war 1( Experiment 1) 7 377; ( To conduct an experiment to determine the subject's most preferred colour from among six colours by the method of comparison ). (2 yafreray Introduction Res Cit at as TS St SS oes 3 ae ST fg aw fact ft Ge a ae or @ sik eet FH ge a St SSR FTTH Ud Ci fear Oe Sit Saat Haan Set Sat 8, we UH TE ‘TESTE ( Geldard. 1972) % SGHK AGA TT 7500,000 Ti FH Fe ae aaa 31 TT 160 aa TEA ST Gar & cer Sa TH feet St EM Bi TF Go wTahH OT ( primary colours ) ‘eres ( Helmholw, 1852) F tis mate Or —aTe (red, R), BT ( green, G ) Ta aT at fire tn ort Tan ar ar fe We are Sik ea fray B aaa 81 Sie Bf (Hering. 1874) 3 OTH, #1, Sen war ater Sree Bre TAT Ha FT AH ovefiew Ot aa 81 See, stearn faga 3 eas re, A, en ae Sten A St as OT ae BI SH Oo rates Ot} fe a aT 2, se fectrza27( secondary colours ) 4 Fabra TH ea Gi TOT, dort ante faders or seers dare, fan Sat oy ar 2 Sate ton ae ore & Fes 8 A a Be SH Se wre fers ee aT Fr TE ae Shh EA WaT Ses A a, FE YT TT complementary ) wr aga ¢ ote wa 3 ue GH are a feat at OTP WATT TST HL TS rH TH non- complementary colours ) #€¢ #1 ara, 0 3h Far Te Stat PE OT t, Gah orate, erate396 seb eeart Y wet eet véterer comfy gait ware 3s Or Me eae Arar Ga alae HY AA A, geet ret BEIT ( Helmholtz, 1882) 3 rRNA, retina ) BLATT APA cones ) HMAC TTT, HAE HT MAT: oo ME IT AURAL Hering, 1874) 3 afiracer 3 ata vanif (substances) AMMEN KANE TEER, Aor et aw setae range otters at ay Ta WIEER SINDR Ee ay fama SaeTsit ami wa SEVERE sa Grats (colour preference) W UREN A GR YET ANT AE wit wm tA veg aor d otk gat to amas oa toi at ge AiG (individual differences) FY Oh 2? ST wei aT RE A Aart Nh 3 vat waa 2 & GH atyes Ke Pafalat TT (variables) ant AT (factors) mT wea & G) 38 SH ( Syoctors TIT ATT Hanh GH A ki FU oT FB aS eet Faster Set 8, rats arco caf SA ware hee bse gH IT AY TT( brightness ), ATT ( saturation ), TH (hue) safe |r 8 Pre Gr as aiken at d, sae aT sae ves oem d Set er ere ae OT ar sh or a eta ar va eT tb) Tag HT ont or ery ar Saree Ooh 1 at oer mg ork vas Ree OI A wee oie ES act a ont marer-aoT aT oar dh siftes RETOT AY TA AK gw OTH we RE om at wera ofits ort Wolters ( O-fuctors p—anoh-ares ar oe 3 ace ¢, fora WAR or a we eS eS ales & Stat Si sree F gat Tera 2 fee Ty maar aA a ora NTT ( aggressive nature ) 7 Stat 8, Te ret Ur othe ware aweaT BSN wafer fT KPA ( mild nature) ‘ta @, ae ea a tor to aim vere wee bh fire oafeT Hf ar ( sexuality ) SET Bre 2, se TCH Or sift Vers ae OI get AR GH Bafa enfafirg dor @, sik fired ent sits ert 8, ae ste Or A sifirs vee ara 8 ( Sanower, 1995 )1 AREA, BiapTS Arse (cultural variations) 3 Ror ga Fran a TAT (generalization) Sat TS TTT tare ii) wfafarer-anree ( R-factors )—afatren ares at ont 3 ance 8, irrar waRY oq SRS B ter t, sret cater ag ora ar ofaaven acer M1 ga BEET Ht TeMPAT SARAT (classical Conditioning ) Ta ARAGH SARA ( operant conditioning ) FT We F Herat B fet 1H AMT FEZ HT unpleasant feeling ) #1 SARA A I We aT Se TS yo RS TAT @ oo 3a ares ee ara 81 gal aT UR Beh A MET oT AD ve aet er at, BA ga a vires a weit rar aT BI Bae ST Fane Gr FH AML FAT HTT ( pleasant feeling ) age & aro one sd ws HA ATT ty oa: i a Tae we ater ved area Wwe SANT ATER, WORT