BUSINESS PLAN

SQUASH CORNED BEEF NUGGETS

IN PARTIAL FULFILLMENT

OF THE REQUIREMENTS FOR THE SUBJECT

INTRODUCTION TO ENTREPRENEURSHIP

FOR THE BACHELOR’S DEGREE IN AGRIBUSINESS

3RD DISTRICT 4, PONSO

POLANGUI, ALBAY

OWNED BY:

CHRISTIAN S. CARODAN
 APPROVAL SHEET

In partial fulfillment of the requirements for the

Bachelor’s degree in Agribusiness of Polangui Community College,
this Business Plan on the business, “SQUASH NUGGETS” has been
prepared and submitted by CHRISTIAN S. CARODAN who are, hereby,
recommended for an oral examination.

April 4, 2023 Mrs. Queenie Salting

DATE ADVISER

Accepted as a partial fulfillment of the requirements for

the Bachelor Science in Agribusiness.

ROSALINDA B. BARQUEZ
COLLEGE DEAN
ACKNOWLEDGEMENT

It's not easy to come up with a study like this. It is, without a
doubt, time demanding and pricey. The completion of this project has been
fully realized thanks to the help and assistance of those who put out
their best efforts and contributed their precious contributions.

The proponents would like to convey their deepest gratitude to the

following individuals and organizations for their assistance and
unwavering support in bringing this initiative to fruition.

For moral support, especially when the researchers were close to

give up, to my group who accompanied the researchers. They were the ones
who made the situation lighter by thinking that the researchers could do
it. My heartfelt gratitude to our family for their unconditional love,
understanding, and financial and moral support.

Above all, I thank the Almighty God for His guidance, knowledge, and
for instilling the virtue of patience in me from the beginning to the end
of this project. For giving us the health and strength we needed to finish
this endeavor. Dear Lord, thank you very much.

CHRISTIAN S. CARODAN
INTRODUCTION

It contains vitamin C, protein, vitamin B6, vitamin A, Iron,

Riboflavin, and Magnesium. Squash (kalabasa), on the other hand,
is exceptionally rich in vitamin A, vitamin C, vitamin E, B-
Vitamins (B6, thiamine, niacin, and folate), magnesium,
potassium, calcium, and iron. It also possesses anti-oxidants.

squash provide numerous health benefits. The vegetable is

high in vitamins A, B6, and C, folate, magnesium, fiber,
riboflavin, phosphorus, and potassium. That's a serious
nutritional power-packed veggie. Yellow squash is also rich in
manganese.

a delicious and healthier alternative for the usual chicken

nuggets which uses–of course–the squash or calabaza, and canned
corned beef as the main ingredients. These are partnered with
garlic, onion, and an array of seasonings depending on
preference. The squash is grated into fine pieces and is then
made to be the filling ingredient along with the corned beef,
coated with a batter to make it into a crispy nugget when deep
fried.
 EXECUTIVE SUMMARY

VISION

The Squash Corned Beef Nuggets envision to be known as one of the best
producer and seller of nuggets in Albay.

MISSION

The Squash Corned Beef Nuggets shall provide an excellent delicious new
improve squash products that will satisfy the customers at the most affordable
price.

OBJECTIVES

The business aims to:

1. Generate reasonable profit.

2. Offer a product with a good quality at affordable price.
3. Enhance and develop skills and knowledge.
4. Offer a new product of squash which they can patronize.

COMPANY OVERVIEW

PRODUCT NAME

The business name Squash Corned Beef Nuggets came from the initials of
the owner, Christian S. Carodan. The SQUASH and Corned Beef, is the main
ingredient of the product. Nuggets are the product that will be produced.

NATURE

The proposed business will be a high quality food production with the
use of squash and corned beef at a very affordable price.

LOCATION OF THE BUSINESS

The location will be at District 3 Barangay Ponso, Polangui, Albay

because the owner resides there and it is near in the market where to buy the
raw materials and other supplies.
 ORGANIZATIONAL ASPECT

A. PROPOSED ORGANIZATIONAL STRUCTURE

The proposed of organizational structure will be line organization

business structure with self-contained departments. Authority travels

downwards from top and accountability upwards from bottom along the chain of

command, and the manager has control over the business.

