BUSINESS PLAN

ON

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 TABLE OF CONTENT
EXECUTIVE SUMMARY..………………………………………………….......4
BUSINESS DESCRIPTION…………………………………………………….6
Vision ……………………………………………………............................................6
Mission……………………………………………………..................................................6
Goal…………………………………………………….......................................................7
Outlook……………………………………………………..................................................7
Legal structure…………………………………………………….......................................7
PRODUCT AND DESCRIPTION………………………………………….........8
Function and USP………………………………………………………..............................8
Product series .......................................................................................................................9

HUMAN RESOURCE MANAGEMENT PLAN………………………….......10

Objective……………………………………………………….........................................10
Recruiting processes……………………………………………………………...............10
Training program…………………………………………………………….....................11
Grievance redressal…………………………………………………………….................11
Organisation chart……………………………………………………………...................12
Perks and benefits………………………...........................................................12
Swot analysis.......................................................................................................................13
Short bio of top executives..................................................................................................14
OPERATIONALPLAN.........................................................................................15
Manufacturing…………………………………………………………….........................15
Objective…………………………………………………………….................................15
Supply chain management……………………………………………………………….16
Logistics……………………………………………………………..................................16
Customer service…………………………………………………………….....................16
Quality control……………………………………………………………........................16
MARKETING PLAN……………………………………………………………17
Objectives……………………………………………………………...............................17
Market Trend……………………………………………………………...........................17
Market analysis…………………………………………………………….......................17
Segmentation……………………………………………...................................................17
Targeting………………………………………………………….....................................18
Positioning……………………………………………………………..............................18

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 4 P's marketing strategy ………………………………………………………................18
Product strategy………………………………………………………….........................18
Price strategy …………………………………………………………….........................19
Place strategy……………………………………………………….................................19
Promotion strategy…………………………………………………………….................19

FINANCIAL PLAN…………………………………………………….……….20
Objective …………………………………………………………….......................................... 20
Manufacture Implementation Cost………………………………………………....................... 20
Source of fund ……………………………………………………………................................. 22
Record of List of Sales……………………………………………………………..................... 22
Income Statements……………………………………………………………........................... 24
Cash Flow Statement……………………………………………………………........................ 25
Projected Balance Sheet……………………………………………………………................... 26

CONCLUSION.....................................................................................................27

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 EXECUTIVE SUMMARY
SineX was established by group of 5 visionary friends with only one goal “To
remove uncertainty in global health infrastruction” . Initially just a thought through
sudden demise of a close friends, it gave rise to this business ,where no one is left
behind .

Our aim is to make available techno-health related solution to grassroot level of

citizens via creating awareness in social sphere, diverting international financing,
lobbying for government policies toward these solutions.

Various health related risk in world could be subverted provided person is given
timely medical treatment. Global experts have estimated around five million people
die every year — almost a third of them in India (1.6 million) — due to poor
quality/untimely healthcare.

On these grounds we thought of a technology, capable of monitoring our all major

health indices 24/7 , assist in emergency need of person, and above all helps our
medical practitioner in sound decision making reducing trial medication and out of
pocket expenses of patients.

Our SineX Health watches are capable of performing all of these function reducing
overall burden on health infrastructure. There is many version of these watches
depending on the health requirements, consumer preferences and of course
purchasing power of our potential consumer.

With the main focus on price reduction to the level of affordability, we have left no
stone unturned in matching the global standard of our competitors. Keeping in mind
Made in India initiative of our government we have limited our foreign exposure
manifold over the years.

Our marketing strategies include from reaching to every multi-super specialty

hospital in top 8 tier-1 cities of India, reaching out to doctors, physician, cardiologist,
pain management centre etc., for introducing the product to our first line of seller. As
trust is foundation of any business around the world we rely upon the fair and
judicious decision of our medical practioner to further introduce our product to their

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patient, for better management, storage, consistency and comprehensiveness of their
medical health record.

Further we have plans to introduce our product and service in all tier-2 cities of the
country within 10th year of our establishment. We already have outsourced social
influencer to promote and position our product in minds of potential consumer.

As for our manufacturing capabilities are concerned, we have a industrial just around
noida providing 24/7 logistic facility. Our plant consist of 20 employees and some
contractual workers who works 8-10 hours to produce around 400 watches per day.
We plan to further enhance this capability 2000 watches per day in next 2 years,
given the consumer acceptance of our product.

