COMPANY ANALYSIS

PING INC

TECHNOLOGY ENTREPRENEURSHIP (ENT 600) : CASE STUDY

FACULTY : FACULTY OF SPORT SCIENCE AND RECREATION

PROGRAMME : BACHELOR OF SPORT STUDIES

SEMESTER :5

PROJECT TITLE : PING GOLF G425 IRON

NAME : MUHAMMAD AL-MUSTAQEEM BIN MOHD RUDYHIZAT

STUDENT ID : 2021352715

LECTURE : DR SHAFIQ SHAHRUDDIN

 ACKNOWLEDGEMENT

In the name of Allah, the Most Gracious and the Most Merciful. I would thank for all the
opportunities, trials and strength that have been showered on me to finish the case study. I
experienced so much during this process, not only from the academic aspect but also from the
aspect of personality.

First and foremost, I would like to sincerely thank my lecture Dr Shafiq Shahruddin for his
guidance, understanding, patience and most importantly, he has provided positive encouragement
and a warm spirit to finish this business plan. By helping and answering all of my question patiently
and help guide us with our case study until the end . It has been a great pleasure and honour to have
her as my lecture .

My deepest gratitude goes to all of my friends who directly or indirectly helped me and supported
me in completing this business report . I would also like to thank Uitm Arau for providing us with
enough facility and resource for us to complete this case study . I thank them wholeheartedly .
 TABLE OF CONTENT
TITTLE PAGE
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY

1.INTRODUCTION

1.1 Background of Study

1.2 Purpose of study
1.3 Problem Statement

2. COMPANY INFORMATION

2.1 Background
2.2 Organisational structure
2.3 Product/Service
2.4 Technology
2.5 Business, marketing , operational strategy

3. COMPANY ANALYSIS

3.1 SWOT

4. FINDINGS AND DISCUSSION

4.1 Findings
4.2 Discussion

5. RECOMENDATION
6. CONCLUSION
7. REFERENCES
8. APPENDICES
 EXECUTIVE SUMMARY

This is an attempt to use and to apply the know theories that we have learn in classroom
into a practical situation. Being a student at UiTM Perlis, it is a part of the curriculum for
everyone to experience a case study project at one point. So, for this purpose, this study
gives an opportunity to research a company which manufactured the same product that want
to develop, which is PING golf G245 iron golf company which currently based in United
States

In the first part of the case study I have gathered some of the general information of the
company which have been selected and have been observed and collected.The information
detailed is gathered through online searching as the brand are quite popular which are their
direct competitors. For the second part of the study, it contains the specialised subject study.
Objective of the case study is to work on the background, organisational structure, products
or services that PING golf provides. Moving on is the technology of PING G245 Iron have
been studied, which is basically a complex Golfing or sporting technology as well as
business, marketing and its operational strategy used on how the company uses it to
promote their products into a larger scale that has reached a worldwide global audience.

Goals dictates what a business wants to achieve. Strategy is an action plan for reaching the
goals. Every business must design a strategy for achieving its goal, consisting of a
marketing strategy, and an effective management.

In this case study, the strength, weakness, opportunities and threats of this of real a business
have been analysed by using SWOT analysis. In theory this creates the need and demands
for the existing consumers of this company to overcome and to fulfil their needs of the
product. The improvement and recommendation have been proposed as the better
innovation of the products.
 INTRODUCTION

1.1 Background of the study

Finding a suitable technology based product for this case study. In this study I tried to relate
the advancement of sport equipment technology and incorporate it inside this case study. Ive
choose one of the major golfing equipment manufacture which is PING and observe the
product that they produce. This is one one the four major golf manufacture brand in the
world and it is quiet focus among Malaysian golfers. The company mainly produce a variety
of golfing equipment ranging from gloves , golf bags, Iron , wedge , putter and many more
golfing equipment.

