Topic

Endeavoring Towards Customer Satisfaction Of TVS Motors

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 ESTABLISHMENT

• T. V. Sundaram Iyengar – Founder

• Automobile (Manufacturing) – Sector
• 1911- Year

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 TVS MOTOR COMPANY

• TVS Motor Company (commonly known as TVS) is an Indian motorcycle

manufacturer headquartered in Chennai, Tamil Nadu, India. It is the third
largest motorcycle company in India.
• TVS Motor Company is also the second largest two-wheeler exporter in
India with exports to over 60 countries.
• TVS Motor Company Ltd (TVS Motor), a member of the TVS Group, is
the largest company of the group in terms of size and turnover.

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 Endeavouring Towards Customer

• Customer is the most important part of the organization.

• The customer has always been the raison d’etre of any firm.
• This is to highlight the best practice of the best leading Indian
organization.

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 METHODOLOGY

• This case is a triangulation of data used for marketing.

• Primary sources – personal interview with top executives, executive
perception survey on customers
• Secondary sources- information available on public domain.

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 MOTIVE

• This is designed for the findings which includes diverse and innovative
initiatives undertaken by the company.
• Customer satisfaction.
• Providing actual performance of the company in terms of sales.
• Market share and profits – compared with other two wheeler companies in
India.

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 WORK DOMAIN

• Based on pure strategy field.

• Aims to ensure genuine customer satisfaction.
• Delighted customer service.
• Takes lots of initiative for the customer providing services

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 RAW MATERIALS

• Steel tubes, aluminum and alloys are bent and welded together.
• Motorcycle frames are made of expensive materials such as carbon-fibre,
magnesium and titanium.
• Twin star frame.

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 COMPETITORS

• Bajaj Auto.
• Hero Motocorp.
• Honda Motorcycles.
• Kymco.
• Suzuki.

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 CONCLUSION

• We can see the performance the TVS two wheeler.

• The wide market place of the company.
• The incredible hope for its sales.
• Current market scenario.
• Good customer services.

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THANKYOU

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