The proposed organizational structure is headed by the manager who plays

important role in organization. The Marketing Officer who composed the support

system to make business possible and successful. The Finance Officer will

handle to monitor the financial aspects in terms of cash flows. The Production

Officer monitors the production process. The said officer should attend all

seminars and trainings for the success of a company.

B. ORGANIZATIONAL STRUCTURE

The firm use an Organizational Chart as the most effective tool that

aims to help the owner for every decision making to be made and also to

simplify and to clarify authority and responsibility of every position.

Organizational Chart

General Manager

Finance Officer Production Officer Finance Officer

C. COMPENSATION SCHEME

TABLE 1
COMPENSATION ALLOWANCE

Position Monthly Annually

General manager 95.83 1,150.00

Production Officer 95.83 1,150.00

Marketing Officer 95.83 1,150.00

Finance Officer 95.83 1,150.00

Total 383.33 4,600.00

Note: each and every personnel has 26 days of work and 4 days of rest in

month. Personnel’s benefits such as SSS, Pag-ibig, Philhealth are not yet

deducted to their Salaries. This table shows the gross salaries of each and

every personnel

D. MANAGEMENT PROPOSAL

The management owner o even the staffs are needed to attend

different kinds of seminars, trainings and workshops in order to achieve a

company’s progress. This also helps to maintain a great relationship in every

members of the firm.

E. JOB DESCRIPTION

1. GENERAL MANAGER

· Responsible for the general operation and performance of

business.

· Responsible for the implementation of policies, regulation and

program of the business.

· Supervise and coordinates in all areas of business.

· Responsible for maintaining harmonious relationship.

· Preside in every regular meeting.

 · Responsible for the qualified applicants as well as firing

employees at reasonable causes.

· Responsible for overall planning system and procedures of

business.

· Server also as marketing officer which formulates effective

marketing strategies that boost the promotion of the products

· Serves also as financial officer which is responsible for the

budget allocation and different expenditures.

· Responsible for financial planning and record keeping as well

as financial reporting to higher management.

· Responsible for managing the financial risk.

Qualifications:

Ø Graduate of any 4years business course

Ø Male or female

Ø Willing to work in shifting schedule

Ø With Police Clearance and NBI Clearance

2. PRODUCTION OFFICER

· Ensure the good quality of the product.

· Maintain the cleanliness of the production plant.

· Manage the whole process of making the product.

· In change in production, development and innovation of the

product.

· Manage and record the inventory of raw materials.

· Responsible in maintaining the availability of supplies.

Ensure the good quality of rice which is needed in making the

quality wine.

Qualifications:

Ø Graduate of any business course

Ø Male or female

Ø Willing to work in shifting schedule

Ø Able to handle multi-tasking activities

Ø With Police Clearance and NBI Clearance

3. FINANCE OFFICER

· Ensure the proper allocation of the budget.

· Prepare the Financial Statement and financial report

regularly.

· Monitor the financial aspect in terms of cash flow

· Analyze report give recommendation and develop strategies on

how to improve the quality of the product.

· Assists in production

QUALIFICATIONS:

Ø Male or female

Ø Graduate of any 4yrs business related course

Ø With working experience

Ø With Police Clearance and NBI Clearance

 4. MARKETING OFFICER

· Establish effective and competitive marketing technique of

product.

· Gather relevant information which helps in smooth marketing

strategy plan.

· Consider the capital and mark up on production before setting

up the price.

· Control the supply of the product, to maintain its subjective

price.

· Make a research about the pricing of the same product on the

market place.

Qualifications:

Ø Male or female

Ø Graduate of any 4yrs business related course

Ø With working experience

Ø With Police Clearance and NBI Clearance

 SOCIO- ECONOMIC ASPECT

GOVERNMENT

Our product will benefit the government with regards to tax matters,
this means that the government would able to generate more funds. Extra funds
can help the government to sustain the projects in which through this people’s
well- being will be manageable, organized and captivated in respect that the
government carries the sword that protects its governing people.

ECONOMY

The product will benefit the economy in terms of being a tangible

contribution to new product of the nation. The product may also help the
economy to have a positive effect on total sales, selling this product help
money to flow from one hand to another. This product will also come up to job
opportunity, it will reduce unemployment. The more employee or workers, the
more making the economy – economically stable.