The product that I’ve chosen is the G425 Irons (Iron golf set) from PING from this company
as my research study to learn more about the technology that have been created including
the strength and the weakness of the product. Having good quality golf equipment is an
essential part of creating and enjoying a game of golf. Apart from that, the best golf
equipment can lead to a major win in a tournament.

Everybody loves having the latest trendy thing and this also applies to golfing equipment . It
is not just for the sport competitive reasons but also for the satisfactory aspect of owning the
most latest and most technological sporting equipment. They are many different equipment
and club produced by many companies with different technology characteristics. Every golf
club has it use and its pros and cons. People choose the one that suffices their needs and is
also within their budget range. As with buying other thing price only doesn't justify the
purchase we need to take in consideration of the purpose, size, quality of materials, grips ,
strength and aesthetic requirements when deciding which golf club will best suit the users
need. A solution is now required which is the very reason for composing this study and its
innovation idea for better improvement of the products technology.
1.2 Purpose of the study
The purpose of the case study is to fully immerse into the details of the product and its
company to identify the possible weakness or flaw. Besides that determining the major
problem that exist so that can lead for a better and more improved innovation. Furthermore,
the purpose of this study is to try and solve any problem or failure from the products so that
we may learn from its mistake. Finally the aim of this case study also is to propose for a
new product with better and improved features the will help benefit and satisfy the cut in the
long run and leading to crating a bond between the brand and customer

1.3 Problem Statement

The irons are used for the majority of approach shots to the green. The golf driver helps get
you off the tee, and then the irons help your shots land on the green. Once you are on the
green (or just off), the wedges and putter will help get the ball in the hole. Each iron in a
golf set is uniquely created to fly a specific distance for players. When golfers get very good
at the game, there is typically about ten yards of distance between each of the irons in the
set. This variation in lofts and distances helps players be more precise and have control in
their game. The majority of the time, golf is a target game, with the player focusing solely
on carrying distance and rarely on how much the shot is going to roll out, unless they are
coming out of thick rough, obviously. By help introducing fewer options, example
decreasing to just a few Irons will forces the player to create and feel the shot, whether it is
stepping on an 8-iron, or perhaps hitting a gentle fade with a 6, it just shows how skilful
these players are. Another thing is that fewer clubs may also reduce the actual playing time
on the golf course.
 2. COMPANY INFORMATION
2.1 COMPANY BACKGROUND
PING is an American sports equipment manufacturing company based in Phoenix, Arizona. It
focuses on golf equipment, producing golf clubs and golf bags. The company was founded
by Karsten Solheim, following a career as an engineer at the General Electric company. In 1959, he
started making putters in his garage in Redwood City, California. In 1967, he resigned from his job
at General Electric to develop the PING company. The name "PING" came from the sound that
Solheim heard as the metal struck the ball

Solheim began PING golf as a garage business in 1959 because of his frustration during the game
of golf resulted from his difficulty putting with the equipment of that era. The engineer
from General Electric invented a new putter in his garage known as the "PING 1A". Instead of
attaching the shaft at the heel of the blade, he attached it in the centre. He applied scientific
principles to golf club design, which had previously been based largely on trial and error,
transferring much of the weight of the club head to the perimeter.

Ping began as one man's hobby in 1959 and became one of the leading manufacturers of golf
equipment. Ping started off in 1959 as a one-man operation making putters in a garage. Today, it is
one of the most recognised names in golf equipment, with a product line that includes clubs,
clothing, gloves and bags. It still is going strong even after 63 years in the golf industry.
 Owner/President

John Karsten Solhein

Head of Finance Head of Sales Head of Marketing

Mike Trueblood Pat Loftus Pete Samuels

CFO & Exec VP of VP Sales and Marketing Director of Marketing/

Operations Communications

Olivia Anderson Steve Bostwick Rawleigh Grove

Global Market Research VP of Global Supply Chain VP & General Counsel
Coordinator

