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  • IAM Module 1 Industrial Marketing

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    Monica Amparo
    7 views13 pages
    This document provides an introduction to industrial marketing. It discusses that industrial marketing has a broader scope than consumer marketing as it deals with customers indirectly through middlemen. It also notes that industrial marketing must consider both the middlemen and end customers. Additionally, the document outlines some key characteristics of industrial markets, including that they tend to have fewer but larger customers, established business relationships, and inelastic or fluctuating demand. Finally, it briefly introduces some common types of industrial products and markets as well as business purchasing processes.

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    intro in industrial marketing

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    This document provides an introduction to industrial marketing. It discusses that industrial marketing has a broader scope than consumer marketing as it deals with customers indirectly through middlemen. It also notes that industrial marketing must consider both the middlemen and end customers. Additionally, the document outlines some key characteristics of industrial markets, including that they tend to have fewer but larger customers, established business relationships, and inelastic or fluctuating demand. Finally, it briefly introduces some common types of industrial products and markets as well as business purchasing processes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7 views13 pages

    IAM Module 1 Industrial Marketing

    Uploaded by

    Monica Amparo
    This document provides an introduction to industrial marketing. It discusses that industrial marketing has a broader scope than consumer marketing as it deals with customers indirectly through middlemen. It also notes that industrial marketing must consider both the middlemen and end customers. Additionally, the document outlines some key characteristics of industrial markets, including that they tend to have fewer but larger customers, established business relationships, and inelastic or fluctuating demand. Finally, it briefly introduces some common types of industrial products and markets as well as business purchasing processes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 13

    INTRODUCTION TO

    INDUSTRIAL
    MARKETING

    Module 1
    Industrial Marketing
    Selling to customers directly is easy.
    Industrial
    Marketing
    It needs to know a large group of diverse
    people across various locations.

    Industrial marketing has a broader scope


    as it deals with customers indirectly.

    This means it needs to think about both


    the middlemen and the customers when
    marketing its products.
    Characteristics of Industrial Marketing

    Well-
    Fewer yet Complex Derived
    established
    larger markets process demand
    relations

    Inelastic Fluctuating Professional


    demand demand buyers
    Stages of Industrial Marketing

    RESEARCH EVALUATION PROCESS


    Industrial vs
    Consumer
    Marketing
    Types of B2B Producers
    Markets
    Resellers

    Government

    Institutions
    Classification of Industrial Products

    Capital Raw Component Major


    goods. materials. parts. equipment.

    Accessory Operating
    Services.
    equipment. supplies.
    Business Purchasing Processes
    Business
    Purchasing
    Processes
    Business
    Purchasing
    Processes
    Environmental Analysis in Business Buying
    THANK YOU
    VERY MUCH.

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