For early startup like us, main worry is source of finance. Initially started as a
partnership business, we have contributed our savings and taken debt for working as
well as for strategic requirement of our business. We have tried to maintain low debt
toincome ratio, which still looms outside our targeted range.

Last year our combined revenue shot by 23% , as people have become more health
cautious due to covid-19 pandemic. One of our watch economic series is partly
incentivized by Ministry of Health, to enhance penetration of the ayushman digital
health mission in grassroot citizens of India.

We plans to leverage this trust, which GOI have shown us to improve lifes of 140
crores Indians and many more out there in emerging economies , where awareness
about these techno-health solution is rarely found.

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 BUSINESS DESCRIPTION

Business logo

Name SineX Ltd.

CEO Mr. Harsh Sharma
Type of Business Partnership
Date of Establishment 04 April 2019
Origin AIC-AMTZ Medivalley Incubation Council
Under Partenership act 1932
Product Smart Health Watches
Address C-2-34 Saket South Delhi
Pin code 110017
Main Activities Innovation in global health industries,
Sensitizing citizens around the globe about
smart health solution .

 Vision
To build a business that empower citizen using techno-health products and
services, contributing towards creating a more equitable, inclusive and
comprehensive global health infrastructure.
 Mission
Every life is precious, it is a gift by unknown. To remove uncertainty in
health service industry, forwarding solution that optimizes health with
technology is our focal point.By leaving no one behind we are steering the
world toward zero untreated fatalities. We are committed to providing a

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 customizable, fair price, and comfortable smart health tech solution to
socities around the globe.
 Goals
To make product and services available in all Tiers-2 cities of india within
7th year of our establishment. Penetrating 15-18% of smart watches market
within 10th year of our establishment.
 Target
Initially our potential consumer was patient with heart related complexities .
It then expanded to all person with requiring constant monitoring and
emergency treatment. Now including formers as main focal consumer, we
are preparing to dive in sea of “One tech for health” consumer market.
 Outlook
Hand watch business have been flourishing since 19th century. Smart
Watches have taken over that market within a decade or two. Now what
consumer need is integrated multi feature technology like communication,
entertainment, routine management, yoga and gym and web access etc. ,
incorporated within these watches. Prioritizing health as one of those feature
have just recently been in industry. So it is Space dominated by only very
few established companies.
 Legal structure
As its been only three year since we started commercial production of SineX ,
we still are partnership business. It would take us quite a few years before we
plan to list our business.

5 (CEO,CFO,CTO,COO,CMO)
Active partner

Medivalley Incubation Council

Nominal partner

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 PRODUCT DESCRIPTION

Urban
24/7 monitoring Health routine Emergency
of major health management information
indices with Suggestion routing
automatically
Sleep activity Yoga modalities
monitoring incorporated. Enhanced
Compatibility

Evergreen Automatic

 FUNCTION and USP

Large display Inbuilt-ECG

Brightness Pulsemeter
Touch sensitivity Rhythm monitor
Customisation Sleep monitor
Classy

Function
Visual

Endurance
Utility
Economic to premium varieties Inbuilt-mic
Compatibility Speaker
Durability Wearing comfort
Made in India 100% end of the use cycle
Eco-Freindly

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Product Series Function For
 High and Low Heart Rate Notifications Patient at a risk of :
SineX A-ultra  Irregular Rhythm Notification
 ECG App
@Rs 1999  Low Cardio Fitness Notifications
 Blood Oxygen Level
 Fall Detection
 Sleep monitoring
 Emergency call routing  Atrial (fibri)
 Gym and yoga modalities
 15 days backup time
 Heart patients
 Alzheimer
 arrhythmia 
SineX ge  High and Low Heart Rate Notifications  anaphylaxis
 Irregular Rhythm Notification
Low Cardio Fitness Notifications
 stroke
@Rs 1499 
 Sleep monitoring  Epilepsy 
 Emergency call routing  Eye trauma
 Gym and yoga modalities  CIPA
 12 days backup time

SineX es  High and Low Heart Rate Notifications

 Irregular Rhythm Notification
**@Rs 999  Emergency call routing
 Gym and yoga modalities
 10 days backup time

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**GOI initiative of digital health mission have made cost of economic series of watch just Rs 999.
35% of actual cost borne by central govt. to make available watch to economically and socially
weaker section of the society.

