Compare and contrast various 1.

Provide theoretical framework

kinds of concept papers. 2. Provide major related literature review at
least 5
Parts of a concept paper Provide brief synthesis of the reviewed
The part of a concept paper may also vary depending on the literature and studies.
nature of the project and activity when it is used in a specific
discipline. Concept Paper for a Project Use the structure below Statement of the Problem/Objectives
when you want to propose a certain tangible project in your contains
discipline. 1. State the general problem in one sentence
 Project 2. State your specific research questions of
 Academic Research Objectives

 Concept Paper for a Project CONCEPTS IN DIFFERENT FIELDS

Use the structure below when you want to propose a certain
tangible project in your discipline. A. ART - is a diverse range of human activities in creating visual,
auditory or performing artifacts (artworks), expressing the
Cover Page contains author's imaginative, conceptual ideas, or technical skill,
1. Proponent's name intended to be appreciated for their beauty or emotional
2. Proponent's contact number, email address power.
3. Proponent's agency
4. Date of submission B. LAW - is commonly understood as a system of rules that are
created and enforced through social or governmental
Introduction contains institutions to regulate conduct. It has been variously described
1. Short description of proponent's agency, major as a science and the art of Justice
accomplishments and capability to undertake the proposed
project. C. TECHNICAL-VOCATIONAL - it involves the study of
2. Reasons why the funding agency should support the project technologies and related sciences and acquisition of practical
skills relating to occupations in various sectors of economic life
Rationale or Background contains and social life, comprises formal (organized programs
1. State the problem to be solved as part of the school system) and nonformal (organized classes
2. State the project's significance outside the school system) approaches.

Project Description contains D. HOME ECONOMICS, DOMESTIC SCIENCE or HOME SCIENCE

1. Objective of the project is a field of study that deals with the relationship
2. Methodology (Action Plan) between individuals, families, communities, and the
3. Timeline environment in which they live.
4. Anticipated outcome
How the outcome will be evaluated E. AGRICULTURE AND FISHERY [AGRIFISHERY] - this refers to
cultivation of crops through soils and other medium growing of
Project Needs and Cost contains trees, raising of livestock, poultry, or fish w/c includes
1. Budget, item description and amount harvesting, processing, and marketing of product of farm
2. Personnel or equipment needed activities and practices

 Concept Paper for Academic Research F. INDUSTRIAL ARTS - is an educational program which features
Use the structure below when you intend to present an idea or fabrication of objects in wood or metal using a variety of hand,
concept for a research you want to pursue. power, or machine tools. Industrial Arts is
Title Page contains commonly referred to as Technology Education. It may include
1. Research title small engine repair and automobile maintenance, and all
2. Name and school programs usually cover technical drawing as
3. Date of submission part of the curricula.

