Mother Dairy is a leading dairy brand in India that provides a wide range of milk and milk-based

products. The company has a rigorous process for selecting its sites to ensure maximum
efficiency and customer satisfaction. Here are some key factors that the company considers
while selecting its sites:

Proximity to Milk Producers: Mother Dairy selects sites that are located close to milk-producing
areas to ensure a steady supply of fresh milk. This also helps in reducing transportation costs
and ensuring the freshness of the milk.

Access to Transportation: The company selects sites that are well connected to major roads
and highways to ensure easy transportation of raw materials and finished products.

Availability of Water and Power: Mother Dairy requires a large amount of water and power to
operate its plants. Hence, the company selects sites that have access to a reliable water and
power supply.

Availability of Skilled Labor: The company selects sites that have a pool of skilled labor to
ensure smooth operations and efficient production.

Market Demand: The company selects sites that have high demand for its products to ensure
maximum sales and profitability.

Government Policies: Mother Dairy also takes into account government policies and regulations
while selecting its sites to ensure compliance and avoid any legal issues.

Overall, Mother Dairy takes a holistic approach to site selection to ensure that its plants are
located in the most optimal locations to maximize efficiency and profitability while ensuring
customer satisfaction.