West Visayas State University

(Formerly Iloilo Normal School)

JANIUAY CAMPUS
SCHOOL OF TEACHER EDUCATION
Janiuay, Iloilo, Philippines
*Trunkline: (063) (033) 317-1894 *Telefax No:
* Website: www.wvsu.edu.ph*Email Address: janiuay@wvsu.edu.ph

COURSE OUTLINE IN ENG 111-READING VISUAL ART

(1st SEMESTER SY 2022-2023)
I. University
Vision: A research university advancing quality education towards societal
transformation and global recognition.
Mission: WVSU commits to develop life-long learners empowered to generate
knowledge and technology, and transform communities as agents of
change.

Core Values: Excellence, Creativity and Innovation, Service

Institutional Outcomes:
Taga-West:
- is a creative and critical thinker;
- is an effective and responsible communicator;
- is technologically skilled;
- has the capability to engage in research;
- has teaming and collaborative skills;
- is socially responsible and has strong national identity;
- is globally competitive;
- is self-directed, competent and accountable professional; and
- can utilize lifelong learning skills for personal development and excellence in
professional practice.

II. Campus Outcomes:

1. To provide instruction through a responsive and relevant curriculum in the

undergraduate and graduate degrees/ certificate programs that will produce effective
administrators and mentors in educational learning institutions and agencies
2. To initiate and utilize state- of- the art research for regional and national development
3. To develop and use the best educational practices to maintain the culture of excellence
for teacher education

III. Program/Degree:
Bachelor of Secondary Education (BSED) Degree
Bachelor of Elementary Education (BEED) Degree
Bachelor of Science in Information Technology (BS Info Tech) Degree
Bachelor of Science in Industrial Technology (BSIT) Degree
Bachelor of Science in Hotel Management (BSHM) Degree
Bachelor in Caregiving Management (BCM) Degree

IV. Program Outcomes: Based on CMO No. 75, 74,s. 2017; CMO 25, s. 2015;
62, s. 2017; CMO 20, Series 2013
Intellectual Competencies
a. higher level of comprehension (textual, visual)
b. proficient and effective communication (writing, speaking, and use of new
technologies)
c. understanding of basic concepts across the domains of knowledge
d. critical, analytical, and creative thinking
 e. application of different analytical modes (quantitative, artistic, and scientific,
textual and visual, experimental, observation, etc.) in tackling problems
methodically

Personal and Civic Responsibilities

f. appreciation of the human condition
g. capacity to personally interpret the human experience
h. ability to view the contemporary world from both Philippine and global
perspectives
i. self-assuredness in knowing and being Filipino
j. capacity to reflect critically on shared concerns and think of innovative,
creative solutions guided by ethical standards
k. ability to reflect on moral norms/imperatives as they affect individuals and
society
l. ability to appreciate and contribute to artistic beauty
m. understanding and respect for human rights
n. ability to contribute personally and meaningfully to the country’s
development
Practical Skills
o. working effectively in a group
p. application of computing and information technology to assist and facilitate
research
q. ability to negotiate the world of technology responsibly
r. problem-solving (including real-world problems)
s. basic work-related skills and knowledge

Common to All Programs in All Types of Schools

a. Articulate and discuss the latest developments in the specific fields of practice (PQF
Level 6 descriptor)
b. Effectively communicate orally and in writing using English and Filipino
c. Work effectively and collaboratively with a substantial degree of independence in
multi-disciplinary and multi-cultural teams (PQF Level 6 descriptor)
d. Act in recognition of professional, social, and ethical responsibility
e. Preserve and promote “Filipino historical and cultural heritage” (based on RA 7722)

VI. Course No. and Title: ENGLISH 111 - READING VISUAL ART
Pre-requisite: None
VII. School Year/Semester Offered: SY 2022-2023, 1ST Semester

VIII. Course Description: This course involves informed reading and analysis of visual art
including film as text using varied approaches and techniques.

IX. Course Credit/Unit: 3 units, 3 lecture hours/week X. Course Outcomes:

At the end of the course, the students, given various graphic arts, must have:

1. used varied approaches to provide nan informed reading and analysis of texts;
2. evaluated signs, symbols and other pertinent codes found in the images presented;
3. critiqued images based on textual contexts;
4. presented viral images and explain socio-cultural contexts involved; and
5. communicated visually by creating their choice of any graphic art addressing relevant
issues aligned to their respective programs.

XI. Course Content:

Unit 0: Preliminaries

1. Overview of the course description and course requirements.

2. Review of the vision and mission statements, and the core values of the university, and
the goals and objectives of the college.

UNIT 1. INTRODUCTION TO READING VISUAL ART

1. Of Signs and Symbols

2. Critical View of Visual Art
3. Interpreting Visual Art
4. Theoretical Approaches to Visual Texts Value Focus: Visual Art Appreciation

UNIT 2. SEMIOTIC AND MULTIMODAL APPROACHES

1. Signs, Symbols, and Metaphor

2. Codes
3. Multimodality of Texts
4. Semiotic Analysis of Posters/ Magazine Covers
5. Multimodal Analysis of a Video / Music Video / Vlog / TV Show
6. Questions for Discussion
7. Text Analysis
Value Focus: Moderation/Cooperation

UNIT 3. SOCIOLOGICAL ANALYSIS OF VISUAL TEXTS

1. Theoretical Approaches
2. Perceiving Persons, Attitudes, Stereotypes, Prejudice, and Discrimination
3. Content Analysis
4. Questions for Discussion
5. Text Analysis
Value Focus: Mutual Respect/Rationality

UNIT 4. MARXISM AND IDEOLOGY

1. Economy, and Capitalism

2. Analysis of Texts
3. Questions for Discussions
4. Text Application
Value Focus: Rationality/Ideology

UNIT 5. PSYCHOANALYTIC APPROACH

1. Freud’s Psychoanalytic Theory of Personality
2. Jungian Psychoanalytic Theory
3. Analysis of Texts
4. Questions for Discussion
Value Focus: Gratitude and Appreciation

UNIT 6. COMMUNICATION IN THE DIGITAL CULTURE

1. Creating Effective Visual Communication (Digital / Non- Digital) Value

Focus: Creativity and Appreciation

Note: This syllabus is flexible and may include additional topics and activities deemed
necessary by the teacher.
XII. Criteria for Grading:

Grading System:
Midterm Exam/Final Exam : 30%
 Quizzes and Creative Responses : 40%
Group Reports or Presentations / Digital Portfolio : 20%
Attendance / Recitation : 10%
Total : 100%

Final Grade Components: xc1/3 of Midterm Grade + 2/3 of Final Term Grade= FINAL GRADE
XIII. Course Requirements

Every student must have:

1. attended the class regularly

2. passed the Midterm and Final Exams
3. collaborated with classmates in the submission of creative works, in designing e-
portfolios, classroom reports and presentations;
4. passed all the quizzes
5. participated in class discussions
6. joined in the site trip/educational exposure to art gallery/other visual art sites

Prepared by:

NANCY A. ARELLANO, Ed. D.

Course Facilitator

RAYMUND B. GEMORA, Ed. D.

Course Facilitator

DINA C. JAULA, M.A.Ed.

Course Facilitator

DIVINA E. BORBON, Ed. D.

Course Facilitator

Noted:

MARY ANN D. VELARDE, M.Ed.

Department Chair, English and Humanities

Approved:

LENY A. QUINTILLA, Ed. D.

Dean of Instruction