Stacey Pauwels Andy Solheim

Executive Vice President Executive Vice President
2.3 Product & Services

Products Specefication

- Irons typically have shorter shafts and smaller club

heads than woods, the head is made of solid iron or
steel, and the head's primary feature is a large, flat,
angled face, usually scored with grooves
- Comes in a set
• Iron type: 7 Iron
• Standard Length: 37”
• Loft: 30.0°
PING G425 Irons • Lie angle: 62.0°
• Weight: 110g
- Wedges are the highest-lofted clubs in a set of golf
clubs, designed for short approach shots (for most
golfers, 120 yards and in),
- Strokes played out of sand, chip shots and pitch
shots, and generally any shot for which the golfer
wants the ball to ascend and descend sharply.
• Loft: 56.0°
• Length: 35 1/4”
• Lie angle: 64.4°
PING Glide 3.0 Wedge
• Weight: 115g
- Drivers are commonly used on par 4 or 5 tee shots
and are designed to be the club that produces the
most distance.
- They also tend to be the longest club and have the
lowest loft of any club in your bag.
• Loft: 10.5°
• Length: 45 3/4”
• Head weight: 206g
PING G425 Driver
 - A putter is a club used in the sport of golf to make
relatively short and low-speed strokes with the
intention of rolling the ball into the hole from a
short distance away
• Putter Type: Blade
• Standard Length: 35”
• Length Range w/Adjustable Shaft: 32" - 36”
• Head Weight: 350g
• Stroke Type: Slight Arc
Ping Sigma 2 Putter
• Lie Angle: 20° ±4°
• Loft: 3° ±3°
- They can be folded up for easy storage, and on the
course their main function is to carry the bare
essentials.
- There is still a hookup for a golf towel, a single
large pocket and often a ball pocket.
• Weight: 1.8kg
• Height: 137cm - 146cm

Ping Golf bag

- Ping also manufactures different type of apparel
depending on the season weather summer, winter ,
spring and fall. So the design would not fall out of
season and will always be new.
- ping also produces golf apparel and accessories
including:
- Polo shirt, t-shirt, gloves, belt, water bottle, puffer
jacket, long sleeves and many more
Golf Accessories & Apparel
2.4 Technologies
Innovation is at the heart of everything Ping does as a company today, and this was no less the case
back in the 1950s, when founder Karsten Solheim started creating golf clubs that would change
design philosophy forever. To him, it didn’t matter if clubs looked different or unusual, as long as
they helped the golfer perform better. The once home based golf company PING turned into on

of the biggest golf company in the world. Requires a phenomenal amount of manufacturing
capability and services towards total commitment to consistent, on-going Research &
Development. Their emphasis on their product and service excellence is seen in their efforts
to continuously improve on quality control and upgrade all aspects of products, technology
and service standards in keeping with the latest developments and advancements by
innovating breakthroughs in design, planning and flawless execution. This is made possible
by PING highly qualified and innovative experienced team of dedicated Engineers in
enhancing and improving the golfing experience.

2.5 Business, Marketing and Operational Strategy

2.5.1 Business Strategy

A business strategy outlines the plan of action to achieve the vision and set objectives of an
organisation and guides the decision-making processes to improve the company’s financial
stability in a competing market. In this day and age the market has evolved into a highly
competitive market and industry, it is imperative for PING golf to differentiate as compare
to other competitors. With this in mind, PING has embarked on a series of branding
exercises since 1959. They consistently branded as a family owned golf company and has
enable PING golf to sustain and compete even in the highly competitive golf market. Apart
from growing its own brands, PING golf has also adopted multiple branding strategies to
strengthen its position to be one of the leading players in the market. PING started only
from solving personal golf equipment problem to being one of the biggest golf company and
has expand its business globally becoming one of the main choice for supplier and
providing quality golfing products for customer around the world.
2.5.2 Marketing Strategy

PING marketing strategy is that the end-user wants to have a very fine putter, with the latest in
technology, combined with the ability to be fully customised . This person can be at any skill level,
from the beginner to the touring professional. The primary target segment at first will be the female
golfer, who likes the featherweight touch, different colours , and the personal touch that we can
provide. With millions of golfers and our new technology, we have an opportunity to reach a market
of approximately 26 million recreational and professional golfers.