HUMAN RESOURCE MANAGEMENT: -

 Objective: -

Recruitment and Talent Acquisition: one of the key objectives for HR

management at SineX is to identify, attracts, and hire top talent to fill key roles
within the organization.

Employee Development and training: another key objective for HR management

at SineX is to support employee development and training.

Performance management: HR management at SinX is also responsible for

developing and implementing a performance management system that ensures
employees are aware of their performance goals, receive regular feedback, and are
held accountable for meeting key performance indicators.

Employee Engagement: to develop strategies to foster a positive work

environment and loyalty. This involve offering a range of employee benefits and
incentives, creating opportunities for employee feedback and input, and promoting
a positive work-life balance

Compensation and benefits: to develop a compensation and benefits package that

is competitive with industry standards and reflective of the organization’s values
and culture. This involve conducting regular benchmarking studies to ensure that
salaries and benefits are in line with market trends and identifying creative ways to
incentivizes and reward top performers

 Recruiting processes: -
Our recruiting process is designed to attracts and retain the best talent in the
company. We use method of Internal Recruiting (Transfers, Promotion etc.) and

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External Recruiting (involves Media Advertisement, E-Recruiting, job fairs and
walk in interviews, job portals and campus placement etc.). Our selection process
includes screening resumes, and assessing candidates’ skills and experience. We
also conduct background checks and reference checks to ensure that we hire the
best fit for our organization.

 Training program: -
We believe that employee training and development are critical to the success of
our organization. We provide our employee with comprehensive training programs
that equip them with the skills and knowledge required to excel in their roles. Our
training program covers areas such as product knowledge, customer service, sales
techniques, and technology. We also provide ongoing training and development
opportunities to ensure that our employees stay up-to-date with the latest industry
trends and best practices.

 Grievance redressal: -

We have a Grievance redressal platform in our organization to ensure that

employees can raise their concerns and complaints without fear of retaliation. It
allows employees to voice their concerns regarding any issue, including
harassment, discrimination, workplace safety, or any other workplace-related
matter. Here is our grievance redressal mechanism:-

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 CEO
investigation
may involve talking to
the complaint should be
in writing witnesses, reviewing
evidence
should contain details of
issue,the nature of by an impartial person or
problem and any team to ensure fairness
evidence .
may involve taking
corrective action, such as
addressing the
issue,providing
compensation
or taking dislipinary
action against the
accused

complaint decision
filling making

 Organisation chart:

CTO CFO COO CMO

Manager Financial Operation Marketing

manager al manager manager
ma

Employees

ma

 Perks and benefits:-

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We offer a range of perks and benefits that prioritize our employees’ well being
and growth. Here are some of the perks and benefits we offer:-
Flexible work arrangements: We understand the importance of work-life balance
and offer our employees flexible work arrangements, including remote work and
flexible working hours.
Health and wellness benefits: We encourage our employees to prioritize their
health and well-being by offering comprehensive health insurance coverage, gym
memberships, and wellness programs.
Free smart watches: As a smart watch start up, we believe in using our own
products to showcase their benefits. We provide all our employees with a free
smart watch to use and keep.
Learning and development opportunities: We invest in our employees’
professional growth by offering training and development programs to help them
enhance their skills and advance in their careers.
Casual dress code: We have a relaxed and informal work environment, and we
encourage our employees to dress comfortably.
Team outings and activities: We believe in building a strong team spirit and
encourage our employees to bond through team outings and activities, such as
company dinners, team-building exercises, and offsite retreats.