Background of the Study contains

1. State the field you are researching on
2. State the problems to be addressed by the research, provide
statistics and previous studies to prove your claim G. INFORMATION AND COMMUNICATIONS TECHNOLOGY
3. Reasons in conducting the research (ICT) - is an extensional term for information technology (IT)
4. Theoretical and practical implication that stresses the role of unified communications [1] and
Preliminary Literature Review contains
the integration of telecommunications telephone lines and
wireless signals) and computers, as well as necessary enterprise
software, middleware, storage, and audio
visual systems, that enable users to access, store, transmit, and
manipulate information.
H. POLITICS - It is the way in which we understand and order
our social affairs, and acquire greater control over the situation
Basic Concepts
a. Order - Study of politics seeks to study how
human life in the aggregate is ordered.
b. Power - A term of influence. Who rules? In
accordance with the law, or is it the just or the moral?
c. Justice - When the power is exercised in the interest of the
ruled, there is justice.
d. Politics - is all about the way human beings are governed,
which involves order, power, and justice. It is not just an
abstract study.
I. RELIGION can be defined as a social institution involving
beliefs and practices based on the sacred.
Religion- Key Concepts
a. Profane - is an ordinary element of everyday life
b. Sacred - is set apart as extraordinary or holy and
worthy of honor
c. Faith - is frequently portrayed through the use of rituals and
totems
d. Rituals - are formal, ceremonial behaviors that represent
religious meanings
e. Totems - is an object that is collectively sacred.
J. SCIENCE - is the study of how the universe works
Scientific Concepts
a. Hypothesis - A tentative explanation in which there is very
little evidence available to support the concept.
b. Generalizations and Theories - A concept that has
supporting evidence and is becoming increasingly accepted by
the scientific community as truth
c. Laws - A concept that is widely accepted by the scientific
community.
K. SPORTS - a contest or game in which people do certain
physical activities according to a specific set of rules and
compete against each other
Four Related Concepts of Sports.
a. Leisure - An attitude of freedom or release from the
demands of ordinary life.
b. Play - Sports is a manifestation of play.
c. Games - Any form of playful competition whose outcome is
determined by physical skill, strategy or chance employed
singly or in a combination
d. Competition - A rivalry in which opponents strive to
gain something at the expense of each other
e. Discussing new concepts and practicing new skills
Concept paper: Grant and advertisement
A concept paper may appear in a form of:
 Research paper
 Advertising paper
 Grant Project
Creativity
Creativity is the soul of human experience. It gives life to
messages about products and services that may otherwise be
boring or insignificant in the hearts and minds of target
customers.
- Dr. Kaldry, Creative Mind Center, Egypt
Creative concept
A creative concept is an overarching “Big Idea” that captures
audience interest, influences their emotional response and
inspires them to take action. It is a unifying theme that can be
used across all campaign messages, calls to action,
communication channels and audiences.
Typically, the creative concept is embodied in a headline,
tagline and a key visual.
Successful creative concepts are distinctive, memorable,
unifying and relevant.
Characteristics of a strong Advertising Concept
Creative concepts are based on the communication strategy
and creative brief. This ensures that concepts are informed by a
strong understanding of the situation, the audience, the
channels that will be used, the objectives the campaign seeks
to reach and the benefits the audience will respond to.
Why Develop a Creative Concept?
Developing creative concepts is important because it allows the
team to:
1. Test which benefit is most appealing to the audience
2. See how the campaign will work (or not) across multiple
media channels
3. Identify an idea that ties the whole campaign together
4. Reach the audience more effectively by finding ‘big ideas’
that resonate with them  
Elements of Creative Concept in Advertising
 Different colors or fonts
These are graphic design elements that will be developed in the
executions (materials). This adds visual impact. Choose colors
wisely that appeals to the audience.
 Different models
Concepts typically use stock photography or rough illustrations
to convey the general idea. Actions speaks louder than words.
By choosing the picture that best represent the Ad will bring
success.
 Different informational messages or calls to action
This is the Ad campaign/slogan. Words that portray meaning
and send messages. Words are so powerful and convincing.
WRITING A CONCEPT PAPER FOR A GRANT
Funders often ask for a brief, one or two pages concept paper
prior to submission of a full proposal. This helps the funder
save time by eliminating ideas that are not likely to be funded
and may also serve as a platform for further discussion with the
funder’s program officer.

