ABSTRACT

Arrow trucking proposes an efficient and affordable

logistics system that offers small pickup trucks for
transportation needs, along with packers to for packing.
The ultimate logistics system which provides hassle free

ARROW
and safe transportation.

ABDUL HUSSAIN, ALIFIA, WANIYA, MAHIKA,

AHMED

TRUCKING
PAWGROUP: BM2-16603

PERSUASIVE AND ANALYTICAL BUSINESS WRITING

BUSINESS PROPOSAL

GROUP MEMBERS:

Mahika Shahani (20211-30656)

Abdul Hussain ()

Waniya Kashif (20211-30898)

Alifia hussain (20211-30250)

Ahmed Elahi ()

SUBMITTED TO:
SIR HAZIQ PATEL

ABDUL HUSSAIN, ALIFIA, WANIYA, MAHIKA, AHMED 1|PAGE

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TABLE OF CONTENTS

LETTER OF TRANSMITTAL..............................................................................................4
EXECUTIVE SUMMARY......................................................................................................5
SWOT ANALYSIS:.................................................................................................................6
Strengths:................................................................................................................................6
Weaknesses:...........................................................................................................................6
Opportunities:.........................................................................................................................6
Threats:...................................................................................................................................6
PESTEL ANALYSIS:..............................................................................................................7
Political:..................................................................................................................................7
Economic:...............................................................................................................................7
Sociocultural:..........................................................................................................................7
Technological:........................................................................................................................7
Environmental:.......................................................................................................................7
Legal:......................................................................................................................................7
DETAILS OF THE BUSINESS..............................................................................................8
I. Conduct Market Research...................................................................................................8
II. Develop a Business Plan....................................................................................................8
III. Develop a /website mobile app.........................................................................................9
IV. Hire Staff..........................................................................................................................9
V. Monitor and Improve.........................................................................................................9
VI. Scale up..........................................................................................................................10
OPERATIONAL ROLES.....................................................................................................11
1. Customer Service Representatives:..................................................................................11
3. Service Technicians:.........................................................................................................11
5. Sales and Marketing Representatives:..............................................................................11
7. Training and Development Specialists:............................................................................11
9. IT Support Specialists:.....................................................................................................11

ABDUL HUSSAIN, ALIFIA, WANIYA, MAHIKA, AHMED 2|PAGE

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LETTER OF TRANSMITTAL

April 14, 2023

Sir Haziq Patel,
Persuasive and Analytic Writing for Business Communication
Institute of Business Management,
Karachi

Respected Sir,

This is to inform you that we have completed what you requested for the course (M2-16603).
For the business plan, we have come up with the idea of Arrow Trucking.
Our business proposal consists of a logistic system (Arrow Trucking) that will help people
transport their goods at a cheaper rate. We have conducted extensive research and analysis to
identify the most effective strategies for achieving our goals and have developed a plan
tailored to your business's unique needs and circumstances.

The following are some highlights of our analysis of the transportation of goods
● Opportunity for local employment 

● Indirect economic growth

● Financial investments

● Fixed rates will satisfy and attract more customers

Please take the time to review our proposal in detail. If you have any questions or
concerns, please do not hesitate to contact us. We would be happy to
provide additional information or clarification as needed.
Thank you for considering our proposal. We are eager to work with you to achieve your goals
and help your business succeed.

Yours Sincerely,
Mahika Shahani
Alifia Hussain
Abdul Hussain

ABDUL HUSSAIN, ALIFIA, WANIYA, MAHIKA, AHMED 3|PAGE

PAWGROUP: BM2-16603

Waniya Kashif
Ahmed Elahi

EXECUTIVE SUMMARY

This business report aims to propose a logistics system called Arrow Trucking to provide a
cheaper and more efficient option for transporting goods. The proposed system will allow
users to easily book small pickup trucks for their transportation needs, with the added feature
of providing packers for packing their goods. In addition, the app will offer different
packages to daily customers, attracting more users to the service. The data for the proposal
will be collected through secondary research, such as online databases, and primary research
methods, such as surveys and interviews.

The proposed plan includes conducting market research to identify the ideal customer and
developing a business plan, focusing on the target market, marketing strategy, and revenue
generation. The system will be accessible through a user-friendly website/mobile app with an
easy-to-use interface for truck drivers to post/update their availability. A team of
professionals will be hired to manage the day-to-day operations, including customer service,
logistics, and IT support. The system will be continuously monitored and improved, focusing
on market trends and customer feedback. As the business grows, services will be expanded to
multiple cities, introducing different services and an expanded team of drivers to meet excess
demand.