 SWOT ANALYSIS:-
Strengths:-

 Innovative and unique product

 Strong brand positioning
 Social welfare oriented products
 Advanced technology
 Experienced management team

Weaknesses:-

 Limited resources and distribution channels

 High production costs

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Opportunities:-

 Growing demand for health and fitness devices

 Increasing awareness about health and wellness
 Expansion into international markets

Threats:-

 Intense competition in the health and tech industry

 Regulatory hurdles
 Economic instability

 Short-bio of Top Executives:-

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Name - Mr. Tushar Pathak
Ph. no. - 9898576747, Email id - pathak37@gmail.com
Experience - 8+ years of experience in analizing market data and
CMO
to train how to sell more effectively
Skills - Digital marketing, Advertising
Name - Mr. Parth Rastogi
Ph. No. - 6785674565, Email id - parth12@gmail.com
Experience - 6+ years of experience as COO in HONOR Band 5
COO
Skills -Operational execellence and leadership, Contract
negotiations
Name - Mr. Ritik Shrimali
Ph. No. - 9768785767, Email id - ritik29@gmail.com CFO
Experience - 7+ years of experience in finance and accounting
Skills - Developing financial strategies, creating budgets
Name - Mr. Prakash Kumar
Ph. No. - 7867586745, Email id - pkkumar41@gmail.com CTO
Experience - 8+ years of experience in technology and product development
skills - Project Management , problem- solving
Name - Mr. Harsh Sharma
Ph. No. - 8796573789, Email id - harsh11@gmail.com
Experience - 10+ years of experience in leadership roles in healthcare
CEO
industry
skills - Management and leadership, Business Operations and strategy
 OPERATIONAL PLAN
Objective:
Objective is to minimize the cost of production, making an effective supply chain
and making production time minimum and provide excellent customer service to
their customers.

 Some key areas of operational management:

Manufacturing:
manufacturing is a crucial part of the business. We ensure that products are
manufactured efficiently and effectively, and that quality standards are maintained.
We import chips, batteries, touch screens, silicon rubber from Taiwan from our
renowned suppliers and some parts like heart rate sensor, hand band etc. we
develop in our own factory. Smartwatch chips are a crucial part of your
smartwatches, they perform an important role in managing the data flow of your
device.
The data between your smart wearable device’s processor, memory, and external
devices. We are also developing our own software Sinex os. First we design, then a
prototype is made and judged whether it is good for the market or not and then we
start its mass production. product’s package design, manual, and print are also very
important aspects of our smartwatch production. manufacturing and assembling
work a team of 8 members are indulged.
Our renowned suppliers are
 Da Hong Chiao enterprise for software
 EMI color corporation for touch screens
 Osmile technology for chips and batteries
 Di Chan hu enterprise for silicon rubber.
We have a manufacturing capacity of 400 watches per day with working time 10
hours per day and having 5 days a week as working days. Different types of
machines are available for the assembling of watches.

Supply chain management: We need to manage the supply chain to ensure

the supply of the raw materials, components, and other resources for the effective

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production of watches. Effective supply chain management involves managing
relationships with suppliers, ensuring timely delivery of goods, and managing
inventory levels. For managing supply chain, we have a team of 5 members.

Logistics:
Once watches are manufactured, they need to be transported to customers. We
manage the transportation, warehousing, and distribution of products. This
includes managing shipping and delivery schedules, tracking shipments, and
managing inventory levels. We have our own warehouse of 8000 sq ft in varacha,
Surat, Gujarat where we store the final product. For controlling the logistics, a
team of 3 members is allocated.
We are having a Storage capacity of more than 10000 watches.

Customer service:
Customer service is critical to ensuring customer satisfaction and building brand
loyalty. We manage customer inquiries, complaints, and returns, and ensure that
customers receive timely and accurate information and support. For customer
service a team of 2 members is provided.

Quality control:
precision and reliability are key attributes of the product. We ensure that products
meet the company's quality standards and that manufacturing processes are
continuously improved to minimize defects and errors. A team of 2 members is
allocated for the quality check.

 They Check the color/coating of our casing. Weak coatings tend to peel off
easily.
 Check the screen display to make sure it fits the specifications. Is the text
blurry or do the colors look funny? Then, you know not to use them.
 Also, check the battery. Check the charging rate and the strength of the
battery. How long does it take to charge? Does it drain quickly?

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 MARKETING PLAN
Market Trend:
In the current scenario, people are becoming very cautious about their health.
They want their treatment to be done in a very effective and efficient way, though
in an economical way. Application of technologies in medical field in the form of
smart health watches have proved to be helpful in treatment of patients.

Our product SinX health watch measures various health related parameters of
a patient like pulse rate, heart rate, blood oxygen level, calories burned, sleep
patterns. etc. Patients can share these information with the doctor for better insight
of their treatment.

Objectives:
1. To make more and more people aware about how our product will help in
diagnosing and healing their disease.