Applicants may use concept papers in any of the following
ways:
 to interest potential funders
 to develop potential solutions or investigations into
project ideas
 to determine whether a project idea is fundable
 to serve as the foundation for a full proposal
A concept paper for grant generally follows this format:
Introduction
Include information about the funding agency that
demonstrates you have done your homework and that you
understand their mission: what they fund and how the mission
of your agency and that of the funding agency mesh. The first
sentences are important. Capture their interest; engage them
to continue reading the rest of your concept paper.
Purpose
In simple terms, state the problem that your project will
address or the need that your project will fulfill. Provide
evidence as to why this problem is important. You may include
supporting documentation like statistical data. Cite what others
have accomplished, your expertise in this area, and what more
needs to be done.
Project Description
Briefly state your proposed solution to the problem, the answer
to the need, or the investigation that will fill the knowledge
gap. Address your unique, unusual, distinctive, innovative,
and/or novel aspects of the approach, showing why you have
the best solution worthy of funding.
Evaluation
Briefly state your intended outcomes and how you will
measure success.
Budget
In general terms (not detailed), state the resources you will
need to carry out the project.
Write Various Kinds of Position Paper
Citation
A "citation" is the way you tell your readers that certain
material in your work came from another source. It also gives
your readers the information necessary to find that source
again, including:
• information about the author
• the title of the work
• the name and location of the company that published your
copy of the source
• the date your copy was published
• the page numbers of the material you are borrowing
Plagiarism
 to use (another's production) without crediting the
source
 to commit literary theft
 to present as new and original an idea or product derived
from an existing source
APA 6th Edition Citation Style
APA Style
APA style uses the author/date method of citation in which the
author's last name and the year of the publication are inserted
in the actual text of the paper. It is the style recommended by
the American Psychological Association and used in many of
the social sciences.
In-Text Citation
Variation 1
• The leading medical cause of Aboriginal mortality is due to
circulatory system disease. Other important causes of death
include diseases of the respiratory system and injury or
poisoning (Anderson, 1999; Saggers & Gray, 1999; Thomson,
1995).
Variation 2
• Anderson (1999), Thomson (1995), and Saggers and Gray
(1999) all state that the leading cause of Aboriginal mortality is
due to circulatory system disease, and that other important
causes of death include diseases of the respiratory system and
injury or poisoning
Single Author (In-text citation)
• According to Zirpoli (2008) .... OR
• It has been suggested that ... (Zirpoli, 2008)
Multiple Authors (In-text citation)
• If you are citing a source that has multiple authors, follow
these basic steps.
• 2 Authors: Always cite both authors' names in-text every time
you reference them.
Example: Johnson and Smith (2009) found…
3-5 Authors
Provide all the authors' last names when you first refer to a
document with 3-5 authors. Only list the first author with the
Latin abbreviation "et al." for any subsequent references.
Example:
1. Jones, Chavez, Jackson, and Chen (2010) duplicated...
2. Jones et al. (2010) further described..
6 or more authors
If a document has six or more authors, simply provide the last
name of the first author with "et al." from the first citation to
the last.
Example:
1. Thomas et al. (2007) likened abnormal psychology to... educated stance. Then, they have to collect evidence, including
2. ... distractions (Thomas et al., 2007) facts, statistics, and claims from experts in the topic’s field.

REFERENCE ENTRY Argument

Citing References – Books (Reference Entry)
• Author(s) (lastname, initials).Year of publication. Title
( italicized, capitalize only the first word of title and subtitle and
proper nouns) Edition (other than 1st). Place of publication:
Publisher.
Example: One Author
Fletcher, D. P. (2018). Disrupters: Success strategies for women
who break the mold (3rd ed.). Washington, DC: Entrepreneur
Press.
Two to Seven Authors
Johnson, N. G., Roberts, M. C., & Worell, J. (Eds.). (1999).
Beyond appearance: A new look at adolescent girls.
Washington, DC: American Psychological Association.
In academic writing, this is usually a main idea, often called a
“claim” or “thesis statement,” backed up with evidence that
supports the idea.
Analyzing an Issue and Developing an Argument.
Once your topic is selected, you should do some research on
the subject matter. While you may already have an opinion on
your topic and an idea about which side of the argument you
want to take, you need to ensure that your position is well
supported. Listing the pro and con sides of the topic will help
you examine your ability to support your counterclaims, along
with a list of supporting evidence for both sides

More than Seven Authors

We use ellipsis(…) after the 6th author.
Miller, F. H., Choi, M. J., Angeli, L. L., Harland, A. A., Stamos, J.
A., Thomas, S. T., . . . Rubin, L. H. (2009). Web site usability for
the blind and low-vision user. Technical Communication, 57,
323-335.

Citing a general website article with an author (Reference

Entry)
• APA format structure:
Author, A. (Year, Month Date of Publication). Article title.
Retrieved from URL
• APA format example:
Simmons, B. (2015, January 9). The tale of two Flaccos.
Retrieved from http://grantland.com/the-triangle/the-tale-of-
two-flaccos/

Analyzes the arguments used by the writer/s in manifestoes

Forming and communicating claims on a certain issue

supported by reasonable arguments and properly-cited factual
evidences is a fundamental aspect in an argumentation.
Gathering manifestoes and analyzing the arguments used by
the writers help you organize your stand on an issue and
eventually will help you convince the people to change their
mind about things which many of them are pretty firm about.

Related Concepts
Manifesto. This refers to a published declaration of the
intentions, motives, or views of the issuer, be it an individual,
group, political party or government.

Argumentative writing.
A kind of writing where the students establish a position in a
given topic and then use evidence to persuade the audience to
see things from their point of view. To write a great
argumentative essay, the students first have to investigate
several sides of the argument, which allows them to make an