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    Badrul Amien
    This document discusses Cadbury chocolate in Malaysia. It provides background that Cadbury has been operating in Malaysia since 1970 and offers several chocolate products. It then presents the problem statement of the document - whether it is safe for Muslims to eat Cadbury chocolate in Malaysia given the religious prohibition on pork and a 2014 issue where pig DNA was found in some Cadbury chocolate products, shocking Muslims in Malaysia. The document will examine this issue and Cadbury's response as well as the challenges it faces in the competitive Malaysian market.

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    Screenshot 2023-01-13 at 5.28.29 PM

    Uploaded by

    Badrul Amien
    13 views5 pages
    This document discusses Cadbury chocolate in Malaysia. It provides background that Cadbury has been operating in Malaysia since 1970 and offers several chocolate products. It then presents the problem statement of the document - whether it is safe for Muslims to eat Cadbury chocolate in Malaysia given the religious prohibition on pork and a 2014 issue where pig DNA was found in some Cadbury chocolate products, shocking Muslims in Malaysia. The document will examine this issue and Cadbury's response as well as the challenges it faces in the competitive Malaysian market.

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    This document discusses Cadbury chocolate in Malaysia. It provides background that Cadbury has been operating in Malaysia since 1970 and offers several chocolate products. It then presents the problem statement of the document - whether it is safe for Muslims to eat Cadbury chocolate in Malaysia given the religious prohibition on pork and a 2014 issue where pig DNA was found in some Cadbury chocolate products, shocking Muslims in Malaysia. The document will examine this issue and Cadbury's response as well as the challenges it faces in the competitive Malaysian market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    13 views5 pages

    Screenshot 2023-01-13 at 5.28.29 PM

    Uploaded by

    Badrul Amien
    This document discusses Cadbury chocolate in Malaysia. It provides background that Cadbury has been operating in Malaysia since 1970 and offers several chocolate products. It then presents the problem statement of the document - whether it is safe for Muslims to eat Cadbury chocolate in Malaysia given the religious prohibition on pork and a 2014 issue where pig DNA was found in some Cadbury chocolate products, shocking Muslims in Malaysia. The document will examine this issue and Cadbury's response as well as the challenges it faces in the competitive Malaysian market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 5

    introduction

    cadbury
    BADRUL AMIEN BIN JUNOH @
    JUSOH
    (2020850158)
    Introduction
    Cadbury is one of the snack products under the Mondel z Malaysia
    company which is part of the Mondel z International group.
    Cadbury has been introduced in Malaysia since 1970
    Cadbury Block Chocolate Black Forest, Dairy Milk, Chocolate, Fruits and
    Nuts, Hazelnuts, Honeycomb and Nuts, Roast Almond Cadbury 3 in 1 Hot
    Chocolate Drink, Cadbury Chocolates Caramel, Cadbury Dairy Milk Bites
    Happy Hazelnut, and others
    Problem statement
    firstly Secondly thirdly
    important thing for Muslims is Malaysia is indeed famous for Cadbury Malaysia Disappoints
    the status of food as halal or its multi-racial people, Muslims After Pig DNA Found In
    haram to eat. therefore, things that touch 'Halal' Chocolate Shocks
    the sensitivities of a race Malaysians in 2014
    should not happen
    whether it is safe to
    eat Cadbury
    chocolate in
    Malaysia
    and how it is handled
    because of a pig DNA
    issue.

    should emphasize
    and concentrate on
    issue and standard operating
    procedures (SOP) in
    challenge food and
    manufacturing
    through the creation
    of Cadbury
    Cadbury's chocolate
    competition in
    the Malaysian
    market.
    THANKYOU

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