i

THE IMPACT OF FOOD STALL CLEANLINESS ON BUYING

BEHAVIOR OF SELECTED CUSTOMERS IN LIAN, BATANGAS

by

ELAYZA A. ATA

KRISTINE C. CORRADO

JOMARIE C. FIRMANTE

PRINCE LLOYD B. SANTOS

ANDREW V. MAGPANTAY

TECHNICAL-VOCATIONAL AND LIVELIHOOD TRACK: HOME

ECONOMICS STRAND COOKERY

Saint Anne Academy

Binubusan, Lian, Batangas

2023
 ii

THE IMPACT OF FOOD STALL CLEANLINESS ON BUYING

BEHAVIOR OF SELECTED CUSTOMERS IN LIAN, BATANGAS

A Thesis
Presented to the
Faculty of
Saint Anne Academy
Binubusan, Lian, Batangas

In Partial Fulfillment of the

Requirements for the TECHNICAL-VOCATIONAL AND LIVELIHOOD
TRACK:HOME ECONOMICS STRAND COOKERY

By

ELAYZA A. ATA
KRISTINE C. CORRADO
JOMARIE C. FIRMANTE
PRINCE LLOYD B. SANTOS
ANDREW V. MAGPANTAY
2023
 iii

Copyright by
ELAYZA A. ATA
KRISTINE C. CORRADO
JOMARIE F. FIRMANTE
PRINCE LLOYD B. SANTOS
ANDREW V. MAGPANTAY
2023
 iv

ABSTRACT

Title: THE IMPACT OF FOOD STALL CLEANLINESS ON BUYING

BEHAVIOR OF SELECTED CUSTOMERS IN LIAN,

BATANGAS

Authors: Elayza A. Ata, Kristine C. Corrado, Jomarie C. Firmante,

Prince Lloyd B. Santos, Andrew V. Magpantay

Degree:. TECHNICAL-VOCATIONAL AND LIVELIHOOD

TRACK:HOME ECONOMICS STRAND with specialization in

COOKERY

Adviser: Mr. Alexis R. Tumbaga

Summary

The researchers gathered 10 food stall owners in Lian, Batangas.

According to our survey 7 are females and 3 are males whose age by 18 to 67.

According to the table 4.3 most of the respondent’s customers are good

customers and always want to be clean. It is said in table 4.4 that the impact of
 v

cleanliness is really huge when it comes to customers because according to the

table 4.4 it is said here that most of the respondent’s customers are feeling

satisfied and comfortable because of the impact of cleanliness on them.

The study yielded the following findings:

1.The present study employed the descriptive research

2.The respondent of present study are the food stall owner in Lian,

Batangas which were selected through purposive sampling

3.In this study, our respondent is Food stall owner in Lian, Batangas

4.This study will not cover the other problems that are not necessarily

connected on food stall cleanliness on buying behavior

Keywords: Food stall cleanliness, Buying behavior of customers, Customers

sati sfacti on
 vi

ACKNOWLEDGEMENTS
First of all, we are very grateful to our dear God because he is the

one who guides and helps us so that we can do our research study. Thank

you very much God for the support you have given us, we could not finish

this research study without your help.

We are very grateful to Mr. Alexis Tumbaga which is our thesis

adviser who is motivate us to do a research and he is also help and guide

all of my classmates to do a research study so thank you Mr. Alexis

Tumbaga. And

Thank you to our classroom adviser who is Ms. Laarni Pacia, which is also

a motivator to do a research study We are also grateful to our panelists

who is Mr. Alexis Tumbaga, Mr. Zoilo Tumbaga and Ms. Normilita Maala

which is providing research additional inputs. That's it! Thank you for all of

your help and support! God bless you all!

Elayza A. Ata
Kristine C. Corrado
Jomarie C. Firmante
 vii

Prince Lloyd B. Santos

Andrew V. Magpantay
DEDICATION
The researcher would like to dedicate this paper to the parents who gives

their outmost support and never ending inspiration throughout the study.

they are the one who provides the resources that needed in the making of

the study, it is also dedicated to the teacher who are behind in making this

research through guiding the researcher to complete this thesis. Also this

study is dedicated to school who gives opportunity the researchers nurture,

test their skills and cooperative to build this study.

 viii

TABLE OF CONTENTS

PAGE

TITLE FLY ………………………………………………………………………. i

TITLE PAGE ……………………………...……………….……….……..…….ii

COPYRIGHT PAGE…………………………………………………………….iii

APPROVAL SHEET …………………………………………….…..……........iv

ABSTRACT ……………………………………………………..………............v

ACKNOWLEDGEMENT ……………………………………….....................vi

DEDICATION ……………………………………………….……..……..…..vii

TABLE OF CONTENTS ……………………………………………...……..viii

LIST OF FIGURES …………………………………………………………..x

LIST OF TABLES……………………………………….……………….….....xi

LIST OF APPENDICES ……………………………………….…..………….xii

CHAPTER

I. THE PROBLEM AND ITS BACKGROUND

Introduction …………………………………………..…………...1

Statement of the Problem …………………………..……..…...4

 ix

Significance of the Study…………………...…........................5

Scope, Delimitation and Limitation of the Study ……………..6

II. REVIEW OF RELATED LITERATURE

Conceptual Literature …………………………………………. 12

Conceptual Framework…………………………………...…….27

Research Literature …………………………………………….28

METHODOLOGY

Data Gathering Procedure ……………..……………………...34

Research Design ………………………………..……………...44

Sampling Design ……………………………………………......45

Statistical Treatment of Data …………………………………..45

PRESENTATION, ANALYSIS AND INTERPRETATION OF

III. SUMMARY OF FINDINGS, CONCLUSIONS AND

General Summary ……………..…………………..………..….44

Summary of Findings …………………………………….……44

Conclusions ………………………………………………….…46

Recommendations …………………………………………….46

BIBLIOGRAPHY…………………………………………..…………………47

APPENDICES..........................................................................................52
 x

CURRICULUM VITAE………………………………………………………..58

LIST OF TABLES

Tables Title Page

1 Distribution of Respondents According to Sex 31

2 Distribution of Respondents according to Age 32

3 Distribution of Respondents According to Food 33

Preference

4 Distribution of Respondents According to Educational 34

Attainment
 xi

LIST OF APPENDICES

Matrix Title

Page

A Letter of Request for theApproval to Conduct

the Study in Saint Anne Academy

B Letter of Request for theApproval to Administer

theQuestionnaires to respondents

from Lian, Batangas

C Letter of Request for the Approval to validate the

Questionnaires from the Head of the

Student Services Office

D Letter of Request for the Approval to Distribute

the Questionnaires from the Respondents

E Photos Taken During the Data Gathering Phase

xii