ENGLISH FOR BUSINESS

ACTIVITY – T2
HOMEWORK

English for Bussines

Company: Mono Blanco

Teacher: GERSON ROGERS BRYAN CRUZ

CONDEZO

Group 13
Members:
° ENMANUEL MEDINA ALEJO
° JORDY MARTELL CASTILLO
° LUQUE MIGUEL NOE

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“MONO BLANCO”

INTRODUCTION:

Mono Blanco was founded on Trujillo, Perú, four years ago. The business line is about sell and
develop independent art in the city. The personal brand has merchandising such as t-shirts, records,
beer, pictures, pieces of art, sculptures and spaces for local and nationals artists. As an organization,
Mono Blanco sets out to achieve the biggest artist community promoting the tools, skills and spaces
for people who wants to express themselves developing their artistic career.

For the merchandising Mono Blanco Works with Peruvian raw material and local small businesses on
the city to promote the Brand. Even for the festivals and fairs Mono Blanco has a mobile stand to
promote themselves.

Mission:

Promote the local art and artists using merchandising and spaces for the people.

Vision:

Be the biggest artistic community in the country giving spaces and tools for people who wants to
develop their artistic career in the next five years.

P.E.S.T.

POLITICAL:

In Perú, the Ministry of Foreign Trade and Tourism works providing spaces as fair with the objective to
promote the dissemination of the artisans works and local brands in Sierra, costa and selva.

This is an opportunity for the brand because for the future of the artisans work and the local brands the
government is giving the opportunity to develop and learn about how we can improve our business in
the actual situation. (Attached 1)

In fact, the political environment of the country is not the best one for the industry, this could affect to
the public relationships and raw material price.

ECONOMIC:

The Artisanal type Clothing: Challenges and Opportunities in its Commercialization article relate
that the commercialization of the artisans’ clothes and smalls brands is growing on the fashion
industry, however, in some cases within this economic units there is an ignorance in administrative

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knowledge which represent a disadvantage to face a competitive market. The present investigation
has as objective to make a study of the conditions of the supply of clothes (attached 2)

In fact, the unemployed statistics is less than years ago. The inflation is hitting the nation in a macro
scenario.

SOCIAL:

In Peru there are some movements to empower the smalls bsuinesses and local brands of the artistics
in the place. One of this cases is the Kené art that was made by womans and its created to inspires
future entrepreneurs of the industry. (attached 3)

TECNOLOGIC:

Ecommerce is increasing in industry on the country. This business model help to manage and connect
to the customers optimizing the resources of Mono Blanco to catch the attention of future customers.
( attached 4)

SWOT

Strengths Opportunities

ºMono Blanco promotes the best
merchandising with the artisans Works and
artistic mesagge.
ºMono Blanco take care of the customer
service experience.
º Local autorities offer spaces in fairs to
develop the Brand and learn about the
business line.
º The e commerce model is having more
impact on this industry.

Weaknesses
º Mono Blanco does not set a structure
marketing plan to manage the business.
ºMono Blanco has limits resources to créate
or promote the merchandising
Treats
º The political situation of the country
could affect to the industry in general.
º The instability of the economic situation
could affect to the Price of the products.

DOCUMENTS ATTACHED:
1- Doce empresas artesanales de ocho regiones del país mostrarán sus creaciones en
Expodeco 2019. (n.d.). Noticias - Ministerio De Comercio Exterior Y Turismo -
Gobierno Del Perú. Retrieved October 1, 2022, from
https://www.gob.pe/institucion/mincetur/noticias/28387-doce-empresas-artesanales-
de-ocho-regiones-del-pais-mostraran-sus-creaciones-en-expodeco-2019
2- Rodríguez, R. C. M. (n.d.). Artesanal type Clothing: Challenges and Opportunities in
its Commercialization. Retrieved October 1, 2022, from

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http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1668-
87082018000200001
3- Rodríguez, R. C. M. (n.d.). La Ropa de tipo Artesanal: Desafíos y Oportunidades en
su Comercialización. Retrieved October 1, 2022, from
http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1668-
87082018000200001

4- Gestión, R. (2022, March 16). Comercio electrónico: Perú lidera crecimiento en

América Latina, según estudio. Gestión. Retrieved October 1, 2022, from

https://gestion.pe/economia/empresas/comercio-electronico-peru-encabeza-la-lista-

de-crecimiento-en-america-latina-segun-estudio-rmmn-noticia/

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