SNAKWHEEL:

PESTEL
Analysis
GROUP 5

Intan Sofea binti Kamaruddin (2021480876)

Anis Syahirah binti Md Yasin (2021864748)
PRESENTED
Farah Afiqah Binti Ismail (2020834626)
BY Muhammad Nazrul Bin Azizan (2018298236)
Nurin Miza Afrina Binti Zamri (2021478838)
Introduction on
PESTEL Analysis Can help companies
identify threats and
opportunities in their
environment and develop
effective strategies

PESTEL analysis is a tool used for PESTEL

analyzing the external factors
that affect organization's
ANALYSIS
operations.

It is an acronym for
political, economic, social,
technological,
environmental and legal
factors.
 POLITIC
P-Hailing
*To ensure sustainability

*Phrase 'Home Delivery'

Driven by government actions and policies

eg :
International trading tariffs
Corporate taxation Dark kitchen
Government stability *Do not offer dine-in
Price control

*Built to fulfill online orders

*Encourage social
distancing during Pandemic
Covid
ECONOMIC
Economic growth
The fast food industry has grown steadily for
many years. The number of outlets increased by
36% from 2016 to 2021

Stock Exchange
The company was quoted on the Westarian Stock
Exchange in 2016. Therefore, the company
remains Westaria's largest fast food delivery
platform

Employment Rate
Snakwheel has 3,000 couriers who are full-time
employees and 23,000 couriers as independent
SOCIAL Consumer
Trends
Snakwheel only chains with fast
food restaurant brands as it is
the most demand from the

consumers.

Population Snakwheel’s software select the

demographic most efficient choices for the
customer that are within the
range.

User Friendly Customer can express their

experience after each order by
giving their rate through the app.
TECHNOLOGY
The customer is
always updated related to the
Easy and convenient

number of choices available and the latest

information on the product.

Improve efficiency
The data center improves Snakwheel's system as it
helps the whole process of ordering and delivering
by providing an estimated time so that they can
fulfill customer satisfaction.

Centralized Database
It is easier to communicate and coordinate to get
more reliable and meaningful data.
Global Pandemic
Increase in the demand of food delivery service
from door to door
ENVIRONMENT
Usage of disposable packaging
Does not practice sustainable resources

Carbon Emission and pollution

Does your business have a particular impact on

the environment
 LEGAL
Legal processes & legislation influence in
which industries must comply.

Employment & Labour Act

Comply with the Income Tax Act
Fast food chain need to comply with
Health and Safety Regulations such
as Hazard Communication Standards,
food handling, food preparation,
training and occupational standards.
Data privacy law
ISSUE 1 : Unequal distribution of income
Supporting Analysis
Did not state the commission paid. The
couriers are underpaid and have an
unequal distribution of income.
For example case of Foodpanda where
they are strike and unsatisfied with the
company's decision
In the Employee Act 1955 amendment
2022 has stated the matter of overtime
(OT) payment.
Recommendations
Snakwheel can provide a fixed
commission paid to couriers based on
distance and orders from customer.
Increase the loyalty and trust to the fast
food companies across its home
country.


Conflic using Personal Smartphone

ISSUE 2 :
Supporting Analysis Recommendations

Phone for business purposes. There is Snakwheel provide business phone

a high chance for the phone being equipped with anti-virus such as Total
hacked or infected by a virus. AV.
Using a personal phone number is a Business numbers have interactive
bit unprofessional. Without proper voice response (IVR) which respond to
supervision it could lead to assault callers.
from rider to customer.
There is case study of, Mobile Phone
Technology and Online Sexual
Harassment among Juveniles in South
Korea: Effects of Self-control and
Social Learning

Disrepute the Company
ISSUE 3 :
Supporting Analysis Recommendations

Customers would also give low rates on the Give a bonus every month to the couriers that
Snakwheel’s app. always got higher rates from the customers.

Example case of J&T Express company, For the couriers that get low rates, Snakwheel
where the employees went on strike and should investigate further before giving
threw away the customer’s goods because punishment such as low commission or can also
of increased workload and low commission. lead to dismissal.

Give them a reward to repay their excellent Snakwheel can send a simple questionnaire to
performance. Refer to the Policies and the customers through Snakwheel’s app
Guidelines on Bonus Payments by selected
Statutory Bodies

Diversification of choice
ISSUE 4 :
Supporting Analysis Recommendations

Competition between another food
delivery apps in the industry
Increase in the awareness of healthy
food consumption especially among older
people.
Introduce and inviting the local restaurant as
another food choice available in Snakwheel
Introduce Snakwheel Mart and Snakwheel
Delivery Express

No diversification of food choices and

instead focus on fast food chain

Diversification of choice
ISSUE 4 :
Supporting Analysis Recommendations

Competition between another food
delivery apps in the industry
Increase in the awareness of healthy
food consumption especially among older
people.
Introduce and inviting the local restaurant as
another food choice available in Snakwheel
Introduce Snakwheel Mart and Snakwheel
Delivery Express

No diversification of food choices and

instead focus on fast food chain