we Nf aH AST ar ATA FLA ( jointeffect ) 81 we ( Tit A TAT) WH SMPRTTTR ( dependent variable ) ¢ ait Se I, MOT eT Mf ATTR TATA AK ( independent variables ) &t Beret Ferar- Fate ( Paired comparison method p—tit A wae FY Praffeer WAL fae wer: |TT yer eats a corerere foment arr 1 ge Fath Ht iT sree sftsit A SST ( pairs ) WL TAT H MT LEHI farm ora & ait seat wer ort é fe ait A Or ar sist 3d sities Gee. A Sea AM TAT » t mR oper (ii)—E SoU 839 oat gery mh 397 Rene cree ae TT RR sr 8 hr ak stem tx wats afi wre tA Be ee a eR eT or ae ge ee ee See ac ere oe aeeeneT) BF wert a a ee ee is REET GAT A TERE Som aga om oh ee see 8 fet 81 Fe Som we aa fret am 8, ha a(n wot Ta 6 OE Fe eh a toy at (6-1) z Fae a TRE (colour pretence) HEH wea ahs 5 mi (Kohn, 1894) > fart ae F eee swat Revi Sih ein ata i waa eae 5 4 ( scaling technique) % &4 Ba aa zat se feat Star 81 de. a ity ), * soar ane & rise & fee Church arrest Haat ( intensity ), 4are 3 . ent) 3 refer fear St wat 8 get seat aera wei ( Cmotional problems) er wet (nations ), if ( reli ator & froia at werat (choices ) ah freity fear seem {2 Se (Purpose) nit a Se 6 (ae, e, en, eh, darn Ay TT a Se eta wer 8 fh wit ea afta eee ee (4) SEGHETIT Hypohess sat ene wats ere ae ane the wa Sat SHS FH ANAT ( frequency ) stats an (5) Urea ( Preliminaries - Gi) 33s a am ated ga, Gi) 3atsa # arg—17 ae, Gili) 5 (sex )—yea, Civ) Ferei—aree fate af, (v) SARS (health STAT ( normal ), (vi) tT a I 10 TS feet (6) SoeRCOT ae UTafiTat ( Apparatus and Materials ) (i) CFTR STMT (Colour Preference Apparatus ), Gi) WT ( Screen ), (iii) TT, FeH 3Mfe ( Paper, pen, ete. ) gions), eit (fruits) ante & wha fear St gear 82 nega wit HH a afer ci "Paine ison method is a psychophysical technique in which the stimuli are compared with each other, + “Paird comparison m psychophy —Chaplin, 1975 fair by pair in all possible aa vowel tnd general and, in principle, can be used with any collection of 2. “The method ( PCM J is exte ‘ompared with each other in some psychologically real manner.” Sbjects or stimuli that can be comp: ‘ —Reber & Reber, 2001os sai ftre eirT wt athe (7) sein ait eerehronrelt ( Procedure ) C1) wimens sifirHes ( Kyperimental design ) tram | on ra ae ‘iter are ort (Name of R G B Y oO v (colours) |(Red ) {( Green ) | (Blue ) |( Yellow )] (Orange ) { violet ) wit T is 3 2 3 R x RG | RB RY RO RV (Red) wo (G) 5 x 10 "7 20 6 (Green) | GR GB GY Go cv teat B 21 1 x 14 2s 9. (Bue) | BR | BG BY Bo_ | BV Wer ¥ 4 8 12 28 22 (Yellow) | YR_| YG | YB x Yo Yv We ° ul 16 30 26 x 18 (Orange) | OR | OG | OB oy ov | ant v 23 24 29 27 19 x (Viole) | VR | vG | vB vy | vo ae (%) wee GH Sit % AS ( pairs of colours ) FeaeTe Wt CE) ees tare H sitio seem ere TY B mega FY TTY Fs aH ( sequence ) Ht MAAN TT Ht (il) A501 ( Planning )—arsra sare writ Re ea TINT H 6 Dit (aT, BI, Ate, tet, Tet er anit) at oraer fer oer Far aT era ( paired comparison method ) ERT wast = wat 3 Fruffes fever Se ara H mtr & orate FORE (introspective report ) Sere WaNT WANT fear orem Clit) Senor ear arent abt arene wen arranges aTATATAT/ Arrangement ofthe apparatus and materials and necessary precautions )— TIFFS STEM ( colour preference