As you can see the chart, most adults and adolescents

One piece
Dragon ball know every animation from Toei Animation through the
Sailor moon
Toriko
electronic devices such as television or social network.
Doremi
Slam dunk
Because Toei Animation has established since 50s, so
Ikyu-san absolutely that most adults whose age more than 40 years
Arale
Pretty cure will know these animation. But why adolescents also know
Saint seiya
Digimon those animation too? When they were young, they mostly
spent their time to watch TV, and a TV program that they
watched the most are cartoon programs including
Modern9 cartoon or Cartoon Network. In this TV program,
TV station will choose cartoons or animations that suit to
kids’ age, and plus with in that time, there are less
animation company compared with present day, so it
means cartoons showed on TV screen are mostly from Toei
Animation company.

IDENTITY
Toei Animation

Toei Animation is famous for cartoon content that

Even though Toei Animation has established for
more than 70 years, Almost every animation has
a really good respond which makes this company
has an income more than 10000million for each
animation(especially a popular animation.) For
example, Dragon Ball animation that made
income for company around 6.4billion in 2017.
has gathered all of genre such as comedy, action,
or drama into one animation which make it to be
more interested than other animation, plus with
simple characters design that makes kids can
remember it so easily. Moreover, most animation
made by Toei Animation are not end yet, including
Dragon Ball or One-piece, which make people still
continued watched and followed an animation.

WALAIPAN SIRITHANYAKANT
 SINGHA DRINKING WATER
Why is SINGHA growing so fast in the
first quarter of 2019 that can overcome
the growth in the last 5 years ?
Introduction
Background
- SINGHA Corporation Limited is one
of the company in Boon Rawd Brewery
Limited network.
-In the first quarter of this year (2019)
SINGHA became the dominate of market
leader in terms of growth and market
share because it's drinking water
business grew up 23% and expanded its
market 10% in a very short period of time
which this can beat the growth of SINGHA
in the last 5 years.
Vision and Mission
-To produce the best drinking water
for the customer needs which is clean
but also maintain natural minerals and
benefits for the customer in everyday.
Competitors
= Crystal, Nestle Pure Life, Minere
Target Audience
= People in every ages, and ever
genders.
Market Analysis
SWOT 
Strengths = SINGHA was certified by
NSF International, HACCP,GMP, ISO,
HALAL, and Food & Drug
Administration.
Weaknesses = The packaging is
basic enough but not interesting
enough.
Opportunities 
- Has 7 packaging sizes suitable
for every customer usages, from 300
ml to 19 l.
- Has an online shopping website
and application on phone device
which meet the life style in the
present day.
- There is a scan system on the
water bottle cap to collect point for
SINGHA REWARDS which is very
convenience.
Threats = People understand wrong
about the TDS (Total Dissolve Solid)
meter with SINGHA water and the
taste of the water.
Meiling 1107
 Differentiation and Strategic Marketing survey
orientation
-SINGHA hired Nadech Kugimiya
as a  presenter of its company to
make more effective communication
of its brand with the customer in
every ages and genders and it also
hired Nadech to join its special
activity to create a good experience
between brands and consumers.
-There is SINGHA REWARDS
activity for people to collect points Brand Identity
from buying SINGHA water to - Produce water by Smart
redeem rewards instantly or win a Micro Filter system which result as an
big prizes such as ; cars and gold. effective production technology with
Brand focus high resolution that can filter and kill
microorganisms, bacteria, dirt, germs
Brand personality
and various chemicals mixed in water
-One of the well-known SINGHA CSR
but still maintain minerals in the water.
project is the "Announcement of missing
-Slogan “Drink the right one….for
children" cooperation with “Kra Jok Ngow”
foundation to find the missing children by ourselves”
putting their images and information on -Slogan "More drinks..more right...
the packaging. This project is very more reward!"
successful because according to the Conclusion & Recommendation
survey, most people know that it is -SINGHA has very creative
SINGHA when we talk about the project strategies in different ways that can
and people feel like they want to buy encourage customers to buy its
SINGHA water more so SINGHA's profit product. SINGHA also always develop
increase.
its product all the time to be able to
compete with other brands which
Brand equity make SINGHA successful in its growth.
-SINGHA buy the copy right of "My However, SINGHA should bring up new
Little Pony" in order to make the idea about the packaging and it need to
packaging  more attractive to kids and explain out clearly about the threats.
teenagers.
-The product has up to 7 sizes. Meiling 1107
 U B E R
Why did the government
ban Uber?

INTRODUCTION
UBER is an American multinational ride-
sharing company offering services. It was Ridesharing
found by Garrett Camp in 2009 Company
The companywas fully banned in Bulgaria,
Denmark, Hungary, and North Australia and a ridesharing
partially banned in Turkey and London company is a
company that
Mission: Provide fair treatment and decrease
matches passenger
traffic congestion
with vehicles
Competitor: Main- Lyft, Others- Grab, Via, through websites
Ola Cabs, Didi and mobile apps.

