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    JOSE ALBERT FRANCISCO
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    This document provides an overview of communication as a subject area, including definitions, models, and forms of media. It discusses communication as both a science and an art. Five basic functions of communication are identified: regulation/control, social interaction, motivation, information, and emotional expression. Models of communication described include the Aristotle, linear/transmission, interactive, and transactional models. Forms of media discussed are mass communication, mass media, television, radio, and films. Characteristics and developments of television and radio as mass media are also outlined.

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    This document provides an overview of communication as a subject area, including definitions, models, and forms of media. It discusses communication as both a science and an art. Five basic functions of communication are identified: regulation/control, social interaction, motivation, information, and emotional expression. Models of communication described include the Aristotle, linear/transmission, interactive, and transactional models. Forms of media discussed are mass communication, mass media, television, radio, and films. Characteristics and developments of television and radio as mass media are also outlined.

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    10 views1 page

    COMMUNICATION

    Uploaded by

    JOSE ALBERT FRANCISCO
    This document provides an overview of communication as a subject area, including definitions, models, and forms of media. It discusses communication as both a science and an art. Five basic functions of communication are identified: regulation/control, social interaction, motivation, information, and emotional expression. Models of communication described include the Aristotle, linear/transmission, interactive, and transactional models. Forms of media discussed are mass communication, mass media, television, radio, and films. Characteristics and developments of television and radio as mass media are also outlined.

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    © All Rights Reserved
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    of 1

    Bachelor of Arts in Communication

    COMM 101: Introduction to Communication Media


    2nd Semester, Academic Year 2022-2023
    (REVIEWER)
    COMMUNICATION    MASS - If you put public
    encompasses the idea of persuading, communication in other medium, it
    will be mass communication. CHARACTERISTICS OF TV
    influencing, entertaining, sharing,
    There's no immediate response.
    discovering, understanding,  ·Universal
    developing, transmitting  ·Dominant medium for
    MODELS OF
    information, etc. entertainment
    COMMUNICATION
     ·Expensive business
    COMMUNICATION AS  ·Audience fragmentation
    Aristotle Model of Communication
    SCIENCE is formed with 5 basic elements:
    Science involves a pursuit of TV DEVELOPMENTS
    knowledge covering general truths  Speaker
    or the operations  Speech  Media convergence
    of fundamental laws.  Occasion  Digital, 3D and smart TV
     Audience  Mobile TV through apps
     Effect  User- generated content
    COMMUNICATION AS ART
     Social media
    It puts emphasis on creativity and LINEAR MODEL /
    symbolic interactions to create TRANSMISSION - the purpose is RADIO- is unique as a form of
    meaning. to transmit the message to the mass media and it has the potential
    receiver to reach anyone, even the illiterate.
    FIVE BASIC FUNCTIONS OF CHARACTERISTICS
    Aristotle - Public Communication
    COMMUNICATION
    Laswell - Mass communication
     REGULATION/ Berlo – SMCR  ·Portable
    CONTROL  ·Supplemental
    INTERACTIVE MODEL -  ·Universal
     SOCIAL INTERACTION
    Interactive Models requires  ·Selective
     MOTIVATIO feedback. The reciever can also be
     INFORMATION the sender of the message.
    TV VS RADIO
     EMOTIONAL
    EXPRESSION Television’s greatest strength is
    TRANSACTIONAL MODEL - visual.
    There's no sender or reciever, they
    LEVELS OF are both communicators. It is very Radio relies on strong copy to
    COMMUNICATION cultural, and experiential. They excite the imagination
    create reality.
    INTRAPERSONAL - FILMS - Films that are made for
    HELICA- States that you're a the “big screen” influence a variety
    Conversation between you and communicator ever since you're a of other businesses.
    yourself only. Occurs within one child. Context-based. Never ending.
    person. Builds culture.
    INTERPERSONAL -
    Conversation with someone. Occurs FORMS OF MEDIA
    between two people. MASS COMMUNICATION -
    refers to information transmitted to
    GROUP -Task-oriented. Happens large segments of the population.
    between group.
    MASS MEDIA- refers to a means
    PUBLIC - Happens when a speaker of communication that is designed
    in front, and there's an audience. to reach a wide audience.
    Happens face to face.

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