The golfing consumer is currently exploring the benefits of items made with new technology. This
increased interest in special materials and designs goes hand in hand with a desire for
“personalised” sporting equipment. Golf is a prestige sport; golfing consumers demand personal
attention, high-end products, and a prestige value in their purchasing choices.PING golf is a high-
tech, customised putters will fill these market needs, and consumers will “pull” our product through
distribution channels by demanding access to our high-quality putters.

From the distribution side, PING target market is high end retail golf shops catering to these
targeted end users. They want high-profit margin goods that will draw customers into the store, and
practically sell themselves. They also want the kind of quality product that allows the retailer to
demonstrate his superior knowledge of the sport this encourages consumer trust in that retailer, and
assures repeat business for accessories and other golfing purchases.

With a steadily growing world golfer market of more than 26 million (according to the Sporting
Goods Manufacturers Association), PING niche has been created and it aim is to expand this market
by promoting new technology.

The Sporting Goods Manufacturers Association survey indicates that golf now has more
participation than football, softball, skiing, and snow boarding combined. The breakdown of
participation in golf is as follows 1% Professional, 63% men, 32% women , 4% youth, with 81%
recreational golfers. Our products are targeted towards most of the demographics but most
importantly is men golfer and recreational group, because they are the fastest growing segment in
the golfing industry.
PING golf also have multiple brand ambassador who promotes ping golf the social media or
through international prestige golfing tournament. They indirectly promote PING through wearing
and using their golfing equipment. This is a successful way in promoting their golfing equipment
around the world and creating a world renowned golfing brand.

List of some of the sponsored players in PGA Tour which is one one golf biggest sporting event.
PING will sponsor multiple golfers to join in the ranks to promote their equipment and this will
boost their sales. The objective of this sponsorship is to build corporate reputation, positive

brand awareness, and a positive brand image as well as sports sponsorship communication
creates a brand association in the mind of the consumer by linking a brand to the sponsored
activity such as golf and PING .
2.5.3 Operational Strategies
With changing market conditions in the late 1990s, PING began to reconsider its business
model. At that time, golfers who ordered custom equipment from the company waited from
six to eight weeks for delivery. Although custom fitting was valued by PING’s best
customers, the two months it took PING to deliver the custom-fit golf clubs was a
disincentive to some buyers. Hawken, the president, spearheaded an initiative to remake
PING’s production strategy. Hawken led the redesign of production and assembly
operations. These changes cut the time needed to create custom equipment from six weeks
to just 48 hours after an order is received. In addition, the revised process reduced the time
needed to bring a new product to market from two years in 2000 to nine months today. The
Teradata system solution helped PING to better understand outstanding orders, materials on
hand, goods in inventory, and supply chain constraints using the information that helped the
company make the goal of a 48-hour delivery a reality.

PING have developed a manufacturing process to accommodate customers who want to

have their equipment custom fitted. says Hawken. “Now PING can blend they're powerful
manufacturing, sophisticated fitting, and leading technology with a market that values all of
that that will create competitive advantage. By combining the customer’s immediate
gratification with custom design and fit PING has created a winning situation for both
customer and producer.
 3. COMPANY ANALYSIS

Table 3.1 SWOT Analysis

STRENGTHS WEAKNESS

- Has general measurement for different height - Grip doesn't cater to sweaty palms and is not
golf players. Different colour code for good in rainy weather.
different height golfers. - Very expensive for custom set PING
- Great feeling holding the golf club. - Too many variation and number of golf
- High quality material in their product. clubs. Too many golf club and too heavy to
- Can be custom made by PING with specific carry for traveling .
measurement for height, material, loft of - Not suitable for amateur golfers who are
club head and many more. trying to get into golf.
- ISO 9004 (quality management system - The set does not come with golf beg which
standard) and ISO 14004 (environmental are bulky and expensive.
management system standard)