Target Audience: Everyone who cannot

or is not allow drive

MARKET ANALYSIS
Brand Competitive SWOT Analysis Differentiation and
Analysis Strengths: Strategic Orientation
Other competitors Largest Ride Sharing Technology a mix of cost
such as Lyft are Adaptive Nature leadership and
banned by some Low Price technology based
country's Weaknesses: differentiation. They
government as well Multiple Scandals take a very small cut
as Uber due to Dependency on the Workforce ranging usually
risking consumer Public Backlash between 5 to 20%
safety, faking Opportunities: Anyone who owns a
identities of the Accountability and Performance vehicle and can drive
drivers and putting Utilize Digitalization can become a driver
traditional taxi Logistics for Uber and earn
companies out of Threats: money working part
business. Customer and Employee Retention time.
Lawsuits
Increasing Competitors
 MARKETING SURVAY
This data is collected from 21 MUIDS students to estimate:
The pie chart on
More than 90
the left shows
percents of
that most people
MUIDS students
considered as
don't want ride-
MUIDS students
sharing
have an
company
experience on
including Uber
using ride-sharing
to be banned
application

The average score

However, 2 out
that MUIDS
of eleven MUIDS
students have
students have
gave is 3.86. 1 is
met a fake
not safe and 5 is
identity driver,
very safe, so the
they didn't get
results can be said
harmed by the
that ride-sharing
driver.
services are safe. 

BRAND FOCUS CONCLUSION

Personality
Τhe Uber is ''personified as a brand,
which connect with customers in a
memorable way, on a positive
emotional level, focusing on
behaviors which keep the
customers as being honest, friendly,
helpful, funny and trendy''
Association
Uber has revolutionized the way
people travel as it offers online taxi
booking service. It has eliminated the
concept of hard copies of travel
receipts. The ride history gets
available on the app's dashboard and
the registered e-mail account.
Answer
The reason why the government
in some country ban Uber is that it
risk the safety, allow the driver to
fake their identities, and obstruct
traditional taxi out of the business
Reccomendation
According to the questionnaire, no one
get in the dangerous situation by using
this company, so the government should
cancel the banning of ride-sharing
company. Nevertheless, all drivers should
use their real identities in order to avoid
outlawing and ensure the consumer
safety. Additionally, Uber can also invite
traditional taxi to use its application to
stop being unfavorable drivers.
 What makes MK stay at the top of thai suki business?

MK restaurants is one of the

oldest Thai Suki restaurant owned
by MK restaurant group. MK have
been one of the first starting Thai
suki business and they have stayed
at the top for over 30 years as a Thai
suki brand..

MK suki is the first

MK was bought by MK Suki opened to adapt to
ทองคํา เมฆโต at Central Ladprao electronic pot

1962 1986 1996

1984 1992 2013

MK has24
opened its MK celebrated the
Green MK opened at first branch in opening of the
Central ladprao.. Japan 400th branch

Competitor Analysis

MK strengths and competitors

MK has a widespread reputation for
their rich flavored grilled ducks and
smooth jade which no other suki
restaurant have. MK also has a unique
service where the employee not only
serve customers with great care but MK
also has a signature dance which is still
prominent today
● MK have signature dances
which entertain children for
a family atmosphere
● Have over 400 branch
● MK exists internationally
● Famous for their Jade
noodles and grilled ducks
● Promotion on birthdays and
some special day
● Pricey Buffet
● Have sushi and japanese
dishes
● Have promotion that
encourage pairs of people
to come
● Have classy suki pot
seats that promotes
eating alone

Currently, MK has over 400th branch

● Have signature thai pork
opened and serving suki all over the bone , bok choy, and
world other thai dishes
● Doesn’t have many
promotions
● A little over 20 branch
● A suki with some sushi
and tempuras and also
chinese desserts
● Have buffet options for
normal and premium
● 93 branch
 Marketing Survey

Brand Focus
Brand Identity Brand Associations
● Red and Blue colour that ● MK waiter/waitress
represent MK restaurant signature dances and
● Their fish shaped named promotions and encourage
“MK meatball” bringing family to eat
Brand Equity
● People think that MK has
the best grilled ducks so
there is no where else

Strength Opportunities
● Have signature dishes ● MK take home for it’s
●
●
Unique services
Very well known
SWOT Analysis ●
grilled ducks
Make MK available
outside of malls

Weakness Threat
● Have a lot of competitors ● Food poisoning
● Quite pricey problems
● Rising suki brand names

Conclusion
In conclusion, MK managed to stay at the top of the suki business by utilizing their
signature dishes and services. They also are the early suki business which makes
the older people know MK more than any other suki brand. They have just recently
opened their 400th branch including other countries so their reputation continue to
spread and MK will continue to dominate the suki market
 By High 1109

How Netflix Became have gain 80 million

more international subscribers in 3 years ?

the world's leading With 158 million TV series, documentaries Founded in 1997 by
streaming paid memberships and feature films across Reed Hastings and Marc
entertainment in over 190 a wide variety of genres Randolph in Scotts
service countries and languages. Valley, California.