2. Enhance our product quality

3. To help the organization in achieving customer satisfaction.

4. To find the best suitable customer category for our product

5. To achieve the goals set by the organization.

Market Analysis
1. Segmentation
(a) Young group

(b) Heart patients

(c) Diabetes patients

(e) Old age group

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2. Target market
1. Young boys/girls: As the young generation is very cautious about their health,
our watch will help them in measuring calorie intake, blood oxygen level.

2. Old age group: As Old age group people are likely to encounter medical
emergencies, our watches has features for making emergency calls to the nearest
hospital. It also measures their sleep patterns.

3. People with moderate to severe medical problems:

 Heart patients: Our watch measures heart rate, pulse rate, blood oxygen
level, heart beat irregularities with good accuracy.
 Diabetes patients: Our watch measures glucose level, blood sugar level.

3. Positioning
 We have doctor Dr. Vikas Chopra, a famous cardiologist from AIIMS
explaining the special features and advantages of our watch at various
seminars and also webinars.
 Compared to other competitors in the market, we sell our watch at most
affordable prices so that all economic group people can buy our watch.
 Our product is made in India, hence we support India’s economic growth.
 No hazard to environment is caused while manufacturing our watch.

4 P's marketing strategy

1. Product strategy
The special features in the design of our watch are:

(a) Large display screen: A bigger screen offers higher resolution, better visual
effects, more information flow which increases display efficiency. It is easier to
operate a bigger screen and incorrect touching is avoided.

(b) Compatibility: Our smart watches are compatible with the android phones.
Patients can transfer their health data to their smart phones. They can further share
this data with their doctors, thus saving time and transportation cost.

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(c) Inbuilt ECG - Helps in monitoring heart rate more accurately.

(d) Sensor in our watch can measure blood oxygen level with good accuracy.
Many other health parameters like calorie intake, heart rate, sleep patterns can be
measured with good accuracy.

(e) Inbuilt mic - Our smart watches have provision to make calls. Patients can
contact their nearest hospital during emergency.

(f) Wearing comfort, durable- Our watches are light weight, water proof and the
material causes no harm to the skin.

2. Price strategy
This is an essential part as it determines our company's profit and survival. The
price of our product is affected by external competitive environment in market and
also on internal marketing management costs.

We have watches of 3 series

SineX A-ultra @1999

SineX Ge@1499

SineX Ec @999

3. Place strategy
We Connect to private and government hospitals, explain the features of our watch
to doctors so that they can further suggest our product to their patients. We will
also approach electronic markets and search for best dealers.

4. Promotion strategy
Promotion is the marketer’s communication to provide information to different
parties about the products

We have set up social media accounts, Instagram, Facebook, Shopee, and

Blogspot, to create awareness among people about our company. Apart from this,
seminars and webinars on our product at various localities, colleges, etc. will help
people to understand our product in a better way.
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 FINANCIAL PLAN
 OBJECTIVE:
Main objectives are below
 To maintain proper source of fund
 Efficient use of fund.
 To maintains proper cash flow.

 Manufacture Implementation Cost:

Item and description (per unit) for Cost per unit (Rs.)
SineX A-ultra

Software cost 600

Strap 50
Silicon Rubber 100
Display 250
Total 1000

Item and description (per unit) for Cost per unit (Rs.)
SineX es

Software cost 340

Strap 25
Silicon Rubber 75
Display 220
Total 660

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 Manufacture Implementation Cost:

Item and description (per unit) for Cost per unit (Rs.)
SineX ge

Software cost 400

Strap 50

Silicon Rubber 80
Display 240

Total 770

Item and description Cost (Rs.)

Cost of spare parts and accessories 15 lack

Marketing and advertising expenses 45 lack
Research and development 15 lack
expenses

Employee salaries and benefits 2.4 crore

Total 31,500,000/-

 Total Expenses: 91,500,000

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  Source of fund:
Five partners contributed a total of 4 crore to cover all business expenses, which is
3 crore, consisting of all cash expenses. Expenses are in terms of transportation
(delivery), purchase of raw materials, equipment, and administrative fees.

