ewsrement and Scaling n hey (b) Easy 0 1 m te (© OK, vd (@) Diffie xh (6) Very diffcul, 5 Interval Scale © terval sales are numeric scates in which ferences between the val ow not onl the order, but alu th eaferences between the values, For example, Temperate eae eee meaged either in Centigrade or Fahrenheit. We cannot speak chaste ee Oe a 52 Tie mother goo example ofan metal cit ane { saleisthat they don’ have a “true zero.” For example, we comnay ne nh itera ple, we cannot say that there is no temperature. Without a true zero, itis impossible wo e isposibletoadd or subtracta constant toall ompute ratios. With interval data, it ofthe scale values without affecting the form the salebut one cannot multiply or divide the values. can be 7 : said that tw with sale positions I and 2 ar respondents as far apart as wo respondents with scale positions 4 and 5, but not that a person wit ice as strongly as one with score 5. However, interval sales tell us how far the objects are apart with respect to an attribute @) How much time do you spend in watching LY, everyday (a) Less than 30 minutes (b) 30 minutes to 1 hour (© Thour to 1.5 hour (@) More than 1.5 asure the rating of a Sony Bravia TY. using (i) Suppose a researcher wants to interval scale, it will be as follows: Please indicate your views on Sony T.V by ticking the appropriate responses below: Excellent |VeryGood _|Good __|Average _|Poor Price “¥ Petre Quaity [Sound system, ae on: [Service afer Sales MAE Ey TET RLY Mey Test Pl | ee SLB ky? ay ae