From the graph, Netflix has gained 80

million more international subscribers from
the beginning of 2017 to 2019.

Functions That Netflix Original Offers

Netflix is a 100% online platform that runs on the cloud.
Netflix has started launching and producing their own
movies and some of them are a clear success such as Bird
Netflix also Box which has reached more than 45 million views in the
offer Asian first week.
Movies or Tv Lack of advertisements
shows from Can be shared a single account
some countries Up to 4 people can watch different movies at the same
for Asia people time in just one account
to watch which
makes it goes
abroad  and
international
 By High 1109

From 58 Response of Primary Survey

How often do you watch movie? Which way do you prefer to watch?
Once a
week
19%
Every time I'm Twice a Cinema
free week 45.5% Online
44.8% 6.9%
3 54.5%
times
10.3%
Everyda
y
19%

Do you Netflix account ? Why do people watch Netflix ?

No Can be
17.2 shared
15.5% Interestin
%
g
31%
Worth
Watching
17.2%

Yes No
For Advertisement
82.8
relaxing 13.8%
%
22.4%
BRAND ANALYSIS

Netflix is one of the most disruptive companies nowadays that have grown exponentially these last
years. It started out as a DVD rental service, and was successful at doing so. However, Netflix’s true
success lies in moving with the trends. It anticipated the shift to streaming being the preferred medium
of viewing, and changed its service accordingly. It’s so much easier to press a button and scroll through
than it is to get up and select a DVD. With sophisticated algorithms, Netflix predict which contents fits
better the customers within the different markets and region. According to the survey, the demand for
people who prefer to watching movie online surpass movie at the theater. 83 percent of students in
MUIDS has Netflix account for many reasons: mostly because their movies are interesting, can be shared,
for relaxing, and worth watching. Recent technology helps Netflix gains more customer exponentially.

CONCLUSION
Netflix is a streaming service that allows our members to watch a wide variety of award-winning TV
shows, movies, documentaries, and more on thousands of internet-connected devices. With Netflix, you
can enjoy unlimited ad-free viewing of our content. There's always something new to discover, and more
TV shows and movies are added every month. With these reasons combined with the growing of technology,
Netflix has gained 80 millions more subscibers in recent three years.
 WHY H & M BECOME THE LARGEST BRAND
WHICH IS USE ORGANIC COTTON?
H & M Hennes & Mauritz AB was founded by
Erling Persson. It is a Sweden-based company
activating in the clothing industry. H&M is
a worldwide-brand, which have competitors,
like Zara, Uniqlo and Forever21. However, they
have uniqueness by using organic cotton and
save raw materials, because their target
consumers are people who are looking for the
casual clothing and affordable price.

MARKET ANALYSIS
BRAND COMPETITIVE ANALYSIS when we discuss about the clothing with used organic
cotton, the first brand which is being come is H and M.
because H and M make an afford to be the most
sustainable clothing which is created by The Better
Cotton Initiative(BCI). it is the largest cotton
sustainability programme in the world. in the other
hand, Uniqlo and Zara is considered as a fashionable
brand. Zara is concentrated on the fashionable and
design more than the innovative of skin's clothing so
they would not get a consumers who emphasize in the
SWOT ANALYSIS texture of clothing.

WHAT IS ORGANIC
COTTON ?
In this moment, People prioritize to the organic
trends as you know the word organic mean using
less of chemical and using of Natural resources.
People is emphasize the organic cotton as it has
many of benefits such as the structure of cotton
is stronger than a general clothing because it has
to use people to do not a machine, the fiber is
longer than a general clothing so it is a high
quality products.
Less of the itchy problems, because of high clothing and

MARKETING SURVEY natural material is decrease the problem and it is softer

than a general cotton so it can make customers feel
comfortable in the organic cotton

Form this pie chart, we can obvious that

people in Thailand concede H&M around
70% following with Uniqlo. it mean that
people would follow the trend or a
collection of the brands. The costumers will
know about the news of the brands and
easy to spread the trend out.
 Form this pie chart, over 60% choose
the organic cotton. it mean that
customers make a decision rather than
a fashion or technology. So if H&M go
forward in the organic cotton. it will
gain a lot of attentiveness by the
customers. moreover, they could use a
modern design to make people interest
in their products. As in the survey,
People around 23.3% choose the
design of the clothing.

