BBA Unit 2

PRESENTATION SKILLS

Types of Presentations 

Informative  

An informative presentation is educational, concise, and to the point. Unlike other

presentations that may be more focused on convincing a listener of something or inspiring
them, the goal of an informative presentation is simply to share information.  

Instructive / Demonstrative 

Instructive or demonstrative presentations teach the audience something, so they are fairly
similar to informative presentations. However, they go beyond sharing facts and enter the
realm of instruction. The audience attends with an understanding that they are going to learn
something they will be able to put into practical application. 

Persuasive 

Lots of presentations are given with the intent to convince the audience to take an action or to
buy something. These would be considered persuasive presentations. Often, persuasive
presentations present a problem and then explain their solution.  

Writing

Styles of Writing: Narrative, Descriptive and Persuasive Writing Styles (toppr.com)

Learn 4 Types of Writing | Grammarly

BUSINESS CORRESPONDENCE

For intro only: Business Correspondence: Meaning & Types of Business Correspondence (toppr.com)

1.Letters of Enquiry

2.Order Letters

3.Letters of Complaint

4. Reply to Complaint
COMMERCIAL WRITING

1.Product Manual (Content in manual books)

2.Brochure Writing