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  • Present Marketing Mix: Product Price Place Promotion

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    Vanshaj Vinay
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    The document proposes a marketing mix for TheTradingUru.com including products tailored for different stages of a buyer's journey, freemium pricing, and promotional strategies like affiliate marketing, webinars, email newsletters, and search engine optimization and marketing to attract, engage, and delight customers. Placement is suggested through the website and potential partnerships.

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    The document proposes a marketing mix for TheTradingUru.com including products tailored for different stages of a buyer's journey, freemium pricing, and promotional strategies like affiliate marketing, webinars, email newsletters, and search engine optimization and marketing to attract, engage, and delight customers. Placement is suggested through the website and potential partnerships.

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    © All Rights Reserved
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    Download as pdf or txt
    30 views5 pages

    Present Marketing Mix: Product Price Place Promotion

    Uploaded by

    Vanshaj Vinay
    The document proposes a marketing mix for TheTradingUru.com including products tailored for different stages of a buyer's journey, freemium pricing, and promotional strategies like affiliate marketing, webinars, email newsletters, and search engine optimization and marketing to attract, engage, and delight customers. Placement is suggested through the website and potential partnerships.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 5

    THETRADINGURU .

    COM
    Present Marketing Mix

    PRODUCT PRICE PLACE PROMOTION

    STOCK MARKET FREEMIUM OWN AFFLIATE


    COURSES MODEL WEBSITE MARKETING
    1 COURSE
    FREE
    REST PAID

    SUGGESTED MARKETING MIX...

    Vanshaj Vinay
    HIF Internship
    Product for different
    Stages of Buyer's Journey

    ATTRACT
    ATTRACT Infographics on Stock
    Market
    Short Videos explaining key
    terms

    ENGAGE
    INBOUND
    Weekly Webinars
    MARKETING community forum
    DELIGHT Email newsletter

    ENGAGE
    DELIGHT
    Success Case Studies
    Testimonials
    Freemium Model under which a
    course or first 5 mins of all
    courses can be free

    E
    Reading Articles daily

    PR I C
    will fetch some coins
    which can be redeemed
    when you buy a course.

    Adverts in Articles and


    Blogs
    PLACE
    Apart from our own Website,
    partnerships with Stock broking
    firms, educational institutes can be
    explored.
    Search Engine Optimization with the help of
    published articles to increase Quality Score of the
    site
    Search Engine Marketing (SEM) on Exact Match
    Keywords like 'Learn stock market'.
    Weekly Webinars to convert potential customers
    Email Marketing may give high ROI

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