Lastly, this last pie chart can be a

recapitulation. It appear that 80% of
customers would buy the organic
cotton, if H&M do this products. There
are no one who did not want to buy it as
the product made by the natural
resource and reduce a chemical method
that will take damage to our world.

BRAND FOCUS
In the survey, you can see that H&M is the most admittedly brands in thailand. as you can see in the first
survey. People be accepted form the people around 70%. So H&M can expand the market and types of
clothing for the customers. There is a good benefits for H&M and the customers as well. Customers will have
a alternative of the clothing and the brands could expand and have more types. 
In the second survey, customers prefer a organic cotton so H&M came to the right way because people think
that if they use the less-effected material for the world, it could save the environment. So the vision of the
H&M is to use the old clothing like a renewable source. Moreover, in the second choice in the second
question, people are prefered in the design of the clothing. H&M could combine the organic cotton100% and
model design for the customers to be satisfied in the products.
In the last one, this question is related to every question. The customers over 80% say "yes" or want to buy the organic
cotton, if H&M produce it. People who satisfied is because the previous question, people prefer a organic cotton and H&M
as well. The answer can be replied in easily because H&M go in the right way.

CONCLUSION
H&M is one of the largest brand in the world so they have a
target customers already and moreover, there have a popular
trends right now which is Organic cotton trend, H&M could gain
more customers and they have a alternative of the clothing and
the brands could expand and have more types. Nowadays, H&M
has developped the organic cotton and released the
"Conscious" collections which is used the 100% pure of organic
cotton. So in the future, H&M make an afford to use all of their
clothing to be a organic cotton.
The conscious collection that released in

-TOON 1107- April, 2019

 What is the secret of Yeezy
sneakers popularity?

INTRODUCTION
Yeezy is a fashion brand that collaborates with Adidas, in which
Kanye West a famous American rapper is the designer. Yeeze
season 1 was first release in October 2015 and was since poplar
for their sneakers.
Yeezys are the most hype sneakers released across the world.
People stay up all night on their computer screens and camp out
in front of the stores. People act like zombies for these shoes, and
the craze is contagious. 
 SWOT
STRENGTHS WEAKNESS
1.Premium price which make the shoes 1.Only middle to upper class people can
exclusive. afford it.

2. Many celebrities wear the shoes and 2. Lack of color and variety.
promote it.

3. The design is simple but appeals to

many customers.

OPPORTUNITY THREATS
1. Many competitor have similar designs
1. Distinctive name
and color.

2. Kanye West the designer helps promote

2. Large reliance on manufacturers.
the brand.
3. Growing counterfeit market threatens
3. Online store allows easy distribution.
brand.

Marketing survey
If you saw these shoes at the store, what price range do
Who do you think wears these sneakers?
you think it would fall under?

Reason why some people buy Yeezys?

Conclusion
According to the survey people think that the
celebrities is the most who wears this yeezys
sneaker. The price range that people think is
around 10,000-15,000. And the reason why
people are think that they buy yeezys is they
follow the trend.
Branding analysis
Kanye West created Yeezy’s a number of
a long time back with Nike, and as one
might anticipate, they sold out
immediately and blew up in showcase
esteem. Hence, when he chosen to begin
his claim line at adidas, that brand value
taken after him, driving to beautiful much
phenomenal intrigued in his items.
Celebrities support his shoes. Numerous
producers abroad make fakes of his
shoes. They’re cool. They’re in request.
They’re engaging. The plans are, in all
honesty, diverse and the buildup is
insane. I don’t anticipate it to pass on
down anytime before long either.
 Why is ROLEX watch the most
famous luxury watch brand in
the world?
Rolex is one of the leading
luxury watch manufacturer in
the world producing over
2,000 watches per day. It
value is increasing it value
rapidly every year

HISTORY Competitor
Rolex was first name after it founder
Wilsdorf and his brother in law, Davis “W&D”
in 1905, London. Later it was change to ROLEX
and register in the trademark in 1908 and
open an office in Switzerland. Rolex watch
was the first wristwatch in the world to
receive the Swiss Certificate of Chronometric
Precision, granted by the Official Watch
Rating Centre in Bienne. Also as Rolex was
the first company to produce fully waterproof
watch auto-winding watch

TARGET AUDIENCE
The current target market for Rolex is
wealthy consumers that are looking for high
quality and exclusivity. The
products are mostly created
for those who want to show off
their wealth and the people
who looking for a hi-end
quality product. The typical
Rolex owner is normally male
and above the age of 21,
sometimes any age of a
celebrity or sports figure.

Rolex personality is competence and expertise. Rolex highly score on the

competence and known for its finest watches producer. Rolex has a
sincere, stable, responsible, organized and professional man personality
with still keeping the classy look.