The proposed system will require several operational roles: customer service representatives,
service technicians, sales and marketing representatives, training and development specialists,
and IT support specialists.

Overall, the arrow trucking logistics system offers an innovative and cost-effective solution
to the transportation problem of goods. It has a broad scope of application and has the
potential to scale up and expand to multiple cities in the future

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SWOT ANALYSIS:

Strengths:
1. Cost-effective logistics solution for customers.
2. Increased job opportunities for small pickup drivers.
3. Availability of additional services like packers to help with packing.
4. The potential to attract daily customers with various packages.
5. Use of digital platforms for convenience and accessibility.

Weaknesses:
1. Dependence on technology for the app and software to function correctly.
2. The need to continuously update and maintain the app and software.
3. The risk of low adoption rate due to limited brand recognition.
4. The need for significant capital investment in app development and marketing.
5. The need to address the safety concerns of customers regarding the transportation of their
goods.

Opportunities:
1. The potential for expansion into other markets.
2. The possibility of partnering with other businesses to increase customer reach.
3. The potential to introduce additional services that complement the logistics solution, such
as cleaning or storage services.
4. The opportunity to incorporate green technology and practices to address sustainability
concerns.
5. The ability to differentiate the business from competitors by focusing on customer
experience.

Threats:
1. Competition from established logistics companies.
2. Economic factors such as inflation and fluctuating fuel prices.
3. Changes in government regulations and policies.
4. Disruptions to supply chain logistics due to natural disasters or other unforeseen events.
5. Security concerns, such as theft or damage to goods during transportation.

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PESTEL ANALYSIS:

Political:
1. Government regulations on transportation and logistics.
2. Tax policies and tariffs.
3. Trade agreements and international regulations.

Economic:
1. The state of the economy and consumer spending habits.
2. Fluctuations in fuel prices.
3. Inflation and currency exchange rates.

Sociocultural:
1. Cultural attitudes towards transportation and logistics.
2. Population demographics and consumer preferences.
3. Trends in urbanization and population density.

Technological:
1. Advancements in technology and automation.
2. Changes in digital platforms and software development.
3. Potential for integration with other technologies, such as AI and blockchain.

Environmental:
1. Environmental regulations and initiatives.
2. Sustainable transportation practices and green technology.
3. The potential impact of climate change on transportation and logistics.

Legal:
1. Regulations on safety and security during transportation.
2. Intellectual property laws and regulations.
3. Compliance with data privacy and protection laws.

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DETAILS OF THE BUSINESS

I. Conduct Market Research

A. Who is our ideal customer?
Our ideal customers are manufacturers and distributors who require the services of
transportation and packing of goods but find it difficult to access affordable and convenient
logistics solutions. By connecting with us, manufacturers can get their goods packed and
transported easily from the place of production to distributors, then distributors can get them
transported to retailers or wholesalers. Their need for transportation of goods on daily basis is
what makes them our IDEAL CUSTOMER.
B. What does our ideal customer really want?
Since our ideal customers are manufacturers and distributors who require frequent
transportation of goods so obviously they’ll be looking for more convenient, affordable and
reliable logistics service options in the market which will make their entire production
process cost effective by reducing cost burden and increasing their profit margin.
C. Why do people buy from us? What value or need does it fulfil?
We cater the three important needs of our ideal customers: convenience, affordability and
reliability.
We are convenient as customers can easily access our app and book a truck for the
transportation of goods whenever they need.
We are affordable as we are going to offer them transportation services at cheaper rates
which could even be less than market rates.
We are reliable as it will be well managed, well organized and customer centered logistics
app whose first priority would be customer satisfaction.

II. Develop a Business Plan

A. What is our target market?
Our target market is broad as we will be targeting all those businesses which require
transportation services (land transport) to get their shipments delivered from one place to
another. However, we’ll be more focused on those who need a more affordable and
convenient logistics solution.
B. What is our marketing strategy?
We are living in the era of social media so we’ll be capitalizing this opportunity and make
digital and social media marketing our marketing strategy. Nowadays almost everyone has an
account on different social sites so we’ll take advantage of that and will try to grow our
audience by increasing our social media reach through different promotional campaigns
which will simultaneously increase our market share. Furthermore, we’ll encourage word of
mouth referrals by getting our existing customers to share their experiences with their
fellows.
C. How is our business going to make money?

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Our business will be getting different ent truck drivers on board who will be charging the
customer according to our pricing criteria, according to which we’ll be charging some
commission on every delivery which will serve as our source of revenue. But this won’t be
our only source as we are planning on adding monthly subscription feature to our app once
we have earned enough audience. Those who opt for this feature will getting some premium
services and discounts from our side, making it a fair trade off between us and the customers.