OPORTUNITY THREAT

- Creating a cheaper and afford option for - Second hand used golf market with more
golfers. cheap and affordable used golf sets.
- Can be the first flexible and modular golf set - Price with competitors .
that travellers and amateur golfers use. - Ideas are easily copied by other golf
- Can change the landscape of golfing from company.
using many golf club to just only a few. - Competition out of the Big 4 golf brands
Eliminate big and bulky golf bag at the same including Taylor Made, Titleist, Callaway.
time minimise the number of Golf rod.
- Can be promoted and issued to the local
golfers. Example youth generation of golfers
in the National Golf Academy in University
Utara Malaysia (UUMNGA)
3.1.1 Strength
PING golf set model G425 Irons (Iron golf set) has many good characteristic which is also

classified as its strength. First the golf set can be custom fitted or build to fit the players
with the right measurement and it can be fitted by PING agents across the world. This golf
set also has different colour code for general population to identify which golf set is suitable
for their height and type of gameplay. The golf club has a great feeling when used and is
very stable off the face too, with toe and heel strikes maintaining a strong line through the
air. The strong descent angle through most of the set also means it’s nice and easy to control
these irons when approaching greens. The Ping G425 delivers on all these fronts and has a
classy look. The build quality of the clubs are amazing. Many of PING’s materials are made
in China example the titanium heads of woods, for instance but once the individual
components arrive in Arizona, it’s not just a matter of gluing the pieces together and boxing
them up. The assembly process is elegant, thorough, and intricate. Each cub, with its unique
specifications, is tracked via computer and is scrutinised for loft, lie, length, swing-weight,
and so on, by a collection of experts. An important part of custom fitted golf clubs is
matching the proper iron design to your game. From multi-metal, maximum forgiveness
technology to player-style models, PING irons provide a variety of design features to help
lower your scores. Factors such as forgiveness, feel, control, head size and appearance are
important considerations when choosing the iron that best fits your game. Each PING iron is
engineered, manufactured and custom fit with the same quality that has made PING a leader
in iron technology for more than 40 years. The ISO (International Organisation for
Standardisation) standards are internationally recognised. Attaining registration would
provide Ping with a competitive advantage in the marketplace. Ping would be the first
competitor in the golf industry to be registered to both ISO 9004 and ISO 14004 standards.
Ping wanted the benefits of implementing the management systems such as improved
quality, increased environmental awareness, customer satisfaction, and continuous
improvement.
3.1.2 Weakness
Every technology product has it own weakness because nothing is perfect for example PING stock
Gof grips are not the best because it is not suitable in the rain or with sweaty palms that can causes
the golfers to slip and effect their game or performance. Besides that a custom self of PING Iron is
expensive and is not recommended to amateur or golfers who are beginning to play golf. Even
though the custom fitting help improves the gameplay it does not 100% determine the outcome.
Even when having the best equipment at the end of the day the players ability to play properly will
determine the outcome. The PING iron set golf clubs has many many variation and number of golf
clubs. Too many golf club and too heavy to carry for a long period of time and is not suitable for
traveling.Finally Iron golf set usually do not come with a bag and even if it does come with a bag it
would usually be really expensive and really big and bulky that takes a lot of space in the house and
in the car trunk the design of the bag is not ergonomic and not user friendly.

