DECISION MAKING

DECISION MAKING IS THE PROCESS OF MAKING CHOICES BY IDENTIFYING

A DECISION , GATHERING INFORMATION , AND ASSESSING ALTERNATIVES
RESOLUTIONS.
Using a step by step decision making process can help you make
more deliberate, thoughtful decision by organizing relkevant
information and defining alternatives.
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CONSUMER DECISION MAKING PROCESS:
 NEED RECOGNITION
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INTERNAL STIMULI

EXTERNAL STIMULI.
01 02

INTEREST.

The first step of the consumer decision-making process is recognizing the need for a
service or product.
Information search

Now the customer will begin searching for information to help them find the

best solution to their problem. Most people will immediately turn to friends,

family members, and colleagues for recommendations.

EVALUATION OF ALTERNATIVES
Although some people will come to a quick decision, most customers will not settle for the first

solution they find. They will evaluate several different options and the possible benefits or drawbacks

to each.

At this point in the consumer decision making process , prospective buyers have developed criteria for

ehat they want in the product. Now they weigh their prospective choices against comparable alternatives
PURCHASE DECISION
Once the customer has explored their options they will make a
decision about whether or not to move forward with the
purchase.

This is the moment the consumer has been waiting for the actual
purchase. Once they have gathered all the facts, including
feedback from previous customers, consumers should arrive at a
logical conclusion on the product or service to purchase.
POST PURCHASE EVALUATION
Once the customer has explored their options they
will make a decision about whether or not to move
forward with the purchase.
This part of the consumer decision making process
involves reflection from both the consumer and
seller .
THANK YOU