COMMUNITY

This product will definitely benefit the community. In a way that

community engagement will help work culture. Community should be distinguished
to competitors. This product will serves as an aid in providing the best
products and services that community expect. In addition, it will greatly cope
up the value of one’s health, introduction of health consciousness and
advocate health related products to be produced. This should help community
because it’s part of what or how the product arise.

CONSUMER

Consumers perceive products in the market with benefits, our product

will helps consumer by developing healthier products with clear benefits. This
product created to serve mainly the people, in a sense that our product
provides healthy ingredients, no artificial constituent and easy-to-look for
recipes that helps them to be more aware to their health. The products gives
consumer a taste of what’s to come and allows them to feel confident with
their purchase. With being a cost-friendly product, this will also exceeds
consumer expectations and it will arise to a competitive edge on the market
place.
 MARKETING ASPECT

A. MARKET DESCRIPTION

Squash Corned Beef Nuggets will offer an excellent delicious and new
product of squash nuggets in the Household of Brgy. Ponso, Alnay, and Magurang
Polangui, Albay

PROFILE CUSTOMER

The business will offer Squash Corned Beef Nuggets to the household
member of Brgy. Ponso, Alnay, and Magurang Polangui, Albay. The proponent also
considered those customers who can avail and have the capability to buy the
product.

COMPETITION

In the business world it is normal to have a competitor, but it will

also help the businessmen or an entrepreneur to innovate or to think more
unique and new ideas to improve the quality of a product so that it will
remain strong in market.

The proposed business have some indirect competitors are the vendors of
different snack like fish balls, potato balls, kikiam, and other kind of
finger foods around. The direct competitors will be the different nuggets
like, chicken, pork, veggie, and coco nuggets, but since the Squash Nuggets is
just an innovation it would be easier to gain the customer acceptance.

TABLE 2
HOUSEHOLD MEMBER IN BRGY. PONSO, ALNAY, AND MAGURANG

Year 2018 2019 2020

Total Population 13,429 13,199 14,028

Source: Municipal of Polangui

Note: The table show the number of household member of selected Brgy. Ponso
and Alnay Polangui, Albay
 TABLE 3
PROJECTED HOUSEHOLD MEMBER IN BRGY. PONSO, ALNAY, AND MAGURANG POLANGUI,
ALBAY

Year 2021 2022 2023

Total Population 14,627 14,397 15,228

Note: The Projected household member is computed using arithmetic straight

line method

DEMAND ANALYSIS

This is based on the result of survey conducted by the proponent of the

proposed business focused on its target market which composed of the household

members of Brgy. Ponso, Alnay, and Magurang Polangui, Albay.

The total number of the household member which is 200 respondents. The

result shows, 13% or 26 of the household members say no and the remaining 87%

or 174 say yes that they are willing to buy the product.

TABLE 4
DEMAND ANALYSIS

Target Market 2018 2019 2020

Brgy. Magurang 8,038 7,834 7,972

Polangui, Albay

Brgy. Ponso 2,503 2,365 2,406

Polangui,Albay

Brgy. San Alnay 2,888 3,000 3,650

Polangui, Albay

Total 13,429 13,199 14,028

Source: Municipal of Polangui

 TABLE 5.1
HISTORICAL DEMAND

Year Total # of 87% of the Average Demand

household total servings of

member population Squash Corned

Beef Nuggets

per person

annually

2018 13,429 11,683 310 packs 3,621,730

2019 13,199 11,483 310 packs 3,559,730

2020 14,028 12,204 310 packs 3,783,240

Source: Actual Survey

The table shows the historical demand for squash nuggets year 2018,2019,2020
based on the survey conducted, 87% of the household in Brgy. Ponso,Alnay, and
Magurang Polangui, Albay who wants to buy Squash Corned Beef Nuggets. It has
an average of 310 per serving annually. Multiply by 87% of population it
would be the demand.
TABLE 5.2
HISTORICAL DEMAND

Year Total # of 87% of the Average Demand

household total servings of

member population Squash Corned

Beef Nuggets

per person

annually

2021 14,627 12,725 310 packs 3,944,750

2022 14,397 12,525 310 packs 3,882,750

2023 15,228 13,248 310 packs 4,106,880

Source: Actual Survey

The table show the historical demand for the year 2021-2023 of Squash Corned

Beef Nuggets. The total demand was computed per person annually by 87% of the

total household members. It has an average of 310 per serving annually.

Multiply by 87% of population it would be the demand.