3.1.3 Opportunity
An opportunity that PING need to exploit is by creating a cheaper and afford option for golfers .
Many new and amateur golfers are not willing to invest a large sum of money into a port they will
barely play or only play on the weekends. Cheap irons set are available but not high quality and by
creating this new market of affordable and good quality golfing equipment will open up to more
new opportunities in the golfing market. PING can create and can be the first flexible and modular
golf set that travellers and amateur golfers use. PING can change the landscape 360 degree of
golfing from using many golf club to just only a few, eliminating the multiple golf club and giving
more freedom for players to configure their gameplay. Eliminate big and bulky golf bag at the same
time minimise the number of Golf rod. With the growing amount of amateur golfers PING can use
this opportunity to try out or promote their new product. Can be promoted and issued to the local
golfers or golfing institute . One of the example is via the youth generation of golfers in the
National Golf Academy in University Utara Malaysia (UUMNGA).
3.1.4 Threats
The possible threat faced by the company is the competitors on the same sectors/industries
that produce golfing equipment or golf irons. Having to compete out against the Big 3 golf
brands including Taylor Made, Titleist, Callaway. Having the same market as the big 3 golf
company can be challenging as they might be Ideas are easily copied by other golf
company. Other companies will definitely be direct competitors as a golf company. PING
Iron golf set must therefore allocate resources to update the key values of their products in
order to compete among other major players like Taylor Made, Titleist, Callaway other are
among Iron golf club competitors which sell the same set of clubs. As a result PING must be
innovative in strategising to attract new customers and boost product confidence among
golfers . Finally is the second hand market with the massive increase in popularity of golf
has cause some golfing equipment to be used and sold in the second hand market. The
prices are reasonable for a used set of irons and because of how cheap they are will be a
threat for the company in the long run.
 4. FINDINGS AND DISCUSSION

4.1 Findings

4.1.1 Issue/Problem 1 : Golf grip that does not stick on sweet hands and during rain

PING has a reputation for having unreliable grip which are not that reliable in rainy condition or
sweaty palms. Due to this problem many player opt for other brands of golf grips which is a
nuisance for new player who have already invested money into the golf set. It can also effect the
golfers gameplay because the grip is an essential part of golf and if it does not work properly will
effect the experience and outcome of the game. Besides that a bad golf grip will also lead to blisters
that can cause injury to the skin of the palm in the long run.

4.1.2 Issue/Problem 2 : Very expensive for custom set PING irons

Besides that a custom self of PING Iron is expensive and is not recommended to amateur or golfers
who are beginning to play golf. Even though the custom fitting help improves the gameplay it does
not 100% determine the outcome will always be good. It still depends on the player the PING iron
only help enhance the gameplay. The person on the receiving end will effect the outcome of the
game. Even if we custom order golf Iron we still have the potential to end up not liking the final
product. Buying a custom Iron is like taking a gamble you may like the final product or you may
not like it. Even though PING uses good quality material and good craftsmanship we may find out
that the Iron golf set is not be suitable with our gameplay or style and end up not using it. This in
told will be a waste of money and resources .
4.1.3 Issue/Problem 3 : Too many variation and number of golf clubs. Too many golf club and too
heavy to carry for traveling .

One of the weakness of having many golf club is that it would be unpractical for travelling because
the number of golf club is just too many and that adds up towards weight. The typical set of golf

clubs is composed of a combination of different clubs so that the player has one for every
shot the player may be faced with. Clubs come with numbers on them those with lower
numbers are designed so the player can hit the ball a longer distance than the higher-
numbered ones. But in reality amateur or beginner players only need only a few clubs to
succeed in playing golf at that level and more than that is just unnecessary. Fewer clubs will
save you time on the golf course, as well as cash in your pocket, as you don't feel the need
to purchase a full set for your bag.

4.1.4 Issue/Problem 4 : Not suitable for amateur golfers who are trying to get into golf.
Mid to high handicap golfers (intermediate golfers) will want to consider irons that offer maximum

forgiveness, and promote a powerful launch and straighter ball flight for consistent carry and

distance like the PING G425 iron set. Lower handicap (amateur/new) players tend to look for irons

with a more compact head design but enable enhanced shot workability and even those who have a

good idea of which iron will suit them often don’t realise what’s put on the line in terms of ball

speed, carry distance and forgiveness by choosing a set above their ball striking capability. Even pro

players miss choose their iron and try and error is the best way to optimise the club fo your playing

preference.
4.1.5 Issue/Problem 5 : The set does not come with golf beg which are bulky and expensive.