Rolex has the association in many way with the costumer, which they also
contributes to the publicity and increases it brand sale. Rolex provide
funding to 5 young leader who have a human improvement idea . Also as
funding to the nature conservation, aqua project and wildlife protection
Influencer Marketing Strategy
Rolex have many way to influence the market, many time
they gifted the celebrity to wear the watch in public to
gain their brand image and also as providing rare item to
the influencer and royal family. By doing this its
increase the brand recognition and positioning

Strengths Weaknesses Opportunities Threats

- Worldwild - Very pricey - High - Change in

- Strong brand - High price innovation trend
standing limit the power - Expensive,
- Very well market - Develop some people
known - Long effective seem it a
- Strong production social media waste
capital time campaign -
position - Produce
- Strong brand limited
awareness product in
- Popular among small
the watch quantity
investor

In conclusion,
Rolex watch is one of the
most recognized luxury
watch brand in the world
due to it luxury look,
build and the trend in
modern day market. Their
innovation receive many
award and the product line
also keep in trend with the
design therefore Rolex has
a very high brand
proposition standing
SPOTIFY
Why did Spotify becomes number one
music application in global market?

INTRODUCTION
Spotify transformed music listening forever when it
launched in Sweden in 2008.

Spotify competitors are YouTube Music, Shazam,

Apple Music, SoundCloud, Deezer, Tidal, and
Google Play Music
The target audience that uses Spotify is undoubtedly
millennials. According to Spotify, 72% of users are
millennials, in addition, Statista reports that 26% of
Spotify users are between the ages of 18 and 24.

MARKET ANALYSIS

SWOT Analysis Differentiation and

Strategic Orientation

Strengths (Competencies): Generic Strategy - Spotify applies

1. Well known with impressive branding
2. Large music base
3. Support many platforms
Weaknesses:
1. Dependent on artists
2. Relies on mass advertising for income
3. Heavily reliant with artists
Opportunities:
1. Mutual benefit between artists and
Spotify
2. Growing user base of users demanding
online streaming.
Threats:
1. Lack of artist choice in premium
service
2. Legal disputes and challenges
3. Many competitors who also have large
music and user bases
the cost-leadership generic
competitive strategy, which in
Michael E. Porter’s framework
involves a low cost position for
strategic advantage, and a broad
scope for strategic targeting.
Intensive Strategy - Spotify’s main
intensive growth strategies
are market development and market
penetration. These two strategies are
simultaneously applied in order to
strengthen the company’s competitive
position as the biggest and leading
music streaming business in the global
market.
MARKET SURVEY
from 35 responses

Brand Competitive Analysis

The lower price helps Spotify retain users but puts
more pressure on its margins. Given that all the
major streaming services have fairly comprehensive
libraries, the only way Spotify can build
a competitive advantage is through music curation
and discovery.

ANALYSIS & CONCLUSION

According to the survey responses, it can be said
that people who listen music weekly actually used
different music applications. There are varies of
music applications that can be downloaded due to
the users favour. As the result the most application
used was Spotify which mean that Spotify is the
most downloaded from either App Store or Google
Play as the topic stated.
 Establish in Hongkong
Kerry Express is a subsidiary of Kerry logistic
network limited which establish in Hong Kong.  Kerry
Logistic establish in Thailand in the year of 2006. In
the beginning, Kerry expresses providing
comprehensive logistics services which including
warehouses, trading of food and beverage. They
provided large services to support large companies in
In 2013 , The companies have an aim to
achieve a new group of the consumer so they form a
affiliates company which is Kerry express which focus on
providing a service to allow normal people to send the
parcel from consumer to consumers ( C2C) p. They
started to provide over the counter parcel service and
started to open the service point in the local community
area.

1
all of the industries.
st of private
logistic company Target Market
In the first four years,Kerry has a leap in growth
Over the past four years, the online market has grown by
fromrevenue of 500 million in the first year, soaring to 7000 million in
more than 70%, resulting in Kerry's usage rate increasing.
the fourth year. Today, Kerry has more than 5500 service points in every
The main target of Kerry is people who use the Online
province of Thailand, which covers almost 99% of the area. Kerry
market. The consumer can be divided into two groups
became the number one of a logistic private company in Thailand in a
which are the owners of online stores and consumer who
few years. They received the award of " Top voted brand that was in the
has order products from online websites such as Shopee
consumer's mind of the year 2018 in the brach of logistic services. The
and Lazada.
result of the award came from the national survey collected from the
collaboration of MARKETER.

competitive
analysis
Bangkok :30-35 Other Start at Start at Start at Start at
Started Price provinces: 45-50 baht 100 baht 48 baht 35 baht 50baht

Providing services Providing services All area in All area in

All area in in Bangkok and in Bangkok and
Service area Thailand Thailand Thailand
a province near a province near
Bangkok area Bangkok area

One day in Bangkok One day in Bangkok One day in Bangkok

2 - 3 day 2 - 3 day
area and 2 day in area and 3 day in area and 3 day in
Delivery time
other area. other area. other area.