TABLE 6
PROJECTED DEMAND

Year Total # of 87% of the Average Demand

household total servings of

member population Squash Corned

Beef Nuggets

per person

annually

2018 13,429 11,683 316 3,691,828

2019 13,199 11,483 316 3628628

2020 14,028 12,204 316 3856464

2021 14,627 12,725 316 4021100

2022 14,397 12,525 316

2023 14,397 13,248 316

Note: the table show the projected demand for the year 2015-2017. The data
input in the table are based on the actual survey to the selected brgy. The
total projected demand was computed per person annually by 87% of the total
household members. It has an average of 316 per serving annually. Multiply by
87%of the population it would be the demand.
TABLE 7
COMPETITORS SUPPLY ANALYSIS

Name of Price Pieces Sold per Total Annual

Competitors Month Supply

Bennise Meat Store P 30.00 102packs / 3boxes 1,224packs / 36

(star nuggets) boxes

Espinas Store P 30.00 170packs / 5 boxes 2,040packs / 60

 (star nuggets) boxes

Total 272packs / 8 boxes 3,264packs / 96

boxes

Source: Personal Interview

TABLE 8
PROJECTED SUPPLY ANALYSIS

Year Number of product Total annual supply

produced

2018 60 packs 720 packs

2019 63 packs 756 packs

2020 66 packs 792 packs

2021 69 packs 828 packs

2022 73 packs 876 packs

2023 77packs 924 packs

The projected supply computed 60 packs per month and it increase by 5% per
produced based on the survey conducted by the proponents. The total annual
supply computed by number of product produced multiply by 12months.
TABLE 9
DEMAND AND SUPPLY GAP

Year Total Demand Total Supply Gap Market Share

2018 11,683 720 packs 10,963 .761%

2019 11,843 756 packs 11,087 .77%

2020 12,204 792 packs 11,412 .79%

2021 12,725 828 packs 11,897 .82%

2022 12,525 876 packs 11,649 .81%

2023 13,248 924 packs 12,324 .86%

ANNUAL DEMAND CAPACITY 1,440

 The table shows the total demand and supply gap of Squash Corned Beef
Nuggets.The gap was computed by subtracting the demand and supply of a product
in each year. Market Share was computed by dividing the annual production
capacity by the demand gap.

B. MAKETING PLAN

SALES STRATEGY
In order to test marketability of the proposed product, the
proponent considered the different executions on how to market the
product they are introducing.

For the effective of the marketing of the Squash Corned Beef

Nuggets the proponents will go through personal selling of the product.

DISTRIBUTION CHANNEL

Channel of distribution is the chain of intermediaries; through

which a good or services passes until it reaches the end consumer. The
process is known as the ‘distribution chain’ or the ‘channel’. Each of
the elements in these chains will have own specific needs, which the
producers must take into account along with those of the all-important
end-user. The product will be distributed to the customer through direct
selling.

FIGURE 2

End
Producer
Consumer

C. ADVERTISING AND PROMOTION

The proponent will conduct food tasting and use social media and
flyers through advertising and promotion of Squash Corned Beef Nuggets.
Likewise the promotional strategies will be also done if there is an
innovation or new things to the proposed project.

PRICING SCHEME
Variable Cost

Raw Material 1,200.00

Freight- In 100.00

Packaging and Labelling 300.00

P 1,600.00

Fixed Cost

Depreciation of Factory Overhead 850.00

Direct Labor 933.33

Rent Expense 750.00

P 2,533.33

Unit Cost = Variable Cost + Fixed Cost

Volume of Production

= P 1,600.00 + P 2,533.33

120

Unit Cost – 34.44

Selling Price - 35

DESCRIPTION VENTURE
A. THE PRODUCT
 Squash Corned Beef Nuggets is a healthy food it is good for children.
These nuggets are made by meat and squash vegetable it contains 7 pieces per
pack.

The nuggets have a different shape to attract especially the children.

The dip of the nuggets are made of sweet and chili sauce ketchup.

Squash Corned Beef Nuggets packaging small transparent plastic with

corresponding label as company name, contact number and logo.

B. SERVICES

Squash Corned Beef Nuggets delivered the product to the customers as

fast as due date they needed.

C. Size of Business

Squash Corned Beef Nuggets is a micro business organize as a partnership

venture with the total capital amounted to P10,833.00.