Golf bag are not the most ergonomic bags because of the design and has to fit multiple amount of
golf including iron. It is commonly said that if you carry a golf bag, it should weigh no more than
20% of your total body weight it can cause back problem. An average set of golf clubs weighs
about 30lbs, and the bags themselves often weigh between 2 and 5 lbs. That adds up to 35 lbs that's
before additional bells and whistles you carry across the course with you. That means that, at a
minimum, you'll need to weigh more than 175 lbs for your 35 lb pack to be within the
recommended weight for carrying. But even if you meet this requirement, there are many reasons
carrying your golf bag can be damaging for your back. At the same time golf bags are expensive
and because golf companies that sell bags must charge higher prices depending on their marketing
costs. Apart from that the bag usually will not comes with the set of Iron golf club even if we
purchase a set of 11 iron clubs. The amount of components either inside or outside are made

from plastic, metal and another type of material, are so heavy weight comes from this type
of material. Some of the material cannot be renovate to a light material because of the
outstanding benefits for the bag itself.
4.2 Discussion

4.2.1 Suggested solution for issue or problem 1

(Using a more durable a water resistance material for golf grip )

Golf Grips come in many different styles but pretty much fall into one of these categories
including Velvet, Composite, Wrap, Cord, and Hybrid (Cord + Rubber). Velvet grips are
which feature small repeating patterns of crosses using a rubber material. Velvet grips
provides a light texture and traction for control without sacrificing feel. Cord grips have
cord fabric interweaved through the surface of the grip. This provides traction and added
firmness. The Hybrid style is a newer more modern style grip that utilises both cord and
rubber. Hybrid grips, which use a softer rubber for the lower hand and cord (for traction/
control) in the upper hand. We can use all of the material or pattern in the new grip. The
concept of the water resistance or waterproof grip is like a car windshield wipers. No
amount of moisture can stick to it. In addition to keeping your contact with the club tight,
the new grips will not be effected from water damage. No more wear and tear from sweat,
rain, or hot sticky days on the course.

Advantages
- Strong and durable
- Can be used in rainy days
- Do not have to change grip frequently
- Does not create blisters in hand
- Comfortable to grip even in wet or sweaty
palms
Disadvantages
- Susceptible to balancing problems if not
handled carefully using hybrid grip
- Will cost more because usage of more
material on the grip
4.2.2 Suggested solution for issue or problem 2

( Using modular or interchangeable parts to modify the club)

Making the iron clubs are fully modular meaning that each piece can be interchanged to
create the perfect club for the intended golfer. This unique design attributes offer some will
help with fitting the perfect club at a moments notice. Can be suited on the go we can
change golf head with another golf head to match the field. Change the loft for a more
dynamic angle. We can add more weight to create greater impact or reduce weight of the
golf club for shorter hits depending on our gameplay.

Advantages Disadvantages
- Weight adjustment with the modular - Having many small parts to assemble
construction removing and adding weight - Parts may be lost in the process
the hosel of the irons into the club head
where it can better help stabilise the head
would not be a problem.

- Unique hosel position – By positioning the

hosel up and in on the face, designers can
move the shaft axis closer to the centre of the
club head for extra stability and improved
turf interaction

- Less weight that is needed to be carried

around.
4.2.3 Suggested solution for issue or problem 3

( Reducing numbers of golf clubs)

By using interchangeable parts we will need to use less golf clubs can be disassembled and
stored in small places. Easy for travelling and will not cause any health problem from
carrying heavy golf clubs.

Advantages Disadvantages
- Light - Need to manufacture many different parts
- Can be carried anywhere even when - Third party parts
travelling
- Cost effective

4.2.4 Suggested solution for issue or problem 4

(Easy breakdown and assemble adjusting the club and making it suitable for all level )

By using interchangeable parts we can disassembled and assemble parts depending on their
gameplay preference or skill level. Whether it be pro amateur or intermediate players can
custom fir the clubs to their own preference one the spot. We can make it lighter or heavier
by adding or removing weights.