- Can deliver parcels

- Cash on delivery
Fast delivery within 1
Strenght day for in Bangkok
- Cash on - Having LINE user at 7-Eleven nationwide
- There is a  large
delivery base, which has more - Can choose to pick up delivery service.
Maximum weight
Deliver within a than 44 million user the package at home
100 kilograms
day In Bangkok  - Providing 24 hour or at a convenient
- Cash on delivery
service delivery service" 7-Eleven
(Some branches)"

- If sending across - Only delivery the - Some area do

- Few branches - The starting price
Weakness the province or send is high.
small things not have home
The starting price
in to the area that far - Some area do not delivery services
is high. - Only delivery the
from the main city, have home delivery -Few branches
small things
there will be a higher services.
service fee.
Survey

Kerry Express provide a fast service. They provide one day delivery in the Bangkok area and the next day
delivery for the other area.

S They have a standards in the care of products. The rate of damage from transportation is just 0.03 %
Kerry is the biggest transportation company that provides the cash-on-delivery or COD.
They provide a lot of service point in the different local area.
Brand Focus

Sometimes the authorities are not familiar with the area, resulting in frequent product delivery errors. The image of Kerry express is the shipping

w Transporting a large product is more expensive than companies that provide large-scale shipping services.
In the Bangkok area, many companies provide the service with the use of less time to delivery such as Grab
bike or lineman.
company that provides the fastest delivery
service.Kerry became popular because of
the word of mount. When people use the
service from Kerry and found that it was
Nowadays, most people start to buy a thing from the online market. In 2019, there was a prediction that the fast and has a good service, they tell the

0 Thai e-commerce market will grow by 20%.With a value of 3.8 trillion baht. Due to a huge expansion of the
online market. It will allow shipping companies such as Kerry to play an important role because a shipping
service is a thing that requires after ordering the product from the online market. Thus, when the using online
market increase, it means that the rate of shipping service also increases. This will be a great opportunity for
companies to grow.
other to use the service from Kerry too.
This makes the name “Kerry” more famous
The uniqueness of the brand is speed and
service by making a difference including
calling the recipient To select a convenient
pickup time and Cash on delivery (COD)

T The growing of the online market causes increasing the number of the company. This resulting in greater trade
competition. Today, there are many of the shipping company and most of them have their own strange for
example Nim express, They are famous for shipping the large product with a cheap price and Lineman which
uses only 1 - 2 hours to deliver the parcel in the Bangkok area.This might make the consumer group of Kerry be
smaller and more difficult to defend with other company.
service.

CONCLUSION AND RECOMDENDATION

According to the survey, the data show that the most three important things that people will
consider when they are going to use the transportation service are delivery time, price and Cash-one-
delivery service respectively. These three choices are or the strength of Kerry Express. Kerry was
famous for the fast delivering which use only 1-2 days to transport. The Price of the services is in the
medium late and they were the biggest companies that provide the cash-on-delivery service. From the
data that provide we can consuls that the services that provide by Kerry be able to fulfill the
consumer need and this might be a lesson that why they became the number one of the logistic
private company in Thailand. In addition, the image of the fastest shipping company also makes the
company become more popular, due to the survey over 70% of people choose to use Kerry Express
when they need to use the service.

For the recommendation, as now Kerry is unfavorable in the Bangkok area. Most of the time Kerry
will use a car to transport the parcel, However, the traffic in the large city such as Bangkok can cause
more of the time to delivery. When we compare to the delivery time of lineman or Grap that use a
motorbike, they are faster than Kerry. This will make Kerry lose some group of the consumer that
need fast time delivery. I recommend that they use a vehicle that uses less time or provides more
promotion. The second thing is they should have a special price for the one that sent the large
package to get more of the consumer group.
 DETECTIVE COMICS

Why Batman v Superman

become the worst film of all
time

BATMAN SUPERMAN

Batman has gone on to be one of the Superman remains the best

most popular superheroes in history. Having
had multiple live-action and animated TV
shows,  Batman has earned over $4.4 billion in
worldwide movie grosses.
selling superhero in comic books of all time
and endured as one of the most
lucrative franchises even outside of comic
books.

