ENTREPRENEURSHIP

Submitted To
Dr. Rajkumar Jaiswal

Submitted By
Chhavi Yadav, Tanya Uniyal, Srushti Viadya,
Drishti Sheth, Dhanali Sandesara

NIFT Gandhinagar, Gujarat

IDEA GENERATION

It can be done in three ways:

1. Spotting/ Identifying Trends
2. Problem Solving
3. Identifying Market Gap and serving it
Spotting/ Problem Identifying
Identifying Solving Market Gap
Trends and serving it
OTT platforms Poverty Cosmetic Industry
Collabs Hygenic Problems Living standards
Sustainability Lack of Pharmateutical Business
Digital Wave Entertainment in Food delivery Apps
Organic farming rural areas Apparel Industry
Cloud kitchen Traditional
Social media trends business methods
AI
Micro Influencers
Mental Health awareness
Diet food shop
Dating space
 Kool-E

Fare Calculator App

5 Ideas identified
Yulu Bikes
from
Brainstorming WorkSpace

Hair to Toe
 Ideas and the approach
1. Kool-E: Problem solving

2. Fare Calculator App: Problem solving

3. Yulu Bike: Identified market gap

4. Workspaces: Identifying market gap

5. Hair to Toe: Identifying market gap and Problem solving

 Positivity
Fun
activities

Need for
Need for
recreational
Good Healthy work
physically as
Environment activities
well as
mentally
Leisure
Time
WorkSpaces

Meditiation
Spaces
Need for
Rejuvenation/
Clearance of Mind
Calmness for Peace and
Calmness
 environment
friendly
Equipped with
safety

Lack Of Viable
Yulu scooters are Air pollution Commute
environmentally
better, cheaper, Options
and logistically
possible
Riding speed is
limited

YULU BIKES

Yulu scooters are

environmentally Yulu

better, cheaper, conventional

as well as

and logistically
less
expensive

possible
Affordability A
Just have to
pay certain Major Problem
amount
 larger audience better
reach
online
increase
platform
service range

Need for a
The technological feasible online
gap between platform for
available on both traditional methods higher
iOS and android of coolie system and
devices consumers
digital platforms
reasonable
cost

KOOL-E

Building a bridge
for the coolie's
to have a higher
standard of living
 Product
Trial/Error
Product
Availbility

Customer
Need for needs are
No
Offline stores catered
payment
hassel
Collabarati
on

HAIR TO TOE

Potential
growth

Great Expand Pan India

potential to
diversify
products
 No false
price Easier for
students
Auto rickshaw
drivers charge a
Price
Available to lot of money
both Transparency even for short
customer distances
and driver Easier for
someone
Fare who is new
to the place

Calculator
App

Easily
accessible
Cheaper
alternative
in place of meters’
digital and
installation for
trustable fare generation
KOOL-E is an app created to fill the technological
gap between traditional Coolie services at railway
stations to adapt globally via smart phones. Our
main objective is to fill the needs of the customer
through a quick feasible app and provide the service
via digital platform covering the logistics,
economical, political, sociological and technological
aspects.
Business Canvas Model
KEY PARTNERS KEY ACTIVITIES COST STRUCTURES VALUE PROPOSITIONS KEY RESOURCES
Investors Collab with Online platform Trust Apps
Coolies Coolies setup cost Availability Relations and
Commercial Collab with Branding and Value for money tie-ups
Partners IRCTC advertisement Safety and Large database of
Tech Partners Collab withTech cost Security coolies
IRCTC Partners- Office Tracking Technological
Insurance Payment apps maintenance cost Profile platform
Partners Platform Salaries to Servicing Platform
Growth
CHannels Employees
Operational employees
Any mobile device Financial resource
Partners REVENUE STREAMS Bank loan, own
Cool-E App Advertisement &
Commissions capital
Online Ads Marketing
from total Coolie Propiertier
Offline Ads strategies
charges technology Social Media Physical asset
Subscription
Word of mouth Research and
model for
premium users development team

Customer segments CUSTOMER RELATIONSHIPS

Costing Co-creation
Geographical segmentation (developed/ not
Automated services
developed)
Usage segmentation Customer services
Pan India - customers, tourist places etc
Key partners
Coolies: Huge asset to the company as they make the Business.
Commercial Partners, Tech Partners, Insurance Partners, Operational Partners: Partners who
help in secondary activities, they make the execution better and more efficient.
IRCTC: Govt. organisation with which we can collab for better reach.
Investors: people who invest and add to the capital, which in return helps in growth.

Key activities
Platform Growth: Managing and updating the mobile app on a constant basis
Collaboration with Coolies: Collaborating with coolies in order to provide customers with the
coolie services.
Collaboration with IRCTC
Collaboration with Tech partners: like Payments Apps, Data analytics providers etc.
Improve customer experience: By providing them with easily accessible services and
personalization through AI and Big Data
Manage relationships – Managing relationships with customers, partners, and investors
Key resources
Apps - building an app create a wider and larger audience would definetly increase the
sales of the services we provide
Relations and tie-ups: Collaborations with different other services of the similar
background would help us get a better reach.
Large database of coolies: The large amount of coolies present in the current traditional
method can be hired with a safer database provided to us as well as the customers.
Technological platform: Being a digital platform for a traditional method can open many
marketing doors for the app.
Servicing Platform: It would be highly customer oriented providing multiple services on
one app.
Employees: The UI/UX team, technical team, marketing team, Accounting, HR, etc would be
hired to build the app and to fill the data for coolies.
Financial resource: Banks, loans, investors, capital
Advertisement & Marketing strategies: Creating a social media page as well using
marketing strategies for advertisements would help us get a global reach
Physical asset: office/ workspace
Research and development team: team to research and develop the entire app and fix
bugs and glitches
Value propositions
Trust- our brand value is trust.
Availability - It is a network to deliver your luggage when promised.
Value for money - No bargaining / hassle / charges accordingly to weight
Safety and security- Luggage will be picked and dropped with safety and care.
Tracking-You can track coolie and your luggage there is no need of running behind
them.
Profile - App will provide profile of every single coolie with their details.

Customer relationships
Co-creation-Our platform invites customers to write reviews and interact with the
customers.
Automated services-It recognises individual. Customers' doubts and altered
information related to orders/transactions.
Customer Services- Coolies will make your railway travelling more comfortable.

Channels
Channels of marketing and supply would be any mobile device, the Cool-E
app, online ads, offline ads, social media and word of mouth.
Customer segments
Lower Cost: The cost range would be calculated according to the km and beneficial to the customers.
Geographical: Provide a coolie even at developed & non-developed stations.
Usage Segmentation: One's work would be easier and hassle , No bargain, Time Saving
Customer: Anyone who is in need of coolie
Tourist: Communication Gap would be filled
Places: It is not place orienteted but could work really well at isolated stations e.g. Goa.

Cost structure
Online platform setup cost: costing of creating a brand identity on a digital platform and fixing bugs and glitches.
Branding and advertisement cost: advertisement and marketing costs for the brand,
Office maintenance cost: Setting up an office and upgrading it on day to day basis.
Salaries to employees: Salary for the employees working at at the office as well as the coolies
Bank loan, own capital: Creating a work space would be an asset but we also need to have the capital via bank loans and investors
Propiertier technology: building an app inclusively for a particular target audience with completely new set of services

Revenue streams
Revenue streams include commissions from total Coolie charges.
Advertisement-based revenue model would be included.
There will be a subscription model for premium users that is ad-free and has
other features.
THANK YOU