10%

17%

43% Patnership fund

Private bank
PLI scheme
Angle investors

30%

 Record of List of Sales:

 In this scenario, we have been given information about the net profit, gross profit,
and other expenses of a business.
 Net profit is the amount of money that remains after all expenses have been
deducted from the total revenue. In this case, the net profit is 23,610,000/-
 Gross profit, on the other hand, is the total revenue minus the cost of goods sold. In
this scenario, the gross profit is 24,000,000/-.

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 NO. Set of Item Unit sold Selling price Cost per unit
(No. of (Rs.) (Rs.)
watches)
1. SineX A-ultra 23200 1999/- 1314

2. SineX ge 26000 1499/- 1150

3. SineX es 30000 999/- 900

4. Total sales Rs. 115,500,000/-

5. Total Expenses Rs. 91,500,000/-

6. Gross Profit Rs. 24,000,000/-

7.. Net Profit Rs. 23,610,000/-

 Finally, other expenses refer to any expenses that are not related to the cost of
goods sold, such as Transportation, electricity, utility fee, and other overhead
costs. In this case, the other expenses are 3,90,000/-.
 Using the formula given, we can calculate the net profit by subtracting the other
expenses from the gross profit.

Net Profit = Gross Profit - Other Expenses

Net Profit = 24,000,000 - 3,90,000
Net Profit = 23,610,000
 So, we can see that the given values for gross profit, other expenses, and net
profit satisfy this equation. It is important for a business to monitor and control
its expenses to maximize its net profit.

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 Income Statements:
Income statements
For the Financial year of 2021-22
Sales Rs. Total Rs.
 23,200 Units of SineX A-ultra 46,376,800/-
 26,000 Units of SineX ge 38,974,000/-
 30,000 Units of SineX es 29,970,000/-
Total Sales 115,320,800/-
Minus: cost of goods sold
 SineX A-ultra 30,300,000/-
 SineX ge 30,150,000/-
 SineX es 30,050,000/-
Total cost of goods 91,500,000/-
Gross profit 23,820,800/-
Minus of other expenses
 Transportation 2,00,000/-
 Electricity 1,40,000/-
 Utility fee 50,000/-
Total 3,90,000/-
Net profit 23,430,800/-

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 Cash Flow Statement:

SineX Watch
cash flow statement
For the Financial year of 2021-22
Cash in hand beginning Rs. 23,430,800/-
Cash inflow
Cash sales Rs. 115,320,800/-
Net cash inflow Rs. 138,751,600/-
Cash outflow
Cash expenses Rs. 91,890,000/-
Surplus Rs. 46,861,600/-

Cash expenses = Total cost of goods + minus other expenses

The case flow statement shows that the initial capital on hand is Rs. 23,430,800/-
and at the end of the business, the total surplus (after deducting all expenses) is Rs.
46,861,600/-

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 Projected Balance Sheet:
SineX watch balance Sheet
Particular
year 2020-2021
Current Assets 91500000
Liabilities and Equity:
Cost of spare parts and accessories: 15 lack
Marketing and advertising 45 lack
expenses
Research and development 15 lack
expenses
Employee salaries and benefits 2.4 crore
Manufacture cost 6 crore
Total liabilities 9,15,00,000

Fixed assets
Land 25,00,000
Building 50,00,000
Total fixed assets 75,00,000

The projected balance sheet shows the estimated financial position of SineX watch
as of 22 March 2021. The current assets include other current assets amounting to
INR 91,500,000, while the fixed assets include land and building amounting to
INR 7,500,000. The liabilities include the cost of spare parts and accessories,
marketing and advertising expenses, research and development expenses,
employee salaries and benefits, and manufacturing cost, amounting to INR
92,000,000. The equity represents the residual interest in the assets of the company
after deducting the liabilities, and it amounts to INR 7,000,000.

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CONCLUSION

As the saying goes the new world be of God, just the technology will be new god.
We adhere to this principle while we deal with societal problem and bring forth a
well techno-craft solutions for them.

For the past three year we have been running this business, with continuous
increase in demand of our product , our main limitation has been the funding of our
plans to expand our business. Our second focus has been to reduce the prices of
our watches to be more competitive in market, for we need to invest continuously
in research and developmental activities. As a startup, finding good R&D
infrastructure in countries like ours is hard to come by . Still by the help of GOI
and its startup friendly policy we have been building our capacities for providing a
quality product to our consumers in affordable prices.

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