Batman v Superman: Dawn of Justice is a 2016

American superhero film featuring the DC
Comics characters Batman and Superman but it
seem like Batman v Superman breaks record to
become the best worst film of all time

WHY?
 impd.com moneynation.com

The rating and the revenue decrease

Tom BurkeWriter, fan of

superheroes and other nerdy
stuff

quora.com
HIs review has 1.7k answers and 1million answer views

First of all, Batman vs Superman is an idiotic fight. They are both good. Superman
is essentially invincible, and was created to be unbeatable. Batman is a mortal man,
created to be very beatable. Batman's humanity is a big part of what makes him a hero.
He really can die any night he goes out there, while Superman needs a Darkseid or
Doomsday level threat to be in any mortal danger, and even then, his mortality is
questionable.
So…they should never fight. It's absurd. Superman could easily defeat Batman
without hurting him. Superman's morality and kindness would hold him back in no way
from calmly and instantly nuetralizing Batman, or any other human being.
That said, the movie was awful because they didn't respect the characters, the
pacing was amateurish, and it was confusing, and they ruined Doomsday, and they
ruined Lex Luthor, and Superman making the sacrifice was idiotic, with Wonder Woman
standing right there. Couldn't Supes have taken hold of the lasso while WW speared fake,
stupid Doomsday with the Kryptonite spear that was harmless to her?
 KFC
Why is KFC
famous for
fried
chicken?
History
KFC is an American fast food restaurant chain
headquartered in Louisville, Kentucky, that
specializes in fried chicken. It is the world's
second-largest restaurant chain (as measured by
sales) after McDonald's, with 22,621 locations
globally in 136 countries as of December
2018.The chain is a subsidiary of Yum! Brands, a
restaurant company that also owns the Pizza Hut,
Taco Bell, and WingStreet chains.

KFC was founded by Colonel Harland Sanders, an

entrepreneur who began selling fried chicken from
Target market his roadside restaurant in Corbin, Kentucky, during
Target customers of the Great Depression. Sanders identified the
potential of the restaurant franchising concept, and
KFC is mostly fast food
the first "Kentucky Fried Chicken" franchise
and fried chicken. KFC
opened in Utah in 1952. KFC popularized chicken
is one of the most
in the fast food industry, diversifying the market by
famous fried chicken challenging the established dominance of the
that everyone know. In hamburger. By branding himself as "Colonel
our survey show that Sanders", Harland became a prominent figure of
KFC is mostly know and American cultural history, and his image remains
buy from the people. widely used in KFC advertising to this day.
However, the company's rapid expansion
overwhelmed the aging Sanders, and he sold it to
a group of investors led by John Y. Brown Jr. and
Jack C. Massey in 1964.
 Brand focus Influencer Marketing
Strategy
Brands is focused
on building KFC, to KFC use a advertisement
be the world's most in TV, youtube, and
loved, trusted and brochure. KFC have a
fastest growing promotion in every mouth
restaurant brands. to make people want to try
some of it.

Conclusion
In conclusion, KFC is one of the
biggest fast food and fried chicken
brand. Most of the people that eat
fried chicken know this brand.
KFC also have a lot of franchises
How the song Gucci belt effect the Gucci brand?

Target Customer

Gucci’s target market has

primarily included celebrities, the
wealthy, fashionistas, and the
upper class
Expanded to include middle and
upper-middle
Ages between 20-50
Position
At that time, the 2016 Interbrand
Best Global Brands ranking was
the most recent version. According
to it, Gucci, Hermès and Louis
Vuitton were worth the most in the
category and a year later, as per
the 2017 ranking, the order
remained the same.
Regular product
There were lots of different types of
product. Gucci separated gender,
women and men. There were bags.
shoes, shirts, t-shirt, polo shirt,
accessories, for childerns, and a
gifts for women, men, and
childrens  
Gucci Belt song
This song were wrote by
Diamond ft. Youngohm, FIIXD,
Younggu. This song was
present flourich of people, how
good they were. To show that
they wrok hard to get the high
quality and luxury brand name.

Impact from Gucci Belt song

From this song, its impact

position of customer, Gucci
belt brands and product are
popular among the group of
teenagers. From the past,
target of customer of Gucci
was adult, celebrities but
now most of teenagers use
products a lot.
 From the servey, it show that song
Gucci Belt effect a group of
teenagers. This type of song is hits in
a group of teenagers. Person who
listen to this song would like to use
Gucci product.

The price of Gucci belt product of Gucci is

around 10,000 bath up, not less than this.
This picture show the effect of fake product
that hits among a group of teenagers.

All of these information show how Gucci Belt song effect Gucci
brand. There are 2 major, first is the position of customer, after
the song release Gucci hits more in teenagers group, most of
people want products, this also have an effect follow. More
need of customer, product should be more produce. That
cause more fake product in the market.

But this is a fads that happen in a short period of time. It

doesn't effect much on the Gucci brand. People continue to
use and wear this luxery brand.
 WHY OFF-WHITE
IS POPULAR IN THAILAND ?

