchase supplies.

6. Implement the project: Once the necessary resources have been obtained, it is time to launch the project. This may include hiring staff,
building facilities, purchasing equipment and supplies, implementing the marketing strategy, and launching the product or service. For example, a
healthy fast food company might launch a test menu to learn customer response and adjust its offer accordingly.

7. Monitor and evaluate performance: Once the project is underway, it is important to monitor and evaluate performance in order to make necessary
adjustments and improvements. This may include tracking sales, evaluating customer service, measuring customer satisfaction, and reviewing the
business plan. For example, a healthy fast food company might conduct regular customer surveys to get feedback on their experience and make

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 UNDERSECRETARIAT OF HIGHER MEDIUM EDUCATION
General Directorate of Agricultural Technological Education and Marine Sciences
Agricultural Technological Baccalaureate Center No. 141 “Librado Rivera”
CCT 24DTA0014W – Ejido Agua Buena, Municipality of Tamasopo, SLP

adjustments to the menu or marketing strategy based on the results.

8. Continue to innovate and grow: Ultimately, in order to stay competitive and continue to grow, it is important to continue to innovate and
expand the business. This may include introducing new products or services, exploring new markets, or expanding geographically. For example, a
healthy fast food company might introduce new dishes to meet customer needs, or expand its reach by opening new locations in other geographic
areas.
In summary, the steps to develop a business project include identifying a market need or opportunity, conducting a market study, defining the
business model, preparing a business plan, obtaining financing, implementing the project, monitoring and evaluating performance, and continue to
innovate and grow. Each of these steps requires careful planning and execution, as well as constant attention to the business environment to make
necessary adjustments and improvements. By following these steps, an entrepreneur can significantly increase the chances of success in the
creation and development of his business project.

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 UNDERSECRETARIAT OF HIGHER MEDIUM EDUCATION
General Directorate of Agricultural Technological Education and Marine Sciences
Agricultural Technological Baccalaureate Center No. 141 “Librado Rivera”
CCT 24DTA0014W – Ejido Agua Buena, Municipality of Tamasopo, SLP

THE SMART GOALS

SMART objectives are a methodology that is used to establish specific, measurable, achievable, relevant objectives and with a certain time for
their fulfillment. The SMART methodology is an acronym for the following words:
 Specific (Specific): the objective must be clear and specific, describing what you want to achieve clearly and precisely.
 Measurable: The objective must be measurable in order to evaluate its progress and achievement, so that intermediate goals can be
established and when it has been achieved it can be identified.
 Attainable: The goal must be realistic and achievable with available resources and skills, otherwise it can be demotivating and lessen the
chance of success.
 Relevant: The objective must be relevant and consistent with the long-term objectives of the organization, in a way that contributes to the
growth and development of the business.
 Time-bound: The goal should have a deadline for completion, which allows for better planning and follow-up, and helps keep focus on the
task.
Here are some examples of SMART goals:
 Non-SMART objective: “Be a better leader”.
 SMART objective: "Improve my leadership skills in the next 3 months by attending a leadership course and implementing a strategy to
improve team communication and motivation"
In this example, the SMART methodology will be used to establish a clear, measurable, achievable, relevant objective with a specific time frame
for its fulfillment.
Examples per letter
 S (Specific): Setting a specific, detailed goal helps everyone know exactly what is expected of them. For example:
"Increase the number of followers on Instagram by 20% over the next 2 months, publishing at least 3 posts per week about our products and
services."
 M (Measurable): Making sure the goals are measurable means they can be evaluated and adjusted as the project progresses. For example:
“Reducing the cost of production by 10% by the end of the next quarter, by regularly monitoring and recording costs and expenses and using the
data to adjust the budget.”

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 UNDERSECRETARIAT OF HIGHER MEDIUM EDUCATION
General Directorate of Agricultural Technological Education and Marine Sciences
Agricultural Technological Baccalaureate Center No. 141 “Librado Rivera”
CCT 24DTA0014W – Ejido Agua Buena, Municipality of Tamasopo, SLP

 A (Achievable): The objectives must be achievable and realistic, which means that the resources and time available must be taken into
account. For example:
“Bring a new product to market in 6 months, working with the research and development team to determine the necessary resources and time
constraints to ensure that the project can be completed within the established time frame and budget”.
 R (Relevant): The objectives must be aligned with the long-term vision and goals of the organization. For example:
“Expand our online presences to increase the reach and visibility of our brand, through the creation of a website and the implementation of a digital
marketing strategy that includes the regular publication of content on social networks.”
 T (Timed): Goals should have a clear deadline to maintain focus and accountability. For example:
"Increase sales by 25% during the summer vacation period, implementing a specific marketing strategy during the months of May to August and
monitoring weekly sales to ensure that the goal is on track."

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 UNDERSECRETARIAT OF HIGHER MEDIUM EDUCATION
General Directorate of Agricultural Technological Education and Marine Sciences
Agricultural Technological Baccalaureate Center No. 141 “Librado Rivera”
CCT 24DTA0014W – Ejido Agua Buena, Municipality of Tamasopo, SLP

6 points of importance
1. Increased online visibility: Digital marketing allows businesses to be more visible online, allowing them to reach a larger audience and attract
more customers. For example, a clothing company can use SEO techniques to improve its ranking in search results and reach more people
interested in its products.
2. Foster interaction with customers: Digital marketing provides a channel of communication with customers, allowing companies to get
feedback and interact with them more effectively. An example of this is when a technology company uses social networks to answer customer
questions and solve their problems.
3. Improve audience segmentation : Digital marketing allows businesses to segment their audience more effectively, which means they can reach
the right people at the right time. For example, a food company might use social media posting to reach people who have shown interest in similar
products in the past.
4. Measurement of results: Digital marketing allows companies to measure the impact of their marketing efforts more accurately than traditional
media. For example, a software company can measure how many people have downloaded its application after seeing an advertisement online.
5. Cost reduction: Digital marketing can be cheaper than traditional marketing methods, allowing companies to reduce their costs and obtain a
higher return on investment. For example, a financial services company may use email instead of postal mail to send customer information.
6. Personalization of the customer experience: Digital marketing allows companies to personalize the customer experience based on their
interests and online behaviors. For example, an online store might recommend products to customers based on their past purchases or website
searches.
In summary, digital marketing is essential for companies today. It allows them to increase their visibility online, engage with customers more
effectively, improve audience segmentation, measure results more accurately, reduce costs, and personalize the customer experience. Furthermore,
digital marketing is constantly evolving, which means that companies must keep up with and adapt to changes in order to maintain a competitive
advantage in the marketplace.

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