Advantages Disadvantages
- Lightweight - Need to manufacture many different parts
- Interchangeable parts - Third party parts
- User friendly toward all level of golfers
- Cost effective
4.2.5 Suggested solution for issue or problem 5

(Including a smaller and more durable golf and using sturdier material like PU or canvas)

Using Polyurethane leather (PU) material for making golf bags. Although it is not real
leather, the material is extremely durable and can maintain its “brand new” look for a long
period of time. We can also use a mother sturdy material like canvas which are much more
cheaper light and durable. We can give it with purchase of a set of clubs.

Advantages Disadvantages
- Lightweight - Add to cost of manufacturing
- Durable
- Can carry many places
- Can help golfers carry and store properly
 5.RECOMENDATION AND IMPROVEMENT

5.1 Major Problems

Based on the company’s study and SWOT analysis conducted, the main problem faced by
PING is that their G425 irons are grip doesn't cater to sweaty palms and is not good in rainy
weather and customising is very expensive for custom set PING. There are too many
variation and number of golf clubs and are heavy to carry for traveling .Not suitable for
amateur golfers who are trying to get into golf and finally the set does not come with golf
beg which are bulky and expensive.

5.2 Alternative solutions

The approaches that can be propose for the major problems of the product are developing
the interchangeable golf set by using other good materials for the components or parts and
adding some good features to the product. I would like to propose a interchangeable features
for the stand golf set called “Modular iron golf set”. Interchangeable golf set is suitable in
storing in small spaces and the set is portable as it can be fold and dissembled an dissembled
in multiple smaller in size to be used in traveling or just storing. The dissemble and
assemble parts of the golf club can be minimised and enabling for easier storage of the
inside a cabin for traveling, storage room, or even in the car butt. The grips also can be use
for in rainy environment as the grip is made from water resistant material that will help with
the grip with a Hybrid grip that uses a combination of cord and rubber will be suitable in
many condition . It can be a perfect choice for all level of experience including amateur,
intermediate and pro level because of its uniq design to change according to the user. The
special features of the club is the interchangeable weight which we can help increase swing
distance or take the weight off to help in lowering wing distance.
Example of proposed “Modular iron golf set”
 6. CONCLUSION
Ping is one of the best and oldest golf brands that continue to break the mold when
designing PGA Tour quality golf clubs. From drivers to sand wedges, Ping is constantly
innovating to use their knowledge of the sport to help golfers gain more distance and get
more spin on the clubs. Performance wise, compared to other more traditional brands like
Titleist, Ping generally provides more forgiving clubs for a better price compared to Titleist.
Ping can also help give golfers more power and a better connection on the shot through their
muscle back blades. The additional chunkiness of the club head gives the player more punch
and rip the ball off the ground allowing you to tear the ball into the air at faster speed. Ping
is one of the most reputable brands in golf, with many Tour pros choosing to use these
clubs. As with any golf brand, Ping designs clubs for various skill levels, starting with mid-
range handicappers who want to improve their ball striking. Ultimately, if you want to hit
the ball further and get a better connection on the shot, Ping clubs are the way forward. By
doing a SWOT analysis of the products I learned many thing and from this company or
manufacturer can see the issues clearly, so they can develop a new strategy planning and can
develop better improvements for the products.
 References

1.David Taylor (2016, June 16)"Ping: keeping it in the family” Joel Tadman spoke to the
father and son at the helm of Ping https://www.golfmonthly.com/features/the-game/ping-
keeping-family-95171

2.Nicholas Venditti (2021, December 18) “Is Carrying a Golf Bag Bad for Your Back?”
https://stitchgolf.com/blogs/a/is-carrying-golf-bag-bad-for-your-back

3.Ping management
Retrieved from :
https://secure.ngf.org/pages/businesssearchdetail.asp?BID=1402501

4.Ping Website details and information

Retrieved from :
https://ping.com/en-us/
 8.APPENDICES

- Owner and founder of PING

John Karsten Solhein

- Brand ambassador for responsible in Ping

Example of proposed “Modular iron golf set”