INTRODUCTION

- luxury fashion brand label found by American

designer
- has 49 independent stores over the world
- the brand clothing stylized with quotation, zip MARKETING
ties and 4 arrows that across ANALYSIS
-- #offwhitethailand has over 400,000 followers

- One of the biggest rival is #supremethailand which has 500,000

followers on instagram

- The target audiences are teenagers who like street brands and
skateboarders who want to look cool.

- Compared to other fashion brand in Department Stores like Siam

Paragon, Off White was put in the position of the more expensive brand,
pricing around 17000-25000 baht per product. The level of price may also
convinces people to think that the product is of high quality.

- The designer Virgil Abloh, owner of this brand, is considered one of the
most famous designer in the world, having over 4.6 million followers as
of 2019. He also worked at Louis Vuitton and have designed countless
masterpiece before. Most people who bought from Off White also knew
of Virgil.

OFF-WHITE
 BRAND EQUITY

High price due to high production cost of quality materials.

Logo is simple, but have deep meaning.

The arrow expanding outward represent
BRAND
freedom and make the brand look larger
IDENTITY
and most of the customer knew the
meaning of this logo. This make the
customer willing to invest into the brand.

From the survey, one of the brand

personality is luxurious because people who
buy from the brand hope for expensive and
BRAND
high quality product. Another brand
personality is stylish because people expect
PERSONALITY
the brand's design to be stylish and unique,
and are attracted by the brand's logo. The
designer of the brand is known to be a very
free and creative designer and most
perceive it that way.
 SWOT ANALYSIS

Strength = unique design from famous designer

Weakness = lack of branch in Thailand, high price for teenagers
Opportunity = increase in wealthy teenagers
Threats = supreme rival brand, Thailand's shift towards elderly society

SURVEY
 Conclusion

Off-White is famous in Thailand because of the fame of its owner and the
uniqueness of his design. Even though, there are obstacles such as the
supreme rival brand and the inconvenience of Thai society, the brand
uses its style and luxury to overcome them and persists as one of the
most famous accessory brand in Thailand.
 TRAVIS SCOTT X NIKE

How Nike x Travis Scott

became successful
INTRODUCTION
Nike is a sports brand and American corporation that is engaged in
the designing, development, manufacture of footwear, equipment,
service, and accessories
Nike's competitors are Adidas, Puma, Reebok and Under Amour.
Nike tarket customers are male base and nike has 31% of the global
athletic footwear market and the statistic shown that Nike target
age group is 15-40 years old.

Travis Scott is a famous American rapper singer and

producer. His most popular album is Astroworld and his most
popular song is Sicko mode.
Travis Scott tarket customers are male between 18-25 age
group that are interested in rap, hiphop and trap music.
 MARKET ANALYSIS
SWOT Analysis Brand Competitive Analysis
Strengths - Nike is famous for Nike is the biggest seller of the
quality product of sport athlete foot wear, it have a lot of
clothing and it have more than customers group but still Nike
700 store across the room. Nike have a lot of competitor. Nike
had exceed 19 billions in has low production cause
which is good for the company
revenue in 2018 
but the wage is too low for the
Weaknesses - Nike had spend
labor. Nike sponsor with many
more than 1 billion in
famous athletes and artist with
advertising and Nike is not
a commonly known trademark
providing a good condition for "Just do it"
the labour.
Opportunities - Nike has a lot of
growing market and the
company is growing very fast.
Nike has a lot of sponsorship
and agreement.
Threats - Nike has a lot of
competititors such as Adidas,
Reebok, Under Amour and
Puma.

Differentiations and Strategic Orientation  

Nike’s Generic Strategy Nike’s Intensive Strategies

Nike use a cost leadership
generic strategy by
reducing the production
cost to the least to
maximising the profit.
Nike also reduce it’s
selling price of athletes
shoes and sport wears to
promote the brand and
increased it popularity
Nike focus on product
development  to create the
uniqueness in the new
product and increase the
market growth. Nike promise
to create a new design and
new products according to
user preference. Nike
intensive strategy is to
increase it market share.
 MARKET SURVEY

ANALYSIS & CONCLUSION 

According to the survey , I have examined the result and have
come to a conclusion in which Nike and Travis Scott are popular
among teenagers and they have the same target customers
age group in 15 - 30 line. Nike have been showing a great
quality product along with it cheap price, while collapsing with
Travis Scott make the product even more outstanding to every
other sport footwear brand. This help Nike in promoting the
brand and create an outstanding uniqueness toward other
footwear brand. Most of the fashion styled shoes in the market
fail to provide comfort in daily use to the customers, instead
Nike took the opportunity and let many famous artists design
the shoe while Nike provide comfort and quality. Nike business
plan went well and collapsing with Travis Scott became
successful .