apparatus ) ¥t GET FE 2ge1 We TG fora ar ate 6 Sit SmAAT ATC R), RUG), FT (B), Gey), AERO) AM aTE CV) 57 feta ran eto aC a Tea aT APA TATA ( subject ) AY sreTT Fal get & Frese Saran wa ate 2ger We WH WET (soreen ) FH MAR Ten fee at fs wa vftomst Bt Gt ea wah fez omnes Prete fen eA (iv) er (Instruction y "omen Bar wr (ferent BU) HS Ree OH a wR SST HE aT Feererer orem ana ae aaa em fe; it aba tr SATU one vere RR ae ASA GTST Fin om mere sey * aad 8 ( pairs ) ath & ore fea arm rz BI . (9) area wim ao / cy, Wea FW UTR) mT EG) ‘Ste 82 arate ferarM oTe Ty ah she nq UR TT eet ate ta om FEW AMET ( data collection table) F ar (red. R) Fe era & caste (Ra) sty ft fam oe hy soe ameter & ATS (red) wi fan % rem oy sya aem = fegera Tm war saat wr dy oem sige fees & fag fer oe A EES {Fi fem wan fet Sr ar gerersh & wer ae Ge fem a wT ET ara a fem mm (8) Wea-HU ( Data Collection ) (i) agar weRt ( Objective data) A aha ee ae snadt wees to fe aT oh am ww | at | tea wot (name G B Y ° 5 of colours )|( Red )|( Green ) Blue )f Yellow ) ( Orange )|( violet ) wet | R x R R R ° R | (Red ) | bi : (G) R x G Y oO v ( Green ) ater 7 B R B x B ° v [2 (Blue) reat Y R Gc fy x ° v | 1 (Yellow ) o R ° B Y x v | 1 Orange ) - — R G Vv Y 0 x [0 v 5 2 1 3 3s 4 (Violet) i rarospective report "SE WOR AEA AT OH ERR ATS OT SS (a) arate FO eee gata i We TA ARE Word a8 Ei Sas UE seer er ren Src i it Fro HH a alos HERR GE ion sentra 7 win wt yr (9) wea Frew ( Treatment of the Data) wer [rie am | we ohn AYN ( prow (SN) | (Names of f total preference portion ) = colours ) scores ) i (TPS 1 mea (CR) S+ 45 a | 2 mG) 1s 3 | 3 STeT (B) Ls 3 [4 wary) 2 4 s ae (C) 3 6 6 av) 2.5 s fewrara ( Histogram ) ‘wet 8} sme ( Froquoncy of Proforoncos } we oN we Nv Elele;elEle 2 45 6 7 x ti S27 (Name of Colours ) ° 3 1 We FST 26 (10) facrert wet freant ( Discussion and conclusions )—NEA-FAEW ( treatment of the data) & ye? fe rarer 9 ore oH a aa oars TAS fra 1 SeA eT OT AT 9 ATE TARE fer 1 Fate ‘3 UH AZT ( proportion ) WaT sire (9) t Saw ae wits Fy avo om a Were finer beWE UE BT Ma ae spit 40} tr at Vee Bt ARIAT ( frequency ) 6 8 3k SEINE 6 81 gee; are SaA aT: Aech ae ton oy oa soe ed aS fe 8, ETE OTT War 4 8) was a wes OT ee am ter 3, arya 3 feeStHTA ( hisotogram Se fered a aes ster 81 gar ora gees (introspective report ) at saat gfe at 3 mr seins Bt ore OT TT TCT OT SHAN: Taw aif MES &, gaat omen Hon fee Bi a ae amvf-s ( O-variables ) #1 BATS 8, THs SoU ye Re ana 2 Fs ease SNH at aaa sea a 8 ST TT HT OT A Mae VAST ( perosnality traits) 7 HAH AAT eT Bi az ot ANTE fee SetT-AR (S-variable ) & wafer Bex Tay sa tr A airs TES fee 21 wa: am Wa a aT aadien O7 at sais TS AT @ ai cle OT aaa H eet Git B airs wer qe waster sae 4 ae sit ged @ fe weiter se tT FY WaT WT A ( positively ) SyHATA ( conditioned ) Ht) Het 7H rot 7 SR Ta OF ar es %, Sah Sm Ke Set oT Ba 8 fe Water H area ses 2 ater dar er OT He ere SF aT GH ar ae St BHT B fe wats FH fea, eater sik eat Re & ary VO A eT a eat wen erat SET se Ter wana Bane Kt oT aad a frend ( Conclusions ) watsa Ft cet OT aad sits VES B, AT SI TH UT sik sia wa eu eT tet oT a BI BUT: WAST SrA Ta Breet rors ar S BX SoH HPA ( sexuality ) At waAaT 31