ZUMUNTA ELECTRICAL AND TECHNICAL SERVICES

BUSINESS PLAN
 PERSONAL INFORMATION OF THE CEO

Name: Yusha’u Sani

Aged: 29 years

Means of ID: voters card, national identity card

State; Zamfara State

LGA: Talata Mafara

Address: Layout/sabon fegi,one time street, Mafara, Zamfara State.

Phone number: 08085397949, 07013706480

Email: ocmafara@gmail.com

Occupation: Electrician/ Electronics merchandise

Education and training: NTC, NCE Tech. (Elect/Elect)

 BUSINESS INFORMATION

 EXECUTIVE SUMMARY

Zumunta Electrical and Technical Service involve technical services such as simple fabrications, maintenance and

repairs of electrical machines and general merchandise of electrical appliances, tools, equipments, machineries,

accessories and fittings. The workshop is based in Talata Mafara, Zamfara State. The founders has noticed the

plight of customers in accessing quality and affordable service, electrical appliances, machineries, accessories and

tools, that are of high demand due to people passion for keeping their domestic, industries and shops safe. Our

business goal is to provide quality and affordable services to our customers. Our objective is to be number one

electrical/electronic appliances merchandise and technical services. Our target customers include individuals,

building contractors and government. We may likely offer electrical and technical consultancy services.

 OBJECTIVES

Zumunta Electrical and Technical Service will measure it success by ability to achieve the following:

1. Becoming the best electrical and technical workshop where to find quality technical services.
2. To ensure affordable distribution (wholesale and retail) of standard electrical appliances and fittings
3. Customer satisfaction.
4. To serve as a skill acquisition centre where apprentice will receive training.

 MISSION STATEMENT

Zumunta Electrical and Technical Service’s mission is to provide job opportunities by training and employing the
youths in the host community through apprenticeship.

 KEY TO SUCCESS

The versatile workshop will follow these principles in order to achieve success it market

 Ensuring customer friendly staff

 Online marketing
 Ensuring quality service emanates from expertise
 Inclusion of apprenticeship to strategize adverts.
 Referral and promotion
 Prompt free maintenance of religious Buildings (e.g mosques, churches etc) by the apprentice
 BUSINESS OVERVIEW
 BUSINESS OWNERSHIP

Zumunta Electrical and Technical Service is a partnership venture in which Technology Education students with
registration number (EDU/18/TEC/00175-202) agreed to set up the capital and bear the risk as well as the
liabilities of the Business.

 LOCATION

The workshop is going to be constructed at NRC complex along Sokoto-Gusau Road, Talata Mafara. Locating the
workshop here will pave easy fabrications, testing and other trouble shootings as the need may arise. The location
of the workshop come also with enough space for teaching/training the apprentice, at the same time; a perfect
location to reach out to the target customers and/or clients.

 ORGANIZATIONAL STRUCTURE OF THE BUSSINESS

CEO

Service Manager Sales Manager

Team 1 Team 2 Team 3 Team 1 Team 2

Team 4 Team 5

MARKET ANALYSIS

 INDUSTRIAL ANALYSIS

The global electrical appliances market is estimated to be $389.43 Bn in 2022 and projected to reach
$615.13 Bn by 2027, drawing at a CAGR of 9.58%.
 Global Electrical Appliances Market

Market forecast to grow at a CAGR of 9.6%

$1,200.00

$1,000.00

$800.00

$600.00

$400.00

$200.00

$0.00
2023 2028

Global Electrical Appliances Estimation 2023-2028

MARKET SEGMENTATION

The Global Electrical Appliances Market is segmented based on individuals, contractors and
government.

 By Individual, individual clients are predicted to purchase the electrical appliances, accessories
and fittings, and would demand the electrical and technical (fabrication, drafting, etc) services.
 By Contractors, the market would render sells to building contractors and offer technical and
electrical service to the contractors.
 By Government, the Business segmented to serve as contractor to the government (local, state
and federal).
 MARKET SEGMENTATION

Individuals
Contractors
Government

Market Segmentation Chart

TARGET MARKET STRATERGY

Individual clients and contractors make up the large proportion of the target audience due to record
buying and demand for electrical installation service and maintenance. We will target this market
segment via referral program and promotion, inclusion of apprenticeship and free service and
maintenance to religious compounds (mosques and churches) in form of corporate social responsibility
(CSR). Our strategy for marketing implored the 3Ps strategies which are providing standard electrical
appliances with affordable price at convenient place.