III. Develop a /website mobile app

A. User friendly mobile website/app
We will develop a user-friendly mobile app and website. The website will have complete
information about us, from our history to customers reviews/ratings, everything would be
there and the website would direct the users directly to our mobile app download option in
both play-store (android) and app store (iOS).
Our mobile app would be easily accessible by both android and iPhone users. We to will
make it easy for customers to book our logistics services. Like our website, our app would be
easy to navigate as well so that customers may not find any difficulty in booking. We will
offer a simple booking and payment process.
B. Truck drivers’ convenience to post/update
We will be designing our mobile app by keeping in view it’s major user i.e truck drivers, who
will be using it to post and update their availability for transportation services. Although the
app would be easy to use but in order to get our truck drivers started, we’ll be providing them
a little training session on how to use the app, which clear out all of their confusions,
moreover they can always contact us in case of any emergency.
C. Access to factories/suppliers to book them
Our website and mobile app will provide easy to access to all which includes: factories and
suppliers allowing them to book transportation services conveniently.

IV. Hire Staff

A. Professionals to manage day-to-day operations.
Our main motto is to make our customers satisfied with our services and improve customer
experience and to achieve this objective, we will hire professionals, who have expertise in
this line of work, to manage the day-to-day operations of our logistics business.
B. Employees on each dept. including customer service, logistics etc.
One of the keys to success is having strong human resource management team, as they’re the
ones responsible for hiring the right man for the right job, so of course we’ll be spending a
good amount on HRM and hire employees for different departments, including customer
service, logistics, and marketing etc. Strong HR management would result in high
productivity and strong customer relations.

V. Monitor and Improve

A. Continuously monitor our services and make improvements.

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Contemporary businesses constantly make improvements to maintain quality and cater

changing consumer needs. Therefore, we will be monitoring our logistics services every now
and then to identify areas of improvement and make necessary changes to enhance the
customer experience.
B. Keeping a check on customer’s goods
In order to make a strong customer base who are loyal to us, we will not be leaving
everything on truck drivers’ mercy instead we will keep a check on customer’s goods to
ensure safe and timely transportation.
C. Focusing on market trends
In modern era, there are rapid changes in trends and customer preferences which is why we
will focus on market trends to stay up-to-date on the latest developments in the logistics
industry and adapt our services accordingly. So as not to lose any of our precious customer.

VI. Scale up
A. Provide services in more than one city
Initially we’ll just be providing our services to only one city but we have plans to expand our
logistics services to cover more than one city in the future.
B. Introducing different services
In order to attract more customers, We plan to introduce different services to meet the
evolving needs of our customers, such as warehousing and storage, custom clearance,
insurance, last mile delivery etc
C. Expanding our team of drivers to meet the excess demand
Once our business is setup and our customer base starts growing, We will expand our team of
drivers to meet the growing demand for our logistics services.

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OPERATIONAL ROLES

1. Customer Service Representatives:

Customer service representatives are the face of the company and play a crucial role in
maintaining customer satisfaction. They must be well-versed in the company's services and
policies, and be able to handle customer inquiries, complaints, and support. In addition to
answering phone calls, responding to emails and online chat platforms, they may also be
responsible for tracking customer interactions and resolving issues in a timely and
professional manner.

2. Service Technicians:
Service technicians are responsible for installing, fixing, and maintaining the application
software. They must have a strong technical background and be knowledgeable in coding
languages and software development methodologies. They may work remotely to address
technical issues, provide software upgrades, and ensure that the system is running smoothly.

3. Sales and Marketing Representatives:

Sales and marketing representatives play a key role in generating leads and closing sales.
They must be able to identify potential customers, promote the business's services, and
develop effective sales strategies. They may also be responsible for creating marketing
materials, conducting market research, and monitoring competitors to stay ahead of the curve.

4. Training and Development Specialists:

Training and development specialists are responsible for ensuring that truck drivers are
trained and equipped with the necessary skills to perform their job effectively. They must be
knowledgeable in safety regulations, truck maintenance, and driving techniques. They may
also develop training programs and materials, conduct on-the-job training, and evaluate
driver performance.

5. IT Support Specialists:
IT support specialists are responsible for managing the company's website, social media, and
other digital platforms. They must have a strong technical background and be knowledgeable
in web development, search engine optimization, and digital marketing. They may also be
responsible for monitoring website traffic, analyzing user data, and making recommendations
for improvements.

ABDUL HUSSAIN, ALIFIA, WANIYA, MAHIKA, AHMED 10 | P A G E