Marketing Strategy

STARTUP SUMMARY

Our business has a start-up cost and we will be needing bank account, we choose our bank to be Zenith
bank due to its proximity to the workshop and our office for easier transaction. Section below shows our
start-up cost prior to opening.
 START-UP COST

Zumunta Electrical and Technical Service incorporation costs are listed below. The business will start
with 1 year inventory on hand for electrical and technical service as this is the main revenue generator.
The purpose of this business plan is to secure ten million (10 million) naira loan. This financing is
required to work on workshop renting, tools and machineries, as well as operational expenses. Start-up
summary below

12000000

10000000

8000000

6000000
start-up

4000000

2000000

0
loan expense asset

Start-up Cost

START-UP FUNDING

Start-up asset to fund 5 million naira

Start-up expense to fund 4 million naira

TOTAL FUNDING REQUIRED 10 Million naira

Asset 5 million naira

TOTAL 5 million naira

Liability /capital
liability
Short term liability 0 naira

Long-term liability 10,000,000 naira

TOTAL LIABILITY 10,000,000 Naira

Capital

Personal investment 0 naira

TOTAL CAPITAL 0 naira

Total capital + liability 10,000,000 naira

Total funding 10,000,000 naira

Start-up
Start-up expenses
Rent 1,000,000 naira
Tools and Machineries 2,000,000 naira
Marketing flyers 50,000 naira
Business insurance 200,000 naira
Others 750,000 naira

TOTAL START-UP EXPENSE 4,000,000 naira

TOTAL START-UP ASSET 5 Million naira

TOTAL REQUIREMENT 10 million naira

PRODUCT AND SERVICES

 PRODUCT DESCRIPTION

We sell all types of electrical appliances (Power and Light), tools (screwdriver, pliers, hammer, chisel,
hacksaw, bending spring etc), fittings (cables, pipes, boxes etc).

Product Description Chart

 SERVICE DESCRIPTION

We offer services such as electrical installation (domestic and industrial), electrical maintenance and
electronics repairs

Service Description Chart

COMPETATIVE ANALYSIS

 COMPETITION

The competition is so keen on electrical and electronics merchandise due to high drive in getting customers and
making profit in addition to getting standard electrical/electronic appliances and fittings. However, there is also
keen competition as to electrical/electronic services with the existence of road side electricians, qualified and
professional electrical technicians.

 COMPETITIVE EDGE

Our strength over our competitors is the compounding of electrical/electronic merchandise, maintenance and
repairs. Also, inclusion of apprenticeship training, venturing into the corporate social responsibilities to solved
problem not to make huge money. Our competitive edge over our competitors will be providing our customers
with standard electrical/electronic appliances at lower prices (cost leadership).

MARKETING STRATERGY AND IMPLEMENTATION

 MARKETING STRATEGY

Zumunta Electrical and Technical Service will strive for selling quality, standard appliances and tools. We plan
on employing the following strategy. Our location put us on proximity to residential area and market. We will
also contact digital market firms to run paid advert for product and service to create awareness and engagement.
We also plan referral marketing to boost our presence via customer satisfaction. Enrolment and training of
apprentice is also an important strategy employed.
 WEB STRATEGY

Zumunta Electrical and Technical Service will also have website where our customers will interact with
us and catch glimpse of our product and service. Customer can navigate to our website to order for
product and/or service at their comfort zone and it will be the medium for advertisement.

SWOT ANALYSIS

Swot stand for strength, weakness, opportunity, threat and we have analyse our as follows

SWOT Analysis Chart

FINANCIAL PLAN

 PROJECTED SALES AND SERVICE

The following table and chart give a highlight on forecasted sales. We expect sales to start off conservatively and
increase extensively when there is hike in contracts awarded by the governments. However, electrical
maintenance and services tends to increase during the wet season.

1000000
900000
800000
700000
600000
500000 SALES
SERVICES
400000
300000
200000
100000
0
Year 1 Year 2 Year 3

Projected Sales and Service Chart

 PROJECTED PROFIT AND LOSS

As the financial forecast shows increased in revenue margin with list amount of loss due to non production state
rather than selling stage and service rendered for the next 3 years, all values are research based.

700000

600000

500000

400000
PROFIT
300000

200000

100000

0
Year 1 Year 2 Year 3

Projected Profit Chart

RISK ANALYSIS

 Exposure to electrical hazard

 Damage appliances and tools
 Mechanical damages